Video Marketing is the Next Best Thing in IM???

This happened only recently. What have you noticed that has been a dramatic change, that was not happening already?


The layout is different, the lead intro video is different.... but 10x better for marketers? No. These changes are designed for channel owners to create content and gain subscribers. This is not necessarily good for typical IMers.

It's up to each individual user. Who cares if we agree? Someone living in rural Wyoming with no wifi or high speed doesn't really give a rat's arze about video. However, you are correct - due to it's enormous popularity (for years now) ignoring video as a marketing tool is likely a mistake... or at least - lost opportunity.

Having good content is still your best bet for success - but having it in a well-executed video form will certainly offer an advantage for long term success, social sharing, and branding your business.

This is not really accurate, as video is clearly different from other forms of online media. It requires a lot more skill and production, it requires more hosting/streaming space, it also requires more from the user end in terms of speed and equipment.

"Content still matters"

Of course, we all can agree to that! What I'm saying is that do you think that there will be more people creating videos/channels than building their own blog?

Actually, I'm simply pointing out the fact that "people are gunning for video channels now instead of building their own blogs". My question to you is this:

What was Google thinking? Why offer this new layout knowing that it favors marketers?

You said it exactly... Gain subscribers. With the new features it's easier for IMers to build lead/traffic/subscribers. What do you mean not necessarily good? I think what's good for the regular user is VERY good for IMers.

This is what I am talking about ( I just haven't offered supporting samples with my theory)

Yes, that's what everybody does. But there's a good chance we won't be needing to set-up a website (on a certain degree). Instead, focus on optimizing your Channel for sales funnel, lead generation and etc.

Give an iphone to my 80 year old aunt, tell her to create and upload a video to YT, then remind me again how there are no skills involved.

But I do agree with your main point that it doesn't take as much skill to create a video with good content as Marty would have us believe. I've watched plenty of interesting videos that were simply one camera, with no cuts or editing.

I don't believe this, myself, at all: call me a skepchick, but I think it's largely an urban myth that's regularly perpetuated and propagated because (i) some marketers like video, and mistakenly imagine that what you say above is actually true, and (ii) large numbers of people with their own financial incentives for others to believe that keep reinforcing it, without it ever actually having been true in the first place.

I know from my own subscriber feedback across 8 different, unrelated niches that it's the thing all my diverse customer-groups most hate, and most quickly avoid, on a site. On the very, very rare occasions that I'm willing to send my traffic to a page with video on it, I always apologize and explain in advance (and that really does help).

This very recent thread tells its own story, really: http://www.warriorforum.com/off-topi...o-content.html