Separate lists for different sites?

13 replies
I am finally beginning to explore different niches, which obviously calls for new websites. In the process of starting up my newest site, the question hit me: Do I create an entirely separate opt-in list for this new site, or should I piggyback off my current list?

I would hate to email my subscribers with information that is not relevant to what they originally signed up for. What do you think?
#different sites #email lists #lists #niches #separate #sites
  • Profile picture of the author TimothyTorrents
    I guess it depends if your second website is related to the niche of your first website. If both websites are in the same niche I would use the same opt-in list for both websites. If not, then create a new list for your second website.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by daviddifranco View Post

    Do I create an entirely separate opt-in list for this new site
    Yes.

    Originally Posted by daviddifranco View Post

    or should I piggyback off my current list?
    No.

    A nice, straightforward, easy one, this: in principle, the more you segregate lists (including in their formation), the better. There's really no downside to doing this, however you look at it. There can be all sorts of problems/inconveniences/downsides, if you don't.

    Originally Posted by daviddifranco View Post

    I would hate to email my subscribers with information that is not relevant to what they originally signed up for.
    Indeed - a very good way gradually to lose your business's primary asset, as the unsubscriptions accumulate and the open-rate inexorably declines.
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  • Profile picture of the author Rbtmarshall
    I think t would be best to use separate lists. That way if you do any type of testing on the individual sites you'll have your information separate to make better decisions. Nothing is preventing you from sending the exact same email chain to both lists if they are in the same niche.

    Same goes with split testing landing pages on the same website, page A goes to list A test page B goes to list B
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  • Profile picture of the author daviddifranco
    Thanks, everyone! Those are exactly the answers I was looking for. A little bit of clarification goes a long way.
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    • Profile picture of the author Alex Mensah
      Originally Posted by daviddifranco View Post

      Thanks, everyone! Those are exactly the answers I was looking for. A little bit of clarification goes a long way.
      no worries mate, that's what the forum is here for.
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  • Profile picture of the author MartinPlatt
    Originally Posted by daviddifranco View Post

    I am finally beginning to explore different niches, which obviously calls for new websites. In the process of starting up my newest site, the question hit me: Do I create an entirely separate opt-in list for this new site, or should I piggyback off my current list?
    Absolutely you do.
    I would go so far as to say you create a list and a squeeze for each campaign. This allows you to 'segment' your list, so that they have a very narrow target set of interests, and are therefore easier to market to.

    Can you imagine if your first site was on gardening, and your second on making money online??! I don't think I need to go on?
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    • Profile picture of the author LilBlackDress
      Yes as others have said, separate lists for different niches. People are trusting you with their email and with that comes responsibility. It is only fair to send them information on what they signed up for.
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  • Profile picture of the author dylan4f
    Creating a new list is just a few clicks of work..so don't even think about putting them all into one list, it just don't make any sense..

    I'm creating many separate lists even in the same niche.. this way you can track how responsive your subscribers are on a different lists..

    I hope this helps

    ~Dylan
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  • Profile picture of the author Brad Gosse
    Segmentation is the key to any good list building strategy. You don't want to mix oil and vinegar :-)
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  • Profile picture of the author Alex Blades
    Separate lists for different sites?
    You wouldn't sell salt to a thirsty man looking for water? Always keep them separate, it allows you to test, track, and target your subscribers even more. You can raise your conversion rates if you target your list's as much as possible. An optin list is not like a bag of chex mix, the more you mix them up, the less you know what you're going to get out of them.
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  • Profile picture of the author Stuart Walker
    You don't need to pay for a whole new subscription to create a new list, just create a new one in your existing autoresponder account and it can be done in seconds so it makes sense to do so especially for very different niches. The only time I can think of when you'd want to have one list for multiple sites is if creating tons of mini sites on similar topics and didn't feel it was worthwhile for each of them to have a separate list.
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  • Profile picture of the author maddyy
    Separate lists is always a good idea, but give our previous list the option to join... Make them feel important ... Like you value their commitment and responses and want to offer them more
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  • Profile picture of the author Brad Berry
    Don't be a greedy marketer, let's see how it impact in your customer. People who opt in your list want a newsfeed about information in your niche website. your relation is with them is strictly business, so if you give the something that they don't want to see, they will opt out. I suggest you to keep in mind that your customer is a human looking for a benefit too, just like us.
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