[GURU BASHING] Who Else Wants To Bash This Guru?

Thanks to you too for taking the time to leave some feedback.

What I forgot to add is that 'good' gurus do things that allow them to be in our world forever, and whomever a person chooses to give he title of 'Guru' is a personal choice.

Two thoughts here:

1. if guru-bashing = credibility, then what does credibility equal? Higher conversions because of heightened trust? If so, that's old-fashioned marketing. It is the same ballpark as a method that gets big (e.g. bum marketing) and then the copywriting kickback (e.g. "bum marketing is dead!")

2. some people may be genuinely turned-off some of the bigger names in IM and thus find themselves caught up in the slipstream of iconoclastic marketing.

I don't think it is anything to be concerned about. Those product creators who put out the genuine article and take very good care of their customers will see their reputation and wealth take care of themselves.

So now you're going to put the baseball bat away right

And you're absolutely right.

What spurred me to open this topic was the report I downloaded, which just happened to take the same approach as about 3 others I had read in the last 7 days since I became a little more active.

We at the People for the Ethical Treatment of Straw-men appreciate your strong opposition to those who create, then abuse these innocent creatures. For just $19/mo. You can help us find productive and safe environments for thousands of straw-men and women in corn fields all across the world.

*cue sappy love song*

As much as I hate straw men in arguments, they are amazingly effective when directing the herd mind. And you can't deny that all who have attained gooroo status didn't do so by actually doing what they teach. So there is a little bit of flesh and bone on that scarecrow that can be scourged

Trying to big yourself up by putting another down will never work in any walk of life.

It's covered quite extensively in Napoleon Hills, "How to Sell your Way Through Life" - a rarer book of his.

Not that anyone needs a book to know this of couse!

Daniel

Hi Bayo,

You're not in their target market for those promotions. You'd probably see through the salesletter/product anyway.

They're targeting those who feel they have recently been 'burned by gurus', then they specifically target the promotion/product to that kind of person. That market segments exists, so it might be more effective to tweak the message specifically for that segment, as they are doing - regardless of whether that message doesn't work specifically for you.

Maybe the product that person is selling is ideal for that segment, so they want to filter you out and filter in those who are more suited to it.

So I don't think it's necessarily a case of either 'do this' or 'do that', I think that it's more a case that people should be observing how marketers target specific segments of the market with their promotions, in order to make that promotion more effective and then considering whether this could be something which would increase ROI if it was implemented by the observer.

They deliberately make the promotion provocative (to cause the reaction you had) so that those outside of their target segment immediately switch off, therefore they don't click the links and read the rest of the promotional material and completely lose faith in that marketer and unsubscribe, or (if they're observant) they don't end up getting to see and understand how others are doing their marketing/targeting effectively and therefore will continue to see their marketplace as one big group with identical needs/wants/beliefs and will continue to be less effective in the broader market.

Same concept as long videos with no controls -

If you feel insulted/bored by it, you go elsewhere. If you watch it all, you've just pre-qualified yourself to be on the sucker's list and receive the rest of the funnel, which you will because you choose to click the links which reveal it.

Those who were never going to be turned on by the message in the first place are filtered out early on and it may be more effective to use this kind of filtering, although you may well come across those who rejected the concept complaining about it in forums and suggesting that those marketers are 'leaving money on the table.' Your money was never on the table for that product, so why not encourage you to eject yourself from the funnel early on? There may be benefits to this approach.

Have a quick check of your inbox and you'll find more than enough examples I'm sure!

I never earned money from following gurus courses and not even following info product.

I lost money time after time, while trying to following those courses.

I earned money from mimic others and made my twist.

Lol, that is nonsense, it is one reason but far from the only reason

I am only taking a guess here, but I'm guessing lies and deception has alot to do with it. How many fake screen shots or "live logins" have we seen to accounts that have nothing to do with the method they are selling? They do this for one reason only, because the method they are selling doesn't work.

It's easier to "blame people not taking action" than it is to blame the actual product. These get rich products are not meant to work, they are meant to look pretty, and confuse, that is why you have courses with 20,30,40 videos of rehashed methods. Dress it up with fake logins to your past launch stats, and you got a top clickbank product

There is a reason why IM gets a bad rep, and why the FTC is coming down hard on IM, and "gurus" have alot to do with it.

From the people I have had the opportunity to speak with I can confirm that a good number of people fail in part because of a number of things including:

• Lack of focus
• Lack of action
• Lack of motivation
• Too many options to choose from
• Guru worship

I agree with you that some people will look for a scapegoat to blame for their failure. And some people that offer services and products deserve to be called out for their fake claims. But we should note that we're not talking about sweeping generalizations here.


Some people will try, and for whatever reason, things may not work out for them as they expected. It doesn't automatically mean the person they purchased the system or solution from, guru or not, it doesn't mean they are fake.

My issue is with people who use 'Argumentum-ad-Gurudom' to stair step their way into your mind.

I think I just created a new phrase!!!

I agree with the first part but disagree on the last bit quoted above.

Hypothetically speaking, if If I were to offer something here in the forum that I know works and that I use in my business, if someone decides to throw a challenge I would simply ask them to pass on the offer because it's not my job to 'persuade' anyone to buy.

After the seller provides the information they have with enough to appeal to those who it's a good fit for. Those on the outside who are unsure or seek 'proof' (that's why some people cook up fake screen shots) I personally would rather they don't buy because it will most likely result in disputes, bad reviews, refunds e.t.c,

People invest in themselves and their business with me anywhere from $97 - $4997 and beyond. I've NEVER experienced the kind of issues I used to experience when I offered WSO's PLR and other types of Offline Consulting products for $47 here on the WF.

In IM, you have to literally sell your soul in order to sell a $7 product and personally I would walk away from someone challenging me if I was to ever offer a $7 product. It's just not worth it.
.

'Gurus' do exist and we know the phrase has earned mixed feelings in the IM world.

I would never take anything away from people who have earned the right to be deemed as a guru i.e a great and to-be-trusted-teacher,' but the thing people I talk to have a beef with is how a high proportion of the people that call themselves gurus or refer to their 'buddies' as gurus are really not telling the whole story or the truth at all.

That's the issue.

Anyone of you guys that have felt moved enough to respond to this post could be a guru in your own right and in the eyes of certain people who trust you and what you believe in ... that does NOT automatically mean you're out to dupe people.

So, just to keep the focus of the discussion on track, it's about those who try to sell themselves and their products, irrespective of whether they work or not), but try to sell based on alluding to the 'gurus' out there who they want to call out.

You can certainly take that approach (not you personal, but anyone who so chooses to do so), my point is that it does you little to no good - an even then, when you do that, you align yourself with so many others who use that lame approach.

...and part of establishing your own credibility, authority and uniqueness is in being the best YOU that you can be

Your product won't appeal to everyone and you don't need it to in order to do well in information marketing and product creation, but you will get better over time and build your own following.

I actually think that's one of the key lessons behind everyone's comments here so far.

Dear oh dear...one must refrain from returning to the medieval times