How often do you email / sell to your list?

by Heathj
30 replies
I am in the process of building out my email sequence. My first email, after someone signs up, delivers a free E-book.

I have the products that I plan to market to my list picked out.

How often should I email my list? Once a day, few times a week, once a week?

and...

How often should I try and sell to them? Every email? Every few emails?

I plan to include valuable content with each email. I really do not want to treat my list like my personal bank. I'm really looking for some good balance that allows me to grow and keep a healthy list.

Thanks,

Heath
#email #list #sell
  • Profile picture of the author vickybabe
    Ah, that is a very good question and it really depends on a lot of different things.

    Personally, i will work on selling one product for two weeks, mailing everyday, but not every email is promotional. But they are all geared at that particular sale, giving information and slightly preselling them.

    Varies heaps and i am sure that a few people will chime in here with different ways of doing it
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  • Profile picture of the author nitesh
    You should not email your list more than twice a week and otherwise if you do then your visitors might get annoyed and just drop your email in their junk or bulk.
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  • Profile picture of the author b.super13
    I have found that the same number of people unsubscribe whether you email them every day for the first week or only give them the very first introduction email and then do not email them for a week.

    The problem is if your initial content is not that great, they will unsubscribe.

    If they get the first email and then nothing for a week, they are usually like, who is this (and unsubscribe anyway). So it's a fine line of what you should do.

    I've done alot of testing and I find this works best (at least for me)

    Day 0 - immediate email - introduce yourself, give your gift as promised, introduce a problem and give them an immediate solution
    Day 1 - make sure they got their initial report
    Day 2 - give them a problem and immediate solution
    Day 3 - give them a problem and immediate solution
    Day 4 - Let them know if they enjoyed your last solutions to their problem they'll love your product which solves _______ (whatever it is your email list is about)
    Day 5 - introduce product again
    Day 6 - Say, if they didn't like your product they may like this one (give them more content and then affiliate link)

    After this it really depends how many products are in your funnel... you could repeat this entire process over each week for your own product or to promote an affiliate product.

    If there is a magic sequence that you somehow find that gets people to fall in love with you and no one ever unsubscribes, please do share, lol.
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  • Profile picture of the author Randall Magwood
    I mail every 4 days to my list. But this is my backend list. However the same can be held true for a free leads list. Consider emailing 3-4 times a week, get alot of leads in your email marketing funnel (at least 1000), and analyze results.
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  • Profile picture of the author dkla27
    The e-mail frequency could be anything between 5 times a day and once a year. It really all depends on how annoyed they will be from your e-mails. If they enjoy your messages and their content you 'll be surprised by how much they will tolerate.
    You will also be surprised to know that sending an affiliate offer every day may end up being as effective as sending one every week. Sure, you will get a lot of unsubscribes if you bombard them with offers, but what if the cost to recover those unsubscribes (through solos and ad-swaps) is less than the profit you make from the continuous sales blasts?
    What I have learned is that there are many parameters to take into consideration and you must tweak them all to find the best solution to the list-building problem. And the results are often unexpected!
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  • Profile picture of the author John Romaine
    When you have something of value to say.

    Treat your subscribers like people, not robots.
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  • Profile picture of the author rodsav
    I would mail every 3 or 4 days. If you bombard them, they will just stop opening your emails.
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  • Profile picture of the author Sarevok
    Freebie seeking newbies? Aka the "first" layer?

    As often as I possibly can.

    Under ideal situations; daily.

    And guess what?

    My spam complaints have moved to literally 0 and my open rates are consistent.

    I'm not saying my style is for everyone. Do what works for you, and what your writing style can support.
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    • Profile picture of the author IMstarter
      How often you should email your list for me really boils down to how much content you can produce. Can you really spend enough time to sit down and create good content for your list on a daily basis? Even twice weekly may be too much.

      I would recommend that before you start thinking about the details that you write 10+ articles to give you an idea of the sort of work you will have to put in to maintain your list. You should make the articles and then set them up on autoresponder so that the emails get sent out automatically. If you have 10 articles/emails to sent to your list members and you send them on a weekly basis then it will give you a 10 week 'head start' on creating more content.

      I tend to sell to my list once a month. If I want to boost my income then I obviously sell to them more. But as a general rule I try to build my list and then turn to them in times of need. IMO a list that gets sold to less will be more responsive.

      Your list is an asset.Make sure that what you plan is easily achievable. The last thing you want is for your list to become a chore.
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      • Profile picture of the author M Thompson
        Only you can answer the question, even though you have lots of different answers here they all make valid points.. we'll most do!


        It will depend on what your list is like and where they came from and your writing style etc.

        It will also depend on how quickly you are getting new subscribers.

        If you are getting 100+ subscribers a day then you can probably afford to be a little more agressive (a Little!) with your marketing


        I'm not going to even tempt to give you a definitive answer apart from to tell you to segment your lists and email one segment everyday , another every 2 days etc.

        Testing and tracking is the key to email marketing

        Work out what you list likes, you'll get unsubscribes no matter what you do so work out what works for you.
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  • Profile picture of the author mmiys
    You've got some good advice here...and differing. You nee to know your audience and you need to know what the expectations are...I know that when I've removed myself from a list I'm sometimes offered to reduce the number of emails I get..but I'm not sure which server offers that.

    I'm pretty old school. When I set up an auto responder, I set up a 1, 3, 7,and 11 day email..always asking a leading question at the en and encouraging them to respond to me. Wen they do, I include their or questions and answers in my next blast...but here is the old school part. I only offer a product on every 7th email. (unless it is in a ps or a reminder from a previous email.)
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    • Profile picture of the author Plugin Profits
      I'd rather have them sign up for a free ecourse and then drip feed the content to them over emails instead of just giving it all to them in a free PDF upfront. Then they have incentive and reason to open and read the emails and expect them. Then use them as preselliing to promote full courses the following week.
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  • Profile picture of the author curationsoft
    once or twice a week, but make sure your email message make sense to them.
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  • Profile picture of the author Igor Fridrihs
    It depends. If you propose freebie you can email everyday. Everybody loves free stuff, but if you are trying to sell anything make it 2-3 times per week.
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  • Profile picture of the author talfighel
    You can always test things out.

    I know that most marketers will email their list every 2-3 days. Others will email every day which is too much in my view.

    You also don't want to email your list once a week because by then, they might forget who you are.
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    • Profile picture of the author rmolina88
      Originally Posted by talfighel View Post

      You can always test things out.

      I know that most marketers will email their list every 2-3 days. Others will email every day which is too much in my view.

      You also don't want to email your list once a week because by then, they might forget who you are.
      2-3 days has worked the best for me and provides the least unsubscribes.

      My buyer's list is the most responsive.
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    • Profile picture of the author Shaun OReilly
      So, how often should you e-mail and sell to your list?

      That rather depends upon your current skill level at
      writing e-mails that engage your subscribers as well
      as your ability to sell via e-mail.

      There's no one-frequency-fits-all answer.

      Test two e-mail intervals and then tweak to find the
      frequency that works for you and your market.

      Dedicated to mutual success,

      Shaun
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      • Profile picture of the author chinadave
        Originally Posted by Shaun OReilly View Post


        There's no one-frequency-fits-all answer.
        Amen to that!
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  • Profile picture of the author Darren Mallory
    After they signup they get a blast of emails maybe 2-3 on the same day - I usually do the sorry we sent the wrong link etc (even though that link still works) and then I tone it down to 1-2 a week - this is all dependant on the list and what offers are making the rounds at the time. I also email my lists NOT only sales stuff but I do random funny stuff i.e. whatever is making the latest craze on youtube or some "hot gossip" etc etc - try to mix it up
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    • Profile picture of the author Shaun OReilly
      Originally Posted by Darren Mallory View Post

      I usually do the sorry we sent the wrong link etc (even though that link still works)
      What a prick
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      • Profile picture of the author drewfioravanti
        Originally Posted by Shaun OReilly View Post

        What a prick
        LOL

        I am on one list where I get an email every weekday morning at 6AM. I love getting those emails, and am pissed I have to ususally wait an hour to get it.
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        • Profile picture of the author Nighthawk22
          I have done some adswaps with list owners and some of them mail twice a day. I was surprised to hear.

          They make it very clear to their list they will receive a couple of emails a day. If they don't like it, they should unsubscribe. They mail at 6am then again at 6pm.

          I usually mail around 6am daily.
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    • Profile picture of the author Stuart Walker
      Originally Posted by Darren Mallory View Post

      After they signup they get a blast of emails maybe 2-3 on the same day - I usually do the sorry we sent the wrong link etc (even though that link still works) and then I tone it down to 1-2 a week - this is all dependant on the list and what offers are making the rounds at the time. I also email my lists NOT only sales stuff but I do random funny stuff i.e. whatever is making the latest craze on youtube or some "hot gossip" etc etc - try to mix it up
      Remind me never to join your list.
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  • Profile picture of the author gcbmark20
    It is great when you can segment your lists as much as possible.

    This gives you a wider scope to try & fit every possible answer
    to as many people's needs as possible.

    It can get a bit tricky at times but this is something you only get
    better at once you get going with it.

    For more beginner list builders you can set up this basic model
    & take things from there:

    You could:

    Send an awesome free gift as promised in the 1st email you send.
    (with a nice message that tells them they can contact you with any questions or concerns)

    Next message can be asking them whether they got their FREE gift okay and remind them
    of how they can contact you again.

    Third message can be thanking them for joining your email list and to look out for the
    next message that is the next day because this next FREE gift can really help them
    take things to the next level etc etc.

    Fourth message is a link the FREE gift YOU promised them that has the price on it
    as it is a sales page but you are giving it to them for FREE!

    This then links to a resource page that has all of your other "PAID" products listed
    and you are letting them browse through your shop window.

    Next message is a reminder of the FREE product and again you are directing them
    to your paid products without giving them the hard sell approach.

    Hope this helps you out in some way my friend!

    Regards
    Gavin
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  • Profile picture of the author smileverse
    Well, how often to email is depending on your email content. But do remember email everyday or once per month is neither of your choices. If you send too many emails to your customers, they will feel overwhelmed and mark your email as spam. However, if you send too few emails, they may even not know who you are and throw your email into junk box.
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  • Profile picture of the author mikemeth
    Once per day or once each 2 days, but don't just spam offers
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  • Profile picture of the author alvinchua91
    If you always provide a lot of free quality information to them, then every email can be selling as well..
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    • Profile picture of the author Dburn
      I have found a schedule that seems to do very well.

      Monday - Usually I will send them a soft sell, give them a little content and put a link in there as well

      Tuesday - I'll give them a free offer or gift

      Wednesday - I make a hard sales

      Thursday - Soft sell with content

      Friday - No email

      Saturday - Free offer and Hardsell mixed



      Hope this helps,

      David Burnett
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  • Profile picture of the author rossm
    I have always used the below with tremendous success, hope this helps;

    Day 0, quick thank you and link to download your valuable free e-book
    Day 4, interesting news and content regarding the subject matter in hand. You subscribers will appreciate it and you will warm to their hearts.
    Day 11, another email same as day 4, further enhancing your relationship.
    Day 18, as similar email to the 2 previous one, however this time a useful and exciting product is mentioned. YOUR PRODUCT!
    Day 25, similar email as day 11
    Day 32, similar email as day 11 again
    Day 39, similar email as day 18 again with promoting another product you have chosen.

    Repeat etc
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