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Do you need to protect your reputation in an affiliate environment?

by torrent
4 replies
In a recent thread (http://www.warriorforum.com/main-int...ou-google.html) about affiliates outranking your sales page on the product name, there was a suggestion to "Give affiliates a different product name to promote. Call it something different in the marketplace."

The OP said later in the thread, "I'm thinking of just leaving the sales page as the site, then publishing the book elsewhere under another name."

How would it work (or not work) to create a product and then offer a different product name for affiliates to promote? Does this not just create two product names with the same content or some other type of product confusion?
#affiliate #environment #protect #reputation
  • Profile picture of the author Broyde
    People go out into the marketplace to find out more about your product before buying.

    If you were to call it something different you could get some direct sales which I think is what you are after. This is good, but the reason why you get affiliates is so that they can help you to sell your product, and when you find some who can outrank your original page it really should make you happy. It should be a signal that that particular affiliate knows what they are doing.
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  • Profile picture of the author mobilemob
    If not your affiliates, your competitors will try to out rank you. Which one would you choose?
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    • Profile picture of the author torrent
      I think I may not be articulating well on this.

      Say I have a product: The NEW Baby Soothe Method

      I would have an authority site at "newbabysoothemethod.com" and a sales page at the same domain, or slight domain variation "buybabysoothe.com" for affiliates to promote.

      Why would I rename the product "All Night Baby Sleep" and create a site at "allnightbabysleep.com" as an authority and/or sales page for affiliates to promote?

      That seems dishonest and puts out a single product with two different names. Starbucks doesn't sell a model of its Starbucks Verismo coffee maker as a Starbucks Tilia coffee maker with the same model number and features...why would a product creator market a product under two names?
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  • Profile picture of the author Will Edwards
    "You should think more about your character than your reputation because your character is who you are, whereas your reputation is what people think you are." - John Wooden
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