Product pricing
I have a question that has been bothering me for a few days, I would like to request an opinion from this august assemblage of IM expertise.
In my brick-and-mortar life, I work as an electronics technician, repairing and installing LED electronic signage. Billboards, custom displays, scoreboards, stuff like that. (Think Las Vegas.)
I recently acquired the right to distribute a really cool LED window sign. The more I look at this thing, the more I think that it could be a good prospect to be sold through the IM pipeline... I can even see a way to set up an affiliate program based around sales of the sign.
The problem I'm having is the price of the product. These are NOT your little hundred dollar LED signs like you'd find at X-Mart or Orifice Depot, it's a fully programmable message type window sign, built to the same industrial standards as the big signs you see in people's parking lots. The retail price of the smallest sign is around $1900, the price of the largest around $5700. Total profit in my pocket per sign varies from $500 to $2800 depending on a few variables.
In the brick-and-mortar world, for every 100 "in person" sales calls, about 9 - 12 businesses end up purchasing. The demand is out there, and it isn't too badly affected by the economy.
So here are the things that are bothering me--Do any of you handle high dollar physical products in your IM campaigns? Do you have any tips or tricks you can share? I'm relatively certain these products would sell, and I'm equally certain the methods I use to sell my $17 blue spinning widget reports would fail miserably. Suggestions? Anyone? Bueller?... Bueller??
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Adaptive -
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armadillo -
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jacktackett -
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Adaptive -
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