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The Info-Product Speed-Bump

by MAJ
15 replies
Hi Guys,

I constantly hear how one should get into creating info products and that it's really quite easy. Some people claim all you need to do is create a 40-page report, and BAM -- instant info-product.

Ok.

But let me ask you this. How do you get traffic to sell your info product? A cursory check of the search engines tells you it's a full on dog-fight ... both for organic search and pay-per-click marketing. Same with Facebook ppc. Ad cpc's are outrageous. That's not an option unless you're flush with serious money.

So what good is some 40-page report you're trying to peddle for $39.95 when you can't get eye-balls in front of it?
#infoproduct #speedbump
  • Profile picture of the author GuruGuna
    You are missing the Engine that would drive this System that you are describing.

    You are missing a few pieces to the puzzle in other words.

    There are multiple ways to go about selling your product.

    My first advice is don't sell your first product at $39.95. I am not sure which Guru advised you but I wouldn't.

    Build a followership (Email List) that would allow you to market your own products as you grow. That is where you get your traffic. Once you feel comfortable with your conversions, you can then confidently purchase traffic through CPC, CPM, Solo Ads, etc etc. Every penny will be worth it.

    So start by building your entire system rather than just looking at the sale.

    And NO you don't need a 40 page report. A single page can sell for more if you can provide VALUE. NO VALUE, then it is worth ZERO.

    Good luck.
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    • Profile picture of the author MAJ
      Where do you get the traffic to build the email list?
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    • Profile picture of the author MAJ
      Not to be disagreeable, but I've seen so many of these webinars where a guru claims one of his students created an info product ... and that was the turning point in their life. Suddenly that person did $25,000 in a week, or some such figure.

      But if you're trying to promote your info product on Clickbank, a blog, or doing a jv, I doubt that kind of money will be made. Sorry if I sound incredulous, it's just I've been around the block a few times and sums of money in the tens of thousands to someone's beaten list rarely happens. What say you? Or am I wayyyyyy off here?
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      • Profile picture of the author NatesMarketing
        Originally Posted by MAJ View Post

        What say you? Or am I wayyyyyy off here?
        I think you're off.

        Going the affiliate route, it's definitely more than possible to sell your product to hundreds, if not thousands of people within a very short period of time.

        Most people do product launches where they hold contests for their affiliates.

        For example, the person with the most sales at the end of launch week receives a $500 bonus. Plus other incentives. Pushes people to mail their list quickly.

        If your product converts, well...you can make quite a bit of money.

        Let's say that you have 100 affiliates. They have 100 people lists. That's 10,000 people your product can be in front of in a week's time. If it converts at a measly 1% that's still 100 sales. @ $40 per sale that's $4k then split however you have it set up.

        Some super affiliates have huge lists well over 10k, a few of those guys, and viola...you can make some good money quickly.
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  • Profile picture of the author NatesMarketing
    There are plenty of ways to drive traffic for digital products.

    - You can go the affiliate route. Place your product in several marketplaces (JVZoo, Clickbank, WSO, etc).
    - Send it to your own list.
    - Take a section out of it, make it free. Pass it out to everyone. There are many PDF sharing sites, etc.
    - Offer for people to send it to their list, you give them a high commission, build your list in the process.
    - Get more creative with CPC and PPC...use other services besides Adwords and FaceBook.
    - Have more of an authority site that revolves around your products as opposed to just a sales page. Helps with SERPS.
    - Make it a Kindle Book.

    Just some ideas, but there are tons of ways to get traffic.
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    • Profile picture of the author ElGuapo
      Affiliates sending traffic to your infoproduct is the goal.

      Start by making sure the sales letter converts. For that, it is worth spending money of your own driving PPC traffic at it.

      If you don't have the money to send paid traffic, then get free traffic by commenting on blogs and forums in your niche (with your link associated with your username). There are plenty of other free methods you can use, but that will start you off.

      Once you have some hard numbers that prove your product converts, start emailing the owners of blogs, forums, websites in your niche telling them about your product, what it converts at, and how they can make some money by pushing it on your behalf.

      That's it really. It is work, but it is work concentrated on one project that can be darn-near hands-off in the future. Set up a good funnel (high converting sales letter that you constantly test, good affiliate resources, collect names of buyers on a list) and you're golden.
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  • Profile picture of the author Randall Magwood
    Here are some tips:

    1) Find more keywords to advertise for
    2) Put your product on Clickbank and Paydotcom
    3) Do free marketing (dont overlook this)
    4) Do backend marketing after you get sales
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  • Profile picture of the author salegurus
    Hi
    If it's traffic methods you're after there are tons of threads on the forum with enough traffic tips to keep you busy for a while...
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    Think of how stupid the average person is, and realize half of them are stupider than that.

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    • Profile picture of the author fin
      I guess that's why they call it marketing.

      There are thousands of different ways to get traffic. Do you have a blog so they have a reason to come back once you get them to the site?
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  • Profile picture of the author Bayo
    Originally Posted by MAJ View Post

    Hi Guys,

    I constantly hear how one should get into creating info products and that it's really quite easy. Some people claim all you need to do is create a 40-page report, and BAM -- instant info-product.

    Ok.

    But let me ask you this. How do you get traffic to sell your info product? A cursory check of the search engines tells you it's a full on dog-fight ... both for organic search and pay-per-click marketing. Same with Facebook ppc. Ad cpc's are outrageous. That's not an option unless you're flush with serious money.

    So what good is some 40-page report you're trying to peddle for $39.95 when you can't get eye-balls in front of it?
    One (just one simple one) source of your traffic would be any one of the places that researched at the start, in order to verify the need for the solution and that people are already buying problem-solving products in the first place.

    If you've created a product and then AFTER that you're looking for sources of traffic, something key has been missed.
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  • Profile picture of the author MartinPlatt
    On here you could get a good amount of traffic - assuming you have a quality product.

    Getting into clickbank and JVZoo for example will get you a few affiliates who can also sell your product.

    Building your list, and promoting your product to them will also help.

    Then once you have all your ducks in a row, and a proper sales funnel, then start to look at getting other forms of paid traffic that will give you a return on investment, since you should already know your stats.
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    • Profile picture of the author barry500
      The title of this thread captures some of the issues for me and I would appreciate some of the guys who have posted here perhaps adding their comments ( not looking to jump on your thread Maj - but think we face some of the same challenges)

      So I agree build a list ( I have a few subscribers) Create winning product and offers (nearly there) Get aweber/getresponse in your life to stay connected - check. Buy optimize press - jeez OK

      But the issue I feel for non techys is getting that first funnel done.

      From uploading the squeeze page ( not insurmountable)
      Driving new traffic without buying into dubious solo ads resellers lists
      Connecting your site and offer with JV ZOO/ Clickbank etc ( looks like you really need to know your stuff) and so on.

      Like most things in life it is simple when you know how. But if you don't you don't
      Right now rather than pay for million dollar coaching. I would rather pay and enage with someone on Skype/email - who could breal down the component parts and if need be actually go in to the back end and build the first funnel.

      I think if you do not know what to sell or who your audience is that is a different bag and these are the fundamentals that people should know themselves .
      Lame though it sounds spending an inordinate amount of time to understand where in wordpress the optimize folder should sits or how to avoid getting you paypal locked down due to OTO frustrating the buyer is important.

      If anyone can help or knows of a service of this type I would be interested (hopefully you to Maj) - avoiding the done for you funnel providers who select your niche (not for me) I want to control products and offers but recognise it would be better to ask for help than second guess for another month.
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      • Profile picture of the author mdoolan
        Use all your passion and create something really good, something you absolutely love...

        then start building a fan base - maybe via a blog & newsletter. Again, put all your love and passion in it...

        Make friends with other people who are selling complementary products & ask them to mail for you, use solo ads to argeted lists (split test & start slowly), once you make a bit of money, spend it on banner ad campaigns, private media buys on targeted sites... but start slowly - this sort of traffic is unlimited - but you should make sure that your funnel converts so you get a positive ROI in the long run and can invest some of your profits in order to buy more traffic..

        Build a backend - lots of people out there don't mind spending $1000 on a product (this will be a physical product, seminar...) if they feel it's right for them and it serves them.

        don't necessarily go the cheap route!

        this takes time and work, but if you love what you do, it won't feel like work :-)
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        • Profile picture of the author jbsmith
          We have more than 20 information products on the market that range from $17 upward of $1000 - we have had flops and we have had very significant successes...here are some of the major points regarding how well it sells:

          1. How well have you dug up an urgent desire within your marketplace - without this, you will never sell thousands of dollars in information no matter how well it is packaged.

          2. How well have you positioned your solution or system for helping your prospect achieve their emotionally desired outcome? Again - I have come across info products that are written well and have a decent grasp of the market, but they fail to position them correctly for maximum impact

          3. How will you reach your market? Affiliates are a very good way, blogging is a highly effective way to draw traffic, getting press is a very effective marketing technique as is social networking. You need to pick 2 of these and really work them in the beginning. I like to start with leveraging partners/affiliates and simultaneously building my blog presence to draw organic traffic and help them get to know me/my business.

          4. How well do you convert? You can get everything else right and still bomb because your sales funnel sucks...If you can't convert 2%+ of the cold traffic into buyers then affiliates will abandon you, your organize traffic generation will suffer and paid techniques will not typically make economic sense.

          5. Upsell, and increasing customer ROI. Related to #4 is how to get more $ out of the customers you convert. By bundling, upselling and cross-selling products you can double or triple your per-customer-ROI. The top information marketers that lead with low-end products like books, ebooks, reports, webinars, etc...know this and have figured it out.

          Hope that helps,
          Jeff
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