Building a "List" -newbie questions

by cuzsis
29 replies
Second post!

So 1 out of 2 of my first online business ventures is to build so so-called "Email List" for affiliate sales. I have found a couple of freebie tools to help with this (both the auto responder and "squeeze" page maker). Cool beans.

But now the question for this utterly rank newbie becomes....

-Building the list: I have a pretty good SEO angle, but beyond google searches are there other ways to get people on "the list" quickly and en mass?

-Once people sign up, I want to send a nice welcome message and some free tips I've found useful relating to my niche and being on the look out for further emails. I don't want to try to sell anything with the first couple emails because that seems tacky to me. Am I on the right path here? Or am I worrying about something silly and should affiliate away?

-Promoting affiliate products, it's pretty clear I will not be able to try every product I promote. I'd be broke. But I'm hopelessly honest and don't want to promote crap either. What is the best way to sell something that you haven't personally used, but think it's got good potential? Yes of course, I google around, but it can be hard to sort the wheat from the chafe as it were...

Should I just make a blanket statement in one of my welcome emails about what my set up for affiliates is? (like you would on a disclaimer for a website?) Or is that a bad idea?

-How much is too much? I don't want to annoy my readers. How much emailing with affiliate links is going to turn people off? Should I be spacing some "freebies" in there (free info and useful tips) without "selling" anything to reduce annoyance?

-I'm considering starting a blog alongside my list (both related to my niche) and possibly later even writing a good ebook. While the ebook is definitely a "later" thing. Should I start the blog first? Or maybe wait til the list gets some traction and then promote the blog as an additional info stream for my readers? Or both at the same time? (But I don't want to run myself to death creating content to keep up with both if there's not a financial advantage.)

Guess that's it. Sorry for the novel!
#building #list #newbie #questions
  • Profile picture of the author eholmlund
    Originally Posted by cuzsis View Post

    -Building the list: I have a pretty good SEO angle, but beyond google searches are there other ways to get people on "the list" quickly and en mass?
    It's all about traffic. There are many ways to get traffic and none of them are necessarily easy. In addition to SEO, there's paid traffic, social media, affiliate traffic, piggyback marketing... just to name a few. My suggestion is to focus on and become an expert in at least one form of traffic generation.

    Originally Posted by cuzsis View Post

    -Once people sign up, I want to send a nice welcome message and some free tips I've found useful relating to my niche and being on the look out for further emails. I don't want to try to sell anything with the first couple emails because that seems tacky to me. Am I on the right path here? Or am I worrying about something silly and should affiliate away?
    Absolutely. You have to deliver value and earn their trust.

    Originally Posted by cuzsis View Post

    -Promoting affiliate products, it's pretty clear I will not be able to try every product I promote. I'd be broke. But I'm hopelessly honest and don't want to promote crap either. What is the best way to sell something that you haven't personally used, but think it's got good potential? Yes of course, I google around, but it can be hard to sort the wheat from the chafe as it were...
    In the case of digital products, ask the vendor for a review copy. Let them know you're an affiliate with an email list, etc. Most vendors will give you a free copy of a digital product if you seem legit and have the potential to send them traffic.

    Originally Posted by cuzsis View Post

    Should I just make a blanket statement in one of my welcome emails about what my set up for affiliates is? (like you would on a disclaimer for a website?) Or is that a bad idea?
    Technically I think you're supposed to have a disclaimer at the bottom of any email that has affiliate links in it. But I've never heard of anyone getting busted by the FTC for this yet.

    Originally Posted by cuzsis View Post

    -How much is too much? I don't want to annoy my readers. How much emailing with affiliate links is going to turn people off? Should I be spacing some "freebies" in there (free info and useful tips) without "selling" anything to reduce annoyance?
    I'm big on value, so I'd suggest sending 3 content-only emails for every 1 affiliate promo.

    Originally Posted by cuzsis View Post

    -I'm considering starting a blog alongside my list (both related to my niche) and possibly later even writing a good ebook. While the ebook is definitely a "later" thing. Should I start the blog first? Or maybe wait til the list gets some traction and then promote the blog as an additional info stream for my readers? Or both at the same time? (But I don't want to run myself to death creating content to keep up with both if there's not a financial advantage.)
    Start the blog. They're easy to start, and you can send your email readers to your blog to read the full content.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by cuzsis View Post

    So 1 out of 2 of my first online business ventures is to build so so-called "Email List" for affiliate sales. I have found a couple of freebie tools to help with this (both the auto responder and "squeeze" page maker). Cool beans.
    Well done, on appreciating how essential it is, for affiliate marketing, to build a list. Please excuse my continuing on a negative note, but it's possible the "free autoresponder" might actually be a real error (and now would be a great time to correct that!), for all the reasons explained in this post: http://www.warriorforum.com/main-int...ml#post7835507

    Originally Posted by cuzsis View Post

    I have a pretty good SEO angle, but beyond google searches are there other ways to get people on "the list" quickly and en mass?
    Yes - countless other ways. A search of the Main Marketing Forum for threads with the word "traffic" in their titles will show you plenty of them. And would be a good plan, because many affiliate marketers tend to find that search-engine traffic is one of the poorly-converting kinds, with low opt-in rates and so on, while other kinds of traffic can be far superior. (I've also found this myself, reliably, in every single niche in which I've ever done any affiliate marketing). SEO traffic can also turn out to be temporary, as many Warriors have found (some of them to their very great cost). It's Google-dependent, basically, and that's bad news in principle, because a business that depends on Google for its traffic is only one algorithm-change away from an accident, or even a disaster - so you're never in control of your own business, really, on that basis.

    Originally Posted by cuzsis View Post

    I don't want to try to sell anything with the first couple emails because that seems tacky to me. Am I on the right path here?
    It depends on your traffic demographics, and on your subscribers' expectations (which you can largely set, yourself), but in general I'd agree with you. I usually put my first real affiliate promotion in the third/fourth email.

    Originally Posted by cuzsis View Post

    it's pretty clear I will not be able to try every product I promote. I'd be broke.
    You need to have seen products you promote, if you're promoting "information products".

    Here are suggestions on getting a free copy: http://www.warriorforum.com/main-int...ml#post3641838

    Originally Posted by cuzsis View Post

    Should I just make a blanket statement in one of my welcome emails about what my set up for affiliates is? (like you would on a disclaimer for a website?) Or is that a bad idea?
    I've always found that the more I explain to my subscribers about "how affiliate marketing works", the more I sell.

    People love openness and honesty.

    They also need to be reassured that buying something through an affiliate link doesn't cost them a penny more (if you don't tell them that, many of them won't know, which would be very bad news for you!).

    The disastrous mistake to avoid (for both legal and marketing reasons) is to try to conceal that you're an affiliate.

    Originally Posted by cuzsis View Post

    How much emailing with affiliate links is going to turn people off?
    Again, the answer depends on your traffic demographics and your subscriber expectations.

    In this case, it also depends heavily on what you've offered and sent them in the first place, as the incentive for them to give you their email address (you have a big opportunity, there, and it's essential not to waste it!).

    Personally, I put an affiliate promotion in about one email in three (sometimes one in two) but it isn't the whole email. But that matches my subscribers' expectations, which I've set accordingly, and that's what matters.

    Originally Posted by cuzsis View Post

    -I'm considering starting a blog alongside my list (both related to my niche) and possibly later even writing a good ebook. While the ebook is definitely a "later" thing. Should I start the blog first? Or maybe wait til the list gets some traction and then promote the blog as an additional info stream for my readers? Or both at the same time? (But I don't want to run myself to death creating content to keep up with both if there's not a financial advantage.)
    It depends on how much time you have, as much as anything else, really. The chances of a blog helping are pretty high, but there are certainly people getting started successfully without one. (It can help your opt-in rate, too, of course, by "adding credibility").

    I think these three posts/threads may help you, regarding quite a lot of your questions.

    http://www.warriorforum.com/main-int...ml#post6123982

    http://www.warriorforum.com/main-int...ml#post5300985

    http://www.warriorforum.com/main-int...ml#post7642288

    And good luck!
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    • Profile picture of the author revjoe
      Originally Posted by Alexa Smith View Post

      Well done, on appreciating how essential it is, for affiliate marketing, to build a list. Please excuse my continuing on a negative note, but it's possible the "free autoresponder" might actually be a real error (and now would be a great time to correct that!), for all the reasons explained in this post: http://www.warriorforum.com/main-int...ml#post7835507



      Yes - countless other ways. A search of the Main Marketing Forum for threads with the word "traffic" in their titles will show you plenty of them. And would be a good plan, because many affiliate marketers tend to find that search-engine traffic is one of the poorly-converting kinds, with low opt-in rates and so on, while other kinds of traffic can be far superior. (I've also found this myself, reliably, in every single niche in which I've ever done any affiliate marketing). SEO traffic can also turn out to be temporary, as many Warriors have found (some of them to their very great cost). It's Google-dependent, basically, and that's bad news in principle, because a business that depends on Google for its traffic is only one algorithm-change away from an accident, or even a disaster - so you're never in control of your own business, really, on that basis.



      It depends on your traffic demographics, and on your subscribers' expectations (which you can largely set, yourself), but in general I'd agree with you. I usually put my first real affiliate promotion in the third/fourth email.



      You need to have seen products you promote, if you're promoting "information products".

      Here are suggestions on getting a free copy: http://www.warriorforum.com/main-int...ml#post3641838



      I've always found that the more I explain to my subscribers about "how affiliate marketing works", the more I sell.

      People love openness and honesty.

      They also need to be reassured that buying something through an affiliate link doesn't cost them a penny more (if you don't tell them that, many of them won't know, which would be very bad news for you!).



      Again, the answer depends on your traffic demographics and your subscriber expectations.

      In this case, it also depends heavily on what you've offered and sent them in the first place, as the incentive for them to give you their email address (you have a big opportunity, there, and it's essential not to waste it!).

      Personally, I put an affiliate promotion in about one email in three (sometimes one in two) but it isn't the whole email. But that's what matches my subscribers' expectations, and that's what matters.



      It depends on how much time you have, as much as anything else, really. The chances of a blog helping are pretty high, but there are certainly people getting started successfully without one. (It can help your opt-in rate, too, of course, by "adding credibility").

      I think these three posts/threads may help you, regarding quite a lot of your questions.

      http://www.warriorforum.com/main-int...ml#post6123982

      http://www.warriorforum.com/main-int...ml#post5300985

      http://www.warriorforum.com/main-int...ml#post7642288

      And good luck!
      I totally agree!
      Signature

      Keep the faith and never give up!

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  • Profile picture of the author Broyde
    Originally Posted by cuzsis View Post

    Second post!
    Building the list: I have a pretty good SEO angle, but beyond google searches are there other ways to get people on "the list" quickly and en mass?
    I have seen where people are recommending SOLO ADS.
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  • When it comes to list building traffic is key. You can either go the free route and spend A LOT of hours trying to get traffic to your site or you can just buy the traffic and get started a lot quicker! I suggest buying traffic personally.

    With regards to promoting to your list I find it is best to offer 3 pieces of free content/information to every 1 paid offer you promote. The relationship with your list is golden and as soon as you lose their trust then you might as well shut down your list as they won't open your emails.

    You can get free copies of products you want to promote in the most part as long as you are upfront and honest with the product creator. At the end of the day you are helping to make them money so they should be happy to offer you a review copy. I always give out free copies to my JV partners even before they are ready for the marketplace. If an affiliate won't give you a review copy then move onto the next one. It is their loss not yours.

    On the blog front, this is probably the most important change I made to my business in the early days! It gave me a name in the marketplace and people started to know about me. It was also a way for me to get free traffic which was good for me starting to build my list.

    I would also suggest moving away from the free autoresponders. The mailing list is the lifeblood of your business if this is the route you are going down so skimping on the hosting for this would be a big mistake! Aweber has a trial version that can help get you started but there are also many other autoresponder services you could use.

    I hope this helps and gets you well on your way to making those juicy affiliate commissions and even creating your own product to get those affiliates promoting for you!

    Good luck with it all! There will be tough times and easy times but keep on going and you WILL find success!
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  • Profile picture of the author Stuart Walker
    It's possible to promote in every email if you do it properly without being pushy. If you pack every single offer with great content but have a related offer mentioned in there too then people won't mind. What most people don't like is those daily promo emails that exist only to get you clicking on an affiliate link. There's nothing wrong with doing those types of emails every now and then and they do work but if you get them every day and nothing else then there's no value there at all.
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    • Profile picture of the author cuzsis
      So much great info! Thank you guys!!! Can't wait to get home tonight and start reading through those links!

      In regards to the autoresponder, wow! I did not know that, glad I asked! I'm going to be using WordPress for my blog (the engine, not the .com) and there is a "newsletter" widget I am familiar with that can send email to users that I make. I wonder if that would work? The only thing I don't know is if I can create a separate page for signing up for my emails that I can use a squeeze page for... I think I can (I'm a website builder in my spare time and have already built one wordpress site for a client, so not afraid to dig into the code, mwuahaha...)

      Worst case scenario, I just go with one of the paid options mentioned above and build like crazy during the "freebie" period.

      Free review products? That's *prefect*! Never would've thought to try the direct approach... :rolleyes:

      In regards to content, 3-1 huh? Wow, that's a bit higher than I suspected (given what I get in my inbox everyday...) Do you think, as one poster has suggested, that I could do it every other time or every time if I really packed in useful information in the rest of the email (ie: basically give them a "free report" with good stuff and a related affiliate link at the bottom if I piqued their interest enough?) <--More or less what I was thinking of doing originally, with rare "I'm too exhausted to write a novel for this" exceptions...but if it hasn't been very successful for folks I'll skip it! Best not to reinvent the wheel and all...
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by cuzsis View Post

        In regards to the autoresponder, wow! I did not know that, glad I asked! I'm going to be using WordPress for my blog (the engine, not the .com) and there is a "newsletter" widget I am familiar with that can send email to users that I make. I wonder if that would work?
        I think so, and I think they work (no details from me because I don't use WordPress). But it may well leave you with one of the same major problems of using a "free autoresponder", namely the practical inability to import the list in future to a "proper autoresponder". This is one of the very few things in internet marketing that it really is worth "getting right for the long term" as soon as you start. (It's also a lot easier, that way!).

        Originally Posted by cuzsis View Post

        The only thing I don't know is if I can create a separate page for signing up for my emails that I can use a squeeze page for...
        If you're a spare-time website builder, I think you'll have no problem doing that.

        Originally Posted by cuzsis View Post

        Worst case scenario, I just go with one of the paid options mentioned above and build like crazy during the "freebie" period.
        I'd call that "best case scenario", not "worst", myself.

        Make sure you have everything "ready to go" before starting your initial free/$1 month with GetResponse or Aweber, and that whatever you give people in exchange for their email address fulfils the purpose you need it to, and secures a high open-rate for the email series. Impossible to over-stress this: it can make the difference between a huge open-rate and a negligibly small one - so, absolutely crucial.

        Originally Posted by cuzsis View Post

        In regards to content, 3-1 huh? Wow, that's a bit higher than I suspected (given what I get in my inbox everyday...)
        Same here. That would be a little "conservative" for me, but plenty of people do that, and report that it works for them. The precise details of the periodicity/proportions don't matter. What matters is that you set and fulfil subscriber expectations appropriately, with your continuity process (explained in the three threads linked to above). If you get that right, nothing else matters very much, by comparison, and if you get it wrong, nothing else can help you very much, anyway.
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  • Profile picture of the author MartinPlatt
    Originally Posted by cuzsis View Post

    Second post!
    -Building the list: I have a pretty good SEO angle, but beyond google searches are there other ways to get people on "the list" quickly and en mass?
    Solo Ads and JV Giveaways would probably be the quickest

    -Once people sign up, I want to send a nice welcome message and some free tips I've found useful relating to my niche and being on the look out for further emails. I don't want to try to sell anything with the first couple emails because that seems tacky to me. Am I on the right path here? Or am I worrying about something silly and should affiliate away?
    It really depends on how you do it. If you write an e-mail saying 'buy this' then you're going to lose subscribers pretty quickly, whereas if you solve a problem, then you're going to be able to 'get away' with promoting affiliate offers more often. I would personally be doing it more often, but making sure you have good value with the tips. Then again, you can try both, test, see which is most effective for your niche and list.

    -Promoting affiliate products, it's pretty clear I will not be able to try every product I promote. I'd be broke. But I'm hopelessly honest and don't want to promote crap either. What is the best way to sell something that you haven't personally used, but think it's got good potential? Yes of course, I google around, but it can be hard to sort the wheat from the chafe as it were...
    Promote stuff you have tried or products from a marketer you know personally. Aside from playing russian roulette with your reputation, a product that you have not used is going to sound like all the other promotions that all the other marketers that haven't tried the product sound like. Either way, I think it's a waste of time.
    You also have to remember that you're hopefully going to get some sales, so you might be able to try a few more than you can do now?

    Should I just make a blanket statement in one of my welcome emails about what my set up for affiliates is? (like you would on a disclaimer for a website?) Or is that a bad idea?
    If you offer value, and give people solutions, they're not going to care.
    What you're saying is a little like going into a shop, and them greeting you by saying that they're going to be making money whilst you buy your goods. Would it be helpful to you in that instance?

    -How much is too much? I don't want to annoy my readers. How much emailing with affiliate links is going to turn people off? Should I be spacing some "freebies" in there (free info and useful tips) without "selling" anything to reduce annoyance?
    See above. Let me put it a different way - if you were told of a tool that could save you 2-3 hours a day, and is part of the process that allows you to make more than the monthly cost of the tool, would you be unhappy? If someone continued to give you information about similar time saving tools, would you want them to stop?
    If on the other hand someone said, here is a product that a friend created, I think it's awesome, buy it. How many times do you think you could get away with that until it became an unsubscribe?

    Should I start the blog first? Or maybe wait til the list gets some traction and then promote the blog as an additional info stream for my readers? Or both at the same time?
    Do both. You can have some information in e-mail only, some pointing to your blog with helpful information.
    Only blog when you have something useful and of value to say.
    Signature

    Martin Platt

    martin-platt.com

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  • Profile picture of the author Alex Mensah
    Originally Posted by cuzsis View Post

    Second post!

    -Building the list: I have a pretty good SEO angle, but beyond google searches are there other ways to get people on "the list" quickly and en mass?
    You can get people through a lot of different techniques but you certainly want to make sure that they are targeted people otherwise they won't buy a single thing. For example you could make a short 7 page ebook to give away for free and make a free wso giving away that product and get people on your list.

    In regards to the blog you should make the blog as you are going along
    and actually detail your journey of how you are building your list but
    make it fun and exciting because chances are the people on your list will be somewhat new to IM as well and may want to learn your methods that you are using to build your list.

    In terms of promotion to your list it depends on the list but generally 1 promo email to 3 freebie emails is a good ratio. But it really depends on the relationship you have with your list.
    hope that helps

    cheers!
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    • Profile picture of the author RogueOne
      But it may well leave you with one of the same major problems of using a "free sutoresponder", namely the practical inability to import the list in future to a "proper autoresponder". This is one of the very few things in internet marketing that it really is worth "getting right for the long term" as soon as you start. (It's also a lot easier, that way!).
      I just want to hit this again because it is vital.

      Get a "proper autoresponder" first thing.
      Signature
      Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
      All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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  • Profile picture of the author paul nicholls
    There are lot of other free traffic methods out there, SEO is just a nightmare and those google clowns could turn off your traffic tap at any time.

    My IM blog gets 100 - 200 visits per day and rising and hardly none of it is seo traffic and i don't build any back links either and the best thing is the traffic goes up every month :-)

    Some of the free traffic methods that i have used are youtube, google alerts, blog comments, forums and guest posts to name a few

    One of the most important things you should do though is set up tracking links for each of your traffic methods that you use, this way you can see which traffic methods are most profitable and then focus more of your efforts in those areas

    Look at your epc for each traffic source and see what is converting the best

    And yes having some kind of blog online in your niche is a very wise decision just don't do what every man and his dog do and create affiliate promotions all the time

    If you treat and grow your blog correctly it can end up being a traffic machine which works on complete auto-pilot :-)

    Paul
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  • Profile picture of the author Riter Ric
    All the best with your business,
    Regards
    Signature
    Ghost Writer
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    • Profile picture of the author cuzsis
      Thanks everyone! Sounds like I'll be going the "real" auto-responder route since everyone is pretty much in agreement with that. Definitely get my ducks in a proverbial row first!

      My main concern with doing both a blog and email is that I'm not certain I will have enough content for both. (Knowing me though, that's probably not a really big concern though, it just seems like one from here...) I guess I'd just hate to over stretch myself and screw one of them up...but I guess that's just business. You give it a try and if it doesn't work you go back, change it up and try again!
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by cuzsis View Post

        My main concern with doing both a blog and email is that I'm not certain I will have enough content for both.
        Many people re-use some/much of the content of one for the other. "Just saying".

        Originally Posted by cuzsis View Post

        I'd just hate to over stretch myself and screw one of them up...but I guess that's just business. You give it a try and if it doesn't work you go back, change it up and try again!
        Well, if you're going to concentrate more on one than on the other (which I would), then I'd advise you to get the opt-in and list-building right. You can make a living from that, with no blog at all (and some people do): you almost certainly won't manage to do the opposite.
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      • Profile picture of the author eholmlund
        Originally Posted by cuzsis View Post

        My main concern with doing both a blog and email is that I'm not certain I will have enough content for both.
        Put the content on your blog, and then send them an email with a teaser (tell them what valuable thing they're going to discover on your blog), and simply direct them to your blog to read the content.

        This works well for a few reasons. An added advantage is the ability for those readers to post comments and interact with you and other readers, thus forming a community... Which simultaneously adds social proof to your blog, generates activity which helps with SEO, and helps to gain overall traction for your blog.
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  • Profile picture of the author Zend
    building a list: excluding traffic from google, you can use guest blogging, it works for me. but you need to have a blog to increase your credibility first. so use this method after you have already tried all of the above post. search a popular blog that allow another people to make a guest post in their blog. use this opportunity to gain more audience for you blog and eventually you can gain quick and mass opt in from your squeeze page.
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  • Profile picture of the author kameleon
    One not mentioned way to get free traffic is from doc's sharing sites like scribd.com and many others...by turning your blog posts into documents or pdf's and submitting them to these sites...
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  • Profile picture of the author jachu2
    Building a list involves an autoresponder such as aweber, getresponse, GVO/pure leverage..
    Once you have this you can create a nice opt-in page and buy some solo ads. Once you start generating a list do some adswaps.
    Another way is simply having a WSO launch with plenty of JV partners.
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  • Profile picture of the author jgant
    Talk about an incredible batch of info above from everyone.

    One tip: Analyze the lists you're already subscribed to. What do you like? What annoys you? Whose emails do you open and why? Who do you trust and buy from and why?

    If certain techniques annoy you, that doesn't mean they don't work, but you might just stick with methods that work on you and that you enjoy as a subscriber.

    For instance, I like it when email marketers include emails with links to their latest posts. I don't constantly visit blogs, but if the post sounds interesting, it's convenient for me. However, I also like non-blog-post emails.

    Therefore, this is what I do - a combo of sending readers to my best blog posts and sending info not on my blog.

    That said, I had a subscriber unsubscribe because my email contained info that was on my blog. You won't please everyone, so don't try to!!

    The best thing to do is carefully analyze the lists you're on and figure out what's going on with those lists that you open regularly, read, click and buy. Copy that and go from there.

    When I started email marketing, I took unsubscribes personally. I don't now. I don't take a churn and burn approach, but I do promote and send emails somewhat regularly. My free incentives are good (at least I've been told). I also use different approaches in different niches. One niche is very fickle so after 30 days, I only send an email once every 2 weeks ... based on a lot of feedback, particularly unsubscribers.
    Signature
    How I hit $10,000+ per month very fast w/ 1 niche blog - Click Here to learn more (no opt-in).
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    • Profile picture of the author cuzsis
      Originally Posted by jgant View Post

      Talk about an incredible batch of info above from everyone.

      One tip: Analyze the lists you're already subscribed to. What do you like? What annoys you? Whose emails do you open and why? Who do you trust and buy from and why?

      If certain techniques annoy you, that doesn't mean they don't work, but you might just stick with methods that work on you and that you enjoy as a subscriber.

      For instance, I like it when email marketers include emails with links to their latest posts. I don't constantly visit blogs, but if the post sounds interesting, it's convenient for me. However, I also like non-blog-post emails.

      Therefore, this is what I do - a combo of sending readers to my best blog posts and sending info not on my blog.

      That said, I had a subscriber unsubscribe because my email contained info that was on my blog. You won't please everyone, so don't try to!!

      The best thing to do is carefully analyze the lists you're on and figure out what's going on with those lists that you open regularly, read, click and buy. Copy that and go from there.

      When I started email marketing, I took unsubscribes personally. I don't now. I don't take a churn and burn approach, but I do promote and send emails somewhat regularly. My free incentives are good (at least I've been told). I also use different approaches in different niches. One niche is very fickle so after 30 days, I only send an email once every 2 weeks ... based on a lot of feedback, particularly unsubscribers.
      I have found that I tend to think differently from most folks and so am a terrible measurement for what "people do". It gives me a laugh now and again, but hasn't been very successful for me as a tool historically.
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  • Profile picture of the author thedanbrown
    If you have all the tools in place (squeeze page, autoresponder, follow up sequence, lead offer, back end offers) then you can start sending traffic.

    Solo ads are the best and most profitable way to get targeted subscribers for the best price in my opinion. If you re-invest your profits you can essentially be building a list for free and continue to increase the amount of traffic you can send week by week
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  • Profile picture of the author cuzsis
    Good to know that I can use content in "both" areas if I approach it correctly. That helps a lot! I think I will save my "big" blog updates for newsletter teasers and then small stuff that isn't really "blog" worth for newsletters.

    Speaking of small stuff, approximately how long should a newsletter be? I get many and they all seem to be of varying lengths, but many fall into the "scroll a few times before you're done" category, but the margins are tiny so I'm not sure. Is there a "best practice" for this?

    Also, is there a recommended timing for newsletters? I have heard this bandied about a bit. If I'm going 3-1 on content/affiliate items, it would seem that sending newsletters once a week would only leave me a profit potential of 1x/month, which seems small (but again I'm new to this.)

    I hear "stories" about people making good money with lists, but I can't seem to make the numbers work? Are they saving *all* of the newsletters they make in the auto responder so they eventually have tons of newsletters that are set to go out automatically when someone new signs up or something? Or are just the first 5-6 auto and the rest done by hand as time passes?

    Thanks again for all the wonderful replies!!!
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by cuzsis View Post

      Speaking of small stuff, approximately how long should a newsletter be? I get many and they all seem to be of varying lengths, but many fall into the "scroll a few times before you're done" category, but the margins are tiny so I'm not sure. Is there a "best practice" for this?
      I don't think there is.

      I think there's only a "best practice for you", and that depends (like so much else) on how you've set your subscribers' expectations immediately before, while, and immediately after they opt in.

      A lot of that is going to depend on exactly what you offer and immediately give people in exchange for their email address - it's all really about your continuity-process. Again, these two threads contain plenty of information/guidance on how to maximize the chances of making that work for you ...
      http://www.warriorforum.com/main-int...ml#post7647187
      http://www.warriorforum.com/main-int...ml#post6123982

      Originally Posted by cuzsis View Post

      Also, is there a recommended timing for newsletters? I have heard this bandied about a bit. If I'm going 3-1 on content/affiliate items, it would seem that sending newsletters once a week would only leave me a profit potential of 1x/month, which seems small (but again I'm new to this.)
      I agree. Once a week wouldn't be quite enough for me (maybe every 5 days? It works for me: http://www.warriorforum.com/main-int...ml#post5300985 ).

      Originally Posted by cuzsis View Post

      Are they saving *all* of the newsletters they make in the auto responder so they eventually have tons of newsletters that are set to go out automatically when someone new signs up or something?
      That's the general principle of how autoresponders work. Everything's automated, from the moment they sign up.

      Originally Posted by cuzsis View Post

      Or are just the first 5-6 auto and the rest done by hand as time passes?
      Some marketers have both an automated series and additional "broadcasts", sent out by hand as time passes. Personally, I've always found this to be a bad system, and I use "broadcasts" as rarely as possible, for all the reasons explained here: http://www.warriorforum.com/main-int...ml#post7301227

      Originally Posted by cuzsis View Post

      I have found that I tend to think differently from most folks
      This might be greatly in your favor, when you look at "how most people get on" (the overall success-rates aren't too high).

      Good luck!
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  • Profile picture of the author cuzsis
    Thanks again for more great links! (And taking the time to answer the same basic "newbie" questions, even though you've answered them before in other threads!)

    I'm going to be some time reading through all of this, there is a ton of great information in this thread (thank you to *everyone* who contributed!). It's really looking like I'm going to have a great place to start from when I get my site going at the beginning of April.
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  • Profile picture of the author JasonBennet
    Wow there are many good information over here.

    For me personally, I will focus on giving values from every subscriber that join my list. What is the point of having a big list when most of them is not responsive to your email.
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  • Profile picture of the author moosag
    It's always good to reverse engineer what everyone else is doing.

    Create a separate Gmail account and sign up to quite a few people's lists.

    Wait a 30 days and you will have quality information:
    - writing style and relationship building techniques
    - type of emails they send out (freebie, advice, promo, etc.)
    - frequency and breakdown of their campaign
    - what type of offers are they promoting
    - etc...

    From there you can craft your own campaign on the results above because you know if it works for others it will work for you.

    Then as everyone has pointed out. You will need traffic. Tons of it!
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by moosag View Post

      From there you can craft your own campaign on the results above because you know if it works for others it will work for you.
      And if it doesn't work?

      And if most of it's nonsense sent out by people with 10% open-rates because they didn't know how to build a list properly in the first place?

      And if it's an industry in which over 90% of people screw up, and just copy what other people are doing because they imagine "it must work otherwise they wouldn't all be doing it"?

      Oops.

      Originally Posted by moosag View Post

      you know if it works for others it will work for you.
      How do you know that it does "work for others", though? Are you just "assuming" that, because everyone's doing it? That would be a grave mistake: it's what everyone else is doing!
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  • Profile picture of the author cuzsis
    Well, I have gotten on a bunch of lists to see what is all out there. And I can tell you I definitely think there are some emails that are better than others! So I'm going to try to copy the ones I like, and am inclined to click and go from there. Of course, if I'm wrong, then I'll go back and do some digging.
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