Stories in email marketing

21 replies
For those of you who are familiar with Autoresponder Madness, and similar products that teach users to write stories in emails where do you find/come up with stories to use?

I've been having a hard time lately finding stuff in my personal life to use and if I do find something there isn't a marketing tip I can associate it with always.

Any tips?
#email #marketing #stories
  • Profile picture of the author Shaun OReilly
    I decide on the point I want to make in the e-mail and
    then look for stories that illustrate the point well.

    Firstly, I look at my own experience to see if I can
    share relevant stories from my own business or
    personal life.

    Personal stories are usually better because they make
    you more real and build a stronger connection with your
    subscribers.

    If that draws a blank, I then look at other people's
    experiences/stories to illustrate the point. That could
    be from my own clients, my mentors, my peers, my
    family or friends.

    I also read a lot and watch interesting documentaries
    to build up a reserve of stories I can use to make points
    well.

    Dedicated to mutual success,

    Shaun
    Signature

    .

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  • Profile picture of the author drewfioravanti
    I heard the scratching in the walls.

    I was sitting at my computer the other morning.

    I get up early. Reall early. We're talking 5 AM.

    It's still dark. I am generally groggy.

    I sit there, sipping my coffee. Checking my email.

    Since it is so early. And still dark. It's quiet.

    Almost spooky quiet.

    Sometimes I have to make a wakeup call for the birds...

    But more on that later.

    So there I am, half asleep. Wishing I was 100% asleep.

    Checking my emails. Sipping my coffee.

    Are you following? Good.

    Onward.

    So the other morning I was there reading some email about
    some new email service when I heard a noise.

    This was odd because the only noises I hear this early are the birds.

    And this was not a bird. They're still asleep.

    It sounded like it was coming from the other room.

    I thought maybe my dog was in there sniffing around.

    So, I got up to check.

    I went into the kitchen...where the noise was coming from.

    Nothing.

    No dog. No noise.

    As I was walking back to my computer. And coffee...

    I heard the scratching in the walls.

    I knew what it was. Immdeiately.

    A mouse!

    Now I was annoyed.

    Home Depot doesn't open until I don't know when, but I aint going before 9.

    So, 9 comes and off I go.

    I go to the rodent erradication section, looking for a trap.

    Have you tried buying a mouse trap lately?

    They have more options than my Scion.

    Regular traps. Glue traps. Hotel traps. Humane traps.

    I was like a woman looking into the closet, trying to figure out what shoes to wear.

    (No offense)

    And then I realized...

    There is more than one way to solve any problem.

    Some that will work for you. And some you would never touch.

    I would never touch the glue traps. That's just wrong.

    This used to happen to me every time I started a new site...

    I'd spend hours looking for a new theme for every site.

    It got ridiculous and I had to put an end to the madness.

    I decided, right then, that I wouldn't waste any more time looking for themes.

    I was just going to buy the best solution for my problem...

    And one that I could use over and over again.

    Just like the humane trap I bought.

    The humane trap actually traps the mouse instead of killing it.

    And then you release it back into the wild in your mother-in-law's backyard.

    Not really.

    But maybe.

    So, I got OptimizePress.

    It solves all of my problems...sales pages, squeeze pages, membership, blog...

    And for one price you can use it over and over again.

    You can get it here.

    Good luck.

    Drew "The Mouseketeer" Fioravanti

    PS - I did some research on that new email service. I'm not quite done yet, but it looks promising.
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    • Profile picture of the author joseph7384
      [DELETED]
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      • Profile picture of the author travlinguy
        Originally Posted by joseph7384 View Post

        I'm a bit lost, are you selling cats or are you an affiliate for mouse traps.
        Yeah, I was drawn in at first but it didn't go anywhere. I stopped reading after the 7th or 8th line.
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  • Everyone has stories to tell, and those stories can easily be relatable to your business venture, even if, through Outwards appearance, it doesn't seem so.

    For instance, I remember sending one email in which I equated "building a business" with Sun Tzu's "Art of war"
    Specifically emphasizing the importance of initially having a plan or outline before you "go into battle", since Planning is half the battle.

    Do not be afraid to ask for help from the "muse" side of your mind.

    Alot of people tend to tackle the canvas (in your case, the canvas is the empty email message) like a critique. Don't shut away ideas or stories you think are banal and uninteresting.

    I think the best thing you could do right now, is get a timer and set it for 5 minutes and just simply write. You already know what your intention is, so now you should just write without stopping for 5minutes. What you'll witness within the 1st 30sec is a floodgate of "stuff" that suddenly makes sense pouring into your email.

    Originally Posted by Edwin Torres View Post

    For those of you who are familiar with Autoresponder Madness, and similar products that teach users to write stories in emails where do you find/come up with stories to use?

    I've been having a hard time lately finding stuff in my personal life to use and if I do find something there isn't a marketing tip I can associate it with always.

    Any tips?
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  • Profile picture of the author kevyiba
    Originally Posted by Edwin Torres View Post

    For those of you who are familiar with Autoresponder Madness, and similar products that teach users to write stories in emails where do you find/come up with stories to use?

    I've been having a hard time lately finding stuff in my personal life to use and if I do find something there isn't a marketing tip I can associate it with always.

    Any tips?
    There are many places that you can get stories. Here's a list to help spark a few ideas for you.

    Chidhood
    School days
    Job or 1st ever job
    Major disaster
    1st sale
    How you started new business
    Any successes
    Any failures
    Mentors
    Family
    Dating
    Friends
    Sport
    Hobbies or interests

    I hope this helps give you some ideas

    Kev
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    Find help and useful tips about starting and growing your own Internet business visit:
    www.yourinternetbusinessadvisor.com
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    • Profile picture of the author Dennisknows
      Originally Posted by kevyiba View Post

      Childhood
      School days
      Job or 1st ever job
      Major disaster
      1st sale
      How you started new business
      Any successes
      Any failures
      Mentors
      Family
      Dating
      Friends
      Sport
      Hobbies or interests
      Man that's a good list. I'm saving that to evernote. This is an area I was struggling with too.. I've made thousands via email marketing but I know I've left a lot on the table.
      Signature
      "May the optimism of your tomorrow fuel your drive for today"
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      • Profile picture of the author Rainee
        Edwin,

        It's been a while since I've been through the
        Autoresponder Madness course but if I recall
        correctly, it's focus was on the "what to do";
        not necessarily how to do it. Very valuable...

        Unfortunately, you're left with the question you
        just posed. How to write valuable content on a
        continuous basis. Here's my suggestion:

        Use your Core Story, Core Myth...some may
        call it your USP as the focus of all your emails.
        That way you are narrowing your focus in your
        conversations so you are consistent & congruent
        in all of your conversations...instead of speaking
        on several different "personality" stories that
        may entertain but not move the client closer to
        accepting your message which should also plant
        the seeds for them to desire your offerings.

        Hope that helps!

        P.S. Also, when you narrow your conversations to
        your Core Message, you can use all of the subject
        matters noted above this post to create content with
        purpose
        to keep your clients engaged.
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  • Profile picture of the author WallyKyle50
    Originally Posted by Edwin Torres View Post

    For those of you who are familiar with Autoresponder Madness, and similar products that teach users to write stories in emails where do you find/come up with stories to use?

    I've been having a hard time lately finding stuff in my personal life to use and if I do find something there isn't a marketing tip I can associate it with always.

    Any tips?
    Sit down and just start. I send out 3 email a day to my list.You are not that interesting to them, nor am I. They don't care about your clever repartee.But if they trust you...you'll rule the day. Be you!
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    " You Are Cordially Invited To Discover The Fastest Way To Start Making $200...Or More A Day. No Hype. No Drama. No Secret Ingredient."

    http://www.warriorforum.com/warrior-...hard-cash.html

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  • Profile picture of the author Raydal
    With the Internet at your fingertips you are literally swimming
    in a sea of stories. News, social media, anecdotes, .. the list
    goes on. Every story doesn't have to come from your personal
    life, but you do have to read to 'run into' those stories.

    I have to preach often so I find illustrations in books that
    are written for that purpose, like the Encyclopedia of
    7700 Illustrations
    . You'll find that the best stories
    come from your own experience and you'll have to
    get into the habit of writing them down when they
    come to you. You'll be surprised how easily you forget.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author patadeperro
      Originally Posted by Raydal View Post

      With the Internet at your fingertips you are literally swimming
      in a sea of stories. News, social media, anecdotes, .. the list
      goes on. Every story doesn't have to come from your personal
      life, but you do have to read to 'run into' those stories.
      Careful here, I dont agree with what you say, in fact I think you are confusing information with stories, from my point of view there is a need of more and better stories, stories to deliver the information people are looking for.

      I would suggest to the OP to go to the copywriting forum where there is a ton of resources about how to write better stories.
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  • Profile picture of the author Coby
    You stress too much Edwin... You're doing fine with your emails

    But like Shaun said, I think the best stories relate to your daily life somehow.

    Cheers,
    Coby
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  • Profile picture of the author art72
    My advice... hire Drew (post #3) he's obviously a copywriter, lol. That was pretty wicked writing man!

    I actual think that post just made me see my wife's cat in a more receptive way, and induce my brain to add some killer 'hooks' through email marketing.
    Signature
    Atop a tree with Buddha ain't a bad place to take rest!
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  • Profile picture of the author JasonBennet
    If we observe carefully, there are many stories that are happening around us. Haha it is up to our creativity to use it. I like to subscribe to Igor Khefeits list as he always has a interesting way to write the email and I tend to open his email to read. It takes some creativity but it is worth it as more people read the email.
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  • Profile picture of the author Edwin Torres
    Thanks for the great tips guys.

    I'll try to make it a habit to observe any stories or interesting situations during the day.
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  • Profile picture of the author JimDucharme
    Let me tell you a little story about a morning radio host I once worked with. He always had these great stories about real issues which people were discussing locally. Keep in mind that this is back in early eighties before the internet. When I asked him where he got such great material, he told me that once or twice a week he would take a ride on a random city bus and just listen to what people were talking about -- what was important to people this week? What was the buzz. He'd ride along on the bus till it stopped at a local diner, then he'd hop off and have breakfast and evesdrop on some more local conversation. According to him, one of these trips a week would be enough for a whole week's worth of prep (content).

    As I always say, it's not important what your product does...it's important what people do with it. Tell those stories. Don't be afraid to ask people for content either. It's a great way IMO to make a connection with people.

    And it's not always linear either. A tie-in to your product or service can simply come from you telling people about how sunny it's been around your place and how you've been enjoying spring. Share a little of yourself -- this builds the relationship.

    Regards,
    jim
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  • Profile picture of the author aerm85
    Thanks to you Edwin for this post.. It's incredible the way that you can connect with your list using our stories...
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    • Profile picture of the author Rishy
      How about this one, I had used it for fitness niche..

      Welcome again. Before I share with you the download link of
      the first audio series, I want to tell you about a funny
      incident that happened between me and my daughter recently.

      My six year old daughter loves watching cartoons
      but as a parent I am always a bit concerned about the
      increasing violence in cartoons these days.

      I would rather prefer her to watch something that is
      value based and non-violent.

      Of late I've noticed that she has been telling a lot of
      LIES. So I decided to show her an old Disney cartoon
      movie Pinocchio.

      If you're a die hard Disney fan then I'm sure that you
      would have heard about the movie.

      If not there is a link to the same here below.
      It will certainly help set the stage for something
      as important as what I have to tell you today.
      .
      .

      I hope you noticed how Pinocchio's Nose grows
      too long when he tells LIES?

      When I showed it to my daughter, she asked me
      very innocently, "Mama will my nose grow long too if I lie?
      If so then I promise that I will never lie again."

      Huh! Did you notice how easy it was to convince a
      child to stop telling lies?

      But how the heck do we CONVINCE the Fitness and Diet Gurus?
      Their every word of nutrition and weight loss advice is
      just BLATANT LIES.

      Now before I tell you what these lies are..

      Let me also introduce you to a very good friend of mine
      Vic Magary.

      Vic is a former ARMY SOLDIER.
      Now you know how fit soldiers are.
      Tall and good looking with broad shoulders but Vic was no
      where near good looking before he joined the army.

      He was the kinda guy that no girl would ever want to give a
      second look.

      Vic wanted to lose his weight to join the army and he was
      in a hurry to lose it fast because he had to
      join the army camp soon.

      I did try to explain him that his strategy for
      losing weight fast is not correct, especially his diet.

      Vic thought I was crazy because I was telling him the
      exact opposite to what the fitness and diet gurus were
      preaching.

      When Vic came back from the army to meet me, I had to
      rub my eyes several times because I was shocked to
      see a totally transformed Vic.

      In fact in just a matter of a month he had transformed
      from a overweight,bulky guy to a lean,strong
      muscular hunk.

      Losing up to 20 pounds in 31 days.

      I said, "Vic, I'm glad to see that you managed to
      lose a lot of weight so fast,but what the hell did you do?"

      He said that he was shocked to hear the same advice given
      in the army (what I was trying to tell him all along)
      regarding weight loss. These secret strategies helped him
      lose weight fast.

      Vic felt hurt that he was scammed and now he wanted the
      world to know the real truths about weight loss so that
      they don't get scammed like him.

      I told him," Vic don't be in a hurry.
      First of all people won't believe you when 99.9% of the
      advice is just the other way around."

      But he was a man possessed now. Nothing could stop him
      from telling the world because the secret strategy had
      worked for him.

      He didn't believe me initially too and so tomorrow when
      this same strategy works for his clients, they too will
      happily vouch for him, that's what he told me.

      I felt Vic was destined for this. He was like
      the good Pinocchio who will only speak the truth.

      When Vic recorded his very first audio "3 Lies of Fat Loss",
      he gave me a review copy which you can download from the
      link below.


      Inside which, Vic will debunk certain myths about
      weight loss..

      1.Hours in the gym won't help you lose weight....

      2.Fat will not make you fat....

      3.Magical potions for losing weight?.....

      Blah, Blah....

      I don't want to reveal more, listen to the audio. I will
      let Vic do all the talking.

      In my next mail, I will reveal to you MORE LIES that the
      PINOCCHIO'S OF FITNESS INDUSTRY are telling!

      Do tune into my next episode tomorrow.

      Broadcast LIVE in your mailbox.

      PS: Sometimes I secretly wish that all the fitness and diet
      gurus should face the same fate as Pinocchio.

      Their noses should grow so BLOODY long that they will think
      twice before they try to scam YOU again.

      Sincerely,
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  • Profile picture of the author danielph
    Very nice post, and seems you are doing all ok. Nothing to improve as well. I will follow some of your ideas!
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  • Profile picture of the author travlinguy
    Originally Posted by Edwin Torres View Post

    For those of you who are familiar with Autoresponder Madness, and similar products that teach users to write stories in emails where do you find/come up with stories to use?

    I've been having a hard time lately finding stuff in my personal life to use and if I do find something there isn't a marketing tip I can associate it with always.

    Any tips?
    If you can weave personal stories into your marketing you will do very well. I've written many landing pages that did just that. The question I would always get was, Yeah, but isn't making up stories to sell stuff dishonest?

    I believe it is dishonest. But who says you have to make anything up? As has already been mentioned, you try to personally relate with a story of your own. If that won't work look for someone you know and tell their story. If there's no one you know personally then look to history or to current events.

    There are literally millions of personal stories that can be used to sell. Here are just a few ideas of the types of stories that you can relate to your products:

    Overcoming adversity
    Accepting a tough challenge and meeting your goal
    Overcoming illness
    The battle between good and evil
    The underdog that wins
    Working hard and striking it rich

    The list is endless. Look at those ideas. I'd bet everyone here could come up with a dozen real people, people we would all recognize, and relate what they're selling to the theme.

    Overcoming adversity. Perfect if you're selling an MMO product to people who haven't made their first buck yet. Same for the underdog and for working hard and striking it rich.

    If you've got the chops to tell compelling stories in your promotions you'll never go hungry.
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  • Profile picture of the author Stuart Walker
    A lot of people can't think of stories to tell because they actually have never been involved in the niche they are marketing too. If you've got experience in it you'll tend to have plenty of stories.
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