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Hi Warriors, I need your counsel on this

by adetunji
3 replies
Hello Warriors,

I need your counsel on something. I'm thinking of doing an Adword Ad for my guest blogging services but I'm confused, and afraid on how to go about it. Here's my landing page: Landing | Infowland | Web Content Writing ServicesInfowland | Web Content Writing Services

Do you think I need to change anything? What are the things I can do to boost conversions?

I heard from some writing friends that Adword is a fast way to get clients. Wha'ts your take on this?

Please, I'd appreciate your swift reply on this.
Thanks so much
Danny
#counsel #warriors #warriors members
  • Profile picture of the author 100KAffiliateManager
    The design is open and doesn't feel cramped which is good, and you've got your optin box right at the top, also good. You might want to offer them a free video (you're the expert, so show them) or series of videos focusing on a specific problem they are having in addition to your newsletter.

    The trick with this is to make sure they're not too long. Short and sweet is the order of the day. This helps you brand yourself as the expert and puts a face and voice to the website, which is always good, as you need to stand out from everyone else.

    Something to consider here is that Adwords, as you've said is a very fast method of getting traffic, but you have to be very careful how you set up your ad campaigns, what keywords you target and so on. You'll want to do a small test campaign to see how your first ad performs before going "all in." If you're not sure about this, there are many Warriors on here that are certified Adwords experts.
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    • Profile picture of the author Dain
      I think you need to redesign the content. Google adwords can be tough sometimes due to their landing page standards. It seems that your page is 'google friendly' but you will have to work hard to increase conversions.

      You need to redo your headline. I typically aim for around 17 words in the headline and something specific. Like "How to add 349 new blog posts without having to a lift a single finger."

      '349' is more specific.

      Also, I think your bio should be more focused on your offer and less about you. You are striving for the opt in... not striving to get them to know more about you.

      Focus the entire content on driving that opt in, but your main focus right now should be on the headline, bio box and...

      There should be better opt-in form at the bottom of the page for those who scroll down.

      I would change the "FREE content and Marketing Tips" to something more specific as well. SPECIFICITY is key.

      I would change the photo of you as well. It looks like the photo needed more lighting, particularly on the right side of your face.

      Sorry. A lot of changes. But to be blunt nothing compelled me to stay on the page or read.

      Good luck and cheers!
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  • Profile picture of the author Victor Edson
    Hey Danny,

    the site looks great. My eyes were pulled right into reading your
    content, which is great.. especially for me!

    I'd recommend adding a Call to Action at the very end of your
    content to stay fresh in the minds of what you want people
    to do next... contact you now to get started.

    I'd also recommend starting a paid thread here in the Warrior
    for Hire section, as it's also a great place to find buyers.

    You could also write a free report about guest blogging &
    show some real life examples of how it's driven traffic for your
    clients. Then promote your services within the report and via
    newsletter.
    your services there...
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