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Take the Advice from the Masses or Go with What Works?

by E. Brian Rose
14 replies
Butters made a post about your opinion meaning nothing, earlier. This prompted me to recall a little test I did with my list last year...

I showed a select number of people on my mailing two squeeze pages and asked them which one they would use for themselves to get the best conversions. The answers were overwhelmingly in favor of Squeeze Page A. It was over eighty percent, to be exact.

I then segmented another part of my list into two segments. They both got the same emails inviting them to get something for free. One half was sent to Squeeze Page A, the other half to Squeeze Page B.

Three hundred people were in each segment.

The results were Squeeze Page A got 22 optins, Squeeze Page B got 109.

Guess which squeeze page the rest of my list was directed to?

Also, what's the lesson here?
#advice #masses #works
  • Profile picture of the author writeaway
    Go with what works. But you will not know what works if you do not start experimenting with others' suggestions. No need to buy ebooks or hire a guru. You can figure it all out by yourself.
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  • Profile picture of the author andybeveridge
    I guess the lesson is that it is not people's opinions but their actions that count.
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  • Profile picture of the author MKCookins
    I think the lesson here is test, test, then test some more.

    The only way you will get better conversions - more traffic - more sales is if you track your results, make a small change, then see which ones does better.

    If you simply went with what your list said, instead of testing it for yourself - you would have far less opt ins
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    • Profile picture of the author butters
      The lesson here is... Follow what the data tells you!! In numbers we trust!
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  • Profile picture of the author WillR
    Originally Posted by E. Brian Rose View Post

    what's the lesson here?
    The people on your list know nothing about marketing?
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    • Profile picture of the author Dave Espino
      Great point!

      Data Driven Decisions rule in marketing.

      Dave
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    • Profile picture of the author Jeffery
      Originally Posted by WillR View Post

      The people on your list know nothing about marketing?
      That was my first thought.

      We do not the full story Brian. The content of the email can often sway people, so if the exact same content was in both emails I would then question how the lists were segregated, i.e. list A was experienced marketers and list B was inexperienced marketers, freebie subs vs. paid subs. etc.

      Can't have an opinion on this one but I definitely trust in your experience.

      Jeffery 100% :-)
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  • Profile picture of the author retsced
    The lesson is to not ask them what they want, educate them and then tell them what they need
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  • Profile picture of the author WillR
    It is very much the same as a lot of what you see on this forum.

    I'm sure we've all seen those threads where someone will post a squeeze page and ask for everyone's feedback. You then go through the comments and everyone is saying how great the squeeze page is and when you finally look at it you are shocked at how poor the page is. There is definitely a lot of the blind leading the blind and the sheep following the other sheep.

    But what's even more important from your lesson (I think) is that even the top marketers are not always right. You can create squeeze pages based on all of the fundamental principles but until you stick that page infront of your audience and get real raw data, there's never any guarantee of results. Quite often when testing you will find weird things that work better than others -- often things that go right against the basic principles we are taught.

    Marketing is weird like that. But that's one of the things that also makes it so interesting.
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  • Profile picture of the author E. Brian Rose
    ^ Exactly, WillR! Everything you said!
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    Founder of JVZoo. All around good guy :)

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  • Profile picture of the author Broyde
    The lesson also is that when you change the offer the perception of a page can change. You added the FREEBIE, and the tide turned in favor of squeeze page B.

    This means that with every change you make a test to see if an improvement was made is in order.
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    • Profile picture of the author E. Brian Rose
      Originally Posted by Broyde View Post

      The lesson also is that when you change the offer the perception of a page can change. You added the FREEBIE, and the tide turned in favor of squeeze page B.
      Both were the exact same offer, just with a different looking squeeze page.
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      Founder of JVZoo. All around good guy :)

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  • Profile picture of the author wisdomoto
    I'd say definitely go with what works, one of the most important things I learnt in IM is to test out a lot ideas or theories and see what sticks for me. I think this data is the most valuable data, for example what offers convert best with what keywords etc. You can only find out some of these things from investing your own time and effort and possibly money also
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  • Profile picture of the author Henri Lind
    Id say go with what works. And once you can you should start testing yourself to make it better
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