OTO Vs Upsell - Confusion...
More and more people pop an "OTO" onto their launches front end...Obviously it is no problemo! Plenty people roll with this! and it's definitely the way to go when monetizing a launch!
But, it is in fact an up-sell...
The difference?
An upsell is something that is there to add value to a launch.. It is there to make people purchase more expensive items, upgrades, or other add ons in an attempt to make a launch more profitable.
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An OTO AKA ONE TIME OFFER - which is only available at the time of purchase. (yes it is a form of upselling, I know, but there is a limited time on a one time offer)
Do think there is a difference? And if so, do you believe people should call upsells OTO's.. even though they aren't.
I don't believe They should be personally! But each to their own..
Its not a big issue I just wondered what fellow warriors opinions were.
Input is appreciated
Craig C
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Martin Platt
martin-platt.com
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