I am sincerely interested in hearing about this aspect of internet marketing since I have not seen it discussed much. Please share your ideas on how to build brand loyalty in a world where any fool can slap up a blog in five minutes.
Here's an interesting blog post about branding, with a cute little pitch at the end exhorting you to protect your personal brand -- your identity.
Branding: All You Have Is Your Good Name | CharlieHipHop
That's another question I have: Has anyone suffered the torture of identity theft. I did. I never want to go through that again. It took a year and thousands of dollars to resolve.