Best Security Seals to Use?

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I'm about to start selling a small digital product, and wondering what are the best security seals available to use that are cost effective... (seals that let visitors know you're a legit seller to increase conversions).



List any good ones you know and have used will be very helpful.


thanks!
#main internet marketing discussion forum #seals #security
  • Hello,

    It is important to mention that there are different kinds of seals.

    Some are provided only after your sites checks out clean from malware, blacklisting, etc.
    Others validate the identity of the site's owner and the security level of the actual site as well.

    So it really depends on what level of "clearance" you are trying to achieve.

    good luck
    • [ 1 ] Thanks
    • [1] reply

    • Hi.

      I'm aware their are different ones for different reasons... some with guarantees on the purchase, some for security of the site etc etc...


      The purpose of this thread is just to list any and all you know ..... I can sort through them later and figure out which one(s) I need.


      I think this would be helpful to all.


      So, please contribute any you know that would be helpful!


      Thanks
  • Most security seals these days are more about the money you pay than how legitimate a seller you are. I never even think twice when I see those seals since I know they can all just be bought. It definitely doesn't make the seller anymore reputable to me... but that's just my opinion.

    Go to the checkout pages of big companies and see what seals they are using.

    Some of the more popular and reputable ones are:

    - McAfee
    - Verisign
    • [ 2 ] Thanks
    • [1] reply


    • Hey.


      Thanks Will, I agree.

      But you have to remember, me and you are season'd internet marketers, most buyers don't have 1% of the knowledge we have.



      I know I probably sound crazy, but for a small report that's $12, do you think a security seal is even a huge deal? (I suppose not, but just want to make sure all my bases are covered)


      thanks
      • [1] reply
  • I posted the results of a multivariate test I did with this a few days ago, it might interest you:

    http://www.warriorforum.com/main-int...ion-rates.html

    Long story short - the FREE trust badges actually converted better than the paid ones. Full breakdown in the other thread.
    • [ 1 ] Thanks
    • [2] replies

    • Hey, this was interesting... I gave you a thanks in the other thread.


      I saw that the cost of that item was $99 power tool.. (just my guess, guys 30 to 55 years old, a lot with limited knowledge of buying online, or "low information users", as you call them).



      So basically, I think with a $12 product, and just having the paypal seal it'll have basically the same effect .


      Though I guess it probably wouldn't hurt to just paste the image on the site.. But like I said, this was interesting none the less.


      Thanks
      • [1] reply
    • You failed to disclose that you own the site that won your test (or "test").
      • [1] reply
  • [DELETED]
  • Seeing a seal on a sales page for a digital product does not influence me one way or the other to buy.

    Unless the message you are giving in your sales page keeps me interested I probably wont even see them as I'll leave before I reach the bottom of the page where they are usually placed
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    Best Security Seals to Use?

    I'm about to start selling a small digital product, and wondering what are the best security seals available to use that are cost effective... (seals that let visitors know you're a legit seller to increase conversions).