POLL - Quick Question to People Who Buy Solo Ads?? | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

11 years ago

Buy 1,500 clicks.

I bought some 100 click solo ads to send to an affiliate offer where the sales funnel was proven to convert at a high rate. Guess what? It did not convert for me.

Others in our group had the same experience. We were told that the low click solo ads amounted to "bad" traffic.

The explanation was that some solo ad sellers may send your ad out to a different list when you buy low click solos. I don't know how true that is as some I emailed about it said they don't.

Sandy

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Daniel Evans 11 years ago

I would have chosen the second option however I'm finding myself buying less solo ads, or at least I'm venturing out to explore new sellers less due to the fact that some are delivering poor quality traffic from anywhere other than an actual "list".

Unfortunately some unethical people see it as a channel to make a sly buck without having to lift a finger.

Daniel
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Coby

11 years ago

I buy A LOT of solo ads - sometimes one for every day of the month...

My strategy is to ALWAYS start small - then scale up if the vendor provides good traffic...

Much better to be out 50-100 clicks to "bad" traffic than to invest all of the money on one person only to find out it was a bad idea...

Don't put all your eggs in one basket ;-)

If the traffic isn't good on a small order - it won't be good on a big order either

Cheers,
Coby

P.S. This is a coaching session I did about solo ads and ad swaps that will help... http://youtu.be/sLKa0TisTdI

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sanhal

11 years ago

Originally Posted by Coby

I buy A LOT of solo ads - sometimes one for every day of the month...

My strategy is to ALWAYS start small - then scale up if the vendor provides good traffic...

Much better to be out 50-100 clicks to "bad" traffic than to invest all of the money on one person only to find out it was a bad idea...

Don't put all your eggs in one basket ;-)

If the traffic isn't good on a small order - it won't be good on a big order either

Cheers,
Coby

P.S. This is a coaching session I did about solo ads and ad swaps that will help... Ad Swaps & Solo Ads - Internet Marketing With Coby - YouTube

I always thought that was a good strategy until the experience I had with this affiliate squeeze/sales funnel.

The intermarketer concerned has continued to test it with high click solo ads and it converts for him. Weird or what!

Will have to find time to watch your video Corby.

Sandy

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Coby

11 years ago

Originally Posted by travlinguy

Something you rarely see in the many discussions on solo ads is the quality of the ad itself. You can mail to the most responsive list in the world but if your ad sucks your response is going to also suck. I know there are people out there mailing to great lists but they have lame ads and they turn around and say the list wasn't responsive.

Buying advertising is an investment. People should consider also investing in getting subject lines and ad copy designed to produce the desired result.

The reason this isn't discussed much when pertaining to solo ads is because many solo ad sellers these days will use their own swipe...

The unfortunate thing though is most vendors will be using a "generic" swipe since they are selling you "clicks" and not "conversions". Another reason the solo ad vendor does this is so they can use a "rotator" and redirect the extra non-unique clicks to another URL (another solo ad customer) so they can maximize their earnings.

I agree wholeheartedly that your solo ad swipe can make a difference. So an important thing to remember when buying solo ads is to ask the vendor if they will use your email swipe or if they will be using their own.

I prefer to buy from vendors that will allow me to use my own swipe copy so I can "pre-sell" them on the offer and in return get higher conversions.

However, if I know that I will be getting "generic rotator" type traffic then I will just adjust by sending the traffic to my most "generic make money online' squeeze page. This seems to help with conversions.

Originally Posted by sanhal

I always thought that was a good strategy until the experience I had with this affiliate squeeze/sales funnel.

The intermarketer concerned has continued to test it with high click solo ads and it converts for him. Weird or what!

Will have to find time to watch your video Corby.

Sandy

Not sure, maybe this was a fluke experience for you? I have a feeling the particular vendor would have given the same results even if you purchased 500 clicks as any "smart" solo vendor will send you the best traffic possible the first time you purchase no matter the size.

I personally never (or rarely) will send solo ad traffic to an "affiliate" type funnel. I prefer to send them to my own unique offers first. That way they don't think "oh, I know what this is, I've already seen it and don't need it"...

Cheers,
Coby

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Daniel Evans 11 years ago

Originally Posted by Coby

The reason this isn't discussed much when pertaining to solo ads is because many solo ad sellers these days will use their own swipe...

I'd be very wary of sellers who state that they use their own swipe.

There's a handful of sellers I've used who said exactly that.

Those people I used stated this because:

1) They didn't need a swipe.

2) They couldn't be bothered to pretend they needed my swipe and go through the hassle of obtaining it.

The reason for this is; the traffic some people drive isn't through an ad being sent to a list, but rather the traffic that is driven by an autosurf program.

Be very wary and always be aware of all the solo seller syndicate appraisals. Look for testimonials by people who have bought and are not selling solos themselves.

It's a good idea to ask for a copy of the swipe that's being sent. Given that it's being used to represent your product (assuming a swipe is actually being sent) you are entitled to see it.

Daniel
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sanhal

11 years ago

Originally Posted by Coby

Not sure, maybe this was a fluke experience for you? I have a feeling the particular vendor would have given the same results even if you purchased 500 clicks as any "smart" solo vendor will send you the best traffic possible the first time you purchase no matter the size.

Cheers,
Coby

I did several solo ads from different sellers and I was not the only one who got no sales from low click solo ads. Doesn't seem like a fluke.

Sandy

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Coby 11 years ago

Originally Posted by sanhal

I did several solo ads from different sellers and I was not the only one who got no sales from low click solo ads. Doesn't seem like a fluke.

Sandy

I would stop buying from those particular vendors. Anytime you get bad results you should put the solo ad seller on your "no no" list.

Some people's traffic just doesn't convert on some offers. Since my main funnel is a "list building funnel" I run into this quite a bit. There are some sellers that have "poor to moderate" results when I send their traffic to my list building funnel... Yet when I send their traffic to a different funnel, like say my blogging funnel, it will have "above average" results.

So, what I'm really saying is...

When you are buying traffic you always need to be tracking and recording your results and basing your future buying from those results. When doing it this way you will end up "culling" the bad sources of traffic and "scaling up" your traffic (and results) with your "good" sources of traffic.

I've been buying solo ads for over 3 years and using this strategy has allowed me to build a very big list based mostly off of paid traffic. The majority of my funnels break even or make a profit within the first 3 days so I've essentially been building my list for "free" for years...

If a person can't deliver good traffic in 50 to 100 clicks then I'm not going to give them any more of my hard earned money. There are plenty of solo sellers out there that will and these are the guys that I do repeat business with. Using this strategy I've bought as many as 3,000 clicks from a vendor at one time... But you know how many I bought before I got there? Lots! (starting with a 50 click solo ad)...

So, I'm not sure who is leading you to believe you need to buy "large solo ads" to get results. But I think it might be someone who SELLS solo ads and not someone who necessarily has your best interest in mind.

Cheers,
Coby
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Robert Montgomery

11 years ago

Buy small at least at the start you need to try different sellers and see which are best for your list. For example I have bought in the past a solo ad for 500 clicks which got 15% optin rate and 0 sales this is crap and most of the clicks were from India, but then I have bought 100 clicks from a different seller and got 50% conversion and made a few sales.

By all means once you have tried out a few and filtered which work for you and which don't then the ones that do you can buy much bigger packages from. The solo ad providers that I frequently use I have no issues to buy 1000+ clicks from them as I know I will get good results.

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sanhal

11 years ago

Originally Posted by Robert Montgomery

Buy small at least at the start you need to try different sellers and see which are best for your list. For example I have bought in the past a solo ad for 500 clicks which got 15% optin rate and 0 sales this is crap and most of the clicks were from India, but then I have bought 100 clicks from a different seller and got 50% conversion and made a few sales.

It's important to find out how the seller built the list and the countries their subscribers come from.

Sandy

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Robert Montgomery 11 years ago

Originally Posted by sanhal

It's important to find out how the seller built the list and the countries their subscribers come from.

Sandy

Very true indeed these are the questions I ask now, but even so I still only start small without ever trying them before regardless of how much feedback they have.
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travlinguy

11 years ago

Something you rarely see in the many discussions on solo ads is the quality of the ad itself. You can mail to the most responsive list in the world but if your ad sucks your response is going to also suck. I know there are people out there mailing to great lists but they have lame ads and they turn around and say the list wasn't responsive.

Buying advertising is an investment. People should consider also investing in getting subject lines and ad copy designed to produce the desired result.

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cloudstrife

11 years ago

I started out by buying little solos from different marketers though that was a strategy to see how well they convert from each of them. Now my majority of solos come from a very small handful of marketers whose solos converted the best.

So i chose option one!

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CindyPink

11 years ago

I agree with Cody. Its too risky to buy all solos from a single seller. Just buy solo ads from multiple sellers. You can always ask around solo buyers group in skype for a list of good solo sellers.

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Lady M

11 years ago

There is a better way to do solo ads campaign. First, you should gather many solo ads campaign profile from many source, and then write it in a list. Second, you should try to invest a small amount of money on each solo ads in your campaign list, one solo ads for 2 days. Dot that for about a month and make a report about how many click you get from each solo ads. This will definitely take your time, but the report will give you an important information about solo ads that match with your site.

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Val Wilson

11 years ago

I'd go for more small orders rather than one big one - that way you are spreading the 'risk'. It's also a way to test out your sales funnel, with different OTOs, etc.

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jamescanz 11 years ago

I wouldn't recommend buying a massive amount of clicks from someone until you have 'tested the waters' yourself.

Regardless of the amount of testimonials, or how great the traffic might be...

Their list just might not convert well with what you have to offer, and it happens sometimes like that.

Start off small, and if their traffic is a hit, you can then move on up from there.
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Henri Lind

11 years ago

Definitely second.

If you want to try the first one, then buy 50-100 clicks from the seller so you know how the traffic converts and if its worth buying more.

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Nickolie0990

11 years ago

Wow, look at all the feed back, seems like the vast majority is saying buy a bunch of smaller solo ads.

I like the idea of creating a report around my findings. Maybe I'll create it and give it away in the war room.

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