I started thinking about how this works when it comes to buying WSOs. The goal is to look at the past, take stock of the variables a WSO sales page had that led to me liking the product(believing it would work and buying it).
I use this to develop what the book called a "Decision Frame". The "Decision Frame" is what I will use to determine if I will buy future WSOs.
I am sure we all have our criteria, so why not share them. What are the variables a WSO sales page had in the past that led to you liking it or believing it would really work for you? Lets use this to prevent newbies from falling for garbage. I will start by giving a few I look for.
- The WSO must be created by someone who contributes regularly to the forum in some way. (Not on the sales page, but I can look in their profile to see this).
- The WSO must convey what method will be used to make money(no secret methods you will only find out about once you buy). If you walk away from the sales page not knowing what the premise is to make money this is not a good thing.