Are People Sick Of Clickbank Style Sales Pages?!!

32 replies
Hi guys,

I have been looking into a re design for the 'sales page' for my product in the weight loss/fitness niche and after looking at it I was wondering whether people are now getting tired of seeing typical long sales pages (even with video/whiteboard etc) and if it would be now better to go for a less 'clickbank style' page and a more generic website feel?

Great to hear your thoughts on this
#clickbank #pages #people #sales #sick #style
  • Profile picture of the author travlinguy
    Not sure there's a "Clickbank Style" I'd recognize unless you're talking about MMO. I was sick of that years ago. Clickbank lists thousands of offers. The style is most often going to relate to the market.

    If you're selling a product geared to new parents the page is going to be much different than a product promoting body building products or weight loss stuff.
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    • Profile picture of the author ManieE
      Not sure if the format is a problem...

      What I do know is that people are sick of hyped up bs on sales pages. If I read a sales page and I see hyped up stuff I'm out of there.
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  • Profile picture of the author MilesBaker
    I think video sales letters are the way to go. Take a look at the top players in your related niche and look at what they're doing. The #1 fitness product on ClickBank relentlessly split-tests, so they should be a good example of what's working.

    Anyway, the only way to know is to ask your customers, and you do that by split-testing. So despite what I or anyone else may tell you, your answer is in the test.
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  • Profile picture of the author SandraLarkin
    Banned
    People really are not. Maybe in the IM niche, but not outer. People just want to be told the benefits in a listed order to make them feel that they NEED the product, and those types of sales pages are the way to go.
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  • Profile picture of the author Raydal
    I'm not sure if your description is accurate but I know you are
    referring to one page long sales letters. I know there are
    people who are suspicious of that style of presentation
    but to say people are fed-up I don't know how true
    that would be.

    What about forums styles? Are people fed up of forums?
    About every forum online looks like this one formatwise.
    If you offer value in a clear format the style becomes
    less consequential.

    -Ray Edwards
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  • Profile picture of the author bgva
    You are sick of sales letters because you work in IM and have seen a ton of them, but there are millions of people out there who have never seen a sales letter before. Just something to keep in mind.
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    • Profile picture of the author Brian John
      Originally Posted by bgva View Post

      You are sick of sales letters because you work in IM and have seen a ton of them, but there are millions of people out there who have never seen a sales letter before. Just something to keep in mind.
      indeed...and as u probably know this goes far beyond just sales letters. much if not most everything we do in im is foreign to those outside the niche, hence it's often much easier to build lists and sell in other niches
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  • Profile picture of the author ElGuapo
    Originally Posted by James Raybould View Post

    Hi guys,

    I have been looking into a re design for the 'sales page' for my product in the weight loss/fitness niche and after looking at it I was wondering whether people are now getting tired of seeing typical long sales pages (even with video/whiteboard etc) and if it would be now better to go for a less 'clickbank style' page and a more generic website feel?

    Great to hear your thoughts on this
    The simplest way is to split-test it against a 'traditional' sales page. Opinions count for little, data counts for everything.

    If you are in the weight loss niche, it's worth remembering the likes of Fat Loss 4 Idiots - totally turned convention on its head, and was the market leader for ages.
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  • Profile picture of the author Kenster
    If by clickbank style, you mean the traditional old fashioned type pages, then yes, they have become less effective over the years (still very effective in some niches though)

    With that said, these days there really isn't a clickbank style because people are using all different types of pages.

    One factor that's super important is your traffic. Cold traffic is MUCH different than warm or highly targeted traffic so your sales page style, design, aggressiveness will be dependent on that. Of course there are many other variables as well
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    • Profile picture of the author PvPGuy
      Originally Posted by Kenster View Post

      If by clickbank style, you mean the traditional old fashioned type pages, then yes, they have become less effective
      If by traditional old style pages you mean long-form sales pages, then I strongly disagree. People haven't changed; the reasons the long-form were so effective to begin with have also not changed. The look, feel, quality of design may need to change, but the psychology involved in the long-form is still very effective. Intuitively I'm tempted to say that they are less effective in the IM niche, but even there the testing I've seen disputes this. I know they are less effective here on the WF.

      I'd look to improve graphics and copy through testing before I change to a different layout.

      Are long-form sales pages sometimes perceived as cheesy? Yeah, but that's not due to the form.

      Originally Posted by Kenster View Post

      One factor that's super important is your traffic. Cold traffic is MUCH different than warm or highly targeted traffic so your sales page style, design, aggressiveness will be dependent on that. Of course there are many other variables as well
      Absolutely. Knowing your traffic is key to optimizing the sales funnel from landing page to the last email in your follow-up sequence. There are certainly exceptions; they can be overkill sometimes
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      • Profile picture of the author Kenster
        Originally Posted by PvPGuy View Post

        If by traditional old style pages you mean long-form sales pages, then I strongly disagree. People haven't changed; the reasons the long-form were so effective to begin with have also not changed. The look, feel, quality of design may need to change, but the psychology involved in the long-form is still very effective. Intuitively I'm tempted to say that they are less effective in the IM niche, but even there the testing I've seen disputes this. I know they are less effective here on the WF.

        I'd look to improve graphics and copy through testing before I change to a different layout.

        Are long-form sales pages sometimes perceived as cheesy? Yeah, but that's not due to the form.



        Absolutely. Knowing your traffic is key to optimizing the sales funnel from landing page to the last email in your follow-up sequence. There are certainly exceptions; they can be overkill sometimes

        I was talking more about style and how aggressive Clickbank style sales pages used to be for certain niches...mainly the MMO niche.

        I absolutely love long form and my last few sales pages were mid-long so no, that's not what I meant.

        With that said, for certain platforms and niches and prospects, long form style does convert worse.
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  • Profile picture of the author cybernetuk
    It's like everything. Once people are conditioned to see something all the time, it becomes less effective. I guess it depends on your audience and whether they are constantly seeing those pages day to day.
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  • Profile picture of the author JasonBennet
    I don't know is there this kind of Clickbank style website. I think different markets are different and testing need to be done before I know which style suits my customers.
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  • Profile picture of the author WillR
    Your message is much more important than your design.

    get your message right and then split test a Clickbank style sales page vs a regular white page (double your dating) type sales page and let your market tell you what they prefer.
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  • Profile picture of the author mialove
    I always recognize click bank products, no mater what niche, lol.
    So, yes, i guess they have there special "IM style".
    I don't know if people sick of it or not.
    i still believe some sells copy are very well made and someone who don't know much about all the cooperating tricks, wanna click the "buy button" immediately.
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    • Profile picture of the author Pedro Ferreira
      I do prefer the long traditional sales letters over video sales pages. I also don't find the design that important. Sometimes it even gets in the way of your message (too distracting). I'd focus on great sales copy and a simple yet professional design.

      It seems that video sales pages are all the rage nowadays but one thing that I personally don't like is that you cannot skim the sales page/video content.

      If you want to get a general idea of what the product is about you're forced to view an entire video with no navigation options or controls, so if you are just looking to see if the product has a specific feature or benefit, or you want to view a specific part of the video again, you're screwed.

      People always skim first before deciding if they're interested. People do this with newspapers, magazines, forum threads, etc. A video sales page kills that.

      But the best thing for you to do is to split test. That's the only way you can be sure of what will work best for you.

      And as bgva poitend out, you're sick of long sales letters because you see them everyday.
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      • Profile picture of the author Daniel Evans
        I think the same formats are quite tiring but I don't think I'd associate the style with CB specifically.

        I think the trouble is, the IM industry is full of "copycats" who assume that people's success rides upon specific sales page formats, when in reality, in most cases, that isn't the case...


        Daniel
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  • Profile picture of the author mogulmap
    It depends on the niche and how much that niche has been bombarded by sales letters. In the IM world we had to move to video salespages to create a pattern interupt because the saturation of long form salesletters was too much. Most niches outside the world of IM haven't been totally saturated yet so typical long form sales letters still convert well in my experience.
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  • Profile picture of the author LexiB
    Long form sales letters have been working there was paper and ink. The style of copy is what turn people off but the style of letter that's used.
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    • Profile picture of the author Importexport
      Originally Posted by James Raybould View Post

      Hi guys,

      I have been looking into a re design for the 'sales page' for my product in the weight loss/fitness niche and after looking at it I was wondering whether people are now getting tired of seeing typical long sales pages (even with video/whiteboard etc) and if it would be now better to go for a less 'clickbank style' page and a more generic website feel?

      Great to hear your thoughts on this
      I think you probably mean the long sales letter with lots of bells and whistles, "original" prices crossed out, and the new breathtakingly low price inserted, as well as heaps of freebies, not to mention a deadline to get the discount.

      I am only a newbie but my experience may be instructive. I call a spade a spade, and that is my style, take it or leave it. It shows in my sales page where I state the facts about my book on importing without glowing promises, freebies, discounts, or even glitzy presentation.

      The result? No affiliates will touch it, but I get a conversion rate of 1.2%.

      What this proves is that the people who count - the real users of a real product are sick of what you call the Clickbank style. True, my page is a long page, but that is because I want people to make an intelligent, informed decision. I am not a hustler, I sell on merit.

      I can't post a link, so go to my signature if you want to have a look at my page.
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  • Profile picture of the author Randall Magwood
    I dont think it matters. Put the right offer in front of the right person, and you will more than likely make money. You could put the right offer on a telephone poll, and have the right person come across it, and get a positive response.
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    • Profile picture of the author Brian John
      randall, you're on point w everything i've ever seen u post. i've been in this game a little while now and have a decent idea how most things online work, you're always spot on w your suggestions. knowledgable and helpful...i always pay attention when someone like u has something to say. thnx
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      • Profile picture of the author Luis Vaugier
        The Ppl on IM may be tired of this kind of sales page but how many sale pages do you see per month, ppl that is o familiar with the IM is not tired about it because they don't see that much sale pages.

        The reason to keep using this pages is because they work, even for ppl related to IM.
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  • Profile picture of the author igl0w
    i never coudl read single opf this sites. ive no idea why they convert at all
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  • Profile picture of the author yakim1
    I don't know what you really mean by ClickBank sales letters. But mini sites are still the best way to sell a product because they are concentrated on only one subject, selling the product.

    No other distractions going on. the visitor either buys or leaves. Some have suggested video, but I wonder if they really track to see when people are leaving the video. I found that the percentage that actually watch a video all the way through is quite low even for short videos.

    It's alright to have a video because some do prefer video but I like to skim through long sales letters looking for benefits. The video has no option for this. I find that videos are a big waste of time for me. I hate when the video is building up the product owner and what the product has supposedly done for them.

    The results of a product should be placed toward the end of the sales letter and when the video goes on and on for 15 minutes and you still don't know what all the benefits are, I leave.

    Split testing with an alternate type of sales letter would be good for you, but remember your customer may not have seen near as many sales letters as you and the mini site type sales letter is still a proven model.

    Best regards,
    Steve Yakim
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    • Profile picture of the author PvPGuy
      Originally Posted by Daniel Evans View Post

      ...the IM industry is full of "copycats" who assume that people's success rides upon specific sales page formats...

      Daniel
      What?! Are you suggesting sir, that building a squeeze page and giving away a freebie, is insufficient to establish a quality passive income?

      emphasizing form over function always leads to low conversions or high refunds.

      Originally Posted by Importexport View Post

      It shows in my sales page where I state the facts about my book on importing without glowing promises, freebies, discounts, or even glitzy presentation.

      The result? I get a conversion rate of 1.2%.

      What this proves is that the people who count - the real users of a real product are sick of what you call the Clickbank style.
      It proves no such thing. A mistake I think you're making, is throwing the baby out with the bath water.

      You rail against bells and whistles, but have you considered that you can in fact, utilize free gifts and good presentation credibly? You can actually provide something with real value to your potential customer as a freebie in exchange for an opt-in; they get something they want, and you get higher conversions. That's a desirable outcome, is it not?

      The "high road moment" in your sales page is introducing an obstacle that may not even exist to your prospect until you mentioned it. It just looks like transference to me. You'd be better off not addressing it and just focus on the benefits you are providing. Test it, you'll see

      Generally, a well-dialed in sales page will see conversion rates 2-3 times higher than that on cold traffic. And, depending on the product's demand and how well targeted your traffic is, I've seen much higher rates.

      Graphics, highlighting important features, great headings and the like all are meant to enhance your copy - and they will lead to higher conversions. But they are often done over the top, with too much hype. Are people sick of cheesy, over-hyped pages? What's that saying, a sucker born every minute?
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      • Profile picture of the author Importexport
        Thanks to PvPGuy and others who have criticized my sales page, some kindly, others harshly.

        The point is I can take it, and I also listen to criticism. As a result I have made considerable changes to my style and small changes to content.

        I think it is a big improvement, but the proof of the pudding is in the eating, so I will see if my conversion rate does rise as I have been led to expect.
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        • Profile picture of the author Importexport
          Originally Posted by Importexport View Post

          Thanks to PvPGuy and others who have criticized my sales page, some kindly, others harshly.

          The point is I can take it, and I also listen to criticism. As a result I have made considerable changes to my style and small changes to content.

          I think it is a big improvement, but the proof of the pudding is in the eating, so I will see if my conversion rate does rise as I have been led to expect.
          I know it is just over a week since I made the changes and I have found something very interesting.

          Firstly, my previous site analytics program was way off beam. My new one has produced a very different picture over the previous month and it showed that my conversion rate was not 1.2% but 4.7%.

          One week is no doubt too short a time to make a judgement, but in that week it has risen to 4.9%. Probably not statistically significant.

          The point is that here I was beating myself because I was only getting 1.2% but my old, not so conventional site was getting 4.7%. The question is why????

          I may have the answer, and would appreciate comments. 74% of my traffic comes from referrals and the only place I can think of that they come from is posts on several forums. I do no other advertising. Because the great bulk of my posts are helpful or informative, that suggests to me that the resulting traffic includes a high percentage of people pre-conditioned to buy. ???
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  • Profile picture of the author StevenJones
    Sales letters have been working for a long time, and they will not suddenly stop working. It's all in the what you are putting out and lay emphasis on.

    - Identify pain or problem
    - Agitate pain or problem
    - Do so in a story
    - Provide solution
    - Give high perceived value
    - Guarantee
    - Call to action

    Really, it's not hard.. It's called psychology, just know what buttons to push.
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  • Profile picture of the author celente
    i hate when people come to warrior forum askin this, becauase.

    1) they are already desensitised, to this, and writing a sales page wondering if what they are doing is worth while.

    2) Its copy, and yes copy still sells.

    What most do not realise, if you send a half warm lead from an email link or a highly targeted traffic site to a sales page, they already half have their credit card out. You job is to take them over the edge, or if they are sitting on the fence tell they why they should jump in an buy.

    So it has nothing to do with the format. Our products sell with video, old crappy sales pages, audio, if you are preselling with this, you will make sales. People do not care what format, or ad they are viewing they want HELP, or want you to RESOLVE their problem. Simple as that.

    These sales letters have been round for years, and not going anywhere yet.
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  • Profile picture of the author MartinPlatt
    I know what you're saying, but the best way to answer this is for you to test it, and find out. Put two styles up against one another, then come back with the results, and tell us how it worked for you.

    I think that you'll find that what you're referring to as a clickbank sales page will work the best.

    In terms of their length - another aspect you could test - is the longer more verbose sales page better than the short punchy to the point page? I suspect that most people only pick out the bits that interest them, and they're long because you can give everyone something to pick out that way? Again, test it, and find out

    If you need help with how to do that, let me know.
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  • Profile picture of the author ParkerArrow
    Are people sick of happy endings in movies?

    Well, maybe yes and maybe no. Maybe it's not the formula. Maybe it's the alchemy.

    As a copywriter, I still have no problem purchasing from a long form page, even though I know it's just a slippery funnel.

    As a "prospect," I am far more interested in my problem. A page that demonstrates that it can deliver my solution can sell itself.

    Can your proposition stand out from competing solutions? Can it deliver real results, or is it just hype that gets in the way of the buyer's goal?

    Authentic alchemy is the key. Format can either get in the way or facilitate a smooth process. Keep it simple. Keep it real.
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