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Product ready, marketing campaign started and... No Sales

by viescripts
39 replies
I am sure many people ask themselves what to start their internet business with:

Marketing - you setup a blog, start writing articles, reviews, books, talk in forums, throw short ideas in twitter, facebook and promote, promote, promote - but what? Affiliate products of course.

OR

Create a Product (most probable a digital one, since we are talking about internet and online sales) - you buy PPC campaigns, soloads, pay for articles writing do other white and dark things and wait for a miracle.

In both cases most probable miracle won't happen.


Now we are talking about a digital product


Well, you put a lot of effort, find your competitors, put their pictures on the walls, with a WANTED mark, do not sleep nights, danse with a tambourine around the fire, do the work of 10 different experts, ask even for the other experts help, at last you see your product ready. You setup all kind of informative materials, write clearly why users would need your product, create sales pages that don't leave YOU indifferent put a price so cheap as it will never cover your efforts and wait...

Sales don't come.
What you do next?

Start re-writing sales pages, do optimizations, think that your product could not be so interesting for people, setup even more powerful marketing campaigns (of course on your possibilities).

Sales don't come
What you do next?

You start thinking, may be you should show to your potential customers all aspects of your product. So you start writing all kind of articles illuminating all positive parts of your product (and keep in dark all negative parts of course). And keep writing, writing, writing then keep reminding, reminding, reminding.

Sales don't come
You are disperate, your brain is visited by dark thoughts, at last you stay before a dilemma to invest more time of yours on your daily job to earn a few more bucks or to do... what?


Why I am writing this. I think many people after starting their online business got into a similar situation and don't know how to escape.
I saw many articles here: "How to start your own internet business", "how to write articles", "how to SEO" and many other how to's.

But what to do if you are in a real situation - product ready, marketing campaign running, and you have no sales


Just some additional info:
- since you are a starter you won't spend your time for something big, this is just a test product to test a niche - wether it worth to stay there or not
- since you are alone - you cannot do something big and compete with big companies
- at last it's your first product and you are not expecting doing big money, just first $1
#campaign #marketing #product #ready #sales #started
  • Profile picture of the author tpw
    If your product is not selling, there is something wrong with:

    * The sales copy;
    * The audience you have chosen to target; or
    * The traffic you are receiving.

    Look again to see if you are targeting the right audience, then rewrite the sales copy to match that audience. When you have perfected the first two, move on to refining the traffic you are receiving.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author viescripts
      hey tpw, your suggestion makes sense, but I think here might be something deeper than just changing marketing tactics.
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      • Profile picture of the author tpw
        Originally Posted by viescripts View Post

        hey tpw, your suggestion makes sense, but I think here might be something deeper than just changing marketing tactics.

        If the product sucks, your refund rate would be high. But, you don't yet know that, because people are not yet buying.

        If your product is not yet selling, the marketing is the only problem.

        Awful products that have great marketing will often outsell a great product with terrible marketing, which further emphasizes the point that the marketing is the problem.
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        Bill Platt, Oklahoma USA, PlattPublishing.com
        Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author thedanbrown
      Originally Posted by tpw View Post

      If your product is not selling, there is something wrong with:

      * The sales copy;
      * The audience you have chosen to target; or
      * The traffic you are receiving.

      Look again to see if you are targeting the right audience, then rewrite the sales copy to match that audience. When you have perfected the first two, move on to refining the traffic you are receiving.
      Ya this is your best advice. If you already have the product and traffic then either your market is not hungry to buy your solution to their problem or you are losing them on your site somewhere so an adjustment to your sales process is needed.
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  • Profile picture of the author jbsmith
    Some good points, after 10+ years online and building numerous online businesses, my advice for this type of situation is...

    1. Take your business seriously...you CAN compete as just one person in niches and build a very profitable business, but it can't be halfway, can't be "I'll dip my toe in the water and see what happens" thinking...it must be "I am entering X,Y or Z market and I will dominate" Sure, testing is part of the process, but it should be done with the ambition and plan to win, not to "see what happens"

    2. We test every market we enter to determine 1) Desire for product/service along with what is selling and why 2) How we get traffic from buyers within that market - not just visitors but BUYERS 3) What landing pages pull best to get prospects into our sales funnels and 4) What offers convert best. You can use various techniques BEFORE spending weeks/months developing a product to get this feedback and then enter with your products/services

    3. We use iterative development...meaning we develop small products first, we even develop products WHILE we are capturing a market by working with a small "beta" list of customers and then turn that into products...this approach works much better than developing and hoping people will buy.

    Jeff
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    • Profile picture of the author viescripts
      jbsmith, sounds very interesting, thank you!
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  • Profile picture of the author John Romaine
    When it comes to creating and selling infoproducts, there is one golden rule.

    MOVE FAST.

    Money loves speed.
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    BS free SEO services, training and advice - SEO Point

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    • Profile picture of the author PeterKnight
      Originally Posted by John Romaine View Post

      When it comes to creating and selling infoproducts, there is one golden rule.

      MOVE FAST.

      Money loves speed.
      What an utterly meaningless phrase, borrowed from Joe Vitale I take it?

      Bill nailed it, it's aligning the right traffic, the right market with the right offer. Those three critical variables can be tested even if the product isn't finished yet. The problem is product creators tend to like to build the product first.
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      • Profile picture of the author John Romaine
        Originally Posted by PeterKnight View Post

        What an utterly meaningless phrase, borrowed from Joe Vitale I take it?

        Bill nailed it, it's aligning the right traffic, the right market with the right offer. Those three critical variables can be tested even if the product isn't finished yet. The problem is product creators tend to like to build the product first.
        Joe who?

        It might be meaningless to you, but I see a lot of people taking months, and in some cases YEARS to create their first product, and by the time its completed (if it ever gets finished) the opportunity is over.

        I can tell you from personal experience, that by the time you're done messing about trying to make everything "perfect" the big wigs have already completed 5 products and are making sales.

        I don't call that "meaningless" at all.

        Move fast or get left behind.
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        • Profile picture of the author PeterKnight
          Originally Posted by John Romaine View Post

          Joe who?

          It might be meaningless to you, but I see a lot of people taking months, and in some cases YEARS to create their first product, and by the time its completed (if it ever gets finished) the opportunity is over.

          I can tell you from personal experience, that by the time you're done messing about trying to make everything "perfect" the big wigs have already completed 5 products and are making sales.

          I don't call that "meaningless" at all.

          Move fast or get left behind.
          I agree with that, thanks for providing context.
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          • Profile picture of the author John Romaine
            Originally Posted by PeterKnight View Post

            I agree with that, thanks for providing context.
            Peter to give you even more context, back in 2011, I invested myself heavily into creating a physical product. It was within the SEO industry (an seo training course) No joke, I wrote all of the content (250 pages) transcribed all of the videos (10 hours worth), created PDF's, did the diagrams, shot all the videos, created checklists, worksheets and action plans because I was "worried" that my product wouldn't be seen as being "good enough".

            Eventually after a year, the product was finished, and I went on to sell 8 copies at $497.

            I only just made my money back from the printers (binders + DVD's)

            I had anticipated to sell at least 3 or 4 a week. That never happened.

            Then to make things worse, I found some scumbag reselling it on a blackhat forum for $8.

            I was absolutely devastated            .

            I sat with my mentor over lunch, and he asked me "How long have you spent on this?" I replied "About 13 months"....he shook his head as he stuffed a mouthful of food into his gob and said "Far too long, you should have had this done in about 4 weeks".

            Here I was, expecting him to say "Well done, that's great". Instead I got kicked in the teeth.

            Needless to say it was a very painful experience.

            I'd put EVERYTHING into creating this course, and my own mentor dismissed my efforts as "taking too long".

            Guess what? He was right.

            And to make things worse again, 2 weeks after I released that product, Penguin was released, and about 40% of my seo training course was no longer relevant.

            It was a mistake that I will never make again. And its a mistake I dont want anyone else here to make either.

            This is why I say, when it comes to creating products, you must move fast. It doesn't have to be perfect. It doesn't have to be HUGE.

            It just has to be finished, and more importantly - SELLING.
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            • Profile picture of the author tpw
              Originally Posted by John Romaine View Post

              This is why I say, when it comes to creating products, you must move fast. It doesn't have to be perfect. It doesn't have to be HUGE.

              It just has to be finished, and more importantly - SELLING.

              Great story John.

              I have been kicking myself for over six months for not finishing a single product I started. I eventually saw two people release products very similar to mine, and mine is still not finished.

              I sat down last night about 6pm and started a new product. Overnight, I slept for about 3 hours, then returned to my computer. The product is finished now and going on sale tonight.

              If you ask me, it is about damn time I finished one... :p
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              Publish Coloring Books for Profit (WSOTD 7-30-2015)
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            • Profile picture of the author PeterKnight
              Originally Posted by John Romaine View Post

              Peter to give you even more context, back in 2011, I invested myself heavily into creating a physical product. It was within the SEO industry (an seo training course) No joke, I wrote all of the content (250 pages) transcribed all of the videos (10 hours worth), created PDF's, did the diagrams, shot all the videos, created checklists, worksheets and action plans because I was "worried" that my product wouldn't be seen as being "good enough".

              Eventually after a year, the product was finished, and I went on to sell 8 copies at $497.

              I only just made my money back from the printers (binders + DVD's)

              I had anticipated to sell at least 3 or 4 a week. That never happened.

              Then to make things worse, I found someone scumbag reselling it on a blackhat forum for $8.

              I was absolutely devastated              .

              I sat with my mentor over lunch, and he asked me "How long have you spent on this?" I replied "About 13 months"....he shook his head as he stuffed a mouthful of food into his gob and said "Far too long, you should have had this done in about 4 weeks".

              Here I was, expecting him to say "Well done, that's great". Instead I got kicked in the teeth.

              Needless to say it was a very painful experience.

              I'd put EVERYTHING into creating this course, and my own mentor dismissed my efforts as "taking too long".

              Guess what? He was right.

              And to make things worse again, 2 weeks after I released that product, Panda was released, and about 40% of my seo training course was no longer relevant.

              It was a mistake that I will never make again. And its a mistake I dont want anyone else here to make either.

              This is why I say, when it comes to creating products, you must move fast. It doesn't have to be perfect. It doesn't have to be HUGE.

              It just has to be finished, and more importantly - SELLING.
              Wow, quality post John. You've hit a real pain point I'm sure a lot of people are familiar with. I know I am.

              And its true, if you spend many months building a product instead of shipping something, opportunities will pass you by. Or worse: other people will build the same kinds of products before you ever get to market. I've had that happen a number of times and there's nothing more frustrating than that.

              If there's anything I could say to compliment the hard-earned lesson you shared is that not is just important to ship quickly, it's that there are people out there working on the same kinds of products, so don't delay. For me that's a tough one, because I like to think my ideas are unique.

              It definitely applies to the SEO world where shifts are happening every week. I think about 3 quarters of what I learnt from past SEO training products I've purchased is now no longer relevant. It bites.

              I will say that when it comes to information products, for that very reason, I prefer evergreen markets where it's possible to build products that have a very long shelf life. Here the emphasis really needs to be quality and often that is something that can't be rushed or done overnight.

              But it's so tempting to just be in perpetual build mode, which just delays results, so it's always good to get a rich reminder like you've provided. Thanks.
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              • Profile picture of the author John Romaine
                Originally Posted by tpw View Post

                Great story John.

                I have been kicking myself for over six months for not finishing a single product I started. I eventually saw two people release products very similar to mine, and mine is still not finished.

                I sat down last night about 6pm and started a new product. Overnight, I slept for about 3 hours, then returned to my computer. The product is finished now and going on sale tonight.

                If you ask me, it is about damn time I finished one... :p
                Good stuff Bill - champion!

                Originally Posted by PeterKnight View Post

                I will say that when it comes to information products, for that very reason, I prefer evergreen markets where it's possible to build products that have a very long shelf life.
                I want to highlight what you've said here Peter, because its very important.

                Infact, here's a few bullet points...

                1. If possible, try to avoid creating products that are dependent on other products, softwares or systems that you cannot control. For instance, my seo training kit is a perfect example of this. Why? Because everything instantly became redundant when the algorithm changed.

                2. Shelf life. You've already pointed this out. When you create a product, the last thing you want to worry about is having to "update it" 5 minutes after its finished. Sure, updates happen, but they should be updates that can be implemented 6 or 12 months after you're done.

                3. Build your products in a generic sense. As an example, I'm about to create an email marketing course, but I'm not basing it on any one particular platform (Aweber, Mailchimp, or Get Response). It's built in a generic sense, so that it fits "all solutions". This way I help more people, and it's not tied to one platform that can change at any time (see point 1)

                4. Help, but leave room for additional questions/support. I find when you build products in a generic sense, there are usually small "gaps" where buyers might need additional help. This is unintentional and not a "sneaky tactic" to make more sales. It just makes better business sense.

                Its like showing someone "Okay, here's how to bake a cake, (in a generic sense) ....flour, sugar, eggs, icing etc ..." and then having them ask deeper questions like "What shape should I make the cake?" or "Is this the best oven to use?", or ..."What type of mixer should I use?" People always have questions (to fill the gaps) This is a great way to onsell additional services and products.

                You need to think about it like this ...you can help a lot of people in a broader sense at an entry level, and then lead them into something more detailed (coaching, or memberships) or you can be very specific, and then essentially lose a lot of potential because the product is so tailored to a specific solution that it "doesn't fit".

                Lastly ....

                By the way, I now try to push out products at least once a month. This one I'm currently working on I'll have done in 14 days.

                Again, this revisits my point - money loves speed.
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                • Profile picture of the author PeterKnight
                  By the way, I now try to push out products at least once a month. This one I'm currently working on I'll have done in 14 days.
                  I really like the idea of committing to a 'shipping' schedule. That right there just makes a person move forward regardless. It has made me think if I can come up with my own shipping schedule. I think that's a great indicator of someone who conducts their business in a pro way.

                  I do a lot of WordPress stuff as well as working on a very durable evergreen market where the information doesn't go stale. For the WordPress stuff, unfortunately, there's no way around having to keep up to date. If you are doing these kinds I think its key to have a long haul attitude to go with a sustainable business model.

                  I just had to deactivate a commercial theme because it no longer worked on the latest WordPress. I went to see if the theme had been updated by the vendor only to find he'd bailed, leaving a lot of people (he amassed 1600+ sales with his themes) in the lurch. Then when I inspected to code to see if it was worth fixing myself, I realized the code wasn't done well (I've seen worse, but it was pretty bad).

                  It's likely the theme author wasn't running a sustainable business, even though he was raking in sales on ThemeForest. Because the theme was poorly coded, he probably got a lot of support requests, which is a huge time suck. And it was also why the theme stopped working on a WordPress upgrade. The themes were very versatile and pretty broad, so you do catch a lot of customers that way. In doing so, you have a lot of bloat running to accommodate all the different features. More features = more things that can break, more documentation, more support requests. There are downsides to everything. Ultimately it's about doing things in the right way and being able to get consistent results.
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  • Profile picture of the author dancaron
    Make sure your product is a solution to an urgent problem. Make sure your copy explains the problem clearly and why your product is the right solution to fix the problem quickly. If the product does not sell, it's mostly likely because it solves a problem that not many people find important or urgent.
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  • Profile picture of the author Eutaw
    I agree with tpw above. Some marketers end up with a great freebie list when attracting potential customers, but usually don't end up with sales. You need targeted traffic. Also, have someone else give you feedback on your sales page & overall message. A different pair of eyes can help.
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  • Profile picture of the author LexiB
    If your product is not selling it's highly likely that you created the product before picking the market. If you pick the correct market and make the product fit into the market instead of the other way around, your chances of success are much higher
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    • Profile picture of the author Malcolm Thomas
      Originally Posted by LexiB View Post

      If your product is not selling it's highly likely that you created the product before picking the market. If you pick the correct market and make the product fit into the market instead of the other way around, your chances of success are much higher
      Exactly this. The #1 mistake newbies make is creating a product that has zero demand. This causes lots of failure which results in them giving up. Always know your target market before creating your product.
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    • Profile picture of the author Jeffery
      Originally Posted by LexiB View Post

      If your product is not selling it's highly likely that you created the product before picking the market. If you pick the correct market and make the product fit into the market instead of the other way around, your chances of success are much higher
      ^ This ^ Choose a paying market before the product is created and identify the leaders in the market.

      Anytime someone asks me for help creating a product and selling it I always ask them what and who are your target market. The next question is what or who are the market leaders. The concept is "Know your market" and kiss it goodnight before you kiss you wife goodnight. Otherwise you may end up loosing both.

      Originally Posted by John Romaine View Post

      When it comes to creating and selling infoproducts, there is one golden rule.

      MOVE FAST.

      Money loves speed.
      ^ And This ^ Information can change over night and your info can be obsolete overnight. Heck, I've seen info products hit the right marketplace at the right time only to be superseded the same day. Kind of like x-wives (no disrespect to the ladies here)... MOVE FAST.

      Originally Posted by tpw View Post

      If your product is not selling, there is something wrong with:

      * The sales copy;
      * The audience you have chosen to target; or
      * The traffic you are receiving.

      Look again to see if you are targeting the right audience, then rewrite the sales copy to match that audience. When you have perfected the first two, move on to refining the traffic you are receiving.
      ^ and this ^ Because it is all pertinent. Bill is giving some very good advise and in many markets I actually hire copywriters "before" I lay the first stone.

      Jeffery 100% :-)
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  • Profile picture of the author Don Grace
    Well, you put a lot of effort, find your competitors, put their pictures on the walls, with a WANTED mark, do not sleep nights, danse with a tambourine around the fire, do the work of 10 different experts, ask even for the other experts help, at last you see your product ready. You setup all kind of informative materials, write clearly why users would need your product, create sales pages that don't leave YOU indifferent put a price so cheap as it will never cover your efforts and wait...
    One thing you did not clarify is how much TARGETED traffic you've run to your offer. That's a big deal. If you only have 50 uniques that in no way means diddly squat.

    Did the work of 10 experts? Are you as qualified in those areas as 10 different experts with proven track records... mainly the copy? Might want to outsource that... Especially when I read you tell them why they need it in so many ways. You already missed the boat if that's how you sell.

    To make matters worse... Making a price so cheap as you say can be a double edged sword. As a copywriter with multi-millions in sales I can tell you it's much easier to sell products in the 2k to 10k range than for 20 bucks. And they are the best customers you'll ever find whereas the $20 product buyer does nothing but bitch and moan and clutter up your support desk.
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  • Profile picture of the author intergen
    jbsmith is right. Also, you talk about doing a lot of different things are you testing messaging and split testing landing pages based on your target market persona's?

    This is simple and inexpensive to do and will allow you to determine the next steps. Use Visual Website Optimizer & run some targeted ads on FB or Linkedin (which ever may be good for your target market). You can go with a $10 per day budget and let it run for a few days. Test language and web pages and adjust as needed to optimize and convert.

    The day a website goes "live" is the day the work starts on the website - it isn't done until it converts traffic. You could be testing for the next year or more to get it optimized to convert.

    Traffic sources are a different story and require upfront research and testing as well. Lots of work to do to test, test and then test some more.
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  • Profile picture of the author IMSince2003
    I agree with Bill. It IS the marketing. After all, Dr. Phil is not the greatest psychologist that ever lived, right? Also, reading the OP gave me a headache.
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  • Profile picture of the author Randall Magwood
    No sales? Keep marketing. Revamp some of the things that you are doing, and stick to it everyday for 10 years straight. You will get rich slow... but you'll be rich at the end of the day.
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  • Profile picture of the author joshuamason
    You can have the greatest product ever created BUT without traffic to it...it ain't squat! Sales will never come. You need to find out what kind of traffic you are getting, if any. There are plenty of FREE methods available:
    a. forum marketing
    b. article marketing
    c. social media
    d. social bookmarking - Squidoo, Hubpages, Web 2.0

    Plus, if you are serious about finding what kind of traffic you are getting, you need to install Google Analytics on your site. That way you will be able to monitor where it comes from. Hope this helps.
    Good luck.
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    • Profile picture of the author viescripts
      How many answers, how many great ideas, I'm really surprised!

      I think a person will start doing something when they feel uncomfortable in the situation they are, it's about everything!

      While you are well like you are, you just dream about something, when you feel worse you take some action, when you feel really bad, you spend all your time to improve your situation and make something. If you put all your heart in something - you get a masterpiece.

      The answer to all posts above is: I'm perhaps getting worse, so spending more time on something I would like to get at the end, but looks like I am not doing too bad yet

      At this time I'm just learning and all your answers are a big light for my online business
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      • Profile picture of the author viescripts
        okay, at this moment I am still not sure what to do:

        a) change marketing tactics: e.g. search new markets, rewrite ad materials and keep advertising
        b) take it more seriously and create more marketing materials: articles, reports, reviews, e-books and post these to some directories - these things usually bring result slower but act longer time.

        or

        c) look for a new sub-niche and try sell something else
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  • Profile picture of the author AndrewCavanagh
    If you really want to make money and you don't want
    to invest months or years chasing your tail then consider
    this:

    # NEVER start by making a product.

    # First look for hungry markets you can get easy and economical
    access to. In other words are their people with substantial lists
    who are willing to promote a product you might create? Can you
    do SEO easily, or pay per click. When you test that do you find
    willing buyers.

    # If you want to get started fast and make some money approach
    some of the players in the niche and ask them what kinds of products
    or services they'd be willing to promote.

    Be specific. Ask what price level would be best, what percentage
    they'd want, what kind of deal they'd be happy with.

    Then create exactly what they want.

    That's a way to create a product that you know there's a market for
    and you don't have to kill yourself making sales.

    Kindest regards,
    Andrew Cavanagh
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  • Profile picture of the author Cyber Star
    I want to point out how you drive traffic to your call to action page. If your product is definitely helpful, and the sales copy is alright, the last thing to worry is where your traffic come from. Targeted traffic is very important for digital product, not everyone who visit your site will want a digital product. That is what happen to me few years ago. So I push myself to drive a targeted traffic.
    How do I do that? after months of trial and error, Tumblr solve my problem.
    Thanks to Tumblr for giving me 800 unique visitor each day by doing a simple and fun thing method which involve posting an image.
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  • Profile picture of the author superkelv
    I launched my first proper sales site yesterday, as I've been promoting MLM untill now, wanted to "do it the hard way" and not rely on another company to pay me.

    so copying all the things I was told, by marketers I've met over the last 2 years, I found a bunch of classified ads and about 50 sites to write articles in, and am a member in over 200 Facebook groups( I used these to promote MLM made a few 100 quid from it).

    So all the preparation was there, and guess what? after about ten minutes through posting my own picture, I knocked up quickly on paint, which was me pointing to the link above next to my list building Ebook, I had made a sale of $29.99 and had 5 leads that signed up to my capture page...........I couldn't believe it.

    What I'm saying is no matter how much work you put in, sometimes it will just happen.

    This was after 10 minutes. 24 hours later and it's still my only sale, although i do have twice as many leads.

    Keep at it, it will come.
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  • Profile picture of the author yakim1
    You have told us very little about your product. You have not finished your product funnel yet. Here is what you need to do...

    1. Raise the price on your product. making the price dirt cheap does not make it seem valuable. Adding bonuses is another way to add value to your product.

    2. Create at least 3 more products that will inhance the product you just created.
    a. Write a report you can giveaway for free and put it on a squeeze page. (5-7 pages maybe 10 tips that go along with the subject of your product)

    b. Write a 7-day ecourse again on the same subject as your product and deliver the lessons in the same email sequense as the squeeze page email giving download information for your free report. (Put a link to a sign up page to your ecourse on the second page of your free report. (another email canpaign) Give giveaway rights to your free report.

    c. Create an upsell to your product that could as easy as worksheets, audio, video or maybe even software.

    d. Create a downsell, which could be as easy as removing the bonuses and then offer a lower price.

    e. Make sure your sales letter displays the following 4 elements...
    1. Explain the problem. Really make the reader feel the pain of the problem.

    2. Offer a solution. This is where you talk about your product. List all the benefits, which cause their problem to go away. This is where you list the benefits of them using your product. Make sure it explains how it will solve the problem and not a list of features.

    3. Explain the results. People want to know what the product has done for you and other people. Get testimonials. Make them realize this is a real solution to their problem.

    4.Have a clear call to action. Make it extreamely clear that you want them to click the order link.

    3. Create an affiliate program so you can get affiliate to promote your product for you. I don't know the price point of your product even after you have raised the price. It has to be priced at a point to make it worth the affiliate's while to promote your product.

    You could also give the affiliates 100% of the profits for the main product and make your money on the upsell and downsell products.

    This could be for not if you have chosen a market that does not spend money. These are my suggestions to improve your sales funnel, which is sounds like you don't have one.

    Most important of all is to use your product in the way I have discribed above to build a list. People may not buy the first time they see your product.

    I hope this has been helpful,
    Steve Yakim
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    • Profile picture of the author viescripts
      Steve Yakim, great plan, will try to follow it. Thank you!

      Originally Posted by yakim1 View Post

      You have told us very little about your product. You have not finished your product funnel yet. Here is what you need to do...
      Sorry, I want to be generic here, so the others could learn a lesson too.
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  • Profile picture of the author Matthew D
    I am not sure how to answer this, but maybe you create a product that no one wants to buy it. no matter what kind of traffic you are using, if you don't know which market you are targeting then you will never sell your stuff. I suggest you to find a community that really need a problem, and then you sell something that can help the solve their problem.
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  • Profile picture of the author jbsmith
    Peter, the issues you had with themes in WP are so common, yet everyone wants to look at the cheapest or lesser known themes not giving an instant's thought to what happens when the next version of WP comes out.

    If someone is expecting to grow their business over the next 1-2 years on WP they must consider carefully which theme package they go with.

    Jeff
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    Turn Your Knowledge Into High-Paying Digital Products To Sell Online
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    • Profile picture of the author PeterKnight
      Originally Posted by jbsmith View Post

      Peter, the issues you had with themes in WP are so common, yet everyone wants to look at the cheapest or lesser known themes not giving an instant's thought to what happens when the next version of WP comes out.

      If someone is expecting to grow their business over the next 1-2 years on WP they must consider carefully which theme package they go with.

      Jeff
      Overall theme quality has gone up on places like Theme Forest, but you are absolutely right about picking theme authors/outfits wisely. Having said that, I've worked with a lot of the well known themes from 'highly reputable' theme shops and I have yet to be truly impressed by any of them and quite a few are not nearly as good as people think. People often just go with what gets mentioned the most, to the point where the product value is vastly over inflated.

      At the same time, quite a few little known developers are doing a great job, so purely going by visibility is not as great of a proxy as it sounds.

      For me, it was kind of my own fault with that particular theme, because I didn't assess the code and go through all of the customer reviews at the time.
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  • Profile picture of the author TanyaRebrov
    I think the problem is : you haven't test the water at all. just like pat flynn said : what you believe means nothing. Even if you believe your niche is very crowded, doesn't mean it can drive you sales. My suggestion is, you have to make sure that your market exist in the real world, not just in the internet. Try quantcast.com to test out your product by watching the statistic data on that site.
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