Membership stick rates

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I'm looking for ideas on how to increase membership stick rates. I know the first thought that will come into some weisenheimer's mind is 'just provide more value and they'll stick around'.

I know.

More value is good.

What I'm looking for are ideas on how to DELIVER more value.

For example, I've got a dog training site that has tons of video training that gives a lot of value. I know it gives a lot of value from customer feedback and from being in the industry for so many years I'm very aware of what people want/need/look for.

My stick rates for my membership site aren't as good as they could be because I don't think I'm as good as I could be at helping them understand the value they have. I think they get into the site and see a crap-ton of videos and feel overwhelmed that they don't really get started. What I'm looking for are ideas on:

- How to format a site so that people want to engage and dig into the content?
- What types of things get people coming back and using the site?
- What types of email sequences do you use to encourage more usage?
- Etc.

I continue to add more and more value to the site I just don't think I'm presenting it in a way that encourages people to take advantage of the value. I'd appreciate feedback.

Thanks.
#main internet marketing discussion forum #membership #rates #stick
  • As I mentioned, I am adding new stuff.

    And, yes, I am selling the membership site.

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    I'm looking for ideas on how to increase membership stick rates. I know the first thought that will come into some weisenheimer's mind is 'just provide more value and they'll stick around'. I know.