Why is my sales page not converting?

You are selling an ebook on your site. Design is clean. And of course I think you can improve more on:

1. Add more testimonials. (Currently you are using the testimonial as your big headline, this should be pushed down a bit and write a more decent headline with outstanding font and color)
2. Need proof (other than testimonials, like video, screenshot etc)
3. Optin form (it's hard to sell on the first visit especially you are no guru)

Hope this helps a bit.

Your page looks nice to me and your copy is very well done but I think your pricing is bad. I'd lower the price to 9.95 and see how that works for you.

Your headline is lost in the page.

The headline is THE most important part of your page. If visitors do not see something that grabs out and speaks to them right away, they will leave your page

It seems you have your headline around the wrong way.

The subheadline should be in the small dark text and the main part of the headline should be in nice big red text so it sticks out like a sore thumb and is the first thing the eyes are attracted to when people land on the page.

This is just a very quick example I threw together but tell me which one of these would jump out at you if you were a Blackops player.

(Please note that I have never even heard of this game so not sure if the actual wording of your headline is strong or not).

Your Version:
http://i.imgur.com/M5u5Jki.png

Improved Version:
http://i.imgur.com/7GYTvu7.png

One trick I was taught years ago when creating salespages and squeeze pages is to walk back from your computer screen until all the text on the page is blurry. Then look at the page and see which section stands out to your eyes immediately. That is going to be exactly what stands out to your visitors.

It's a little too plain looking in my opinion.

People who play Black Ops 2 expect things to look as advanced as the menus. I would recommend a black color scheme and a more advanced technical looking font.

Disregard everything you've read here.

None of this will work because...

You don't understand your market.

Think about who your advertising too... and you will realize why none of this has to do with more testimonials or a better headline... Your just way off on your marketing. It's something a catchy headline or more testimonials isn't going to fix.

You posted here before and although this effort is a lot better than your last. You still didn't use the advice I gave you before. So all I can say is trash it and think about who you are marketing too and why this landing page would never work.

Two tips that will definitely improve your sales:
1. Pre-sell with a converting squeeze page to capture your leads.
You can always follow up with emails to continue selling your product.
2. Add a video to your sale page. This will sure increase your sales.

Try them. I am sure you will see improved results.
Let me know again. Cheers.

Yep, your page seems visually great. But I think you need to promote more and add more media and also try to think as a consumer not someone who is trying to market something. What would a consumer like to see or what are they looking for? Next up is post shouting headlines or provoking contents. And if people are already there, KEEP them there by updating everyday, to keep the dice rolling.

For how many days, and what's the traffic source (is it by any chance all SEO traffic)? I'm asking because I strongly suspect that, in this niche, search engine traffic includes a substantial (perhaps even a very substantial) component of "non-buying traffic" (i.e. people looking only for free information), and that's never going to be very easy to monetize.

Not knowing this game, myself, I can't really add anything to what Will's said above, except that he's excelled himself and you should be noting his posts with great interest. And good luck!

Will young gamers get attracted by the design, look n feel of the site?

Great points in this thread, but I'd focus on getting more targeted traffic, and hopefully from your list..

SEO traffic is really cold, do you have a list?

I would not buy either truly horrible. Looks like a cookie cutter sales page.

You need a professional copywriter if you are serious about this project

That sales copy is almost criminal and a crime against professional copy writers everywhere

generally you need to be better

also it might be your traffic as well, but still converting from 100 visitors its pretty hard, I would expect you to make a sale in 300-400 visitors.

a better traffic source, or try better keywords:

If you rank for: Black Ops 2 Pictures"

its not the same, as ranking for: "Black Ops 2 Guide"

I don't really like the niche to be honest with you. I am a gamer as well, not sure if 3d shooter need as much guidance as an rpg or a strategy game would need.

Above the fold, I'm bored.

I almost clicked off, but I stopped and asked why first.

I'd underline the word Killer in your testimonial with red.

It'll grab attention to ADD folk like myself and have us wondering,
WAIT WHAT IS?

Then I'd put a picture of yourself and your pro gamer story at the top
instead of your 'From a Black Ops Pro Gamer' line, it just sounds bs

That'll put a graphic at the bottom of your fold to carry attention downward
into your sales copy. Plus a picture of you makes people relate and builds
rapport seeing that you're a person and not just a wall of sales text.(which it
looks like now)

after that, you could improve sales copy.. but it's a skill you learn over time,
now's a good time to start learning it.

I no gamer so probably the copy is not so important as the experience potential customer get when visiting this site