Question for 80/20 rule about traffic.

6 replies
Dear Warriors,


Recently I was reading an article about Pareto's Principle and it was really interesting.


The Pareto principle (also known as the 80–20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes. You’ll earn 80% of all your income in the last 20% of your time frame. This means that if you work for one year, you’ll probably make close to nothing for the first 9 months and then achieve amazing results in the next 3 months.


Now I am working on facebook marketing. I have a facebook fanpage and it has about 550 fans. I try to engage my fans and I also interact with other fanpages too. I am tracking my work every single day.


My daily strategy is:

Input tracking:
20-40 comments on different posts on other fanpages like/day ,
30-50 likes on other comments/day
5-10 posts on my fanpage wall/day.

Output tracking:
5-15 fans/day
5-10 visitors to my squeeze page from this fanpage/day.
With 40% optins I have 2 subscribers/day.


If I am going to put no more efforts than that and I work for 10 months, can I reach more subscribers with the same work in the last 2 months ?


Difficult question but I am sure that it is worth to discuss it because I believe that there are many people here who have the same or will have the same question.



Thank you,
Zourkas
#80 or 20 #question #rule #traffic
  • Profile picture of the author Victor Edson
    You seem to be doing a lot of work for 2 subs per day with this method.

    You shouldn't give up, but finding a way to streamline it
    and promote your page in other places will be a great way to
    boost up your productivity with it.

    You never know which post, comment or whatever on facebook
    will go viral, that's the 80/20 effect. Maybe if you keep at it,
    your next post will spread like wildfire?
    {{ DiscussionBoard.errors[7870665].message }}
  • Profile picture of the author hron
    You do a lot of work, that's nice, however how much is your time worth?

    If you can afford it, I would recommend paying for traffic rather than depend on what you are currently doing.
    By paying for traffic you can decide how many visitors you want to your sqeezepage and basically how many subscribers you want.

    I saw your sqeezepage and I have a suggestion for better conversion:
    1. a good big catchy headline in dark red
    2. add the photo of your 15 strategies ebook
    3. consider changing to single optin.

    Paying traffic: my suggestion: solo ads, banner ads.

    good luck
    regards Hans
    {{ DiscussionBoard.errors[7870718].message }}
  • Profile picture of the author mickel222
    Hello Zourkas,

    First off all I think it's good that you put a lot of effort and dedication into your business, many others seem to be struggling to take action.

    I suggest that you try out the suggestions Hans has suggested above. Remember that you should split test these changes. Simply change one thing about your squeeze page and then check whether your conversions are better or worse. Simply test some of these out and you'll see what works best.

    Anyway, about your question: Yes, you will start to see more growth if you continue this way. Since when people comment/like your status it will show on their Facebook page, as well as their friends news feed. The more fans you have the more exposure you will get this way.

    However I would highly recommend you start getting some traffic from other sources. Solo ads would be a good start if you got some funds to spend on advertising.

    Good luck with your business
    Maikel
    {{ DiscussionBoard.errors[7870810].message }}
  • Profile picture of the author Dennisknows
    You should do paid advertising for fans. That seems like it would work a lot better.

    Not saying give up on your method. You may even want to pay an assistant to do these tasks for you.

    2 bucks an hour should be enough to get it done..

    Dennis
    The Marketing Menace
    Signature
    "May the optimism of your tomorrow fuel your drive for today"
    {{ DiscussionBoard.errors[7870813].message }}
  • Profile picture of the author Velant
    Originally Posted by zourkas View Post

    Dear Warriors,


    Recently I was reading an article about Pareto's Principle and it was really interesting.


    The Pareto principle (also known as the 80–20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes. You’ll earn 80% of all your income in the last 20% of your time frame. This means that if you work for one year, you’ll probably make close to nothing for the first 9 months and then achieve amazing results in the next 3 months.


    Now I am working on facebook marketing. I have a facebook fanpage and it has about 550 fans. I try to engage my fans and I also interact with other fanpages too. I am tracking my work every single day.


    My daily strategy is:

    Input tracking:
    20-40 comments on different posts on other fanpages like/day ,
    30-50 likes on other comments/day
    5-10 posts on my fanpage wall/day.

    Output tracking:
    5-15 fans/day
    5-10 visitors to my squeeze page from this fanpage/day.
    With 40% optins I have 2 subscribers/day.


    If I am going to put no more efforts than that and I work for 10 months, can I reach more subscribers with the same work in the last 2 months ?


    Difficult question but I am sure that it is worth to discuss it because I believe that there are many people here who have the same or will have the same question.



    Thank you,
    Zourkas
    Couple of suggestions:
    - You can try facebook ppc to boost your fan base.
    - Giveaway some great Free digital product (e.g. high-quality PLR ebook or report on your niche topic). If the product is really top-notch it may get viral and give you lots of fans and consequently subscribers.
    {{ DiscussionBoard.errors[7870895].message }}
  • Profile picture of the author DubDubDubDot
    I wouldn't apply the 80-20 rule to income time frames since an improved productivity over a period is not a scientific given. Frankly, it sounds like something a fake guru would say in order to keep poor performing newbies interested and buying more products.

    Originally Posted by zourkas View Post

    If I am going to put no more efforts than that and I work for 10 months, can I reach more subscribers with the same work in the last 2 months ?
    I think what you are asking is if months 11-12 can produce more new readers than months 1-10. It's possible, but not by any means a theoretical "80-20" given. You would need the viral effect to come into play on a recurring basis.

    What's concerning about your plan is that it focuses on low level grunt work. I didn't see a word about utilizing the benefits of producing high quality content.
    {{ DiscussionBoard.errors[7871448].message }}

Trending Topics