CRO Improve Conversion Rate Suggestions

6 replies
Hey

I have a travel guide site which is receiving great traffic, but a pretty poor conversion rate on tour and activity products that are advertised there. Compared to other sites I know, it's converting about 10% as much. I've tried various things and there has been some, but very little change. Any ideas about how to improve would be amazing!

An example page is here: Masada Sunrise Tour

Thanks!
#conversion #conversion rate #cro #improve #marketing #rate #sales #suggestions
  • Profile picture of the author WillR
    When you click on 'Book' and it takes you to the next page on rezgo where you select your dates, that page looks very dodgy and unprofessional and I too would back out of making any booking/transaction once I got to that page. It just doesn't convey professionalism or trust, both things needed to get someone to do business with you online. It looks like a page that was whipped together in Microsoft Word or from some template.
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    • Profile picture of the author ben1000
      Originally Posted by WillR View Post

      When you click on 'Book' and it takes you to the next page on rezgo where you select your dates, that page looks very dodgy and unprofessional and I too would back out of making any booking/transaction once I got to that page. It just doesn't convey professionalism or trust, both things needed to get someone to do business with you online. It looks like a page that was whipped together in Microsoft Word or from some template.
      Thanks - this is actually changing in the coming weeks but right now, the issue is that people aren't even clicking the book button

      The target is for people either to click the book now button or fill out the lead gen form...
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  • Profile picture of the author J50
    What's your goal, people filling out that lead gen form?
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    • Profile picture of the author ben1000
      Thanks. I'll take a look. Any suggestions in particular? Anything stand out?
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  • Profile picture of the author 100k
    Maybe it's because people don't want to go to a war zone unless they have to.

    Who is your target market? Jews?.... try sprinkling in some shalom oy vey!

    dreab alle jQder...-_-
    Signature

    Rent this space.

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