"Is marketing good for selling?"

21 replies
I see a lot of this lately. People will post in the forum and ask whether some particular thing works. Or whether it's "dead." Or how much money they can make with it. Or whether this product or service is good to sell in this particular way.

What they really want to know is whether they will make money from doing this. And we don't know. Nobody knows. We don't have a crystal ball. We can't throw some runes or deal out some cards or draw a chart of the planets that tells you whether you will make money.

Whatever kind of marketing you want to use CAN be used to sell whatever it is you want to sell. If there IS a market, you can use marketing to sell them anything they want to buy. And there's always a market, because there will always exist a number of "stupid people who will buy any damn thing." Even if you have the most retarded offer on the planet, just keep telling people about it long enough and some damn fool will buy it from you. This even has a name: the "greater fool" theory. The name comes from a line in the final episode of Aaron Sorkin's The Newsroom:

"The greater fool is someone with the perfect blend of self-delusion and ego to think that he can succeed where others have failed. This whole country was made by greater fools."

And that's the crux of it. You need that blend of self-delusion and ego. If you are asking the question in the first place, you lack the self-delusion. And if you would listen to someone who says "it won't work," you lack the ego.

It may seem counterintuitive, but these questions fundamentally mean you are not foolish enough to succeed.

We are in a stupid, stupid industry. And the more you learn about it, the less sense it makes. It has virtually nothing to do with your talent, skills, education, resources, methods, products, or market. It is almost exclusively about you. You don't need tools. You don't need technology. You don't need training.

What you need is that perfect blend of self-delusion and ego.
  • Profile picture of the author MarcusJohnson
    Great read! Thanks for sharing. I love this line - This whole country was made by greater fools.

    I think I have mastered "greater fool" theory even without reading it...LOLs!!!
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  • Profile picture of the author John Romaine
    ya mum! ..................
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  • Profile picture of the author johnben1444
    Correct dude and well said.

    Hope ya all looking to make money have got that ego.
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    • Profile picture of the author proptiger123
      Hmmm...i love to read this...Nd seriously everyone post only for the money...
      Thanks for writing..
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  • Profile picture of the author bobby_shahzad
    Good sharing. I love posts when they deliver real value and yours was right on spot. I am not a great fan of marketing gurus, and wisdom some times comes from posts like this
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  • Profile picture of the author khooster1
    Just ignore these people..
    They just don't get it.

    Anyway, thank you for the great post.
    You make the day so refreshing.
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  • Profile picture of the author troy23
    There are many variables involved.
    What works for one may not work for another.
    Some people just want everything given to them on a plate and don't want to put in the work.
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  • Profile picture of the author CDarklock
    Originally Posted by drunkenmonkey View Post

    Ego yes.

    Self Delusion no.
    You can't build anything great without believing you can do it, even when everyone else says you can't.

    Because they will say you can't. They will tell you about... well, believing your own BS.

    And they will tell you to stop what you're doing, and do what other people are doing, because you don't get to build great things.

    That's why you don't ask whether it's okay to build great things - you just do it.

    And when people tell you not to build them, you just smile and nod and build them anyway.
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    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author Tinkerbell
      Love this, Caliban.

      The truth (for me) is - almost every good thing I have accomplished, I did it because someone told me I could not, should not, would not. So to all the NOTS out there: thank you!
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      • Profile picture of the author George Wright
        Originally Posted by Tinkerbell View Post

        Love this, Caliban.

        The truth (for me) is - almost every good thing I have accomplished, I did it because someone told me I could not, should not, would not. So to all the NOTS out there: thank you!
        Nice Tinkerbell. I to am a not head.

        George Wright
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        "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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    • Profile picture of the author Stuart Walker
      Originally Posted by CDarklock View Post

      You can't build anything great without believing you can do it, even when everyone else says you can't.

      Because they will say you can't. They will tell you about... well, believing your own BS.

      And they will tell you to stop what you're doing, and do what other people are doing, because you don't get to build great things.

      That's why you don't ask whether it's okay to build great things - you just do it.

      And when people tell you not to build them, you just smile and nod and build them anyway.
      Yes, you know you are doing something right when everyone else is telling you it's wrong.

      Usually.
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    • Profile picture of the author art72
      Originally Posted by CDarklock View Post

      You can't build anything great without believing you can do it, even when everyone else says you can't.

      Because they will say you can't. They will tell you about... well, believing your own BS.

      And they will tell you to stop what you're doing, and do what other people are doing, because you don't get to build great things.

      That's why you don't ask whether it's okay to build great things - you just do it.

      And when people tell you not to build them, you just smile and nod and build them anyway.
      Words to live by, absolutely
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      Atop a tree with Buddha ain't a bad place to take rest!
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  • Profile picture of the author John Romaine
    Originally Posted by drunkenmonkey View Post

    No one has a bigger ego than me that's why I'm biblically awesome.
    You're annoying.

    But funny. So you can stay
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  • Profile picture of the author lucidbs
    Steal it from Nike. Just do it! You are what you believe. I don't care what others said about me. At the end of the day, you are responsible to yourself. Good friends will cheer with you if you make good money when you share with them. Bad friends will say you are a scammer. Be yourself!
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  • Profile picture of the author ryuchi
    I see the same thing often too and I have always believed that the execution of the plans on the spot is better than waiting for a guarantee from others. Your success can't depend on the success of others so whatever they say that worked for them will not always be the same for you.

    Overall, great post!

    Ryuchi
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  • Profile picture of the author Tinkerbell
    George, that made me laugh. You knothead. Haha.

    There's really more to my accomplishments than a determination to prove the "nots" wrong, too. In each case, the real reason I went ahead and did it was because I believed in myself and what I felt I could do. So, rather than shrink back in the face of negativity, I forged ahead. Has it been the same for you?
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    • Profile picture of the author George Wright
      Originally Posted by Tinkerbell View Post

      George, that made me laugh. You knothead. Haha.

      There's really more to my accomplishments than a determination to prove the "nots" wrong, too. In each case, the real reason I went ahead and did it was because I believed in myself and what I felt I could do. So, rather than shrink back in the face of negativity, I forged ahead. Has it been the same for you?
      For Sure, for sure.

      That and knowing I'm Always wRight.

      George Wright
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      "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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