Paid traffic to landing page url directly?

My opinion is that buying traffic never generates a profit. I'm sure there are people who can do it successfully but I'm not one of them. Think about it... Traffic is the key to everything, success, money, etc.. So why would anyone sell it if it was worth anything to begin with?

The most important thing is understanding how the traffic is generated then creating a landing page to suit the audience

As for solo ads its hit and miss, A lot of them just scrape IM forums for emails and use them as their "list".

The amount of mail we receive from "warrior special offers" is unbelievable, straight to the junk folder

Unless you are paying per click for ads, buying traffic is just as bad as giving away money.

Make sure that the copy on the landing page is good and it should convert whatever you want it to, whether you are trying to get sales or collect names.

In the long run, I think you would be better off using a landing page which is designed to build your list. It gives you a better chance of getting a repeat customer.

It is a double edge sword. Paid targeted traffic is definitely good. I must say it is a hit and miss for solo ads. But we usually to not direct them to sales pages. My 2 cents.

To Your Fun & Freedom
Jackson Tan

Paid traffic is the fastest way to drive traffic to your site. Period. There are so many marketers that use paid traffic to make money online every day.

There could be many reasons why your landing page doesn't turn in a dime so you have to test and test to find the best way to convert the traffic into sales.

I'd go with collecting leads/opt-ins rather than direct selling. With paid traffic direct sale conversions are often low.

Paid traffic in my experience is a hit and miss. There are so many factors that are involved. So many elements from the traffic source itself, the squeeze page, the copy, etc. One of the things that I've learned is to test , test, and test some more.

I would also add that if you are paying money, track it and provide them an opportunity to join your newsletter. That way you further attempt to monetize it after creating some type of value to the subscriber.

Can someone who's currently making good money using paid traffic make a post and give some guidelines?

Paid traffic is about trial & error.
You need to test out the conversion rate
For various traffic sources.

Once identify a traffic gem,
Consolidated your budget and
Scale up the campaign to
Maximize the profit.

Usually, newbies are skeptical
About paid traffic.

I understand that that as I am
A newbie myself.

I would say paid traffic is
A skill that you will develop over time.

However, once you understand the
Mechanisms behind it, it will
Be like turning on/off the traffic tap
At will..

Free traffic is more passive..
Not scaleable..

@khooster1

Thanks for your reply.

Are you actually making good money from it yourself ? Or are you still looking for that gem?

Hi Wass,

You seem maybe a little bit confused about exactly what "landing pages", "squeeze pages" and "sales pages" are?

A "landing page" is the simply the page on which you arrange for any given kind of traffic, from any source, to "land". It's up to you what your landing page is, or what you choose to use as a landing page for your traffic. A landing page can be a squeeze page; it can be a sales page; it can be an article; it can be the home page of a blog; it can be a content-rich page; it can be anything you like. If it's where your traffic "lands", on clicking a link, then it's a "landing page". Don't imagine that all landing pages are trying to sell something, or trying to get people to opt in.

A "squeeze page" is a page which contains a prominently incentivized opt-in (usually text, but it can be video/audio instead or as well) and no other content. The idea of a squeeze page is that there are no other exits from it, no leaks at all, and (apart from the back button and the window-closing button) no option other than submitting contact information. Don't imagine that all pages with an opt-in on them are squeeze pages.

A "sales page" is a copy-filled page (again, it can be video) designed to present the product/service, answer objections, and persuade visitors to buy it, from that page.

What you're asking about, above, is a form of "direct linking", I think, the plan being to buy traffic and send it directly to an affiliate-link sales page? Good luck to you, if you can find a way to make that work. I wouldn't want to try it. I have a mortgage to pay, myself, so I need to send all my traffic to a page with an opt-in first, so I can build my lists and not lose all the traffic that doesn't immediately buy something.

If you want to sell something, and will want to have a long relationship with your customer. I think the best landing page is a squeeze page. you can either give your list an offer directly or build up their trust first. It is your choice once you have their email address. A better way do marketing is by save a lot of email address and then give them an offer they can't reject.

If you choose to, you can send paid traffic directly to a landing page (sales page). But the reason most marketers don't do that is that they would like to see some type of ROI from the paid source. That return could be leads opting in to their squeeze pages and then being re-directed to their sales pages (landing pages) for potential customers.

I'm not sure if there is confusion on what a landing page is, but most of us define a landing page as a sales page. That's ultimately where we want them to land after they've opted in of course.

I've had a lot of success doing this with Google AdWords, but you need to think about your margins vs. cost per click vs. conversion rates.

If you're selling a $20 product and the clicks are a dollar, you have to convert at 5% just to break even.

I've found cheap traffic sources like 7 Search and adf.ly to be rubbish.
Same with those Bux sites.
Sure the clicks are cheap, but the returns are zero.
You get what you pay for so stick with Facebook, Bing, Yahoo or Google ads.

How to make the most of paid traffic:

• You Must know your target market, or buyer persona
• you must clearly communicate your value proposition
• using the above two pieces of information write your ad targeting your customer with a very specific offer.
• you do not want general traffic to click your paid ad
• specificity is key to creating successful paid ad campaigns
• reduce number of clicks while increasing conversion rates

I will use a simple example to clarify my meaning;





if your selling cherry vanilla flavoured candy, be sure to include the specific offer on your ad.

1. "excellent quality delicious candy" is bad
2. "cherry vanilla flavoured candy" is good;

example 1 will get the higher click through rate to your landing page but the conversion rate will be low, ie. low ROI

example 2 will generate a lower click through rate but a much higher conversion rate because only potential customers who like "cherry vanilla flavoured candy" will click on your ad, ie. a much higher ROI

EDIT
Never use your home page/web site for your LP.
Always have a separate LP for each individual ad campaign.