How I Activate / Sell to Non-Members
Hey all, one of my sites has quite a few people who go to the default Wordpress registration and they create accounts. They know the registration page, and sign-up, thinking they will get in.
The membership software limits them, so they don't have access to anything. However, they also end up not added to any of my email lists, they are true non-members. For a while, I have been thinking about what to do with these addresses...
I decided to go ahead with a test of these addresses. I grabbed the 100 most current names and emails and sent them an email. The subject line had their name (as was used to register), and the message was essentially this:
'I noticed you are interested in my XYZ, and you had registered for an account. Thanks for your registration, to access and download all the ABC, you'll need to have a fully paid account. The URL to order and upgrade your account to paid status is here (insert link). Folks often miss the link, so click there, upgrade now, and I look forward to helping you out with DEF...'
It was a bit more than that, but you get the idea. As mentioned, I sent that to the most recent 100 names. I did this manually in my email client, one at a time. I normally wouldn't personally spend my time on that, but I wanted to run each element of the test. It took me about half an hour to send all of them.
From the 100 emails sent I ended up with 4 sales, of a product I sell at $90 (USD), so earning $320 (minus my time). Nothing earth shattering, but I'm pleased with that coming from folks I have simply written off in the past.
Overall, I think it was worth the time, and on my next round I am going to have my assistant send out the emails. I have about a thousand of these non-members, no idea if the conversion will continue on that larger sample (and I don't expect any response on the really old ones).
If you have lots of non-members who have registered to your site, based on my small test here, I think it would be worth your time to run such a test. And, if you do, I'd love to hear how it goes for you.
The membership software limits them, so they don't have access to anything. However, they also end up not added to any of my email lists, they are true non-members. For a while, I have been thinking about what to do with these addresses...
I decided to go ahead with a test of these addresses. I grabbed the 100 most current names and emails and sent them an email. The subject line had their name (as was used to register), and the message was essentially this:
'I noticed you are interested in my XYZ, and you had registered for an account. Thanks for your registration, to access and download all the ABC, you'll need to have a fully paid account. The URL to order and upgrade your account to paid status is here (insert link). Folks often miss the link, so click there, upgrade now, and I look forward to helping you out with DEF...'
It was a bit more than that, but you get the idea. As mentioned, I sent that to the most recent 100 names. I did this manually in my email client, one at a time. I normally wouldn't personally spend my time on that, but I wanted to run each element of the test. It took me about half an hour to send all of them.
From the 100 emails sent I ended up with 4 sales, of a product I sell at $90 (USD), so earning $320 (minus my time). Nothing earth shattering, but I'm pleased with that coming from folks I have simply written off in the past.
Overall, I think it was worth the time, and on my next round I am going to have my assistant send out the emails. I have about a thousand of these non-members, no idea if the conversion will continue on that larger sample (and I don't expect any response on the really old ones).
If you have lots of non-members who have registered to your site, based on my small test here, I think it would be worth your time to run such a test. And, if you do, I'd love to hear how it goes for you.