For example, Kenster's Six Figure Alliance covers many topics other marketer's might cover, except Ken is actively involved in the forum daily and constantly replies to posts. Heck, some days he's just there to say hello and inspire you.
Another service master is Chris Farrell. Chris doesn't cover everything I need to know about Internet marketing, but I don't care. I continue to pay a monthly membership fee because if I have a question or need advice, I know he's there with that famous accent and a cheery disposition. His technical support is stellar. I never wait more than two hours for help, if that! It makes me FEEL GOOD. I can't be sure, but I doubt Ken and Chris stay awake at night worrying about making more sales. After a while their exceptional service becomes the fuel of their marketing machines. They've burned their brands into our brains because of their willingness to go the distance in SERVING us, rather than SELLING us on the latest and greatest one-trick pony.
There's no excuse for neglecting your new and current customers. I understand that everyone doesn't have the budget to hire six extra people to help them, and that's ok. Just do what you can. Make sure you respond to posts, apologize if you've made an honest mistake, let your customers know you CARE. You'd be surprised at what a little encouragement can do.The best marketers make us FEEL good about who we are; Something about them that reminds us of ourselves.