My wife came across a £5 off coupon on Facebook, you know, the "like us to get the offer" sort of thing. She duly "liked" them and printed the coupon. Early yesterday afternoon we went to buy some shopping.
The car park was packed out, in fact, I've never seen it so busy. My wife remarked how a simple coupon offer could be so effective.
When we got inside it was packed out and, unusually for Lidl, all the checkouts were manned and also very busy.
When we went to pay, I produced the coupon to the total bewilderment of the cashier! I asked if the management had forgotten to tell the staff and he agreed this might have been the case. He then went on to say that it was the only one he'd seen in six hours after having served hundreds of customers!
Several thoughts came to mind:
- Why make an offer for redemption when it's Easter Weekend so you're going to be busy anyway?
- How in hell could an offer that's all over Facebook not be picked up by more people?
- Are the general public not quite so Internet savvy as we think?
- Does this explain why so many offline businesses show so little interest in Mobile sites, or even Websites?
- Or is it just because I live in Norfolk (UK)?