The word FREE...What meaning does it have to you NOW?

by ktlasm
23 replies
Hey good people,

I hope all is well my friends...I really do. I just wanted to know if you're like me in any way regarding the word FREE. I've been in IM since 03, ok. I admit, I didn't take it as serious as I do now and really kick myself sometimes when I think how much of a advantage I had over many who have come after me. Anyway, I'm not complaining 1 bit, especially since I'm a full time IM'r and in my 20's...WooHoo! Moving on folks...So, as we all know, a lot of emails sent to us via super successful IM'rs use the word FREE to lure us in...Sometimes it works, and sometimes it doesn't. The irony of it is that years ago when I saw the word FREE...I lit up light a Christmas tree, but now...Oh Gosh! The excitement isn't there anymore because of what I consider "overkill". Maybe it's just me, so that's why I'm threading about it. What do you guys think when you see the word FREE?

Always Diggin' ya,

Peace!
#freewhat #meaning #word
  • Profile picture of the author Jamie Iaconis
    Hi,

    When I see the word free now, I think:

    "But I have to opt-in... guaranteed!"

    I basically try to ignore it now!

    Jamie
    {{ DiscussionBoard.errors[715607].message }}
  • Profile picture of the author LMC
    My Email Address >> Then a Confirmation Page >> Then a One Time Offfer >> then an Exit Pop-up >> Then another Exit Pop-up >> Then another email asking me why I didn't buy >> Then another one tell me I should >> I click on the link >> I'm hit with a exclusive deal for the next 20 subscirbers >> Then I get an Exit One time Offer >> Then I get an exit pop up >>

    Now I wonder why my compuer has a bullet hole through it.
    {{ DiscussionBoard.errors[715626].message }}
  • Profile picture of the author Daniel Soulsby
    Hi

    People still love free stuff, it may have been over killed a bit but people are still falling over themselves to opt-in to genuinely great free offers, ones with real value basically.
    Signature

    Cheers
    The Affiliate Playboy

    www.Making-Money.biz

    {{ DiscussionBoard.errors[715647].message }}
  • Profile picture of the author ktlasm
    So far, so good my friends...
    Signature

    I'm pretty cool if I say so myself...lol, and I know my stuff, folks. I'm 31 years old and I'm full, full, full time on the internet. No part timing around this way...I'm here because I simply enjoy spreading as much love & light as I possibly can. Check me out on facebook,& say Hi. http://www.facebook.com/kevingmadison or twitter http://www.twitter.com/kevinmadison

    {{ DiscussionBoard.errors[715699].message }}
  • Profile picture of the author ChrisByrns
    "free" to me means, that i have to pay someone something at some point if i want to have the additional NIFTY something that's needed in order to get the most out of the initial free offer.. but then again, "FREE" still grabs my attention.
    Signature
    {{ DiscussionBoard.errors[715703].message }}
    • Profile picture of the author Obama
      The most successful model of the Internet is the free model.

      For instance, free trials; you sign up for 30 days, try it, and start paying only if you like it.

      Or you use a service, it is free, but if you want all the features, you pay.

      Or you give your email for a free ebook.

      etc.

      So yes this is the Internet model. This is just a way to separate the people with no interest from the people with some interest. But free effectively does not mean free as our ancestors used the word.
      {{ DiscussionBoard.errors[715721].message }}
  • Profile picture of the author Mr Woolf
    The word "Free" is tricky. A "giveaway", a means to entice! A word that makes people feel like they got something for nothing. I don't know why that is so appealing. This Works for me....creating real value with skills and knowledge and work with those who only see it. That is what it is about.
    In the End, I like Free things too. Why not can't hurt?.......maybe that is why it is so easy to take free things......when you pay you also seem to think twice.....LOL
    {{ DiscussionBoard.errors[715744].message }}
  • Profile picture of the author Raydal
    FREE is one of the most powerful words in advertising and would
    always be. Opinions about marketing from marketers don't count.

    It doesn't work on you because you don't just see the word but
    another marketer trying to get you yo buy something.

    Always be careful about 'ad worn' marketers who "don't like"
    a strategy because they are tires of it. Keep in mind that you
    will always get tired of your advertising message quicker than
    your market would.

    FREE needs to be sold as well. You can't just say 'free' and expect
    magic. You have to sell the value of what you are giving away for
    free. So A Free Report (A $97 Value!).

    Never go by what marketers say about what marketing strategies
    work on THEM--except they are your target market.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
    {{ DiscussionBoard.errors[715810].message }}
    • Profile picture of the author ktlasm
      You and Jason raise very interesting points, but the question wasn't meant for the purpose of subjugating someones habits online, boss. It's just something worthy of being discussed amongst those who see it (FREE) the most. I give you kudos for a darn good post though. Ciao!
      Signature

      I'm pretty cool if I say so myself...lol, and I know my stuff, folks. I'm 31 years old and I'm full, full, full time on the internet. No part timing around this way...I'm here because I simply enjoy spreading as much love & light as I possibly can. Check me out on facebook,& say Hi. http://www.facebook.com/kevingmadison or twitter http://www.twitter.com/kevinmadison

      {{ DiscussionBoard.errors[716650].message }}
  • FREE is meaningless unless you provide value.

    People DO want something for nothing, but once they realize you are advertising nothing as something (even for FREE), they won't come back for more.
    Signature

    The official account of the Internet Marketing Center. Stop by InternetMarketing.com to connect -- we'd love to meet you.

    {{ DiscussionBoard.errors[715820].message }}
    • Profile picture of the author Terri LC
      I love the way everyone spells "FREE" now, f.ree, fr.ee, f*ree, and on so it doesn't go to the trash.

      I still check it out but am quick to use the "Back Button" most times. I agree with the comment about even having to sell free by including its value.....the FREE bonuses also can go on and on to the point of getting bored.

      I've had to 'unsubscribe' an awful lot lately because of the bombardment of email.
      {{ DiscussionBoard.errors[716001].message }}
  • Profile picture of the author kswr123
    Cody Moya has ruined the meaning of free, and we need a new word for his blackhat.
    How about darkerthanblackreallyreallyblackalmostillegalhat?
    Signature
    {{ DiscussionBoard.errors[716096].message }}
  • Profile picture of the author Jkeeper
    Free grabs my eye, in fact if i see something free it makes me look at it and make sure there is not a catch. So free in my opinion, is a good thing. Makes people think.
    {{ DiscussionBoard.errors[716114].message }}
    • Profile picture of the author jasonl70
      Originally Posted by Raydal View Post

      FREE is one of the most powerful words in advertising and would
      always be. Opinions about marketing from marketers don't count.

      It doesn't work on you because you don't just see the word but
      another marketer trying to get you yo buy something.

      Always be careful about 'ad worn' marketers who "don't like"
      a strategy because they are tires of it. Keep in mind that you
      will always get tired of your advertising message quicker than
      your market would.

      FREE needs to be sold as well. You can't just say 'free' and expect
      magic. You have to sell the value of what you are giving away for
      free. So A Free Report (A $97 Value!).

      Never go by what marketers say about what marketing strategies
      work on THEM--except they are your target market.

      -Ray Edwards
      I'll go one step further with this great post...

      EVEN when they ARE your target market, what they SAY they will respond to, and what they ACTUALLY respond to, are very different

      If someone isn't willing to opt-in for something free, then frankly I wouldn't want to waste my time with them in the first place. A lot of folks don't want to hear that, but it's the cold hard truth.
      Signature

      -Jason

      {{ DiscussionBoard.errors[716153].message }}
  • Profile picture of the author ObsidianKnight
    The answer is "free means Free".

    The better question is: "What is the value of free these days?"

    While free means free, it has lost some value. Many people have gotten accustomed to giving an e-mail in exchange for a free offer. If they did not want to get your mail, they could use a temp email address.

    The problem is that so many times a "free" offer means that they know you will bombard them or they feel they will only "get what they paid for".

    The perception is that "free" offers hold little to no true value and are only a setup for the "real thing". People are becoming desensitized to the word free.
    {{ DiscussionBoard.errors[716159].message }}
  • In this market, to ME, free simply means garbage.

    Split testing with my last launch, I gained 11% more subscribers on average by advertising a "trial offer" rather than "free trial offer".

    Many people just assume "free" means a terribly short, crappy product loaded with affiliate links and upsells.

    However, split testing is the only way to find out.
    Signature

    Money isn't real, George. It doesn't matter. It only seems like it does.

    {{ DiscussionBoard.errors[716273].message }}
  • Profile picture of the author Ideefixe
    Depends who's saying it.

    If I don't know you on a personal level, then these are the only "Free Words" that MIGHT make me think twice.

    Free Premium Wordpress Themes, Free music, and Free porn
    {{ DiscussionBoard.errors[716726].message }}
    • Profile picture of the author ktlasm
      Ideefixe, funny....but darn on the money, boss. lol
      Signature

      I'm pretty cool if I say so myself...lol, and I know my stuff, folks. I'm 31 years old and I'm full, full, full time on the internet. No part timing around this way...I'm here because I simply enjoy spreading as much love & light as I possibly can. Check me out on facebook,& say Hi. http://www.facebook.com/kevingmadison or twitter http://www.twitter.com/kevinmadison

      {{ DiscussionBoard.errors[716731].message }}
  • Profile picture of the author 7figurehelper
    I think you have to use it in your arsenal and here is why....

    Eben Pagan ALWAYS over delivers on free content. I forget what his saying is but you gotta over deliver on the free stuff so people can see you are the bomb.

    When and only when you do that will you have someone who's guard is down and willing to buy from you no matter what the cost.

    One of my favorites is Mike Dillard. I will buy whatever he has to sell b/c he ALWAYS over delivers.

    So in case you missed the point OVER DELIVER ON THE FREE STUFF and you will make sales on the back end. Trust me it works.
    Signature

    Please read the sig file rules

    {{ DiscussionBoard.errors[716816].message }}
  • Profile picture of the author ktlasm
    I thank you all for your input... : )
    Signature

    I'm pretty cool if I say so myself...lol, and I know my stuff, folks. I'm 31 years old and I'm full, full, full time on the internet. No part timing around this way...I'm here because I simply enjoy spreading as much love & light as I possibly can. Check me out on facebook,& say Hi. http://www.facebook.com/kevingmadison or twitter http://www.twitter.com/kevinmadison

    {{ DiscussionBoard.errors[765263].message }}
  • Profile picture of the author Anomaly1974
    The Internet Evolution of "Free"

    Free in the 1980's - Oh cool, another AOL Micro-floppy disk I can format and reuse.

    Free in the 1990's - Another AOL CD I can use as a coaster

    Free in the years 2000 - 2004(2005) Another test membership site subscription

    When I hear free these days? I think about either a membership subscription or how many emails I am going to have to read to make it pay for me. Either way, I am very wary and cautious when I hear it. Still, it remains a very powerful and effective tool in IM as well.

    While I think that through some good usage, it can be a great way to entice people to try something that they otherwise would not, it would be nice if they used a full disclosure as well. In many instances, I have seen something that is "free" but by accepting it (and you will if you do not read the size four font script at the very bottom of the page) you are actually agreeing to accept and pay for six months, whether you like the program or not.

    A good tool indeed but for me, it makes me wary as well.

    Also a great method for generating a "rough" customer list to begin your email marketing campaigns though maintaining a separate list for buyers is a good idea as well ... in addition to the ability to move your members from the "free" list to the "known buyers" list once they do begin spending some money with you.

    Just my two cents
    Signature

    Yes I really am giving away homes and vacation packages in the Philippines. Ask me if you want to know more.

    {{ DiscussionBoard.errors[765747].message }}
  • Profile picture of the author dreamgirl9
    i also like free stuff.
    {{ DiscussionBoard.errors[765812].message }}
  • Profile picture of the author HeySal
    "FREE" as it pretains to eproducts, to me, means "let me introduce myself". What happens after that is what makes or breaks the offer - and the marketer offering it.
    Signature

    Sal
    When the Roads and Paths end, learn to guide yourself through the wilderness
    Beyond the Path

    {{ DiscussionBoard.errors[766051].message }}

Trending Topics