Here's How To Create 5 Pieces Of Content In One Sitting

This is excellent advice, but unfortunately will probably go unnoticed here.

This method is often referred to as "content recycling".

Good post.

I actually think this is helpful advice. I generally don't turn my writing into audio or video, but why not try it?

Thanks.

The key here is to actually DO something with the other formats you create. Each format should be submitted to the right place in order to boost traffic to your site.

I take my old email messages to my list and re-fashion for a WF post. Teaching a new skill I've learned Or some other tip. Great post.

To increase my productivity, I prefer to take a break after every 25 minutes. This gives me a boost and than I write even better.
But I never create 5 pieces in one sitting, I usually create 1 content per day to not to compromise with its quality and many times, I would create 2 posts per day, in which one is for my blog and one is a guest post.

Wow an excellent advice I would try this out. Do you put video on your own site or upload it on Youtube?

The idea is that you would have 5 different types of content that can each be uploaded to where you can drive traffic back to your site. The article could be submitted for syndication, the video at Youtube...you have found a way to reach people that use different types of media.

In one niche that I'm in, I have quite a few people that listen to podcasts (audio) of my content from iTunes. But I can still reach the non iTunes people through articles and videos.

You are basically increasing your reach into your market.

So to answer your question gtk29, I would not use that content on my site. That content is designed to reach out and grab traffic to send back to the site.

Also, I'm not talking about creating a ton of content designed for backlinks. Like I said, it's a way to serve more of your target.

Thank you Matt, you explained it very well

Thank you Matt this content creation strategy is genius. I can think of various ways to deliver this type of content. You got me think of how i can implement this and include in free and paid products thanks!!!

Read something like an article that you can easily understand or something with which you are already familiary. Reproduce that in your own words and give a finishing touch to it. I don't think you might need more than an hour to do it. Am I right? Take a break of half an hour or little more just to refresh your mind and then come back and repeat the process for 3 times. You might repeat it more if you don't get bored but I get bored in just 3 sitting only. This is how I can write 3 articles in less than 5 hours and you can also do it. Summarize all your articles and form a new one with a new story so this is how you can write 4 articles in same niche in 6 hours.

If I had to choose one option it would be starting out with mind-mapping my thoughts.

My second choice is to record the information as an audio which is easy when you consider what you're doing akin to talking to a friend or explaining to someone else who you don't know and who doesn't know about the topic.

The third approach I use is to list about 10 areas as main topics and then build out from each one.

Be Aware

The key I've found to work well is not to allow the 'editing devil' to interfere i.e. as much as possible avoid editing the content while you're creating it...this post is a good example, I typed it up as I would've been explaining my response to A N Other!

After creating it I went back and made some stuff bold and added a simple title 'Be Aware' to break the text up. Clicked 'Post Quick Reply' and will spell check later if it looks like a 3-year old typed this up

Done

Excellent post. I wrote something similar in my blog on how to get a days worth of work done in a couple of hours.

Reformatting the same content saves you time and energy. Instead of creating content on 5 different subjects, you simply focus on one topic and re purpose it

Hi Matt,

Excellent post. Just a quick question. For the PDF format of the article ( I presume the article is on your site) do you modify it the content at all or do you just change it to PDF. May ask you, please which documents sites do you use, Scribd, Docstoc, any others?

Thanks for sharing your idea.

Hi Matt, excellent tip. I would like to add that you can use your webcam and YouTube's direct record facility and create a video on the fly by reading your content.

ejullya, I can answer your question. I post to these:

Docstoc
Scribd
Upload & Share PowerPoint presentations and documents
Issuu - You Publish
http://www.esnips.com
doxtop-Announcement
Digital Publishing to iPad, Web and Android | YUDU Pro
Calaméo
http://www.youpublish.com
edocr | edocr

Hope this helps.

Great advice. Doing what you mentioned also saves you time in the long term because you can always sell your audio content or video content as an upsell and such. Great post.

My top productivity tip is to find and use as many effective content outlets as possible, and submit them to there everyday.

yeah, the value of products goes up with different media types


I work in 50 min sections and always make sure to reward myself

Thanks for this tip, Matt. I don't know why I haven't been producing audios of my blog posts or even leveraging them much, I just haven't. I'm not too sure about the video, but I will try the audio and pdf.

Yes I always use this technique.
Also take any email content from lists you are on and see how you can re purpose some of that.

Great tip! Thanks! Later on you can package the audio files and PDF files and sell them; just an idea.

I will take a pool of content (usually articles) and I will create a report or e-book that I hand out for free as an incentive or as a surprise bonus.

Sometimes I will take an article and then use that as a foundation for a podcast that can last 30 to 120 minutes, upload it to places like iTunes, and BOOM......I get traffic for many months to come.

RoD

I don't like it.

All this does is create 4 extra low quality content pieces. A crap video, a really lame presentation etc. This is pretty much an attempt to spam websites like YouTube and PDF sharing sites with regurgitated content that no sane person will be interested in.

You could spend your time being a lot more 'productive' than this. All IMHO of course.

I plan on doing something similar. I run a video tutorial site so the most I can do is two forms of media: video and PDF/ebook. I have experience digitally publishing an ebook so I know the reach I'll have and I plan on using this to increase awareness of my site and hopefully build up a bigger audience.

ejullya, I leave the content the same and then convert it to PDF so there is an option for people to read or download.

Also, the sites that IMsince2003 listed will work fine.

It's a great idea which can be worth a try. I have tried converting my articles to PDF but with audio and video files I haven't done that. Thanks for sharing. Will surely try it sometime and see if it goes well.

Shoot video - upload to Youtube
Transcribe video - post onsite
Take transcription - publish to PDF
Strip audio - submit to itunes
Take image - post to pinterest.

This is a method that James Schramko teaches "own the racecourse"

You can see that I've been doing it now for some time.

How to Get Traffic to Your Website - No Hype, No BS. Straight up What Works, and It Ain't Pretty

Does anyone here really think a YouTube video of a person reading a blog post is interesting?

Exactly, just as written articles can be boring and/or a total waste of time.

As far as different media, let's use TV local news as an example. How often do they report a story on something like a robbery, then have a reporter taped standing in front of the liquor store? It isn't like they are showing the actual robbery, just the business that was robbed.

The reporter then basically says the same thing that could be spoken on radio or written in the newspapper. TV simply used the business to add some visual context.

Those of us that are "content marketers" should give our readers/viewers as many choices as possible. It's not only good for them, but it gives us many more marketing opportunities. It doesn't matter how earth-shattering some info is, if no one reads, sees or hears it...if a tree falls in a forest...

Excellent tips my friend... Is a brillant idea to convert one content in multiple content, thanks for the information.
best regards

Another way to record audio (and which is also free) is through Sound Recorder. If you are using Windows Vista, then you have it already. Simply type it in "Start" and it will come up.

So simple, but very smart.

There are many hearing impaired people consuming content so include transcriptions and Closed captions for your content and they will appreciate it.

Find the 80:20

Over the years I have put my content in many places in many formats. There are a few that continually leverage my resources better.

Putting your stuff everywhere is a mistake. Focus on the several places and mediums that get the best result.

Also consider that each format may have subtle differences. For iTunes for example you can add a 'bumper' to make the content like a show.

To really get your content singing build a team around it.

My team send me topics, I create the video and then put it in dropbox. From there they do everything else every day.

Blog, image, transcription,PDF, Image, Audio, Email

Back it up with remarketing and Facebook advertising and for a few thousand dollars a month you can drive sales over several million from your blog.

That is what I do and I also teach others how to do this for free.

Hello Matt,

Great advice - I know a few marketers made a nice infoproduct out of the material you mentioned (they showed how to do it in that infoproduct, but the idea is what you present here) - very solid advice.

To everyone in the thread:

Of course this tip is only going to be as good as the content that is created. If the content is quality content, then you can have five pieces of quality content - how many times have we heard that some people like to read PDFs, others like to hear MP3s on their car stereos, their iPods, their iPhones, their iPads, while others like to watch streaming videos on their computers or burn them on DVDs and play them back on computers or on televisions, etc.?

Just because the same quality content is provided in 5 different formats does not mean it's "watered down" - that only occurs if the content to begin with is regurgitated and worthless. It's very unlikely that one person is going to read the same quality content 5 times in all 5 different formats - this is made for potentially 5 different markets, all created in just one sitting essentially.

That's smart usage of time and a "money multiplier" of sorts. Personally, I too prefer the word "leveraging" compared to "recycling" for the same reason that was mentioned before - "recycling" has a negative connotation because it makes it sounds like you are reusing garbage, which is NOT the case if you are creating quality content.

Again, thanks Matt for the great info!

Take care,

Joe Chengery

some good tips in this thread - thanks

Some of my FAVORITE places to "repurpose"
1. iTunes Podcast (both video/audio)
2. Youtube
3. Blog
4. Facebook
5. Amazon KDP

The biggest traffic maker for me personally has been iTunes and I get quality people that are very active. Just my 2 cent.

P.S. iTunes Podcasts you can get on the "1st page" in the new and noteworthy (make sure you spit out alot of podcast in the 60 days since you'll fall off.

This is great advice, nice one!

Great post. I do a slight variation that you might want to consider. I start with video. Then I take the video file and extract the audio using either screenflow (for mac) or "convert to mp3" which I think comes with skype. Now I have video and audio. Then I take the audio, and send it to a transcription service or virtual assistant to get the text. Then you can use it as a blog post or pdf. There are even a few fiverr services that transcribe as well as format into a nice pdf.

It is just much easier for me personally to do a video then to sit down and write a long post. Other people prefer writing over making video.

Just thought I would add to this.

Thanks!

Jason