26 replies
It's been a while since I have been to the forum. My new venture requires marketing to affluent(multi-millionaires), young(under 40) people. I was going to offer a JV to help me do this, but I'm (once again) working with no budget until I make my first sale.

Does anybody have any ideas how I can generate a list of people that fit my specific demographics? The marketing system is in place and generates a lot of interest, but the problems I keep running in to are:A, no money. And B, not interested in internet revenues.

I've never had to generate my own list with such specific requirements before, and any help you could give would be much appreciated.
#specific #targets
  • Profile picture of the author Velant
    Originally Posted by bigredrassler View Post

    Does anybody have any ideas how I can generate a list of people that fit my specific demographics?
    By list of people you mean young affluent multi-millionaires?

    Originally Posted by bigredrassler View Post

    And B, not interested in internet revenues.
    You mean you are looking to do the business offline or what? Decipher that.

    Originally Posted by bigredrassler View Post

    no money
    Hm... then your idea must be extremely awesome

    Originally Posted by bigredrassler View Post

    I've never had to generate my own list with such specific requirements before, and any help you could give would be much appreciated.
    Answer the questions above and you may get some help.
    {{ DiscussionBoard.errors[7870831].message }}
    • Profile picture of the author bigredrassler
      Yes, the list I need to generate needs to be people who are 40 and under, maybe 45 and under, with the ability to drop $644,000 on a product that will instantly and effortlessly begin generating $10,000 a month in income for them. This is done by partnering with these individuals to buy websites that are already generating revenues like this, and then further monetizing the website.

      I have been marketing to the yellow pages thus far, and the problems I run in to are either "I don't have that kind of money" or "I don't want to hassle with the internet" which they don't have to, but should I waste my time trying to convince a technophobe that this is a good investment, or spend that time looking for someone who sees it as such to begin with.

      I have contacted list brokers, and these list will cost me around $2k, which isn't bad if I had that kind of money, for the returns I can get. But when you don't have $4.05 to buy dog food for your pet, then two grand is a little tricky to come up with. I was also willing to offer a 50% cut in my commissions to a JV partner with such a list, but to post a JV you have to be a paying member I guess, and I don't have any income aside from what I can produce with this venture. And for those who say "Get a job, get stable, then try." This is my job, it's a commission only sales job, the only kind of job I can get after three years of un-and under-employment.

      What I need is to figure out a way(which is why I'm asking for help from those who may have figured out a way already) to CREATE a list from scratch that satisfies my criterion. The only other option I can think of is to go to the wealthy neighborhoods, and door-to-door this product until I get my first commission, then buy a list.
      Signature

      Experience is overrated, usually by old men who nod wisely and speak stupidly.-Og Mandino

      {{ DiscussionBoard.errors[7870959].message }}
      • Profile picture of the author AlexanderBeloev
        I think a better way is to earn 2k using another method and then spend the money in the list you are talking about

        2k equals 20 sales, each $100. With 1% conversion it will take you only 20 days until you make them, if you deliver 100 visitors a day

        Al of the above involves really hard work!
        {{ DiscussionBoard.errors[7870967].message }}
        • Profile picture of the author bigredrassler
          Originally Posted by AlexanderBeloev View Post

          I think a better way is to earn 2k using another method and then spend the money in the list you are talking about

          2k equals 20 sales, each $100. With 1% conversion it will take you only 20 days until you make them, if you deliver 100 visitors a day

          Al of the above involves really hard work!
          Definitely not afraid of hard work these days. Any suggestions on how I deliver 100 visitors each day for 20 days? I've been working at this for 22 days now and have generated 119 leads, I do this by calling through the yellow pages and asking for biz owner's e-mail. I have some excellent copy, if I do say so myself, that is generating a lot of interest, but my leads are not qualified and it's turning into a waste of time rather than an effective method that I can replicate.

          I can do 400 jobs on fiverr, or write ~40 sales letters for $47 and get the same 2k, but those numbers would be hard to generate as well. I would like to have one sale under my belt by the end of this month, but I'm just not seeing that happen unless I change tac immediately.

          Again, realize this is not a "low-budget" situation where I have 6.99 to buy a domain name that I can turn into a small money maker, but a "no-budget" situation where I have exactly 28 cents to my name until april 13th when I get $60 for my one day a week job that starts on april 6th.

          Thank you again, and keep the ideas coming. And no, I'm not afraid of hard work anymore, the only way I'm going to succeed with my particular challenges is to work three times harder than the next guy, I have no choice, it's either that, or fail over and over again as I have been doing.
          Signature

          Experience is overrated, usually by old men who nod wisely and speak stupidly.-Og Mandino

          {{ DiscussionBoard.errors[7871024].message }}
      • Profile picture of the author WarrenPeterson
        Originally Posted by bigredrassler View Post

        Yes, the list I need to generate needs to be people who are 40 and under, maybe 45 and under, with the ability to drop $644,000 on a product that will instantly and effortlessly begin generating $10,000 a month in income for them.... .
        I have to ask, why would anyone who has the income to spend $650K only want such a small return? This is not a good-looking investment to me. I'd strongly suggest looking at other opportunities...

        Also, why the age limitation?
        Signature
        Do you really want to build a real business?
        Then you need this: 21 Days To Business Success
        {{ DiscussionBoard.errors[7871129].message }}
        • Profile picture of the author bigredrassler
          Originally Posted by WarrenPeterson View Post

          I have to ask, why would anyone who has the income to spend $650K only want such a small return? This is not a good-looking investment to me. I'd strongly suggest looking at other opportunities...

          Also, why the age limitation?
          Since when is 18-20% annually a small return? Plus, it's work free. Simply lay down the investment, and cash the check every month. Guaranteed not to be less than the 10k, but after a year, all but guaranteed to be more. You couldn't get 10k in monthly profits from a multi-family apartment building that cost 650k(more like 2 million there) without buying it in foreclosure/tax lien/distressed status, which isn't common here in fly-over country.

          The age limitation is from what I've experienced so far. The people who can afford even the lower end(56k for 500/mo) are older and unsure about anything that has to do with the internet, to the point that I had to meet face to face with three of them to even pitch because they don't have e-mail.
          Signature

          Experience is overrated, usually by old men who nod wisely and speak stupidly.-Og Mandino

          {{ DiscussionBoard.errors[7871169].message }}
          • Profile picture of the author WarrenPeterson
            Originally Posted by bigredrassler View Post

            Since when is 18-20% annually a small return? Plus, it's work free. Simply lay down the investment, and cash the check every month. Guaranteed not to be less than the 10k, but after a year, all but guaranteed to be more. You couldn't get 10k in monthly profits from a multi-family apartment building that cost 650k(more like 2 million there) without buying it in foreclosure/tax lien/distressed status, which isn't common here in fly-over country.

            The age limitation is from what I've experienced so far. The people who can afford even the lower end(56k for 500/mo) are older and unsure about anything that has to do with the internet, to the point that I had to meet face to face with three of them to even pitch because they don't have e-mail.
            It is a small return, and nothing is cost free. It may not require my direct work, but it will have costs. For now, we'll pretend it is a zero cost option, for the life of the investment.

            I spend 650K right now, so my account is now at zero. Let's assume that it does earn 10K per month, and never dips lower. It will take five years and five months just to break even. In the 66th month, then I will start to make some income. That is not something to get excited about.

            If I have 650K sitting in an 'average' account earning me 5%, and never dips lower, after the same 65 months of return, my investment account will be sitting at 850K. So by having my account in a much safer investment, after the same timeframe, I will have 850K versus getting back to my 650K. If I was going to drop 650K, I would go to a VC group or become and angel and get ownership of something that will either earn me nothing or earn me massive returns.

            And you really need to rethink your age limitation. I know plenty of guys who drop that on investments, and none of them are under your number.... the old guys might know a thing or two afterall...
            Signature
            Do you really want to build a real business?
            Then you need this: 21 Days To Business Success
            {{ DiscussionBoard.errors[7871228].message }}
            • Profile picture of the author bigredrassler
              Originally Posted by WarrenPeterson View Post

              It is a small return, and nothing is cost free. It may not require my direct work, but it will have costs. For now, we'll pretend it is a zero cost option, for the life of the investment.

              I spend 650K right now, so my account is now at zero. Let's assume that it does earn 10K per month, and never dips lower. It will take five years and five months just to break even. In the 66th month, then I will start to make some income. That is not something to get excited about.

              If I have 650K sitting in an 'average' account earning me 5%, and never dips lower, after the same 65 months of return, my investment account will be sitting at 850K. So by having my account in a much safer investment, after the same timeframe, I will have 850K versus getting back to my 650K. If I was going to drop 650K, I would go to a VC group or become and angel and get ownership of something that will either earn me nothing or earn me massive returns.

              And you really need to rethink your age limitation. I know plenty of guys who drop that on investments, and none of them are under your number.... the old guys might know a thing or two afterall...
              Did I forget to mention this is easily liquid, so after 66 months, you decide you want to do something different, you don't have your money back, you have 100% return on investment? The contract states that there is no work on your part, no further costs are incurred, and you are required to receive the "minimum income purchased" no matter what the site is doing. And that's not even calculating the potential increases from the further monetization of the site.

              But for real, why am I overcoming objections in here? I need help creating a list to market to. If you think some 65 year old guy will be just as likely to invest in an online business as a 32 yr old, then hey, but the financial restrictions still apply. I need people who can drop a wad of cash today so that in 30 days they can start getting this income.

              How do I target people who have between 56K and 3M to spend on an investment getting them 18-22% annual returns ACCORDING TO THE LEGAL CONTRACT?
              Signature

              Experience is overrated, usually by old men who nod wisely and speak stupidly.-Og Mandino

              {{ DiscussionBoard.errors[7871259].message }}
        • Profile picture of the author thedanbrown
          Originally Posted by WarrenPeterson View Post

          I have to ask, why would anyone who has the income to spend $650K only want such a small return? This is not a good-looking investment to me. I'd strongly suggest looking at other opportunities...

          Also, why the age limitation?
          Ya agreed! I think this is your biggest objection....

          Figure out how to address that in your script and you might be able to make your 1st sale, otherwise you should adopt a different business model
          {{ DiscussionBoard.errors[7871412].message }}
  • Profile picture of the author Rbtmarshall
    guaranteed to return 18-20% pure profit on their $650k investment? work free...


    what about taxes, maintenance, non-pyments, etc. etc...


    they will avoid that offer like the plague well before you run with their money...
    {{ DiscussionBoard.errors[7871201].message }}
  • Profile picture of the author Rbtmarshall
    Also, are you a real estate salesperson or broker?
    {{ DiscussionBoard.errors[7871267].message }}
    • Profile picture of the author bigredrassler
      Originally Posted by Rbtmarshall View Post

      Also, are you a real estate salesperson or broker?
      No, just a wannabe RE investor. I've thought about getting my license, but as with everything else, it costs, and when you can't even find a minimum wage job(which let's be honest, doesn't really provide enough money to save for anything), it's hard to get there.
      Signature

      Experience is overrated, usually by old men who nod wisely and speak stupidly.-Og Mandino

      {{ DiscussionBoard.errors[7871290].message }}
  • Profile picture of the author Rbtmarshall
    come up with an differnt plan then, seriously...


    there are real estate brokers who are constantly monitoring the market waiting for investment opportunities to try and pitch to their affluent clients. and even then, with all their expertise, there is no guarantee - the broker knows that and so does the investor. Even their offers get turned down most of the time..

    And if you;re just thinking of "taking care" of the place while they invest. the labor is probably the cheapest part of the maintenance.
    {{ DiscussionBoard.errors[7871317].message }}
    • Profile picture of the author bigredrassler
      Originally Posted by Rbtmarshall View Post

      come up with an differnt plan then, seriously...


      there are real estate brokers who are constantly monitoring the market waiting for investment opportunities to try and pitch to their affluent clients. and even then, with all their expertise, there is no guarantee - the broker knows that and so does the investor. Even their offers get turned down most of the time..

      And if you;re just thinking of "taking care" of the place while they invest. the labor is probably the cheapest part of the maintenance.
      Robert, I think you misunderstood something. This is not a real estate product.

      I work for a company called Income Store(check us out, and if you decide to buy, go through me so I can get my first sale). What we do is partner up with someone to buy a website. Say that person wants 10k a month. They provide us with 644,000, we buy a website making 20k, and split the revenues. The "Site Partner" gets a check every month with no work or further investments of money, time, or energy(taxes are paid at passive income rates) and we further monetize and optimize the site to get the checks bigger for both of us. You(Site Partner) are guaranteed, by the contract, to receive the minimum amount you purchased, in this case, 10 k, and any monthly revenues over 20K are split 50/50.

      Does this make sense now?
      Signature

      Experience is overrated, usually by old men who nod wisely and speak stupidly.-Og Mandino

      {{ DiscussionBoard.errors[7871345].message }}
  • Profile picture of the author Rbtmarshall
    Oh. I read a mention you made about an apartment building and figured that may have been an underlying part of your plan.

    Your plan, seems, different....:confused: The website doesn't help much either, its selling me nothing but , I don't even know....

    Also, people know "in the news" means you bought an ad with them... especially with an offer as blind as this one..


    goodluck though
    {{ DiscussionBoard.errors[7871390].message }}
    • Profile picture of the author bigredrassler
      Originally Posted by Rbtmarshall View Post

      Oh. I read a mention you made about an apartment building and figured that may have been an underlying part of your plan.

      Your plan, seems, different....:confused: The website doesn't help much either, its selling me nothing but , I don't even know....

      Also, people know "in the news" means you bought an ad with them... especially with an offer as blind as this one..


      goodluck though
      It is called income store. We are literally selling you an income. Like a rental property or annuity, only based online, a guaranteed minimum, and no further investment of time, energy, or money after purchase. It doesn't get much simpler to explain than that.
      Signature

      Experience is overrated, usually by old men who nod wisely and speak stupidly.-Og Mandino

      {{ DiscussionBoard.errors[7871542].message }}
      • Profile picture of the author WarrenPeterson
        Originally Posted by bigredrassler View Post

        It is called income store. We are literally selling you an income. Like a rental property or annuity, only based online, a guaranteed minimum, and no further investment of time, energy, or money after purchase. It doesn't get much simpler to explain than that.
        Do you understand that is an impossibility though? And, if that is how you are pitching it, sooner or later that company is going to get into deep legal trouble.

        We'll say, for the moment, that this was hypothetically true. There would be zero need to look for investors, the company would be flooded with cash, they would be turning away investors daily...
        Signature
        Do you really want to build a real business?
        Then you need this: 21 Days To Business Success
        {{ DiscussionBoard.errors[7872203].message }}
  • Profile picture of the author bigredrassler
    Did I miss the boat or something? Since when is 20% a bad return. It's as good as real estate without the work or upkeep fees, it's better than stock or mutual funds, and it's even a better pay out than an annuity. What are you guys investing in that has you thinking 20% annual returns is not worth anything? Realize, this is as simple as "go to mailbox, cash check, repeat".
    Signature

    Experience is overrated, usually by old men who nod wisely and speak stupidly.-Og Mandino

    {{ DiscussionBoard.errors[7871532].message }}
    • Profile picture of the author WarrenPeterson
      Originally Posted by bigredrassler View Post

      Did I miss the boat or something? Since when is 20% a bad return. It's as good as real estate without the work or upkeep fees, it's better than stock or mutual funds, and it's even a better pay out than an annuity. What are you guys investing in that has you thinking 20% annual returns is not worth anything? Realize, this is as simple as "go to mailbox, cash check, repeat".
      We're trying to help, we really are. I'm telling you, as someone who has plenty of friends who invest at this level, what you have described here would be of zero interest to them, I mean that literally - zero interest.

      I take that back, one of them might consider duplicating the company, if in fact there are people willing to put so much down with so little return.

      You say I could invest 650K in order to get 50% of a website that is earning 20K per month. Even assuming a straight 2X multiple on the profit, that could be purchased straight out for 480K. I'd rather buy it myself, save nearly 200K, hire someone at 6K per month to run it, and move on to my next investment. And again, this is not theory for me, I'm involved with plenty of the old guys who do this all the time. They want companies, they want 200%, 500%, 1,000% returns on business investments.

      If I am an owner of the company, then I have all the legal and tax liability. If I am not an owner of the company, then this is even less desirable to me. I'm supposed to invest 650K into an asset I don't even own? Therefore, I am paying to increase the value of someone else's company.

      There is never, ever, ever anything as simple as got to mailbox, cash check, repeat. Ever. If you present it to a potential investor, who has already earned enough in their lives to be able to invest at that level, they will drop the conversation in a nano-second when you say that.

      The last guy to try and promote guaranteed returns, with nothing at risk, was Bernie Madoff.

      Although this is critical of the overall concept, I'm really trying to help you here. You need to look at this from the point of view of your investor, and if you do, you will see this is not a good investment, despite what it might be getting sold as...
      Signature
      Do you really want to build a real business?
      Then you need this: 21 Days To Business Success
      {{ DiscussionBoard.errors[7872193].message }}
  • {{ DiscussionBoard.errors[7871617].message }}
  • Profile picture of the author Jeffery
    When a person says they can not afford a can of dog food and asks me to trust them to invest my money .. I don't walk away .. I run away.

    When a person says they work for minimal wage at a company that has clients that invest that kid of money .. I don't walk away .. I run away.

    When I visit the fish market it smells a lot less fishy.

    Why does this smell fishy to me? Because you are defending your alleged business strategy and you can't even allegedly afford a can of dog food.

    Jeffery 100% :-)
    {{ DiscussionBoard.errors[7871644].message }}
  • Profile picture of the author bigredrassler
    Okay, let's try this again. This is not a minimum wage job, this is a 1099 comission only sales job, that's why I can't afford dog food, because I haven't made a sale. I did not come on here to defend my product, which I believe in whole-heartedly, but to ask for advice on creating an e-mail list of affluent people.

    I think this is a good product, it is a 20% return with huge potential to be more than that and no actual work required. This is a legit company who will soon be on the Inc. 500 list, and I believe in the company as much as I do the product. I no longer wish to defend my job in this forum. So let's assume I am selling $56k-$2M widgets. I want to build a LIST of affluent prospects to market to. How do I do this? Come on you IM geniuses you, you know how to create targeted lists, so help me out here.

    Let's see if we can stay on topic this time, and the topic is "Targeted List Creation."
    Go.
    Signature

    Experience is overrated, usually by old men who nod wisely and speak stupidly.-Og Mandino

    {{ DiscussionBoard.errors[7873928].message }}
    • Profile picture of the author TryBPO
      Originally Posted by bigredrassler View Post

      Okay, let's try this again. This is not a minimum wage job, this is a 1099 comission only sales job, that's why I can't afford dog food, because I haven't made a sale. I did not come on here to defend my product, which I believe in whole-heartedly, but to ask for advice on creating an e-mail list of affluent people.

      I think this is a good product, it is a 20% return with huge potential to be more than that and no actual work required. This is a legit company who will soon be on the Inc. 500 list, and I believe in the company as much as I do the product. I no longer wish to defend my job in this forum. So let's assume I am selling $56k-$2M widgets. I want to build a LIST of affluent prospects to market to. How do I do this? Come on you IM geniuses you, you know how to create targeted lists, so help me out here.

      Let's see if we can stay on topic this time, and the topic is "Targeted List Creation."
      Go.
      Hey, OP.

      There are no magic tricks to building a list...young and affluent or otherwise. Speak to their needs/wants/interests, connect with them, and watch them sign up. Unfortunately, (as many here have tried to tell you) you're not speaking their language.

      Not all those with $500K+ to invest are savvy, necessarily...but they likely have people around them that are. The "opportunity" as you've laid it out here is of very little interest because of that. Not only are you chasing down a group or "tribe" of people that are often-sought and lucrative...you're going to have to look for that buy your "low risk" proposition as being one. A seriously uphill climb...

      I know you're looking with help to build the list, but the business model, the list building, and your explanation of the offer all go hand-in-hand. Everyone here is trying to help you and I don't think you see it.

      "Look, I want to sell unicorn horns to startups and I don't have any money, know anything about unicorns, or know any startups. I no longer want to talk about the reality of unicorns, my money situation, etc...I just want to know where to find the startups." - I hear ya...but the unicorns has to be discussed!
      Signature
      Website Brokers - We can help you sell businesses making $500 to $50K per month.

      Free Website Valuation - How much is your website really worth? Find out here, free.
      {{ DiscussionBoard.errors[7885443].message }}
  • Profile picture of the author bigredrassler
    This is a good product. A 20% annual return is better than your savings account, stocks, bonds, mutual funds, t-bills, and your average real estate investment. Plus, it's a guaranteed(as in, written in the contract) and 100% passive income. I can understand that there will be some who aren't interested because they want 1600% annual returns on every thing they put their money in, but I know this has been sold by other reps already, and in fact, one of my personal favorite sites (gamefaqs) is now owned 50% by Income Store and is producing $2100 a month in passive income for our site partner.

    If you guys are really trying to help, which you're right, I don't see, why not offer some advice on a better way to present this "unicorn" that might be more appealing to my prospects? I have already figured out a way to target this demo, with help from people in another thread I posted. But what is the presentation problem you guys are seeing? If I spent under a million on a house, I wouldn't expect to get 10K a month in rent every month. If I spent under a million on a franchise, it would probably take 3 to 5 years to become established enough to bring home 10k a month. This is a good buy in not just my eyes, but at least a dozen site partners by now. So where is my problem in presentation? Correct that, if you want to be helpful, rather than attacking my product and making me defend it for days before you even offer any real advice.
    Signature

    Experience is overrated, usually by old men who nod wisely and speak stupidly.-Og Mandino

    {{ DiscussionBoard.errors[7895048].message }}
    • Profile picture of the author TryBPO
      Originally Posted by bigredrassler View Post

      This is a good product. A 20% annual return is better than your savings account, stocks, bonds, mutual funds, t-bills, and your average real estate investment. Plus, it's a guaranteed(as in, written in the contract) and 100% passive income.
      That's your unicorn, right there. As you've mentioned, the others have a lower return and are NOT guaranteed. Most are (arguably) regulated and have limits on even the way you can present them regarding risk, returns, etc.

      To say that this offer has a 20% annual return that's guaranteed would make you sound like a charlatan to any reasonable investor. (i.e. those with 500K sitting around) Now...I'm NOT saying you're a charlatan...please don't get me wrong...I'm just trying to help you understand what that type of language will sound like to your target market.

      It sounds to me like you truly/honestly believe in this offer and don't have the funds to invest yourself. The two may be related...

      Contracts work...until they don't. We were on the losing end of a $500K+ contract and wrote about the painful experience here. Contracts are a sales tool and help both parties outline the details of the agreement, but enforcement can prove challenging if you're not a Fortune 500 with a legal team, endless pockets, etc.

      Ok...enough about that. You asked for helpful, actionable advice. Here's mine:

      Start speaking the language of your target market. Ask (the few that you know already) what they think about this offer, how you can improve it, etc. Develop your pitch to the point that it is appealing to those you know today and start talking about it online. Hang out in investment/wealth forums and start engaging in the conversation. Don't pitch...just be helpful. Be someone that can offer them advice and do that by proving your business/investment chops.
      Signature
      Website Brokers - We can help you sell businesses making $500 to $50K per month.

      Free Website Valuation - How much is your website really worth? Find out here, free.
      {{ DiscussionBoard.errors[7895888].message }}
  • Profile picture of the author bigredrassler
    Thank you, I will do my best to learn the language of my target market and keep trying.
    Signature

    Experience is overrated, usually by old men who nod wisely and speak stupidly.-Og Mandino

    {{ DiscussionBoard.errors[7897048].message }}

Trending Topics