Who's my market?

I think I actually have a great solution for you Rob.

You can reach Market 1 very easily by putting up some awesome and cool tutorials on YouTube. (Make sure you do proper SEO on your channel and videos, which is beyond the scope of this post.)

Upload them like clockwork I would say 2 every week (more if possible.) Once you start getting a lot of views, YouTube will make you a partner and you will make money from this market without them directly giving you money.

By having great content and links back to your site, you will probably be able to convert some of market 1 into actual buyers, but you will also catch people in market 2 with the free vids.

I'd also strongly suggest that you utilize Facebook and twitter to your full advantage, as well as Linkedin. Facebook and Twitter will help get you more views on your videos. Also, at the end of the video, ask people to put in the comments any suggestions they'd like a tutorial made about. Also tell people if you get X amount of subscribers you will do Y (whatever that is, will be up to you) This will encourage market 1 to spread the word to as many friends as possible. Linkedin will definitely allow you to reach market 2.

Good luck to you Rob, I wish you success.

Let me Just say NICE website to start.

Now, down to business, which one to choose.

1) MARKET #1 is easy to reach but is younger and doesn't really want to spend money.

2) MARKET #2 is fewer and seems harder to reach but is willing to spend money because they know it will benefit them.

I don't think you have two different markets here, or i think you have the ability to convert Market #1 into market #2. Or more specifically, all of market #1 is a potential market #2. The question to ask then is why they aren't converting. Young people are definitely willing to spend money as long as it benefits them.

Maybe you should try making a video that showcases "How" people can make money by designing their own t-shirts. This will grab market #1's attention (especially the freelancers and the unemployed). Next, make some other videos around how they can start their own t-shirt designing company. After providing that, your product teaching how designing a t-shirt in 10 minutes then becomes high demand.... Instead of making a video, you could make an eBook about those two topics and give them free for e-mails too.

Good Luck!

Thanks everyone! Got some new ideas and got a lot of work to do

I'm definitely in category #2. I'm not sure there's much of a difference in the two markets though. I've had no training in PS but can accomplish quite a bit. 99% of that has come from free tutorials on Youtube.

I looked at your site. Nice stuff. Looks like you've got a plan (Maybe slow down that slide show a bit ).

Here's the thing about providing courses and tutorials. Many of the people out there offering info products suck at teaching. I'm not saying you're one of them but there are many in all fields. A lot of people assume the student knows things they don't know.

A good teacher recognizes what's difficult about a task and speaks to that first and builds on it. There's a guy on Youtube I just love watching because he's an excellent teacher and he's also a smartass with a deadpan sense of humor. He opens most of his videos like this: Hi, my name is Donny and you suck at Photoshop. Totally deadpan. Then he announces the topic and launches into into the instruction.

During the lesson he stages arguments with his wife and other comical nonsense. I've almost peed myself laughing at this guy while learning a ton of stuff. I'm not going to link to him in this thread because I don't want to steal your thunder but check out My Damn Channel on YT if you're not already hip. You might pick up some presentation pointers. Good luck.

Hi I am thinking you should focus on market 2 and nurture market 1 to outsource projects to. Perhaps post a job board on the website for market 1.

Its not an either-or question. You should be marketing to both. I'm working with a client right now that is targeting 8 different market segments. We are setting up a series of landing pages that "speak" to each different segment and drive them to their specific CTA (call to action).

The sequence should be:
1. Identify target markets
2. Research where they "live" online and offline
3. Set up landing pages that speak their language with the ultimate CTA or a learn more link
4. Test the pages and messaging to get the conversions you desire.

Thanks everyone