Subliminal Messages on a Website?

by zannix
45 replies
This idea just flashed into my mind today. Does anyone know if such code exists already? Imagine putting short subliminal messages appearing on your website every 0.02 seconds or so, enough not to be spotted by the naked eye but registered by the subconscious.

This was proven to work. That's why it's banned from TV commercials and other advertisement media today.

Could there be a market for such plugin/code/script? Perhaps I could offer it for free, open source. Would you install it on your websites? If not, why not?

I'm still learning to code, but maybe someone else here has more experience and would perhaps like to discuss this idea more with me.

Cheers,
Zannix
#messages #subliminal #website
  • Profile picture of the author Dennisknows
    Hell yea.. Frank Kern uses it. LOL.. I watched a video where he uses some custom settings in his Porsche to dish out subliminal messaging that makes people want to buy..

    Some might see it as unethical but imagine using it for Amazon products and things people actually want and need. Sales would be through the roof

    Dennis
    The Marketing Menace
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    • Profile picture of the author PrestonSr
      Originally Posted by Dennisknows View Post

      Hell yea.. Frank Kern uses it. LOL.. I watched a video where he uses some custom settings in his Porsche to dish out subliminal messaging that makes people want to buy..

      Some might see it as unethical but imagine using it for Amazon products and things people actually want and need. Sales would be through the roof

      Dennis
      The Marketing Menace
      I was not sure abt this but I have been from watching some Frank Kern videos on youtube and I felt violated by the wierd antics that could suggest subliminal messages
      I watched it anyway

      AND BY THE WAY. ALERT!!! I can see a subliminal on this page. I am not sure how that happened??? but if you wait a couple of seconds you will notice some words flicker on the screen
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  • Profile picture of the author BenQ
    That actually sounds pretty cool. Wouldn't be that hard to do.
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  • Profile picture of the author Shaun OReilly
    Originally Posted by zannix View Post

    Would you install it on your websites? If not, why not?
    No I definitely would NOT use your plugin if you created it.

    I want my audience to see what I'm offering - in open
    view - and help them to make an informed decision on
    whether it's right for them.

    Why don't you spend your time and talent creating REAL
    value in the marketplace?

    Dedicated to mutual success,

    Shaun
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    .

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    • Profile picture of the author zannix
      Originally Posted by Shaun OReilly View Post

      No I definitely would NOT use your plugin if you created it.

      I want my audience to see what I'm offering - in open
      view - and help them to make an informed decision on
      whether it's right for them.

      Why don't you spend your time and talent creating REAL
      value in the marketplace?

      Dedicated to mutual success,

      Shaun
      Would you use it if it boosted your sales by 20%?
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      • Profile picture of the author Shaun OReilly
        Originally Posted by zannix View Post

        Would you use it if it boosted your sales by 20%?
        I don't give a feck if it boosted my sales by 2,000%.

        My integrity is not for sale.

        Dedicated to mutual success,

        Shaun
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        • Profile picture of the author WarrenPeterson
          Originally Posted by Shaun OReilly View Post

          I don't give a feck if it boosted my sales by 2,000%.

          My integrity is not for sale.

          Dedicated to mutual success,

          Shaun
          I'm on this side of the equation as well. It would make zero difference to me what change in sales there were. Not something I'd have any interest in.... ever.
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          • Profile picture of the author glennshep
            Subliminal messaging is used in advertising all the time by means of product placement, strategic emphasising and placement of keywords, certain types of pictures, colours, etc. But these things, although not always obvious, are in full view, are well-known strategies and aren't using covert methods.

            Is there a code out there that can flash messages on a website? I would imagine there is somewhere. Could there be a market for it? Likely, yes. Would I install something like this on my website? Absolutely not! Aside from the ethical and moral implications, can you imagine how damaging it could be to your reputation if you were found out? Futhermore, how would you feel if this tactic was used on you? I know that I wouldn't be happy myself.

            At the end of the day, if a marketer felt the need to have to resort to this kind of approach, maybe the question isn't so much the one of whether or not they should use such a tactic, but rather whether they're really in the right industry. Otherwise they wouldn't need to resort to covert, underhanded tactics
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        • Profile picture of the author Luis Vaugier
          Originally Posted by Shaun OReilly View Post

          I don't give a feck if it boosted my sales by 2,000%.

          My integrity is not for sale.

          Dedicated to mutual success,

          Shaun
          You are right, that is just no ethical, if you want to boost your sales improve your product and your sales letter.
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      • Profile picture of the author Karen Blundell
        Originally Posted by zannix View Post

        Would you use it if it boosted your sales by 20%?
        not everyone is motivated by greed -

        I would not use your plugin either, sorry to say. I agree with Shaun and would rather make money legitimately and provide genuine value without trickery or deceit.
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  • Profile picture of the author Pete Lauder
    There have been some marketing pages using many different forms of subliminal messaging, in the past.

    The model you propose has a very big downside, and that is the speed of a pageload.

    When your pc memory is just about spent, or you are downloading a big file, or the web server is backing up, all these things can slow down the speed of your page, exposing your subliminal message, for all the world to see.

    There are other ways, you will just need to think differently.
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    • Profile picture of the author zannix
      Originally Posted by Pete Lauder View Post

      There have been some marketing pages using many different forms of subliminal messaging, in the past.

      The model you propose has a very big downside, and that is the speed of a pageload.

      When your pc memory is just about spent, or you are downloading a big file, or the web server is backing up, all these things can slow down the speed of your page, exposing your subliminal message, for all the world to see.

      There are other ways, you will just need to think differently.
      Something like that could probably be easily accomplished by a simple javascript, which is run on the client side, so page loading wouldn't really be affected.
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  • Profile picture of the author retsced
    Manipulating people into purchasing your products...hmmm...alarm bells are ringing. How ethical does it sound to you inside your head?
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    • Profile picture of the author Eduard
      Unfortunately, subliminal messages do NOT work. They're just a bunch of hype. Not a single well-done, independent study on their effects has proven them to have any meaningful effect. Of course, this doesn't stop the subliminal messages industry from being a multi-million dollar industry.
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    • Profile picture of the author zannix
      Originally Posted by retsced View Post

      Manipulating people into purchasing your products...hmmm...alarm bells are ringing. How ethical does it sound to you inside your head?
      As ethical as using half naked female models to sell your products on TV.

      Originally Posted by Eduard View Post

      Unfortunately, subliminal messages do NOT work. They're just a bunch of hype. Not a single well-done, independent study on their effects has proven them to have any meaningful effect. Of course, this doesn't stop the subliminal messages industry from being a multi-million dollar industry.
      Perhaps you're right. I can't argue there because I admit I haven't done much research on the subject, I've just heard about it having an effect...
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  • Profile picture of the author travlinguy
    Originally Posted by zannix View Post

    That's why it's banned from TV commercials and other advertisement media today.
    Since Websites are considered "other advertisement media" I believe you've answered your own question. Why not contact the FTC and ask.
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    • Profile picture of the author zannix
      Originally Posted by travlinguy View Post

      Since Websites are considered "other advertisement media" I believe you've answered your own question. Why not contact the FTC and ask.
      But I don't think a blog is necessarily an advertisement media? I mean, it's a potential advertisement media, but so is almost anything everywhere. Would a subliminal "subscribe now" message be considered illegal used on a freebie squeeze page?
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      • Profile picture of the author travlinguy
        Originally Posted by zannix View Post

        But I don't think a blog is necessarily an advertisement media? I mean, it's a potential advertisement media, but so is almost anything everywhere. Would a subliminal "subscribe now" message be considered illegal used on a freebie squeeze page?
        I'm not qualified to answer legal questions. It's very possible that any "link" in a sales funnel, like a squeeze page, would be considered advertising. That's why I suggested contacting the FTC, though that would be like poking a sleeping dog with a stick. Your other option would be to ask an attorney. Good luck.
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  • Profile picture of the author natorob
    They still use subliminals in Vegas casinos... But if your product/sales page is strong enough, you shouldn't have to.
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    • Profile picture of the author fin
      Why don't you get their address, go around to their house and hold a gun to their head?

      I bet it would increase conversions by more than 20%.
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  • The following code will wait three seconds after page load and then flash the phrase "Buy Now!" on the screen for 3/100 of a second (paste in between body tags):


    ------------------------------------------------
    <script>

    function sublim(){
    var h = $(window).height();
    var w = $(window).width();
    $('body').prepend('<div id="sublim" style="color:blue;font-size:80px;margin:auto;position:absolute;z-index:1000;width:'+w+'px;height:'+h+'px;text-align:center;line-height:'+h+'px">Buy Now!<\/div>')
    setTimeout(function(){$('#sublim').remove()},30);
    }
    $(function() {
    setTimeout(sublim,3000);
    });

    </script>
    ---------------------------------------------

    If you aren't using jquery already, you will need to add the following in between your head tags:



    Code:
     
    <script src="//ajax.googleapis.com/ajax/libs/jquery/1.9.1/jquery.min.js"></script>
    P.S. - To the mods, for some reason, the system is crashing when I try to put the javascript between the code tags.
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    • Profile picture of the author zannix
      Amazing if there was a WP plugin for this, I'm sure it'd be popular
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      • If there's interest, I could potentially make one with advanced features including: message content, color, size, duration (could make it flash) and location.
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  • Profile picture of the author tyronne78
    The best way to get your message across is to do it subliminally. Those flashing banners that scream out to you to click on them don't get good click through rates. When you put an optin form on your blog make it blend in with the design. You'll usually get a better optin rate if you do that.
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  • Profile picture of the author Walter Parrish
    Originally Posted by zannix View Post

    This idea just flashed into my mind today. Does anyone know if such code exists already? Imagine putting short subliminal messages appearing on your website every 0.02 seconds or so, enough not to be spotted by the naked eye but registered by the subconscious.

    This was proven to work. That's why it's banned from TV commercials and other advertisement media today.

    Could there be a market for such plugin/code/script? Perhaps I could offer it for free, open source. Would you install it on your websites? If not, why not?

    I'm still learning to code, but maybe someone else here has more experience and would perhaps like to discuss this idea more with me.

    Cheers,
    Zannix
    I found some code for this on a google search a year ago for this. The only thing is that it was in html.
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    • Profile picture of the author Walter Parrish
      BTW, I would definitely use subliminal any copy writer worth their weight is using some type of subliminal persuasion.

      For those who say they wouldn't think about everything you do every day that you were taught and think about how/why your customers will not buy from you if you don't.

      It could be something so simple as writing dear at the beginning of a letter or saying please, or thank you.

      I know if I use red that you are going to focus on mundane things like sex, security, clothing.

      I know if I use yellow you are going to think about food.

      I know if I use blue you will focus in on communications.

      I know that people love circles in the prices 9, 5.

      So, don't tell me you won't use subliminal persuasion you already do.
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  • Profile picture of the author thatjc
    Thanks for a thought-provoking topic! I'm with GlenShep above. Sure, everyone uses some Visual Marketing methods (one of my area of expertise) to help influence visitors.

    Sometimes it's unconscious, like the preconscious/subconscious Limbic system effect on a new visitor in the first milliseconds (before their thinking brain engages). Or it's simply directing the eye path with color, or doing color emphasis or even color scheme choice. Sometimes it's conscious, like your choice of layout, photos, boxes and buttons, etc. But it's not usually hidden from a savvy viewer.

    Really, your job is to build trust and a long-term business relationship based on that trust. If your visitors ever discovered you were using such tactics, all that built up trust would turn against you in an instant. Some people would probably be pissed off enough to try to put you out of business.

    Call me old-fashioned and tell me I'm "leaving money on the table, but I'd never do to my visitors anything I wouldn't want done to me.
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    • Profile picture of the author Walter Parrish
      Originally Posted by thatjc View Post

      Thanks for a thought-provoking topic! I'm with GlenShep above. Sure, everyone uses some Visual Marketing methods (one of my area of expertise) to help influence visitors.

      Sometimes it's unconscious, like the preconscious/subconscious Limbic system effect on a new visitor in the first milliseconds (before their thinking brain engages). Or it's simply directing the eye path with color, or doing color emphasis or even color scheme choice. Sometimes it's conscious, like your choice of layout, photos, boxes and buttons, etc. But it's not usually hidden from a savvy viewer.

      Really, your job is to build trust and a long-term business relationship based on that trust. If your visitors ever discovered you were using such tactics, all that built up trust would turn against you in an instant. Some people would probably be pissed off enough to try to put you out of business.

      Call me old-fashioned and tell me I'm "leaving money on the table, but I'd never do to my visitors anything I wouldn't want done to me.
      I think if you tell them you are doing and make light of it they won't be pissed.
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  • Profile picture of the author IMDESTROYER
    Banned
    their is a self development software out their that does thAT.

    Hypnosis - Faster & Easier than Hypnosis (Free Trial Download) - YouTube


    if the link doesn't work just type in "self hypnosis confidence" and the ad should be at the very top of the results.


    It would probably be a good idea to integrate this into every software product out their. I wonder if you could use this to build a zombie army. Like if you flashed words like, you're a zombie, you're really dead but you don't know it, you like eating brains. I picture a bunch of people just standing around waiting to be commanded.



    ZOMBIE ARMY!!
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  • Profile picture of the author mojojuju
    You should be ashamed of yourself for even thinking about using such a sleazy and unethical tactic which preys on the unsuspecting to line your pockets with money. Shame shame. It's just wrong, unethical, immoral, and bad like things which are bad. Naughty, naughty. I can't believe marketers have sunk to such desperate lows. It's despicable.

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    :)

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    • Profile picture of the author Walter Parrish
      Originally Posted by mojojuju View Post

      You should be ashamed of yourself for even thinking about using such a sleazy and unethical tactic which preys on the unsuspecting to line your pockets with money. Shame shame. It's just wrong, unethical, immoral, and bad like things which are bad. Naughty, naughty. I can't believe marketers have sunk to such desperate lows. It's despicable.

      lolol mojo
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    • Profile picture of the author zannix
      Originally Posted by mojojuju View Post

      You should be ashamed of yourself for even thinking about using such a sleazy and unethical tactic which preys on the unsuspecting to line your pockets with money. Shame shame. It's just wrong, unethical, immoral, and bad like things which are bad. Naughty, naughty. I can't believe marketers have sunk to such desperate lows. It's despicable.

      haha that was awesome. anyway, i didn't mean to offend anyone, this thought occured more out of curiosity and interest in human psychology than an "arrogant attempt to boost my sales" or w/e.

      i apologize once again if I offended your moral stands, although I can imagine there are far worse things being done in the IM arena, such as offering shitty outdated and rehashed products.

      if subliminal messages are a method of persuassion, and so are sales copies, then what are you guys even talking about? why don't you just put up a bullet points and let your products sell themselves?

      yes i know these two methods differ in transparency, but there are many other details that improve conversions and affect your visitors on a subconscious level, even if it just means using different language patterns and colors. yet, we all do this and there's absolutely nothing wrong with it.
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    • Profile picture of the author PrestonSr
      Originally Posted by mojojuju View Post

      You should be ashamed of yourself for even thinking about using such a sleazy and unethical tactic which preys on the unsuspecting to line your pockets with money. Shame shame. It's just wrong, unethical, immoral, and bad like things which are bad. Naughty, naughty. I can't believe marketers have sunk to such desperate lows. It's despicable.

      There it is, sorry for raising an alarm...what does it say anyway?

      Oh! I will not send you $20, can I send $100? lol
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      • Profile picture of the author shane_k
        Originally Posted by zannix View Post

        This was proven to work. That's why it's banned from TV commercials and other advertisement media today.
        Actually they do not work.

        And they weren't banned from TV commercials, they were dropped as a strategy because people in that industry realized they had no affect.


        Originally Posted by tyronne78 View Post

        The best way to get your message across is to do it subliminally. Those flashing banners that scream out to you to click on them don't get good click through rates. When you put an optin form on your blog make it blend in with the design. You'll usually get a better optin rate if you do that.
        That is not subliminal messaging though.


        And you can't really compare flashing banners to an opt-in form on a page anyway. Because they are always going to have different click rates which has nothing to do with so called subliminal messaging.



        Originally Posted by Walter Parrish View Post

        BTW, I would definitely use subliminal any copy writer worth their weight is using some type of subliminal persuasion.

        For those who say they wouldn't think about everything you do every day that you were taught and think about how/why your customers will not buy from you if you don't.

        It could be something so simple as writing dear at the beginning of a letter or saying please, or thank you.

        I know if I use red that you are going to focus on mundane things like sex, security, clothing.

        I know if I use yellow you are going to think about food.

        I know if I use blue you will focus in on communications.

        I know that people love circles in the prices 9, 5.

        So, don't tell me you won't use subliminal persuasion you already do.
        Again this is not subliminal messaging.

        What you are talking about is more atune in psychology to what is called "anchoring" and "eliciting associated states"

        Another problem with what you wrote above is you are making blanket statements. Yellow for some people might make them think about food, but for others it might make them think about sunshine, or happiness.

        To the OP

        The best strategy for you is to learn copywriting, or to hire someone who is very skilled at it.

        The emotional responses that you can trigger from great ad copy, is more powerful than any so called subliminal messaging or color changes, or any of that stuff.

        Not only that but copywriting focuses on the proven, basics of sales.
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        • Profile picture of the author Walter Parrish
          Originally Posted by shane_k View Post

          Actually they do not work.

          And they weren't banned from TV commercials, they were dropped as a strategy because people in that industry realized they had no affect.




          That is not subliminal messaging though.


          And you can't really compare flashing banners to an opt-in form on a page anyway. Because they are always going to have different click rates which has nothing to do with so called subliminal messaging.





          Again this is not subliminal messaging.

          What you are talking about is more atune in psychology to what is called "anchoring" and "eliciting associated states"

          Another problem with what you wrote above is you are making blanket statements. Yellow for some people might make them think about food, but for others it might make them think about sunshine, or happiness.

          To the OP

          The best strategy for you is to learn copywriting, or to hire someone who is very skilled at it.

          The emotional responses that you can trigger from great ad copy, is more powerful than any so called subliminal messaging or color changes, or any of that stuff.

          Not only that but copywriting focuses on the proven, basics of sales.
          I don't know what your definition of it is, but I tend to go with the dictionary meanings.

          Subliminal
          existing or operating below the threshold of consciousness; being or employing stimuli insufficiently intense to produce a discrete sensation but often being or designed to be intense enough to influence the mental processes or the behavior of the individual: a subliminal stimulus; subliminal advertising.

          Messaging
          a system or process of transmitting messages, especially electronically, by computer, telephone, television cable, etc.

          Notice it says below the threshold of consciousness meaning the person is unaware of what's being done.

          As far as colors I will stick with what I said about yellow, I would say orange is more associated with love and sunshine.

          I could get into anchors, nlp, bandler & bandler, erickson and all of that, but we are talking about something much older than psychology and in most cases more advanced than any psychology.

          Also, I will say subliminal messaging and other forms of what you call psychology do work, andtyronne78 is also correct, but again that all depends on your definition of subliminal messaging.
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  • Profile picture of the author Pedro Ferreira
    I still think such a software could be useful. Not to deceive and manipulate people but for personal growth.

    It could be used for affirmations for example and sold to the self help niche. To help people reprogram their own minds while they are on the computer.

    I think it would sell if marketed well. After all, we all want to improve ourselves without doing nothing.
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  • Profile picture of the author Pedro Ferreira
    Damn, I guess I'm too late...

    MindMaster Subliminal Messages and Images
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  • Profile picture of the author FreeMeal
    I'm sure I remember reading that this sort of subliminal message doesn't actually work - an urban myth. Yes, it was banned, but that was way back in the days when they didn't know any better.
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    • Profile picture of the author Walter Parrish
      Originally Posted by Pedro Ferreira View Post

      Damn, I guess I'm too late...

      MindMaster Subliminal Messages and Images
      way to late lol

      Originally Posted by FreeMeal View Post

      I'm sure I remember reading that this sort of subliminal message doesn't actually work - an urban myth. Yes, it was banned, but that was way back in the days when they didn't know any better.
      LOL if something doesn't work why would there be a need to ban it? I remember hearing about the ban ages ago, but after studying a little psychology and from those who actually use the technology to me it's like they need to start banning all the stuff being done today.

      When I saw the topic I was surprised that people were so against while all these different types of psychology, and technologies are used on us daily right down to the nanochip. It's more like we should be working on our own and also wondering how people would behave if they didn't have controls and handlers.
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  • Profile picture of the author djsonkin
    Interesting discussion. Actually, I need code to add subliminal messages on my web page; but unlike others using this technique secretively, I plan to inform people ahead of time that this is going to happen. There is a growing body of literature in the social sciences that suggest that subliminal priming can have a powerful effect on self-esteem, positivity, affect regulation, and openness to differences.

    I am putting together a web site, that augments my psychotherapy practice, where clients can practice building on strategies that they are learning in therapy. I plan to be very transparent about the techniques I will be using - called Secure Base Priming.

    Based on attachment theory, SBP helps people with insecure attachment to behave more open and flexible (the hallmark of secure attachment) for a short period of time. I am interested in testing out whether or not continual priming (five days a week over one or two months) will have longer-lasting effects. There is a growing body of data that suggests that mindfulness practice changes the brain. I am hoping for similar effects of SBP.

    What I need is this. One of the priming techniques used in social science literature is the flashing of words (20msec) on a computer screen while people are working at a neutral task. The words I would be using for example are love, secure, hug, etc. I need them to rotate as well as be located on various parts of the screen.

    The reason I need this on a web site, rather than sell an app is two fold. I can't program an app, but I want it to be cross platform and be even used on a tablet if people want. Is there a way to do this with java script or html? Thanks in advance for your ideas.
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  • Profile picture of the author Raydal
    I know there are times when marketers want to sound sophisticated and
    intellectual but I see so many webpages that are not using the 101
    things that do work, why try to waste time with things that DON'T
    work? Beats me.

    Subliminal, NLP ... and the list goes on.

    -Ray Edwards
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  • Profile picture of the author carol951
    I would not put it on my site because i know that it does work! However, I want my customer to make their buying decision totally on their on.
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  • Profile picture of the author hustlinsmoke
    Heck yeah, Subliminal messages are like Hypnosis, you can not make them do what they didn't want too, You are just adding twigs to the fire to get it started is all.

    I will keep my mouth shut on the negative posts but yes I would definitely use it and not feel none the worse about it. If they want it your just giving a push.
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  • Profile picture of the author pewpewpewmonkeys
    This was proven to work. That's why it's banned from TV commercials and other advertisement media today.
    No, it wasn't.

    I can't argue there because I admit I haven't done much research on the subject, I've just heard about it having an effect...
    Then how do you know it has "proven to be true"?
    Tom Sawyer believed you could get rid of warts with a dead cat and the full moon. Good luck with that.

    Subliminal messaging is used in advertising all the time by means of product placement, strategic emphasising and placement of keywords, certain types of pictures, colours, etc. But these things, although not always obvious, are in full view, are well-known strategies and aren't using covert methods.
    Then they're not subliminal, are they.

    BTW, I would definitely use subliminal any copy writer worth their weight is using some type of subliminal persuasion.
    If it's text directly on the screen, then it is not "subliminal." It may be persuasive and it may trigger emotion or thought, but it is not subliminal. Psychological =/= subliminal.

    It could be something so simple as writing dear at the beginning of a letter or saying please, or thank you.
    Which isn't subliminal.

    I know if I use red that you are going to focus on mundane things like sex, security, clothing.
    Red makes me think of strawberries.

    I know if I use yellow you are going to think about food.
    Yellow makes me think of boardgames and sweaters.

    I know if I use blue you will focus in on communications.
    Blue makes me think about how every single social media website seems to want to be some sort of shade of blue, and then I end up clicking over to the warrior forum so that I can imagine purple. (Get it?!)
    Signature
    Some cause-oriented hackers recently hacked one of my websites. So I researched what they're about and then donated a large sum of money to the entity they hate the most.

    The next time they hack one of my websites I'm going to donate DOUBLE.
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