I constantly hear how one should get into creating info products and that it's really quite easy. Some people claim all you need to do is create a 40-page report, and BAM -- instant info-product.
But let me ask you this. How do you get traffic to sell your info product? A cursory check of the search engines tells you it's a full on dog-fight ... both for organic search and pay-per-click marketing. Same with Facebook ppc. Ad cpc's are outrageous. That's not an option unless you're flush with serious money.
So what good is some 40-page report you're trying to peddle for $39.95 when you can't get eye-balls in front of it?