We use scarcity all the time in marketing...
But how far do you go? A day? Two? A week? Month?
At what point do you lose the "scarcity" factor when putting a time limit?
We do five days max usually, I feel as though any longer and people will think.. "hmmm I might come back to it later"
And we all know.. We want them to act NOW when it comes down to making sales! We need to tap into that part of the brain where we trigger the "FOMO" (fear of missing out)
But at what point does it lose it's strength? What are your thoughts on this?