The P. Diddy Internet Marketing Business Model

30 replies
Hey everyone. I had someone send me a visitor message to my profile asking about a post I made when I mentioned the "P. Diddy" model. I ended up typing so much I thought it would be worth it to post a thread in case anyone else thinks about this stuff...


Right now I'm still creating my own products. But I love the idea of being the "producer". I have put a lot of thought into it because I know lots of talented people. In my personal notes, I always call this the "P. Diddy IM Business model". Now, I listen to Rock. I don't even like P. Diddy, but his name always sticks out in my head as a music producer...


So part of your job as the Internet Marketing Producer is to find marketable talent. "Talent" doesn't have to just be Internet Marketing, Real Estate, Forex, etc... It could be anything. I wrote down a list of every person in my life that I care about and then asked myself, what is this person good at? Lo-and-behold, I came up with something unique that I felt like I could potentially market for each person. You can always add a unique selling proposition to a rather common subject also.


For example: My father has never made much income at all. Initial thoughts would be that him and I could never do a profitable venture together. But last year he put in a sweet outdoor wood burning boiler system (*hint *hint - alternative energy). Quotes to get it installed were $8k-$10k. Instead, he had a friend that also wanted the same type of heating system so his friend bought one also. The two of them just helped each other install both of their new heating systems. I would say that between the two of them, they are very much experts now. I feel that wood heating is mostly a blue collar market. A lot of blue collar type individuals would probably want to try the installation themselves. Bam! Create some training videos, they would probably be 4-6 hours long and you have filled a need in the market. How hard would it be to sell a DVD series if you would save someone $10K?


I think you could organize this financially anyway that you wanted with your found "talent". You wouldn't need to give up half of the profits... Just a fun fact, I heard one time most musicians make between $0 - $4 per CD they sell. It's because unless they hit the Top 40 or whatever, most of the CD sales pay back the recording studio for the work that was performed up front. If you find talented people outside of the IM niche, they don't even know what a JV is and probably should not be expecting 50%. If you're confident on the need for their talent and your sales ability, you could just pay them a small fee up front for their help.


Or there are more options for the "partnership" if they are interested in being involved ongoing. Just remember as the Internet Marketer, these people need you. You have the real talent. I would never do 50/50. I think 5% of profits would be plenty. If they want more, provide them with an affiliate link and some instructions... If they were not interested in online stuff, and they wanted to do more offline recruiting instead, I would just use a 2 tier affiliate setup so they could build more people beneath them. That way you will always own the product and maintain the control. I'm not saying you have to be a jerk, but you do have to maintain control (IMO). You don't want a non-marketer trying to give you suggestions on your sales page, etc...


Inside of the IM community, I think that would be a different story. It would probably take more legal paperwork set up. Unless there is a high level of trust already between the two individuals.


This kind of stuff always gets my brain going. I think it could definitely be a scalable model aey?
#business #diddy #internet #marketing #model
  • Profile picture of the author Horny Devil
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    OP, sorry to be the first to say it (someone has to) but your post comes across as a garbled load of nonsense. If you try to be more specific in what you're attempting to get across to us (think bullet points if you're struggling that badly) then the bloodhound might be able to follow the scent.

    As for "THE P.Diddy Marketing Model" - a word to the wise . . . don't give up the day job.

    Sorry to be blunt, but nothing personal. We all had to start somewhere.
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    • Profile picture of the author Nathan Bumstead
      Originally Posted by Horny Devil View Post

      OP, sorry to be the first to say it (someone has to) but your post comes across as a garbled load of nonsense. If you try to be more specific in what you're attempting to get across to us (think bullet points if you're struggling that badly) then the bloodhound might be able to follow the scent.

      As for "THE P.Diddy Marketing Model" - a word to the wise . . . don't give up the day job.

      Sorry to be blunt, but nothing personal. We all had to start somewhere.

      No worries, I don't take it personal. I read through it and it makes sense to me. I must be "connecting-the-dots" because the dots are already connected in my head. Sorry for the confusion.

      The main point of the post is utilizing other people's talent to create info products. As opposed to always trying to create stuff by yourself.

      I notice you regularly post a lot of good content on this forum. I appreciate your candor.
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      • Profile picture of the author Horny Devil
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        Originally Posted by Nathan Bumstead View Post


        The main point of the post is utilizing other people's talent to create info products . . .
        Now that would have been a great thread title.
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        • Profile picture of the author glowworm
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          Personally, I would always choose to create and market my own info products. Don't like being beholden to anyone and your business lasts as long as you want it to, as opposed to as long as it's allowed to.
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          • Profile picture of the author wilson.macedo
            Originally Posted by glowworm View Post

            Personally, I would always choose to create and market my own info products. Don't like being beholden to anyone and your business lasts as long as you want it to, as opposed to as long as it's allowed to.
            I have to agree with you. Even though being the "producer" is appealing, it can also mean trouble and a lot of headache. I tried "representing" a few authors buiding them websites, publishing their ebooks and paying them royalties, but it was a real pain dealing with them. They were always anxious to know how sales were going, wanted things changed to their liking on the websites all the time or had "demands" that were just time consuming. I stopped working with this business models a few years back and I promised myself, no more working with third parties.
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        • Profile picture of the author Nathan Bumstead
          Originally Posted by Horny Devil View Post

          Now that would have been a great thread title.
          A music producer finds talented people. If that producer thinks they can market the person he would take the person onto their label, create the music, pays for advertising in order to make a profit, and even utilizes his existing business relationships to help make the new "talent" a success. The music producer does not earn income unless he can make his "talented person" successful.

          I think the majority of those things can transfer directly over to us as Direct Response marketers.

          Being a producer of music is common. Doing the same with info products is not as common. The title is meant to call out the similarities in business models.

          Hope that helps.
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    • Profile picture of the author wilson.macedo
      Originally Posted by Horny Devil View Post

      OP, sorry to be the first to say it (someone has to) but your post comes across as a garbled load of nonsense. If you try to be more specific in what you're attempting to get across to us (think bullet points if you're struggling that badly) then the bloodhound might be able to follow the scent.

      As for "THE P.Diddy Marketing Model" - a word to the wise . . . don't give up the day job.

      Sorry to be blunt, but nothing personal. We all had to start somewhere.
      I don't get you not understanding his point of view or calling it "garbled load of nonsense"... This business model is very common and it has been explored even by the IM "gurus" like Ryan Deiss.
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  • Profile picture of the author Stuart Walker
    I read it and I got what you meant. Easy enough to understand.
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  • Profile picture of the author penny_zf
    I think I get Nathan's idea.
    His idea is to find offline experts in areas such as real estate pros that are famous for closing sales in the offline market or telemarketers or some experts in the real world, create products from them and use I.M methods to market their products either by licensing the content from them or giving them a royalty for the sales made.

    Hope I am accurate.
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    • Profile picture of the author Nathan Bumstead
      Originally Posted by penny_zf View Post

      Hope I am accurate.
      You are.

      A lot of Warriors on this forum have asked questions about how much of an expert they need to be in something to create a product. There is a lot of self-doubt with people in their own ability to "be the expert".

      But there are talented people all around us that are already experts in many niches. Approach them with enthusiasm and they will jump on board with your ideas.
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  • Profile picture of the author Sushiman1111
    Nathan, I got what you meant. Great idea with the stoves, BTW. I'd definitely do it if I were you. And I liked the title of the thread, too, lol.

    The only thing about it is getting others to really follow through. In your case with your dad's stove the thing is already built and field-tested, so to speak. But with others... I've had the same idea – lots of people I know are good at something that they could make money at if they just marketed it right – but man, it's hard to get them (a) to see that, (b) to agree to do something with you, and (c) follow through to the end if they do agree.

    If you figure out a good way to motivate people to do stuff with you, please let me know.
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    • Profile picture of the author Nathan Bumstead
      Originally Posted by Sushiman1111 View Post

      but man, it's hard to get them (a) to see that, (b) to agree to do something with you, and (c) follow through to the end if they do agree.

      If you figure out a good way to motivate people to do stuff with you, please let me know.

      Out of (a) (b) and (c), I have only had problems with (c).

      For (a) and (b) - I have an 8ft whiteboard in my home office and I'm really good at drawing out how it would all work. I'm passionate about life and people tend to get on board with my enthusiasm if they are forced to be in a closed room with me. J I heard once "People are secretly begging to be led." Not sure who said it - but I believe it.

      As for (c) - I have tried twice so far with doing something with another person. One person backed out because they didn't like the aggressive nature of Sales Pages/Upsells/etc. I wasn't willing to continue to go forward with a "brochure" style website. (That's why I stated you need to maintain control) The other person is following through so far. But it's because she is my wife and I'm not letting her off the hook! Even when she says "I didn't know it was going to be this much wooooork..."

      I think the next time I try this, I will just get with the person and create a small front end product that can be busted out in a weekend. Start building a list in the niche. If the front end product gets traction, go back to the person and build out the upsells, continuity, and back ends. People have an easier time following through if they can see the results.
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  • Profile picture of the author stuzilla
    This is the model the big boys do to generate 6-7 figure launches.
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  • Profile picture of the author IMStrategus
    What is P.Diddy?
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    • Profile picture of the author Nathan Bumstead
      Originally Posted by IMStrategus View Post

      What is P.Diddy?
      He's a caucasian fella from Kansas
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    • Profile picture of the author James Campbell
      Originally Posted by IMStrategus View Post

      What is P.Diddy?
      A term used by the ancients. It is now called Jay Z and sometimes Lil'Wayne.
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    • Profile picture of the author Devin X
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      Originally Posted by IMStrategus View Post

      What is P.Diddy?
      HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
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    • Profile picture of the author higherluv
      Originally Posted by IMStrategus View Post

      What is P.Diddy?
      LOL, poor you... I don't think even Sean Combs knows... :p
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    • Profile picture of the author MikeTucker
      Originally Posted by IMStrategus View Post

      What is P.Diddy?
      Business model #1: "Treat Copyrighted Material like PLR"

      1. Scrape other peoples' content
      2. Spin it
      3. Tell everyone the junk you "created" is good
      4. Keep saying it is good over and over, some people will believe you.


      Business model #2: "Even More Money for Even Less Effort"

      1. Convince people to give you their work willingly;
      2. "Produce" it, stealing even more money from them, with less work.


      (These strategies are also known as the Quentin Tarantino Methods)



      ...I understand the OP, but I would have titled it after someone
      a little less crooked, like Don King or Al Capone. :p
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  • Profile picture of the author theory expert
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    How to be a JV broker? A dealmaker? I think if you ask those who actually do it for a living they will tell you it sounds good on paper, or, to sell to the miners your shovels, but, it is a matter of skill and theory don't fly. You have to be a salesman and have the skill to do work yourself. Diddy was actually a performer first. Backup dancer and promoter of events. Event planning and being part of the talent led him to easily transport his skills into music entertainment, and, being a good judge of what actual talent looks like. He didn't wake up one day and say. I am going to produce today!!!!!

    There is a saying, "they see the shine, but, they don't see the grind".
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  • Profile picture of the author VegasHawaii
    Warrior Forum is a very colorful place. Just joined and I already love it
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  • Profile picture of the author julesw
    Thanks for this.

    I think it's possible and I am sure it's being done.

    Especially relevant if the product requires some nice video shooting.

    eg for a product about fly fishing, it's hard to film it on your own but very expensive to pay a video shooter to film and edit it for you aside for building the product and marketing. Would look like a $10k investment to some people.

    so for the expert JV'ing with someone who has some video and marketing skills is appealing if it gets it to market.

    i would think 5 % is low (maybe for a dvd ok), for a video product on CB I would think 20% comm, and they would have to agree to be available to do a webinar or guest posts, post on fan page be the face of it and agree to help with some marketing. This is what TV presenters commit to when they make a show - similar model, they don't own the product.

    If they have an existing blog/audience then they could sell as an aff and get 20% + 50%, for direct sales then it's 80/20 in your favor so you'll work on that bit. Regular Aff sales 50 / 30 / 20.

    I guess key is finding the right person who is committed but willing to not actually own the product, that could be the tricky part.

    All of the above is theory, I haven't done this before and asked the original question!

    j
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    • Profile picture of the author kevin jackson
      I must be one of those rare idiots or something or maybe I'm some sort of mind reader because I got your point immediately with no problem in comprehension. Maybe it's because I know who P Diddy is. Maybe that's what's confusing some people. Or maybe we're just both geniuses or something? I don't know but I do get your point and it's a good one IMO about offline jv's, content creation and product creation. You're just thinking outside the box.
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    • Profile picture of the author Nathan Bumstead
      Originally Posted by julesw View Post

      Especially relevant if the product requires some nice video shooting.

      eg for a product about fly fishing, it's hard to film it on your own but very expensive to pay a video shooter to film and edit it for you aside for building the product and marketing. Would look like a $10k investment to some people.

      i would think 5 % is low (maybe for a dvd ok), for a video product on CB I would think 20% comm, and they would have to agree to be available to do a webinar or guest posts, post on fan page be the face of it and agree to help with some marketing. This is what TV presenters commit to when they make a show - similar model, they don't own the product.

      If they have an existing blog/audience then they could sell as an aff and get 20% + 50%, for direct sales then it's 80/20 in your favor so you'll work on that bit. Regular Aff sales 50 / 30 / 20.

      I wouldn't be against paying 20% if I knew the person or they already had a following... But I actually stated percentage of profits in the original post. I think 20% commissions would be a hard arrangement. It would limit you on so much. I didn't say 5% to be greedy...

      Stick with a lower percentage and provide them with a redirected URL to their own affiliate link. Give them 50% commission for any of their direct efforts and that would get them up to 55% total. The harder they work, the more they get paid.

      You never know what busienss relationships are going to flake out on you for a multitude of reasons. Some will be great, others will not work out long term. If the "talent" doesn't hold up his end of the deal going forward, I still want to be able to do my thing as the Marketer with the created product and not be paying out 20% for just the initial work.

      Back to the Fly fishing example, you can find 100 people that fly fish. But could that fly fisherman find another Internet Marketer willing to work with him? Maybe... maybe not. You are bringing the value to the relationship.
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      • Profile picture of the author Frank Donovan
        Hmm. Managing a bunch of "talents"? I don't think you could pay me enough.

        Much better to be a publisher and license or commission products to suit. More profit, more flexibility, fewer headaches and a lot less work.


        Frank
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  • Profile picture of the author LexiB
    Nathans idea is exactly why I always say to never 'become the expert'.

    Find a profitable market that is easily accessible.

    Find an expert with no marketing knowledge.

    Create, Sell, Deliver.
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  • Profile picture of the author LexiB
    Originally Posted by stuzilla View Post

    This is the model the big boys do to generate 6-7 figure launches.

    Yup. Nathan basically repeated, word for word, Ryan Deiss's business model without even knowing it.

    Nothing wrong with it and it works.

    Find the expert. Be the marketer.
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    • Profile picture of the author Nathan Bumstead
      Originally Posted by Frank Donovan View Post

      Hmm. Managing a bunch of "talents"? I don't think you could pay me enough.
      Thanks for the comment Frank. But don't you think most successful people have to "manage" something? Manage your employees, manage your tenants, etc.

      Businesses have policies in place to manage their employees.
      Landlords have contracts in place to manage their tenants.

      I think a lot of the headaches could be eliminated with the proper systems set up.


      Originally Posted by LexiB View Post

      Find the expert. Be the marketer.
      Thanks LexiB. I've never listened to Ryan Deiss but it's good to know that he is doing this!

      I think to be successful we all need to become either the Dr. Phil's (personal branding and authoritative) or the P. Diddy's (marketing other people's talent). I'm sure both models work and it's a matter of preference.
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      • Profile picture of the author Frank Donovan
        Originally Posted by Nathan Bumstead View Post

        Thanks for the comment Frank. But don't you think most successful people have to "manage" something? Manage your employees, manage your tenants, etc.
        There's a world of difference between managing employees and managing artists.

        Employees work for the business and do as they're told, by and large. Artists tend to believe they're the product.
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  • Profile picture of the author statusengage
    I understand the idea of leveraging others' talent, but in the example you gave - while it may be beneficial to some, doesn't seem to have much upwards potential in my eyes. I think your time would be better spent elsewhere. You are targeting a demographic that uses the internet less and takes home a smaller income. Sometimes you find a market that seems to have potential because it is not saturated, but the reality is that there is no one there for a reason. You are welcome to prove me wrong, though!
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