So am in the process of creating a product

You will probably find that once the smaller product is done, you will then devote a lot of your time going forward in finding ways to get your offer in front of people - whether driving traffic yourself or contacting affiliates. What makes you think that your product will take a lot of time to create?

Dont get it perfect, just get it going.

This is simple: Get back to work.

Forget this thread and continue with your original plan. If you stay here waiting for the opinions of people you don't know and who don't know you, you're going to burn up more valuable time.

Get busy and finish what you originally started.

You can do whatever you want. If you do decide to create a smaller product, that will divert your time from your original project. You will use up more time and then in your case lose more money...You said time is money.

Just go all out and get your original product done. True you aren't making money while creating it, but if you divert, it will take that much longer. Stay focused on what you are doing.

Thanks for your replies

I guess I am just a little frustrated as I want to get it finished ASAP although I realise I need to improve an aspect of my original plan and it will take more time to develop. (And even make it to compete with another product out which has made a while lot of sales and their web page ranks quite high in alexa)


That along with some technical hang ups I need to overcome.
(Not sure I have the best digital access pass setup for what I want to create)

So my product is not yet finished, I have a few technical hang ups and then after all this I will need to work on traffic etc
I may have some doubts in my mind such as
Will it sell? Will I get traffic? Am I wasting my time? It's competitive out there

On the other hand it could be a great success, I need to work faster and harder.

The other stress is that my income is low at the moment as I am self employed and time spent on product = time away from work.

Work in itself is stressful to find enough work

I do want to make my product a reality and a profitable success!!

Absolutely - create a version 1, 1st edition, introduction to..., etc...

Keep in mind that your primary objective (whether it is a 10-page report, 80-page ebook or 500 page membership site) is to help someone achieve a desired outcome (lost 10 lbs, reduced stress by half, cure their ailment, start their business, train their dog, etc...)

If you can produce a short product that helps them achieve an achievement step, then you are good to go...follow on with a more complete product later.

Our first ebook was 55 pages and only covered a small portion of what we ended up covering years later - each year we produce a new product in the series as well as back-end, upsell products.

Jeff

To quote a portion of a thread from the war room, which you have access to, "Great is the enemy of good." Identify if you are being a perfectionist, or if your product really does need to be better.

This is actually the way many wso marketers do it: they sell you a "report" (the bait, only $4.95) then the upsell is the monthly membership that "coaches" you (really just your more detailed "how to" aka the hook)

So yes, making a stripped down version of your product is a very viable method to earn some cash now, but allow you to build a better product over time.

Focus on your short report, make sure its valuable. Then focus on your sales funnel: copy, graphics, membership site, and promotion.

Just make sure your product is complete - it doesn't have to have all the bells and whistles to provide value.

Concentrate on the main product and get it done and get it out there.
It is quite a long process.....research, product creation, sales page, payment cart, traffic etc.
Work on all that and only once it is out there look at making another product.

What you can do is create smaller cheaper products but have them be lead ups to your main product. Of course make them full products and deliver enough value, but use it as a pre-sell while you're at it!!

Keep rocking!

My biggest problem is that I, as Creativistenterprise pointed out, want to create the greatest thing ever and I end up working on something for countless months... So it is difficult to create something that is both simple and compelling. What is important to remember though is that it is very rare that you have an idea that is great from the beginning. A good idea is often developed over quite some time so you need to give yourself that time as well. Personally I like the strategy of focusing on 1 problem only - and not start to spread out in all different direction to solve a multitude of problems. It is more difficult to get together and often it can be more difficult to sell as well - it complicates things for the customer.

Lots of good advice here. I have just a few points to reinforce.

First, what makes you think your product will be any good to begin with? What, really, do you have to offer the world? I ask this not to be mean, but to force you to consider what it is you are really selling, and focus on it. If it takes a much bigger product to make it understandable, you might as well pack it in because you are already sunk.

If you have a simple, core idea that can actually make the world a better place for your prospects, then focus on that one thing. Make it excellent, forget about all the bells and whistles. They are distractions right now that are keeping you from sharing your brilliance with the world.

If you do not have that simple, core idea, then go back to the drawing board and make it better (not necessarily bigger though).

Extravagant offerings are a luxury afforded to those who have already had some success for three reasons. First, they can afford the resources to build it out much more quickly than you can. Second, they have earned the attention and patience of their market to look at a big new product and take the time to learn it, understand it and then decide if they like it. Third, they can afford to fail - in fact, they view failure as a productive development tool for future projects.

You, on the other hand, do not have those kinds of resources, have earned no such respect or patience, and are probably much less able to withstand failure. You have to grab your market by the throat and beg them to pay attention to you. Once you have their attention, you have a very short opportunity to convince them to buy something from you. If it takes them too long to get your big, bright concept, they will leave you with their wallets unopened.

It sounds like you are suffering from mission creep. There is nothing wrong with a tightly focused product. In fact, many people would probably prefer it. Get it done, get it launched, make sure there is a market that wants it and that you know how to communicate with them.

Then, and only then, if the product passes the first tests of viability (converting, profiting, listbuilding, etc) THEN think about how you can make it better. use the feedback from your original buyers to improve it in the ways THEY want it improved, not necessarily the way your competition has built theirs out.

Just my thoughts. Best of luck.