*'Sex Sells'??? What are YOUR Thoughts??

11 years ago

I think there is an art to the "sex sells" marketing mantra... I haven't waded in those waters myself so I can't give you a strong opinion on your links above.

It obviously worked for companies like GoDaddy. But we all have to admit that sometimes companies get it way wrong and it just ends up being offensive.

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thetrusted1 11 years ago

Thanks for the feedback, Nathan! I agree, bud!

It ias an "art" that borders on the risque and offensive line, no doubt.

(Great example in GoDaddy.com's ad campaigns!...and the Dorito's chick, from the SuperBowl, remember that one???

I think consistency in theme and messaging throughout one's total campaign, are key elements in successfully utilizing this "Sex Sells' mantra.

That is the true challenge in really getting something like this to work.

Thanks again, bud.....Your insight helps!

Cheers mate!

- A.D. Christian
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Stuart Walker

11 years ago

Looking at your landing page I like the concept of it BUT there's no real reason for me to want to enter my email into the opt in box, I've no idea what I'm signing up for. Plus I have to scroll down to find the opt in box, it should be more prominent.

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Daniel Elss

11 years ago

Originally Posted by RockingLastsForever

Looking at your landing page I like the concept of it BUT there's no real reason for me to want to enter my email into the opt in box, I've no idea what I'm signing up for. Plus I have to scroll down to find the opt in box, it should be more prominent.

I totally agree that "sex sells" if carried out properly which unfortunately isn't here but two thumbs up for testing the waters. Myself, like RockinglastForever, would not opt in as there really is no reason for me to unless I thought maybe I was going to get to see more pics of hot chicks, so basically what I am getting at is the squeeze page totally took my attention away from IM or MMO all together and set my sites on to something else :p and by looking at the numbers, I have no doubt that this was the "disconnect"

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thetrusted1

11 years ago

Good points, Rocking!

I need to work on the "Reason Why" I'd put my email in the box and click submit.

And above the fold design on the opt-in box.

Thanks for the great feedback, RockingLastsForever!! I apprciate it!!!

- A.D. Christian
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Jack Gordon

11 years ago

I applaud your intent, but the execution is severely lacking. I am afraid you have taken the concept of sex as a sales tool and made it entirely unappealing.

One reason the GoDaddy campaign works is because they are using sex to sell the product. Unless you are trying to sell sex itself, you have to give your prospect something more than a hot picture to gawk at.

What does sex have to do with IM? There is an answer to that question. Once you have answered it, the outlines of your creative strategy will become clearer.

Do a little prequalifying, and lead your good prospect down a path to what it is they truly desire. Right now, you are leading people who are likely to click on pictures of half naked women to a brick wall.

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Nathan Bumstead

11 years ago

Originally Posted by rocket2uranus

What does sex have to do with IM? There is an answer to that question. Once you have answered it, the outlines of your creative strategy will become clearer.

Put this quote up there to help

"You can lose lots of money chasing women... But you'll NEVER lose women by chasing money."

Booya! Problem solved. lol

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serryjw

11 years ago

Originally Posted by rocket2uranus

I applaud your intent, but the execution is severely lacking. I am afraid you have taken the concept of sex as a sales tool and made it entirely unappealing.

One reason the GoDaddy campaign works is because they are using sex to sell the product. Unless you are trying to sell sex itself, you have to give your prospect something more than a hot picture to gawk at.

What does sex have to do with IM? There is an answer to that question. Once you have answered it, the outlines of your creative strategy will become clearer.

Do a little prequalifying, and lead your good prospect down a path to what it is they truly desire. Right now, you are leading people who are likely to click on pictures of half naked women to a brick wall.

Agree!I'm not sure what you're selling OR WHY I'd trust your information.I'd worry that what I'm signing up for would get me nothing but spam.
Understand 'sex sells' is a mantra for selling sex...OR it should be subtle as a tool. Are you prepared to not be taken seriously?

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thetrusted1 11 years ago

Great Feedback, Y'all! I'm totally absorbing it ALL in!!

Keep 'em coming! I'm getting insights and tips that are making me re-think my whole marketing gameplan and strategy altogether!!

Excellent! This is EXACTLY what I need and want to hear from YOU, my most trusted in-the-trenches fellow Marketing Warriors!

As a relative 'newbie' in the "sex sells" game/strategy,......ALL of your feedback is pure gold.

Thank YOU, and please keep the feedback coming!!

Very Sincerely, and Getting Enlightened by the minute,
Yours in Learning, and Succeeding,
A.D. Christian
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Mike Hill

11 years ago

Day 1 Stats:
Banner Ad Clicks: 39,908
Overlay Vid Clicks: 490
Landing Page Clicks: 10
Opt-Ins: 1

Okay, there is a disconnect in your marketing. Your banner ad clicks are solid but between your banner ad and the message on the page that follows there is a HUGE disconnect because you only received 1 Opt-In.

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Alex Mensah

11 years ago

Originally Posted by Mike Hill

Day 1 Stats:
Banner Ad Clicks: 39,908
Overlay Vid Clicks: 490
Landing Page Clicks: 10
Opt-Ins: 1

Okay, there is a disconnect in your marketing. Your banner ad clicks are solid but between your banner ad and the message on the page that follows there is a HUGE disconnect because you only received 1 Opt-In.

To give you an idea picture yourself seeing your ad what would make you
want to enter your email address and you also want the right people
to enter in their contact info so your ad is visually appealing but doesn't
have a great call to action. hope that helps

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thetrusted1

11 years ago

Excellent insight, rocket! This probably explains my high banner ad clicks (39,908), followed by the low landing hits, and resulting low optins!

Damn! Ok,....I will find that "answer" that you posed with the great question rocket2uranus!,........And I'll re-vamp my campaign accordingly.

Thanks so much for the look and advice! I sincerely appreciate it!!!

The whole "Sex Sells" side of the marketing game is 'new' to me,...so I'm definitely in the learning process! And it's starting to get rather intriguing!!!

I'm diggin the feedback!!

Gratefully,
A.D. Christian
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thetrusted1

11 years ago

Hey Mike!

I agree, bud! Shoot! The numbers don't lie!

I will revamp my campaign messaging asap, Bro.

I dig the fact that I can use this campaign as a true testing ground, man.

Thanks for the observation and pin-pointing, Mike!

Cheers!
A.D. Christian
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Alexa Smith

Banned 11 years ago

Originally Posted by thetrusted1

"Sex Sells!" ???? Or does it??

Content and copy sell: sex just attracts attention.

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thetrusted1 11 years ago

Originally Posted by Alexa Smith

Content and copy sell: sex just attracts attention.

I dig your blog, Lexy!
I'ma share your blog with my peeps,
because I think they will too!
-A.D. Christian
HowToKickChallengesInTheAss.com
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thetrusted1

11 years ago

Hey Alexa!

I TOTALLY AGREE with Sex ATTRACTS,.....which, based on my Day 1 stats:
Banner Ad Clicks: 39,908, is Rockin,......

BUT,.........Like Mike Hill above, was saying,.....my message (my sales hook message) immediately after the inital Attraction,........Totally Fizzes out limper than a dead snake.

Very interesting!!!

Thanks Alexa! U rock!

Sincerely,
A.D. Christian
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thetrusted1

11 years ago

Daniel and Nathan,...

Y'all are hittin the nail on the freakin' head here, man!!

Cool! This is EXACTLY what I needed to hear! (I knew there was a disconnect when I was putting this bad boy together,....but I needed to hear and see y'all's in-the-field feedback to confirm my inklings.

Y'all Freakin' ROCK! Thanks so much! Keep'em coming please!!

This is becoming a "Sex Sells" 101 course in the making! LOL

Gratefully and Learning,
A.D. Christian
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Matt Bard

11 years ago

Any one of the deadly sins, or vices can be powerful when presented to the right audience.
Lust, Gluttony, Greed, Sloth, Wrath, Envy, and Pride.

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Nathan Bumstead

11 years ago

Originally Posted by Matt Maiden

Any one of the deadly sins, or vices can be powerful when presented to the right audience.
Lust, Gluttony, Greed, Sloth, Wrath, Envy, and Pride.

For some reason your post just made me remember something I used to say all the time when people would ask me why I was still single...

I would reply with "Well I'm just looking for a 6ft tall double jointed blonde super model with a large bank account and low morals."

It turns out the girl I fell in love with and married was nothing like that. She is only 5'10"...

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thetrusted1

11 years ago

Originally Posted by Nathan Bumstead

For some reason your post just made me remember something I used to say all the time when people would ask me why I was still single...

I would reply with "Well I'm just looking for a 6ft tall double jointed blonde super model with a large bank account and low morals."

It turns out the girl I fell in love with and married was nothing like that. She is only 5'10"...

LMAO, Nathan! Hahahahahah!!

Too Freakin' funny, Bro!!!...........but it totally makes sense to me!

hahah!.....must be a 'guy thing' man!

-A.D.

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thetrusted1 11 years ago

Cheers Matt!

Key words,....."when presented to the Right Audience".

I DIG IT!

Respect.
A.D. Christian
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PatriciaS

11 years ago

Well, here's something you DON'T want to hear, probably, and I'm going to be pretty blunt.

I'm farkin' sick of seeing women's bodies and our sexuality / sex appeal used to sell sh*t that men in marketing don't have the intelligence, creativity, talent or professionalism to figure out a more appropriate way to sell.

If your product isn't about or for women and/or women's bodies, then leave women's images out of your advertising -- especially sexualized images.

I could say quite a bit more about this in terms of the negative cultural and social effects, but I'll just leave it at this: it demeans women (as a class) and infantalizes men -- and ya'll don't need any more negative press.

And, FWIW, I think the image you've chosen is especially crude, unattractive and tasteless.

But, other than that, I have no strong feelings on the subject.

I KNOW it won't carry any weight for me to say: It's the wrong thing to do, so just don't. But I can try.

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thetrusted1

11 years ago

Wow! Thanks for the blunt and straight-up frankness, Chi-Whiz!! I Like It!

Your feedback is on-point!

I had an "opposing" voice in my head throughout my planning of this campaign, and chi-whiz, you added strength to that inner voice.

Thank You! Your feedback is most definitely received and will be listened to!

....and with a name like "Christian"????....Really?!?!? Really?!?!

HAHahahah!! I just thought I'd add that observation! LOL!

Respect.

Very Sincerely,
A.D. Christian
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PatriciaS

11 years ago

Originally Posted by thetrusted1

Wow! Thanks for the blunt and straight-up frankness, Chi-Whiz!! I Like It!

Your feedback is on-point!

I had an "opposing" voice in my head throughout my planning of this campaign, and chi-whiz, you added strength to that inner voice.

Thank You! Your feedback is most definitely received and will be listened to!

....and with a name like "Christian"????....Really?!?!? Really?!?!

HAHahahah!! I just thought I'd add that observation! LOL!

Respect.

Very Sincerely,
A.D. Christian
thetrusted1

Well, THAT was unexpected.

But thoroughly appreciated. In fact, you can't imagine how high you zoomed up in my estimation.

On a slightly different note, I've found that that "inner voice" is basically infallible. It's our own Internal Guidance System. I've spent the better part of my life trying to cultivate it, and it serves me very well when I hear it and heed it.

Thanks again for your post.

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travlinguy

11 years ago

It can be subtle or in your face. I agree with Alexa, it draws attention. Whenever I write a report a ALWAYS have a pretty, smiling woman on the cover. Same for my Kindle titles where it's appropriate. Is a smiling woman considered sex? Probably not but here's the thing. Men definitely like it and woman are either neutral or they like it too.

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thetrusted1

11 years ago

Originally Posted by travlinguy

It can be subtle or in your face. I agree with Alexa, it draws attention. Whenever I write a report a ALWAYS have a pretty, smiling woman on the cover. Same for my Kindle titles where it's appropriate. Is a smiling woman considered sex? Probably not but here's the thing. Men definitely like it and woman are either neutral or they like it too.

Very interesting tactic, travlinguy!

And yes,....I agree that with this "Sex Sells" angle,.....you can definitely go SMACK! In your face,....OR,......Subtle,...sexy, soft, simple, suggestive smile.

Thanks man!! I never thought about it that way. That makes sense to me now though!

Cheers!
A.D. Christian

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art72

11 years ago

While, I have little input exceeding what has already been said...

Those 'annoying' narrative red boxes in the video really need to go... the guy is doing alright as far as capturing the attention of the viewer, and (IMHO) those "this guy knows...blah, blah, blah" boxes are so annoying, I clicked out of the video in like 3.5 seconds... it doesn't convince me, if you have to convince me to keep watching.

As far as sex selling?

Sexual images have a compelling power to attract a prospects attention, but to keep it, I too believe it requires solid copy writing and something more than just a pic. As of the moment, seeing two chicks with a pile of fake money and a screaming headline, isn't going to compel me to wanna put my email in that box... Heck, for all I know your running an escort service, lol and the last thing I would need or want is my wife thinking I signed up to receive more info.

The marketing approach gives nothing of value. Start there. The ole' W.I.I.F.M (what's in it for me) concept goes a long way when you put yourself in your visitors shoes. You may like seeing two chicks on a bed playing with stacks of fake cash... but does this solve a problem or compel your audience to take further action?

I think the results and having only (1) optin already answered that question.

Restructure, rethink it some, and it can definitely work. Tons of marketers run FB ads with 'hot chick pics' and 'yes' if done right I am sure you'll find it profitable.

All the Best,

Art

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thetrusted1

11 years ago

Originally Posted by art72

While, I have little input exceeding what has already been said...

Those 'annoying' narrative red boxes in the video really need to go... the guy is doing alright as far as capturing the attention of the viewer, and (IMHO) those "this guy knows...blah, blah, blah" boxes are so annoying, I clicked out of the video in like 3.5 seconds... it doesn't convince me, if you have to convince me to keep watching.

As far as sex selling?

Sexual images have a compelling power to attract a prospects attention, but to keep it, I too believe it requires solid copy writing and something more than just a pic. As of the moment, seeing two chicks with a pile of fake money and a screaming headline, isn't going to compel me to wanna put my email in that box... Heck, for all I know your running an escort service, lol and the last thing I would need or want is my wife thinking I signed up to receive more info.

The marketing approach gives nothing of value. Start there. The ole' W.I.I.F.M (what's in it for me) concept goes a long way when you put yourself in your visitors shoes. You may like seeing two chicks on a bed playing with stacks of fake cash... but does this solve a problem or compel your audience to take further action?

I think the results and having only (1) optin already answered that question.

Restructure, rethink it some, and it can definitely work. Tons of marketers run FB ads with 'hot chick pics' and 'yes' if done right I am sure you'll find it profitable.

All the Best,

Art

Thanks for the advice, Art!...Especially on the YouTube overlay video annotations use!

I will definitely curtail those!....I was just thinking the vid was running a bit long,...and with today's more common, short-attention span modus operandi,.....I thought the bubbles would keep the viewers on. Obviously for you,...Not!

And yes,....my marketing consistency is definitely Lacking from the get-go.

I am in the process of revamping now.

Thanks for your great feedback Art! I appreciate ya bud!!

....selling an escort service???....hmmmmmm..... (lol!...nahh,..i better not go there!,...my wife's a mere 10 feet away from me right now!) LOL!

Cheers and Respect.
A.D.

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thetrusted1

11 years ago

The latest "Sex Sell" flop I saw, was for a Volkswagen commercial campaign in Europe.

Pretty risque and crass,..but intriguing still!,....basically showing a couple in the car (assumed a volkswagon),..and she appears to well,.....to be pleasing her man,...or at least is appearing to.........and when in fact,...as the man looks down,....she is actually enjoying the stick shift,....instead!

LOL! I think it maybe lasted one week's worth of exposed campaigning,..but flopped on the merits of inconsistent messaging.

I think I'm in the same boat with my current campaign!

SHOOT!

Will FIX!!

- A.D. Christian
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thetrusted1

11 years ago

Duly Noted, Chi-Whiz!

I am fostering and starting to listen to my "inner voice" more and more.... It too, is a new learning experience!

Thanks Again!

Resepect.
A.D. Christian
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thetrusted1

11 years ago

So Bottom LLine is this:

"Sex Attracts.... Content and Copy Writing Sells..... As long as it is the Right Message delivered to the Right Audience."!

On-Point.

Thanks for the Great Feedback Y'all!!

Y'all Freakin' 'ROCK!

Yours,
A.D. Christian
"The Challenge Chopper"

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ashloren

11 years ago

Considering that the first thing I ever marketed online was my escorting services, I can assure you that sex DOES in fact sell, and quite well.

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seoed

11 years ago

hm, I am honest to say that anything where naked women are involved get more attraction. however, I also know that the advertiser is out of ideas if he uses such methods. Why? Because this nudity thing always works, you dont have to be very
creative.

but attraction doesnt mean sells. you might get a lot of clicks or views but I
dont know anything about actual conversion rates.

another point: if someone uses nudity to sell something there is also the risk that
this product will get a subliminal devaluation by people.

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hardraysnight

11 years ago

the only reason sex sells is there are so many buyers

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Nathan Bumstead 11 years ago

Originally Posted by hardraysnight

the only reason sex sells is there are so many buyers

You know what works better than great sales page copy?
.
Better than great training content?
.
Even better than a great relationship with your audience?
.
.
.
Selling to a starving crowd.
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sbucciarel

Banned 11 years ago

I'm a woman and it doesn't sell me. Great products from great sellers sell me. I find half naked women on a sales page that isn't related to the adult industry to deceptive/misleading and I figure that the product must be pretty lousy to have to try to sell it with naked women.

That's just my opinion, of course. I'm sure there will be men slobbering and drooling over the pics and put into some kind of hypnotic trance and just hit the buy button before they know what hit them.

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MissTerraK 11 years ago

Sorry, I really tried to resist, but just could not.

Sex sells? Prostitutes certainly think so....

Take from that what you will.

Terra
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- ashloren 11 years ago
  
  Originally Posted by MissTerraK
  
  Sorry, I really tried to resist, but just could not.
  
  Sex sells? Prostitutes certainly think so....
  
  Take from that what you will.
  
  Terra
  
  Yeah, I guess people who are in the business of selling sex probably have rather solid proof that it does in fact sell. These are not thoughts, they are facts.
  
  Take from them what you will.
  
  Thanks
  
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WallyKyle50 11 years ago

Well, I'm not a woman...and you are spot on. Oh!, Here's a thought. Maybe take all that FRustration and learn the art of Sellllllling is what I say."Sex Sales" Yeah?. Selling is forever.
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thetrusted1

11 years ago

OK. I made some temporary changes to my marketing campaign thanks to Y'all!

THANK YOU SOOOOO MUCH for the Awesome & Highly Constructive feedback!
Y'all ROCK!!!

I will be staying away from the "Sex Sells" marketing mantra, on my 'unrelated niches' until I learn the proper, "right" medium, with the "right" message,...for the "right" audience!,....and if and when the cross-niche promotions call for it.

In the meantime, I changed all my campaign links,....to my back-up, safe, G-Rated versions! LOL!

- Banner Ad:
http://budurl.com/gotballz1

- Landing Page:
http://budurl.com/sendmemore

- YouTube Overlay Vid:
The Quick Start Challenge By Dean Holland - Invitation From "The Challenge Chopper"! - YouTube

- Blog:
http://budurl.com/kickazzblog

Thanks Again, My Fellow Savvy Marketing Warriors!

Respect.

-A.D. Christian
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serryjw

11 years ago

Originally Posted by thetrusted1

OK. I made some temporary changes to my marketing campaign thanks to Y'all!

THANK YOU SOOOOO MUCH for the Awesome & Highly Constructive feedback!
Y'all ROCK!!!

I will be staying away from the "Sex Sells" marketing mantra, on my 'unrelated niches' until I learn the proper, "right" medium, with the "right" message,...for the "right" audience!,....and if and when the cross-niche promotions call for it.

In the meantime, I changed all my campaign links,....to my back-up, safe, G-Rated versions! LOL!

- Banner Ad:
http://budurl.com/gotballz1

- Landing Page:
http://budurl.com/sendmemore

- YouTube Overlay Vid:
The Quick Start Challenge By Dean Holland - Invitation From "The Challenge Chopper"! - YouTube

- Blog:
http://budurl.com/kickazzblog

Thanks Again, My Fellow Savvy Marketing Warriors!

Respect.

-A.D. Christian
thetrusted1

Sorry, I hate 'do you have ballz'. Warriors forget that not everyone ( that is your prospect) is male under 30...I wouldn't/didn't listen to more than a few seconds. As a baby boomer female,I don't want to see sexy females with (large breasts) trying to sell me something...unless it's another push up bra!

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thetrusted1

11 years ago

Excellent point taken, serryjw!

(The primary demographic composition of the media traffic from this particular campaign that I jusr started, is the "tech savvy male, aged 16-44, interested in the same topics and shtuff in likes of Maxim, Men's Health, and Gadgets Magazines.)

So, I definitely agree that the whole "Got Ballz?!" concept is totally and unequivocally Non-Interesting to you.

E. Brian Rosa and ExpertSEOServices.......tru dat! I also agree,...key words being....."if used in the "right" way.

SWEET!!

Awesome Feedback y'all!

Yours,
A.D. Christian
"The Challenge Chopper"!

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serryjw

11 years ago

Originally Posted by thetrusted1

Excellent point taken, serryjw!

(The primary demographic composition of the media traffic from this particular campaign that I jusr started, is the "tech savvy male, aged 16-44, interested in the same topics and shtuff in likes of Maxim, Men's Health, and Gadgets Magazines.)

So, I definitely agree that the whole "Got Ballz?!" concept is totally and unequivocally Non-Interesting to you.

E. Brian Rosa and ExpertSEOServices.......tru dat! I also agree,...key words being....."if used in the "right" way.

SWEET!!

Awesome Feedback y'all!

Yours,
A.D. Christian
"The Challenge Chopper"!

How about..."selling is sexy"...now I would read about how developing better selling skills could help my business... In the end...(good) SEX is just communicating effectively.

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Benny L

11 years ago

I suppose I'm not surprised by the negative backlash on the "sex sells" angle. It's totally understandable and you all make a lot of good points. But there are two keys to helping the OP here that I think are being overlooked.

First, that opt-in rate is atrocious. You should definitely be doing a lot better. Remember, it's not about eyeballs on your page. It's about opt-ins. So MAYBE you can use sexy images to drive traffic and totally mop up with a great pitch. But on the other hand, if you're getting a lot of clicks, followed by disappointed viewers, it might be possible to get more opt-ins, even with far fewer clicks by getting your marketing message right.

The second point I wanted to make is that there's no reason to give up on this campaign. Just because SOME people find it offensive doesn't mean it can't work. And it doesn't mean that you have to ignore the part of your market segment that flat out won't respond to this type of ad. You can run DIFFERENT ads, to reach different parts of your market, with different messages. It's done all of the time. So don't throw the baby out with the bath water.

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serryjw

11 years ago

Originally Posted by Benny L

I suppose I'm not surprised by the negative backlash on the "sex sells" angle. It's totally understandable and you all make a lot of good points. But there are two keys to helping the OP here that I think are being overlooked.

First, that opt-in rate is atrocious. You should definitely be doing a lot better. Remember, it's not about eyeballs on your page. It's about opt-ins. So MAYBE you can use sexy images to drive traffic and totally mop up with a great pitch. But on the other hand, if you're getting a lot of clicks, followed by disappointed viewers, it might be possible to get more opt-ins, even with far fewer clicks by getting your marketing message right.

The second point I wanted to make is that there's no reason to give up on this campaign. Just because SOME people find it offensive doesn't mean it can't work. And it doesn't mean that you have to ignore the part of your market segment that flat out won't respond to this type of ad. You can run DIFFERENT ads, to reach different parts of your market, with different messages. It's done all of the time. So don't throw the baby out with the bath water.

I think you have to test really well with this kinda campaign. just because YOU are not offended doesn't mean you will lose more than you gain.
Marketing on Warrior is a lot different than marketing to the wold at large.

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Benny L

11 years ago

Originally Posted by serryjw

I think you have to test really well with this kinda campaign. just because YOU are not offended doesn't mean you will lose more than you gain.
Marketing on Warrior is a lot different than marketing to the wold at large.

My point was that you could run two campaigns. Give a dozen AMs a product and they will all pitch it differently. There's nothing stopping you from doing that yourself. Somebody above reference the 7 deadly sins. You can think along those lines. You have your sexy pitch, your "save time" pitch, your "make money" pitch, etc... all for the same product.

What I'm saying is that, for his product, IF he can get that campaign to convert, keep using it. And then develop a different message for a different audience.

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thetrusted1

11 years ago

Originally Posted by Benny L

My point was that you could run two campaigns. Give a dozen AMs a product and they will all pitch it differently. There's nothing stopping you from doing that yourself. Somebody above reference the 7 deadly sins. You can think along those lines. You have your sexy pitch, your "save time" pitch, your "make money" pitch, etc... all for the same product.

What I'm saying is that, for his product, IF he can get that campaign to convert, keep using it. And then develop a different message for a different audience.

Benny,

I like how your "testing" mind thinks, man!

You are exactly right!......I can take one of various angles, not just the "Sex Sells" mantra,....but a slew of the other "pain points",....or "passion points",...."deadly sins" ...(however you wanna label/see them),.....and basically run several campaigns, running against these backdrops!

The key, and biggest challenge, though,...is in somehow smoothly and congruently tying in whatever you're selling,....(like for me,...a complete 'how to make money online in 30 days.....and a brand new '60/60 Concept' to IM),....to the "deadly sin"!

Testing,....Testing,...Testing....... I tell ya what, man....... When you do this,....as I did, and tracked my figures for Day 1,..................

...........The Numbers Don't Lie!

Adapt.....Improvise,......Overcome.....

Thanks for the awesome feedback, Benny! I appreciate you, bud!

Sincerely,
A.D. Christian
thetrusted1

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Malcolm Thomas

11 years ago

Here's the truth.

Sex does sell. It's a known fact.

If you look at places like Hooters or even the UFC, it is the women, that cause most of the men to come to those places.

Most men are motivated by 3 things.

Money, Women, And Sex.

If you look at any of the cologne comercials, you will see this in action.

They all appeal to the mans sense that buying this cologne or body spray will help you attract more women.

Sex Does Sell and it's an undisputable fact.

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thetrusted1

11 years ago

Originally Posted by Malcolm Thomas

Here's the truth.

Sex does sell. It's a known fact.

If you look at places like Hooters or even the UFC, it is the women, that cause most of the men to come to those places.

Most men are motivated by 3 things.

Money, Women, And Sex.

If you look at any of the cologne comercials, you will see this in action.

They all appeal to the mans sense that buying this cologne or body spray will help you attract more women.

Sex Does Sell and it's an undisputable fact.

Malcolm, Brother...

Very Good Observation, mi Amigo!

"Most men are motivated by 3 things.

Money, Women, And Sex.".......

Warriors,..(male & female),...... Tell me your thoughts on this, and its application to your own personal marketing/promotional campaign efforts!!!

I'm listening!!!.........w/ piqued ears.....

Yours in Testing & Tracking, for Optimized Traffic & Conversions,
A.D. Christian
'The Challenge Chopper'!

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Nathan Bumstead 11 years ago

Originally Posted by Benny L

The second point I wanted to make is that there's no reason to give up on this campaign. Just because SOME people find it offensive doesn't mean it can't work.

I completely agree with this. If we are talking straight marketing, you will usually do better by pissing some people off (creating polarity).

Look at people like Howard Stern or Ted Nugent. They are polar opposites of each other. Tons of people hate both of them. But yet they both have a huge following also...

Who doesn't have a huge following? - The squishy people in the middle.

Hey, for the most part I'm a squishy middle person myself too. None of us want to be hated in order to create the polarity. But I am smart enough to see reality for what it is.
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E. Brian Rose

11 years ago

At the time of my making this post, your poll showed three people voted that sex does not sell. Those three people don't know anything about advertising. It has been proven time and time again, over the course of hundreds of years, that sex does sell in advertising.

This doesn't mean you can throw up some pictures of girls in lingerie and sell a ton of Internet marketing products, or in your case, get a ton of opt-ins for a make money online list.

The marketing should match the product and the audience. For example, if you are selling mens cologne, an advertisement with a guy getting the sexy girl is appropriate. If you're selling kitchen cleaning supplies that half naked woman isn't going to work for you.

Sex in advertising doesn't necessarily mean "sex". It can refer to a pretty, fully clothed spokesperson. People are more apt to pay attention to good looking people. Large breasts don't hurt either, but they don't need to be on display. Sometimes subtle sexiness is your best bet, especially when marketing a product that is not meant for you to get more dates, like cologne is.

People always, no matter what they say in this thread, are receptive to their primal needs and the two biggest are sex and food. You just need to use the appropriate amount of sexiness for your target market.

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art72

11 years ago

First off, congrats on changing your sales funnel looks much better!

The whole "Got Ballz" campaign reminded of these ads, and I couldn't refrain... still cracks me up.

Art

PS- be sure to watch the second video after the one below, then ask if sex sells... I use AXE to this day, lol.

https://www.youtube.com/watch?v=mPwhMoQBg_8

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thetrusted1

11 years ago

Originally Posted by art72

First off, congrats on changing your sales funnel looks much better!

The whole "Got Ballz" campaign reminded of these ads, and I couldn't refrain... still cracks me up.

Art

PS- be sure to watch the second video after the one below, then ask if sex sells... I use AXE to this day, lol.

https://www.youtube.com/watch?v=mPwhMoQBg_8

LOL! Amen, Art!! Hahahaha!!

AXE is another great example of the "Sex Sells" marketing mantra in practice!

Heck,...I still use AXE myself, Bro!!!! LOL!! Hmmmm,....maybe it's a mental thing, man! LOL......

But then again,...99% of sexual attraction and sexual self-belief is an internal (mental) game,...and 1% physical, right??????

Axe it, man!! Axe it!!

Yours, in this great "Sex Sells" thread. Keep it runnin'! There's some golden nuggets here! Damn! I'm totally diggin' and learnin' from this!!!

- A.D. Christian
thetrusted1

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ExpertSEOServices

11 years ago

Definatly does sell! Say what you like but it still sells again and again!

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J Bold

11 years ago

Originally Posted by thetrusted1

Day 1 Stats:
Banner Ad Clicks: 39,908
Overlay Vid Clicks: 490
Landing Page Clicks: 10
Opt-Ins: 1

I'm pretty sure the 39,908 "clicks" are actually impressions, not clicks.

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Stuart Walker

11 years ago

Most people clicking on your banner probably think they are going to find something about sex but instead get told to enter their email address to find out how these 2 girls made their money. I doubt any of them believe that they'll get anything other than spammed to death or signed up to some shady porn site. There's no way I'd put my email into a porn site (and I know your site isn't but it could be because of the way it looks).

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MartinPlatt

11 years ago

I didn't 'get' that at all.

Especially as you said that sex sells. There was no sex, which is probably why you don't get many opt-ins at all. That lander image could have been a bunch of hookers that had just been paid. I think the link was a little too loose to work.

With companies that do this successfully, like GoDaddy, they actually have GoDaddy on the T-Shirts or a small text explanation at the side of them, as to who they are.

The jump from babes on the bed with money to the video scared me a little to be honest. If I wasn't looking at it to give you feedback, I've have shut it.

If on the other hand, the babes were talking at the beginning, that would make more sense. And if the guy in the video was telling you how he's taught his hot daughters how to make money, that might also work.

It wasn't offensive though, it just didn't make any sense. There was virtually no correlation between the babes on the bed and the product being promoted.

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thetrusted1

11 years ago

Martin, thanks for the deeper insight, Bro.

I agree,....my initial campaign was very loosely put together, and,....it was definitelty missing "Congruency". No doubt.

I think I was jaded by knowing that this particular traffic source was composed primarily of "tech-savvy males, aged 16-44...interested in things like Maxim Magazine, Men's Health, Gadgets Magazine, etc.....ya know sex, girls, how to be better in bed, how to get rich, etc.......

,,.....I was too focused on clamoring the initial "Get Their Attention" aspect of the initial banner ad exposure,.......which obviously seemed to work, based on my Day 1 Banner Ad clicks (39,908),...but then.....

I lost the congruency on the Landing Page and overlay vid, man...... Pffffffft.....Fizzeld out faster than a match stick in rain, Bro!!!

LOL! I gotta say tho, man...... I totally dig your creative ideas,...on the "explanations" behind the images, Martin!..

i.e.,...hookers that just got paid,.......LOL!....

And,.....if the dude in the vid, was explainin' how he taught his "daughters" how to make that money!........ Freakin' Awesome man!! LOL I love that outta da box thinkin' Bro!

I'll bet your copy writing is pretty kick azz, man! hahahah!

Thanks for your Great feedback, Martin! I'm on it!

Cheers! Keep it Rollin'! I'm changing my campaign on-the-fly, as I'm reading these great replies.

Kudos!

- A.D. Christian.

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seoed

11 years ago

anyone can show me some proof that sex sells? Note that I said "sells" not "attracts"!

do you know of any empirical case studies which support your views?

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E. Brian Rose

11 years ago

Originally Posted by seoed

anyone can show me some proof that sex sells? Note that I said "sells" not "attracts"!

do you know of any empirical case studies which support your views?

Sex DOES sell: Attractive men and women in ads affect our capacity for rational thought | Mail Online

New Study Shows Sex Sells for Online Marketers ? Hidden In The Data Is The Strategy To Sell And Stay Professional

This is actually a great thread. It got me to do a bit of searching. One thing I learned through a popular study is that, in the past, women rarely had a positive connection to sex in advertising. Now, they seemed to have found the secret sauce. The trick to targeting women with sex, apparently, is making the sexual situation take place in a committed scenario, i.e. a man giving a gift to his wife in bed.

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CyberAlien

11 years ago

Originally Posted by E. Brian Rose

This is actually a great thread. It got me to do a bit of searching. One thing I learned through a popular study is that, in the past, women rarely had a positive connection to sex in advertising. Now, they seemed to have found the secret sauce. The trick to targeting women with sex, apparently, is making the sexual situation take place in a committed scenario, i.e. a man giving a gift to his wife in bed.

Oh boy does this mean we get to start selling sex on JVZoo :p

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Stevie C

11 years ago

I've got nothing to really add to this thread but It's funny the amount of people that have viewed and replied to the post probably due to the word 'sex' being in it! myself included!

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thetrusted1

11 years ago

LMAO! Awesome Stevie!!

Case in point, Bro!.............."Sex" definitely attracts!

It's now a matter of harnessing that 'attraction' factor,.....into conversions!

Stevie, have you used the "Sex Sells" marketing angle in any of your own marketing efforts online (or offline), Bro??

If so,.....what kind of results are/did you get??......And if not,..........WHY NOT!???

HA! Reply Back, Stevie!

Yours in Curiousity,
A.D. Christian
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Stevie C

11 years ago

Originally Posted by thetrusted1

LMAO! Awesome Stevie!!

Case in point, Bro!.............."Sex" definitely attracts!

It's now a matter of harnessing that 'attraction' factor,.....into conversions!

Stevie, have you used the "Sex Sells" marketing angle in any of your own marketing efforts online (or offline), Bro??

If so,.....what kind of results are/did you get??......And if not,..........WHY NOT!???

HA! Reply Back, Stevie!

Yours in Curiousity,
A.D. Christian
thetrusted1

Funny enough I just set up a site yesterday promoting home workout equipment and put up a couple of YouTube videos on the front page, one of a sexy young woman working out and one of a 'I'm guessing

' sexy young guy.

We are all greedy, lustful and lazy creatures at heart, check out the seven deadly sins to see what else sells!

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ColeWriting

11 years ago

Not sure where these ads are running but I'd agree with someone who said that people think they do one thing and actually do something else. What I mean is, there is some history with the idea that sex sells, but the reality is probably more like sex gets people to look at something.

You need something great that people want. That is what really sells.

Why do people opt in? Why do they buy?

You need to give them something that solves a problem they have. You need to convince them that you can help them.

Your design is great, interesting, and fun. But does it offer to solve someone's problem? Does it convince them that you have something they need?

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sbucciarel

Banned 11 years ago

Originally Posted by drunkenmonkey

Let me tell you something, this will save you a lot of anguish.

SEX does not necessarily sell ALL THE TIME, but what does sell is SEX APPEAL.

Using sex to sell doesn't have to be a naked chick or a chick with a double DD chest.

There is a difference between saying SEX SELLS and SEX APPEAL.

I buy a lot of Ad space.

My highest CTR EVER has been a good looking chick, but my POOREST conversions have come from those types of banners.

WHY?

Because men and women both like to click on a good looking women, and that is where the disconnect is.

People are expecting to see on the other side MORE of that sexy women, and when all you have is an IM product that is the disconnect.

EVERYONE is interested in sexy people but not everyone is interested in a sexy women + IM.

SEX can be the product, Jaguar cars position their product to be SEXY, that is using the notion of SEX SELLS without using a half naked chick, it's called SEX APPEAL.

And if you use SEX APPEAL in the right way, that will always sell.

I agree that people like sexy, attractive people in ads but it seems to be mostly geared towards men. There are a lot more ads with sexy women in them than with sexy men in them. I disagree that EVERYONE likes to click on pics of sexy women. They don't interest me at all and I'm not certain that they interest most women (with the exception of weight loss/beauty ads). Sexy men interest me.

It seems to me that all these "sex sells" ads are targeting the male customer and assuming that his mentality is such that a half dressed woman or two is all that is required to get him to click. How many of those clicks convert to sales when the product is mismatched with the advertising, I could only guess, but I would expect it to be low.

Look at the car ads with beautiful women lounging provocatively all over them. Does that speak to women, who incidentally, also buy cars? Where are the car ads with half dressed men lounging all over them? Put a half dressed Johnny Depp on anything, and I'd buy it.

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Will Edwards

11 years ago

I voted 'yes' but your banner ad could be improved considerably. At present, I would suspect that most people will see the women and not the money.

So what?

It means you will get a good number of people who are not looking for what you are selling i.e. untargeted traffic.

Will

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Henri Lind

11 years ago

sex always sells, because there always are horny guys... and girls

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johnben1444

11 years ago

Well, if you are just going to rush into the sex niche hoping to bank thousands of dollars monthly then your money making dummy is going to sit penniless like every other niche site you have got if you don't have the IM skills..

Sex sells only if you have got BALLS...

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thetrusted1

11 years ago

Originally Posted by johnben1444

Well, if you are just going to rush into the sex niche hoping to bank thousands of dollars monthly then your money making dummy is going to sit penniless like every other niche site you have got if you don't have the IM skills..

Sex sells only if you have got BALLS...

Hence my revised "GOT BALLZ?!?....." banner ad and messaging for this campaign, johnben1444!

I like how you said that.

Thanks Bro!

- A.D. Christian
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WordpressManiac

11 years ago

Sex always draws attention, but not nessecarely makes you money! I used it successfully some times to get visitors on my websites and show targeted ads to them.

What I mean is to use for example videos on your site and let people watch them for free, but sell Car parts to all male visitors on this website. Definetly did work for me so far.

List building in this case did NOT work for me. Hope that helps :-)

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TheSalesBooster

11 years ago

Does sex sell?

Yes.

But you are so far off in your marketing.

Brian was closest to getting it right.

Your banner ad and your landing page have a huge disconnect.

What you are offering has nothing to do with sex.

Your marketing approach is all wrong.

Sex does sell and your banner clicks prove that, but people who click on your banner do not expect to be sold on some money making product. THEY WANT WHAT YOUR BANNER PROMISED THEM!

Do you understand now why your landing page isn't doing shit for them? They expect something to do with "Sex", but upon arriving on your page they are getting pitched about making money...

TOTAL DISCONNECT.

Your landing page isn't very good either, but that's for another day. Point is your marketing approach is HORRIBLE.

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Nathan Bumstead 11 years ago

I'm honestly a little surprised that some people think that sex doesn't sell.

I almost always enjoy hearing an opposing view point and sometimes I even like to be proved wrong.

I like to think - if you can challenge my mind enough, and help me look at things from a different angle enough to actually make me change my mind about a subject... More power to you. I welcome it. Enlighten me. I have been known to be wrong...

But I think it's pretty obvious that people have been taking advantage of "sex sells" for a very long time. Even before the Internet or Print media.

Even offline in our daily lives... Now don't get mad at me, I didn't create the rules but; does the good looking person have an easier time landing a job? Yes. Does the good looking person statistically earn more money? Yes. Does the good looking person have an easier time finding friends? Yes. Plus 100 other examples...

It's called Erotic Capital (or Sexual Capital).

PS - The above are just the facts. It doesn't mean that I agree morally with the facts.
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thetrusted1

11 years ago

Originally Posted by TheSalesBooster

Does sex sell?

Yes.

But you are so far off in your marketing.

Brian was closest to getting it right.

Your banner ad and your landing page have a huge disconnect.

What you are offering has nothing to do with sex.

Your marketing approach is all wrong.

Sex does sell and your banner clicks prove that, but people who click on your banner do not expect to be sold on some money making product. THEY WANT WHAT YOUR BANNER PROMISED THEM!

Do you understand now why your landing page isn't doing shit for them? They expect something to do with "Sex", but upon arriving on your page they are getting pitched about making money...

TOTAL DISCONNECT.

Your landing page isn't very good either, but that's for another day. Point is your marketing approach is HORRIBLE.

I agree, TheSalesBooster. My initial campaign lacked CONGRUENCY throughout,...BIG TIME! Yep it wasn't thought-out and planned out thoroughly from a WIIFM, ideal target audience, standpoint.

And the disconnect between the "sex" and "IM" is HUGE,.....and leaves the visitor/clicker, with a HUGE Freakin' Let-Down,......kinda like being told that you won a free date with my drop-dead dream-girl Alessandra Ambrosio, only to come up on the day of the date, and seeing roseann barr, saying,....."Ehhhh,...Alessandra was just for the advertising,....I'm really the date you're here for."....

DUUUUDE!!!!!!! WTF!??!?

LMAO!!

I feell ya, Bud!....and am re-vamping my whole campaign ENTIRELY.

Thanks for the honest and straight feedback, Bro! I needed that!

Sincerely & STill Learning,
A.D. Christian
"The Challenge Chopper"

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Blaine Smitley

11 years ago

Sex doesn't sell anything much except more sex. But it will get noticed and convert to sales if done properly

I did this mailer with a post card and got a 5% return on it. This is sex that works for the masses. I hope I'm not violating any tos by putting it here. The company is still in business and still using this post card every spring for their mailer.

The owner told me that people call in and mention the "really nice card" that they got in the mail. Of course it's the beautiful non threatening slightly over weight brunette that's catching their eye.

No man could resist her

and no woman feels threatened by her..

It took me a half day on shutterstock to find her and I call her brush girl.

Here's another example where sex is selling.

Be subtle, the feather is surely heavier than the hammer when using sex to promote something other than porn.

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thetrusted1

11 years ago

OK.....Here are my DAY 2 (of my banner ad campaign) stats.....(I bought into Anthony Aires & Brad Gosse's WSO '10 Million Visitors' banner ad co-op campaign, which just started Friday (March 15).

Here are the links, and the Day 2 Stats Below:
(I revised the initial banner ad, and landing page, YouTube vid overlay, and blog based on the feedback I received here at the forum,..basically away from the "sex sells" mantra in relation to IM 'how to make money' tie-in)......

And obviously I've still got some Major revisions and work to do with this test campaign!
Damn!!..... This testing is gettin fun,.....And,..The Numbers Don't Lie!!!

-Banner Ad:
http://budurl.com/gotballz1

-YT Vid Overlay:
http://budurl.com/10millvideo

-Landing Page:
http://budurl.com/sendmemore

-Blog:
http://budurl.com/kickazzblog

I am noticing another Huge Disconnect in congruency with my initial contact (banner ad),...which is very vague...."challenge",..for what?...a run?, money,..to get a chick?..what?!?............and the lander,...which is all about IM making money online.....

I am revising now!....... and Learnin' by the minute!

What are YOUR thoughts, my savvy marketing warriors???

Listening,
A.D. Christian
thetrusted1

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thetrusted1

11 years ago

OOps! Forgot to post my DAY 2 STATS!

My Bad..... Here ya go....(It's pretty damn UGLY!),.....But I'm still in the middle of the re-vamp,.....movin' away from the "Sex Sells" marketing mantra,...at least for now!.....

==> DAY 2 STATS:
- Banner Ad Clicks: 29,910
- YT Vid Clicks: 310
- Landing Page Clicks: 14
- Opt-Ins: 0

...While I do my due diligence that I shoulda' done from the get-go, man! DAMN!

Sometimes,.....Shii,...I mean Stats like this,....make "Marketing" and Testing,...FUN AS HELL!!

The Numbers DON't LIE!!

LOL! Can I hear an AMEN!!?!?

Ha!

Onward and Upward,.....

*(I think I'll do a A-B Split test.........."Sex Sells" (lust) + IM tie-in...versus..."Greed/Wrath/or Envy" + IM tie-in............)

I'm really diggin the "7 Deadly Sins" that was mentioned earlier in this crazy-azz thread!!!

Roll it!

- A.D. Christian
"The Challenge Chopper!"

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