Commission % is NOT a selling point...

9 replies
I consider myself more of a product creator and direct marketer myself, but I'm also a very active AFFILIATE...

The number one thing I see most new product owners do is exclaim their commssion percentage like it's big news...

Commission MEANS NOTHING IF THE PRODUCT DOESN'T CONVERT!

I can't tell you how many times people email me asking for JVs or Product Launch info with 75% this end, 50% back end, 60% this, 30% that...

Who cares?

75% of a product that doesn't sell means no money.

ADVERTISE YOUR CONVERSION RATES!

Most affiliates simply don't have the time or will to read through your entire copy and send test traffic to see if your product even converts.

If you don't have conversion information in the IM niche, then why are you selling an IM product?

Want to know a secret? This is the same reason that the biggest affiliates are no where near clickbank (circumstances apply), they are at CPA networks.

Why? Because they can see real conversion data, and talk to REAL affiliate managers who will show them what is SELLING and what is NOT. No lousy promos, no ridiculous bonus offers just to get a few sales, just raw data and real money.

Something to keep in mind...
#commission #page not found #point #selling
  • Profile picture of the author JayXtreme
    Whilst I probably agree with most of your point Christopher..

    As an affiliate myself, good conversions rates may get me looking at a product... but conversion rate is not really a deal breaker for me...

    The merchant could have achieved the numbers from his/her own personal subscriber list.. which would mean a whole other relationship had been built prior to the product being sold.

    My own product converted at crazy numbers to my own list(s), but I wouldn't feel comfortable advertising those conversion rates, because I had spent a LONG time building those lists and making a relationship with them.

    Like I said, I agree to an extent, but most products I would much rather send my own traffic to, so I can test conversion rates on the traffic I send...

    Similar to a product that gets released in the WSO forum first, the conversion rate there can be sky high to someone who is an active forum participant, so the raw numbers in actual market testing may differ from those achieved from a WSO...

    Peace

    Jay
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  • Profile picture of the author yourreviewer
    Jay makes a very good point here. Merchants will often guard their conversion rates to their affiliates because that will easily give the competitors and even some of the affiliates the opportunity to enter into their niche and steal their prospects and customers. Of course, it doesn't take a whole lot from the affiliates to test the markets and quickly find which convert the best.
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  • A ton of conversions with little return because of a small commission % still isn't a great investment of effort for an affiliate. You really want a balance -- but giving small commissions is still the no. 1 error most people make when launching affiliate programs, which is why it's one of the first things we emphasize.
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  • Profile picture of the author jasonl70
    I don't care about the % - I care about the $ it pays out.

    I'd take 50% of a $100 prodcut vs 75% of $35 one if I think the first product will convert at a decent rate for me. And my experience has been that the higher dollar products convert at pretty much the same rate for me. Even products in the several hundred dollar range have converted for me at the same rate as $35 ones.
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  • Profile picture of the author JMLebeau
    Conversion rates + EPC are key factors for me on choosing a good offer to promote. The % is just useless without any other stats.
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  • Profile picture of the author Stallion
    Total profit is all that matters. *that doesn't mean how much you make per sale, but how much I will make for the time I put into promoting it*
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  • Profile picture of the author Kyle Tully
    I'm more interested in the $$$ payout and the quality of the product.

    'Cause conversion rates are all over the board -- depending on source, pre-sell etc -- and can be easily "talked up".

    But if you've got a solid product and a good payout I can write my own letter and just skip yours altogether
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