Can you handle the TRUTH about video landing pages?

Robertas

14 years ago

That's some interesting data, thanks for sharing. Can ask you - what was the price of the product you were selling?

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jasonl70

14 years ago

Originally Posted by Robertas

That's some interesting data, thanks for sharing. Can ask you - what was the price of the product you were selling?

It's $77...

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-Jason

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yesacpow

14 years ago

Was this an affiliate product or your own product?

Also did you do a screen capture video recording you having the product and emphasizing on the benefits etc?

Originally Posted by jasonl70

It's $77...

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jasonl70

14 years ago

Originally Posted by yesacpow

Was this an affiliate product or your own product?

Also did you do a screen capture video recording you having the product and emphasizing on the benefits etc?

It's an affiliate product.. and yes, I used camtasia showing I actually have the product.

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-Jason

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yesacpow 14 years ago

Great thanks for the response.

Originally Posted by jasonl70

It's an affiliate product.. and yes, I used camtasia showing I actually have the product.
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Loren Woirhaye

14 years ago

Originally Posted by jasonl70

So, here's the big question:

Who are YOU going to try to accomodate?

The serious buyers, or the "not likely to buy"?

That really is the BIG question - and answering it correctly
can help any marketer get superior results.

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Ken Leatherman

14 years ago

Jason,

Appreciate the information.. Video is a great marketing tool and now you have seriously led me to perhaps rethink my thoughts on making my videos a bit longer. Especially for my membership clients. They deserve every bit of help I can give them.

Ken Leatherman
The Old Geezer

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jasonl70

14 years ago

Originally Posted by Ken Leatherman

Jason,

Appreciate the information.. Video is a great marketing tool and now you have seriously led me to perhaps rethink my thoughts on making my videos a bit longer. Especially for my membership clients. They deserve every bit of help I can give them.

Ken Leatherman
The Old Geezer

It's certainly worth testing.

Here's an interesting part of this. When i was done with my original video, it was the longer one. So it wasn't planned out to be long - it just ended up being that way when I was done saying/showing everything I wanted.

When i saw how large it was (both time and size), I cut it back to the shorter 8 minute one. I only replaced it with the longer one as an expirement when I noticed that my bandwidth with my host wasn't an issue.

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-Jason

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Kevin Riley

14 years ago

You? Make longer videos? C'mon Leatherman, we all know you start to doze off after the first minute or two.

Originally Posted by Ken Leatherman

Jason,

Appreciate the information.. Video is a great marketing tool and now you have seriously led me to perhaps rethink my thoughts on making my videos a bit longer. Especially for my membership clients. They deserve every bit of help I can give them.

Ken Leatherman
The Old Geezer

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Kevin Riley, long-time Warrior living in Osaka, Japan

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Franck Silvestre

14 years ago

Interesting,

I'm adding video as my next traffic generation source.

thank you for sharing these stats with us.

Franck

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Franck Silvestre

14 years ago

Interesting,

I'm adding video as my next traffic generation source.

thank you for sharing these stats with us.

Franck

Thanks

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Winson Yeung said: "...Definitively A++ recommended WSO"
Kevin Riley said: "Franck, glad to see you bringing out MORE and MORE GREAT stuff"

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MarkWrites

14 years ago

Originally Posted by jasonl70

So, here's the big question:

Who are YOU going to try to accomodate?

The serious buyers, or the "not likely to buy"?

A very good question that can be applied to many projects. It is usually easier to give a little nudge to the willing than it is to twist the arm of the skeptical or uninterested.

Thanks for sharing the stats and the insight.

Thanks

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gxd5

14 years ago

How big was the sample size?

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Rachel Rofe

14 years ago

How many people ended up watching the entire video at the long version, and how many ended up watching the shorter version? How many didn't?

I know this is niche-dependent too, but it's interesting to know.

Thanks for sharing.

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Ryan700

14 years ago

Originally Posted by jasonl70

Those who watched the entire 8 minute video converted to sales at 1:54,
vs 1:92 for those who did NOT watch the entire video.

Now, I took that same video and added over 20 more minutes to it.
Yes - a 30 minute video for a product review.

- Those people who do not watch the entire video convert to sales at 1:69.

- Those people who do watch the entire video convert at 1:11

- 70% of my sales came from those who watched the entire 30 minute video.

[/B]

My question is probably a bit naive but how do you know when people bought in the middle of the video and how did you you when they bough at the end etc.

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jasonl70

14 years ago

Originally Posted by Ryan700

My question is probably a bit naive but how do you know when people bought in the middle of the video and how did you you when they bough at the end etc.

the video autoforwards when it is done playing, and has a unique TID.

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-Jason

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jasonl70

14 years ago

Originally Posted by Rachel Rofe

How many people ended up watching the entire video at the long version, and how many ended up watching the shorter version? How many didn't?

I know this is niche-dependent too, but it's interesting to know.

Thanks for sharing.

in both cases, most people did not watch the entire video.. I don't have the specifics though - I'd have to dig into it some more.

Originally Posted by gxd5

How big was the sample size?

I get 50-70 visitors a day, and each one has a few weeks of data.

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-Jason

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Virtual Banker

14 years ago

The numbers we really need to know are

- Conversion from visitors to buyers for the short video and the for the long video
(regardless whether they watched the whole thing or not)

this is the important one to know

Thanks
1 reply

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jasonl70

14 years ago

Originally Posted by Virtual Banker

The numbers we really need to know are

- Conversion from visitors to buyers for the short video and the for the long video
(regardless whether they watched the whole thing or not)

this is the important one to know

The numbers I quoted were strictly from the CB analytics, so although I don't have the exact visitor to conversion numbers on hand, you can see how the 2 compare relative to each other based on getting the same quality of traffic (from ppc):

short video: 2:146, or 1 sale per 73 hops
long video: 2:80, or 1 sale per 40 hops

Just looking at my CB stats, the sales differences between these 2 periods reflect the same thing and showed similar total hops. In fact, I went from an average of 2 sales a day, to 5 sales, with my overall traffic to the site being fairly consistant. And most of those sales from the long video page were from people who watched the entire 30 minutes.

So while there may be a few people who "just hit the back arrow", over the course of a few weeks a lot more people actually purchased.

Now I haven't done a full blown analysis of this - it just some interesting observations I've made today.

And if you think about it, it makes sense as just like long copy, a longer video is more likely to:
a) address potential objections
b) overcome those objections.

I also have a test with another product review that doesn't use video. The first few weeks I had a typical product review like you see everywhere. I then did a MUCH longer review with multiple screen shots, etc., and my conversions went up significantly.

Thanks

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-Jason

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MeTellYou

14 years ago

awesome stuff. I always read the entire salescopy right before I buy and then even after I buy. Great stuff. Thanks,
Sebastian

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paulgalloway

14 years ago

- Those people who do not watch the entire video convert to sales at 1:69.

- Those people who do watch the entire video convert at 1:11

Just curious -- was there an offer made and a call to action halfway through the long video? If not, I wonder if that would change the 1:69 ratio . . .

If the offer and call to action is only at the end of the video, it makes sense that you'd get the most sales from people who make it that far. But if you don't have those components earlier in the video, can you really be sure the difference is just the length of the video?

Best,

Paul

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jasonl70

14 years ago

I tried both short and long videos.. neither really had a call to action, to be honest - just a summary at the end. I purposely made it like a 'real' user review, which has a different 'flavor' then the typical affiliate review. The average joe on the street may say how much he likes something, and how well it's worked for him, but he won't add "so go over to the store right now and buy one"..

This may not be the best approach, as I don't have a lot of experience with review sites - it's just happened to be the angle I wanted to take. I should probably test some other styles, but this is now pretty much on autopilot and I rarely look at it much anymore as long as my checks keep coming

Here's some of my thoughts on this. I am targeting people already interested in the product (ie, they are searching on the product name). It's safe to assume that these people are in fact looking for more info and that they still had objections to overcome.. in many cases, they may be the serious analytical type, slow to make decisions w/o a lot of consideration. My longer video is likely addressing their need 'for more info', and overcoming their last objections.

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-Jason

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ShawnC

14 years ago

Interesting point Paul, about where the 'call to action' is showing up.

I think it is stillr elevant about the length of the video being a factor, it MUST be similar to the length of a slaes page.

I'm still not sure where I sit on a LONG sales page or a SHORT one. But it's cause reading takes more effort than watching.

But if I watch a whole video - it means i'm interested. And if that video is long, it means i've put a time investment in it. Essentially I've already put an investment in this product - buying it is a logical next step because I want to get my moneys worth.

There are so so so many factors that fall into place with all of this stuff.

Thanks for sharing your stats!
Shawn

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ShazLeghari

14 years ago

Hmm, thats a good idea, you are right, having a video site does convert better because they feel refine on what you have to offer, its just human nature.

Most people minds are like a 12 year old so they don't tend to read the entire page, they just want to see what'a in it for me, so when they watch the video they can see what you have to offer to because most people, not saying all tends to skiver the page, but yeah videos does make a huge difference.

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1 reply

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Zemalf

14 years ago

Originally Posted by jasonl70

I purposely made it like a 'real' user review, which has a different 'flavor' then the typical affiliate review. The average joe on the street may say how much he likes something, and how well it's worked for him, but he won't add "so go over to the store right now and buy one"..

I like this approach. I don't remember when was the last time I saw an "honest" review on affiliate product, my own included!

Everytime I'm writing a review I get the urge to slap that "BUY" in there, even that it's all going so well and I'm seeing a lot of that with other reviews as well. So I stole two lessons from this one:

a) use video
b) try the "average joe" style

These combined, I think the honesty and that average-joe/jane-feeling will get across nicely through the video.

Thanks

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MrLewisSmile

14 years ago

This is very interesting indeed. I have been thinking more and more about adding video to my salespages lately. Perhaps I should get to it!

You seem to have a very good system now too. Good converting product review in your honest style, PPC, rinse and repeat!

Thanks

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Affiliate.Solutions

14 years ago

Jason,

Great info. While I am not sure how a 30 minute long video will work for me this was definitely something very interesting to consider / act up.

Thanks

Thanks

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Can you handle the TRUTH about video landing pages?

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