Is there a future in email marketing?

15 replies
Hi all,

Recently I am thinking of helping my offline clients set up email marketing systems for their various businesses. You know how it works: you create a list, load up with autoresponders, have OTO page and create campaigns on a regular basis.

Question is, with so many other marketing channels - some claim to be the future of marketing (social media, mobile marketing etc), will email marketing still be effective in the long run?
#email #future #marketing
  • Profile picture of the author butters
    Originally Posted by fated82 View Post

    Hi all,

    Recently I am thinking of helping my offline clients set up email marketing systems for their various businesses. You know how it works: you create a list, load up with autoresponders, have OTO page and create campaigns on a regular basis.

    Question is, with so many other marketing channels - some claim to be the future of marketing (social media, mobile marketing etc), will email marketing still be effective in the long run?
    What have always been consistent online? Email, what comes ago, fads like Facebook etc... Email will be here for the long term, atleast in my eyes.
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    • Profile picture of the author vickybabe
      Mate, is this a rheotorical question?

      Email is the only way forward
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  • Profile picture of the author StevenJones
    Eventually real mailing goes away and everything will be done via Email.
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  • Profile picture of the author armix
    Email is the past, present AND the future. Just dont fill up your autoresponder with trash..
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by fated82 View Post

    will email marketing still be effective in the long run?
    Yes.

    I'm with Vicky, above, in wondering whether it's a rhetorical question.

    I think perhaps a more interesting question is whether anything much other than permission-based email marketing will necessarily remain effective to professional marketers in the long run (social media certainly won't, and rightly so).
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  • Profile picture of the author Joe Benjamin
    What difference would it make if I told you "Yes"
    or "No"?

    If it's working TODAY now in this moment, take
    advantage of it. For your clients. For yourself.

    Because if there's one thing for certain, it's this...

    "Nothing lasts forever, and...

    ...forever never lasts"

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    **How I FLIPPED $80 into $690 Pure Profit With ONE EASY Method...2 to 3x Per Week...Only 30 Minutes Per Day (and how YOU can COPY my RESULTS, too!) **CLICK HERE FOR VERIFIED VIDEO PROOF**
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  • Profile picture of the author troy23
    Stats show email is dying and social media is what will replace it.
    Of course email will be around for some time, but gradually things will move on.
    Things are tightening up also in the marketing world so if a large chunk of Aweber's business is affected by new laws then this will have a knock on effect to email marketing.
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    • Profile picture of the author Daniel Evans
      Originally Posted by troy23 View Post

      Stats show email is dying and social media is what will replace it.
      .
      I doubt that many companies will entrust any social media platform to be their primary communication channel.

      That's eggs and basket suicide.

      They predicted that snail mail would fade to nothing with the popularity of email and that didn't happen.

      email is will be here to stay for some time yet I'm sure.

      Daniel
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    • Profile picture of the author JimDucharme
      Originally Posted by troy23 View Post

      Stats show email is dying and social media is what will replace it.
      Of course email will be around for some time, but gradually things will move on.
      Hi Troy,

      Those stats are news to me. Can you share? In fact, email marketing continues to grow, not die. I'm going to assume these stats you refer to eminate from the same source as others who got the idea from an old and roundly discreditted post from WSJ about 3 years ago. If you really want to know what the immediate future holds then read this excellent collection of facts and trends from Jordie van Rijn.

      Some facts to keep in mind:

      • No other platform or channel provides the power of flexibility of email. For example, it's transactional.

      • It's non-proprietary - Facebook or Twitter own their channels and can make changes in a second which can drasitically affect your business (we've seen this happen on FB especially). The laws you mention take much more time to develop and as opposed to FB or Twitter and other channels, you have a say in how those laws come about. In fact, you have organizations such as the EEC who fight for email marketers as they are doing now regarding new legislation being discussed in the states.

      • Smartphones are making email marketing even more relevant and powerful for marketing. This technology has re-energized email as the most potent channel to reach subscribers at the right time with the right message.

      • Finally, as I always say, Email is social. Any interaction between two or more individuals is a social inteaction regardless of the channel it takes place on. Email was the first social channel and those who have made it an email vs social thing are often motivated by their own agendas.
      Email isn't dying. Email is evolving and so must marketers.

      Regards,
      jim
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  • Profile picture of the author GaurabBorah
    Email marketing and list building has a long way to go. It used to work earlier and it will work in future in my opinion.
    Its much better than SEO or any other method as you reach to your subscribers directly and personally. Create a relationship with them you'll go a long way.
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  • Profile picture of the author Neil Morgan
    Does it REALLY matter?

    In the years to come, it's probably safe to say that email will have been replaced by something better.

    Email is just the vehicle. There's a real person behind that email address and they're not going anywhere.

    So get list building because you'll always be able to keep in touch with your contacts if you keep up with communication technology.

    Cheers,

    Neil
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    Easy email marketing automation without moving your lists.

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  • Profile picture of the author Luis Vaugier
    I think this will work for many years however just focus on what it is working now, when it stops working then you focus in something else.
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  • Profile picture of the author TrevorB
    I think that, because we are in internet marketing and get 100s of "sales" emails every day that it does not work any more because we just trash the vast majority of them

    In the real world it is the best way for "your customers", whatever business they are in, to keep in touch with their client base via email. I would have said cell phone as well but most people handle their email that way now anyway.
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  • Profile picture of the author fated82
    Thanks guys.

    This is comforting. I will be helping my clients to set up email marketing systems and hopefully in the process, becoming an expert in this niche.

    Of course, it always good to learn the current marketing trends out there.
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