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How are conversions higher on some days than others?

by tropstorm
6 replies
See https://sites.google.com/site/mydemo1222/

How do my conversion rates and amount of traffic/goals (they're obviously directly related) always rise and fall across all campaigns proportionately? I understand the traffic rising and falling for all the campaigns because some days are just better like Thurs. because people are slacking instead of working, but how the heck does the actual conversion rate get higher when traffic gets higher, and it happens for all the campaigns, not just one, and it is completely predictable by day and time? Is this a known phenomenon?
#conversions #days #higher
  • Profile picture of the author FirstSocialApps
    Its just luck of the draw, and who ends up visiting your page that particular day.
    Some days I get conversions as high as 12% some days as low as 1%, heck some days I get 0 sales. You just have to go with the average over time, which in my case is 4.2%
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  • Profile picture of the author tropstorm
    My confusion is how does EVERY campaign have the same trend in good or bad performance? There is no relationship between these campaigns!
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  • Profile picture of the author AustinDigital
    because it is not the same people going to your site everyday with the same intent, budget, goals, etc. The same reason your exact day is not the same everyday event wise.
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  • Profile picture of the author tropstorm
    My question is how is there a consistent direct relationship between the quantity of traffic and the conversion rate?! It's not why is the conversion rate different on thurs. or fri. which is what everyone keeps addressing here. It's how the heck does getting 100 visitors instead of 50 cause a conversion rate of 20% instead of 15%? This is same ad, same budget, on a good day when there is a high CTR, there is also a high conversion rate and this relationship is consistent.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by tropstorm View Post

      It's not why is the conversion rate different on thurs. or fri. which is what everyone keeps addressing here.
      Yes indeed ... such statistical questions are typically very widely misunderstood, often apparently paradoxical, and notoriously difficult to discuss productively in forums!

      Originally Posted by tropstorm View Post

      It's how the heck does getting 100 visitors instead of 50 cause a conversion rate of 20% instead of 15%? This is same ad, same budget, on a good day when there is a high CTR, there is also a high conversion rate and this relationship is consistent.
      A short (albeit simile-based) answer is that this particular subset of "statistical variability" is something akin to what a geneticist would call "heterotic advantage", in evolutionary terms. The fuller answer is explained in this book: Amazon.com: Statistics in Plain English, Third...Amazon.com: Statistics in Plain English, Third...
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