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How much startup capital to get a decent book going?

by kiwiviktor81
1 replies
I have been working on an Amazon empire for a year. I started with next to nothing - just some AdSense income.

What I've observed is that rival products in one of my niches, although they are inferior (in my opinion, but let's take that as a given for now) sometimes have more sales and more reviews.

I looked into this from a link I found here on the WF. It seems like the marketing aspect of book publishing heavily involves sending out free copies to reviewers and "influencers" on Facebook who can spread the message to a large number of interested people.

I noticed that one book in particular came onto the scene recently and has 10 times more reviews than mine, in about a quarter of the time. It appears that the author did exactly this - there are many review sites on the Internet with links to his book.

Can anyone else give me a ballpark figure, from their own experience, how much startup capital they need to create a good marketing buzz for their book?

I know there are too many factors involved for cast-iron conclusions to be drawn, but any info would be appreciated!
#book #capital #decent #startup
  • Profile picture of the author Benny L
    It really depends on how good you are at targeting the right people. One good comment can be a goldmine.

    But do you know who that person is? Can you get them to review or recommend your product? Can you find a couple of those people?

    There's nothing stopping you from finding, or using, those same people. Just because I recommend a good book today, doesn't mean I won't recommend a competitor's book tomorrow. The two of you might be competitors, but in the middle, I'm just a guy trying to give my list/fans/group the updates on the latest products.

    I wouldn't hesitate to hit up the same people that the competing products hit up. I sincerely doubt they gave them money for a paid endorsement. You're on equal footing... Then include a free copy. Know your competitor and explain why your product is better. Compliment them on their list and their knowledge. Ask for their input and solicit their advice, until they are on board with your book.
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