Have you noticed the ongoing and upward trend, where people adopt an anti-guru stance in order to try and become believable?
I personally find it to be useless and here's why.
If you have something to offer to people that solves their problems and you know that IF they take the time to follow your instructions, which, in most cases, involves them actually DOING something to alleviate their problems, then there's no need in my mind, for you to appeal to people's ignorance and take the guru-bashing path.
When I see this in promotions, I personally (and remember, this is my perspective here), the credibility and perception of that seller automatically drops a notch or two, or three, because my brain goes..."here we go again!"
What Should I Do Smart Arse?"
Since you asked here are some suggestions for you to consider.
There have been and will always be 'bad' people. Hopefully, when you too impact people's lives to the level that good people who get to be labeled as 'gurus' get to, you won't want to have your reputation tarnished just because of that, I mean to be lumped in and brushed with the same label you might have been using to push your products, i.e. all gurus are bad.
What you should consider doing is this:
- FOCUS on the need of your customer
- Identify some BIG CHALLENGES your ideal customer faces
- Tell them WHAT TO EXPECT when they take action on what you share with them through the product or solution you're trying to get them to buy
- Tell them how to PROCEED - Many people fail not because of a lack of information but a lack of personal accountability, not because they followed the advice of a guru
So go ahead and take this approach and leave the 'bad' gurus alone. Sooner or later Karma will catch up with them...or maybe the FTC or both!