How many of you have bought a product through email?

by substance 37 replies
I just don't understand what is so important to build your list. I was just checking some threads here and almost everyone keeps on saying to build a "list".

I have never ever bought anything from an email. And I find it so bothersome to click a nice ad with promising title and instead being led to an opt in.

I used an email solely for IM stuffs and have so many spam emails that I don't even know where they got my email.

And even if you have a "list" ,won't they get bored of your constant "product's sale pitch emails". Just my thinking so please don't get offended.

Another query: What will you do if you have a list (1.5k+)of your buyer's paypal email? These are not opt in and can you sell products to them?

Myself my paypal email is exclusive.
#main internet marketing discussion forum #bought #email #product
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  • Profile picture of the author writeaway
    For b2b, yes. For b2c, not so much.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by substance View Post

    almost everyone keeps on saying to build a "list".
    That's because we all know, from our own experiences, that we didn't make any sales, to speak of, until we did that.

    Originally Posted by substance View Post

    I have never ever bought anything from an email. And I find it so bothersome to click a nice ad with promising title and instead being led to an opt in.
    Then don't do it that way. Have your "nice ad" leading to a "nice page" on a "nice site" which also contains a prominently incentivized opt-in.

    Originally Posted by substance View Post

    I used an email solely for IM stuffs and have so many spam emails that I don't even know where they got my email.
    Lucky that we're not all like you, in that regard?

    Originally Posted by substance View Post

    And even if you have a "list" ,won't they get bored of your constant "product's sale pitch emails". Just my thinking so please don't get offended.
    You're right: they would get very bored of that, very quickly. That's why that "method" doesn't work. You need to do better than that.

    http://www.warriorforum.com/main-int...ml#post6123982

    http://www.warriorforum.com/main-int...ml#post5300985

    Originally Posted by substance View Post

    Another query: What will you do if you have a list (1.5k+)of your buyer's paypal email? These are not opt in
    If they've bought a product from you (i.e. you being the vendor), then you can add them to a customer list and perfectly legitimately send them email.
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    • Profile picture of the author substance
      Originally Posted by Alexa Smith View Post

      That's because we all know we couldn't make any sales, to speak of, until we did that.



      Then don't do it that way. Have your "nice ad" leading to a "nice page" on a "nice site" which also contains a prominently incentivized opt-in.



      Lucky that we're not all like you, in that regard?



      You're right: they would get very bored of that, very quickly. That's why that "method" doesn't work. You need to do better than that.

      http://www.warriorforum.com/main-int...ml#post6123982

      http://www.warriorforum.com/main-int...ml#post5300985



      If they've bought a product from you (i.e. you being the vendor), then you can add them to a customer list and perfectly legitimately send them email.
      Wow. This forum is really active. You can get your questions answered in no time.

      Thanks. :p
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  • Profile picture of the author Greedy
    Depends on product quality for me.

    But yes I've made purchases from email.
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    • Profile picture of the author Jonathan Joseph
      Originally Posted by Greedy View Post

      Depends on product quality for me.

      But yes I've made purchases from email.
      Completely agreed!
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      "Success comes when people act together; failure tends to happen alone." -- Deepak Chopra

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  • Profile picture of the author Ken Leatherman
    I have purchased from an e-Mail, but as mentioned above it is someone I trust. Also if it is something that I know can be a benefit to my business.

    As far as the list goes you can make money without one, but it is very difficult in my opinion.

    Ken
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  • Profile picture of the author thedanbrown
    A list is almost worthless if you have no relationship with it. Relationship is pretty crucial to be successful with email marketing.

    But ya email marketing is definitely an effective medium of advertising for any online or offline business if they have an online marketing funnel.
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    • Profile picture of the author angshuy2k
      I have bought many times, many products.

      Now through email I have surely bought some good products and most of the products, I have personally emailed the service provider, software provider and asked few questions and once I was satisfied with the product or services, I have surely bought it.

      Things that have captured my eyes are-
      a) A clear good information without fake subject line to catch my attentation.
      b) Products are surely on my interest group
      c) Having a good product description and clear enough to understand the purpose
      d) Having a support and email address clearly visible and respond within few hours of my email or atleast manual acknowledgement and not just and automatic robotic response.

      Many more points before, I have bought something via email marketing but surely bought more than 100+

      Kind regards,
      Swrajit
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  • Profile picture of the author art72
    It took me learning internet marketing basics before I ever bought anything through an email... I mean, theoretically speaking I bought from the link they were promoting outside the email, lol.

    Yes, I have and it takes a lot of effort and my respect to purchase through an email link, another words, in most cases these people have delivered value, built my trust, maintained my interests and ultimately... I knowingly, and 'respectively' purchased through their link in appreciation for their knowledge and guidance.

    Obviously, not all marketers are created equal... so, all these 'mysterious' emails I get about endless free commissions and other 'shiny-object' horse-chit... not a chance in hell I'd ever buy anything, instead... I let them 'skip' the inbox, and hope they keep 'wasting money' on their autoresponder accounts.
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  • Profile picture of the author Oliver Hart
    Let me but it this way.

    I have never purchased anything through an email, BUT an email has many times led me to a product that fits nicely into my situation, and the trust from whom who sent me that email convinced me that the product was worth purchasing.
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  • Profile picture of the author brianmg1
    Im on a couple of lists just to see whats out there, and to see whats next for internet marketing
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  • Profile picture of the author j hogan
    I've bought lots of things via email links, not just IM stuff. If there was one thing I wish I had done differently it was to follow everyones advice and build a list from the start of your IM career. Everyones saying that for a good reason!
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  • Profile picture of the author Stuart Walker
    If you send me an unsolicited spam email then no of course I won't buy from you but if I've chosen to opt into your mailing list OR bought a product from you before that I liked then of course I'll buy again based on your reputation.
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  • Profile picture of the author PIWIA
    I have bought products by email. But tell me what is a paypal list?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by PIWIA View Post

      But tell me what is a paypal list?
      A list of the PayPal addresses of the people who've bought from you. (PayPal accounts are designated/specified according to email addresses.)

      It's ok to add these onto a list in an automated way, without people needing specifically to opt in. You're allowed to email your own customers.

      (It's perhaps better to tell them that they'll get emails from you regarding product updates/developments and/or whatever).

      This can - as referred to above - give you the potential problem that some (a few?) people tend not to use their "PayPal account email address" for their routine email, and you may therefore be sending them email at the "wrong address". Then again, you can still ask them to opt-in additionally, when they buy something from you (as long you don't make that a condition of product-delivery that isn't disclosed until after payment - that's a huge "no-no" and PayPal themselves - to put it mildly - dislike people doing that). Of course this applies to vendors, not to affiliates.
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  • Profile picture of the author celente
    I have bought thousands of dollar$ worth of products via email over the years, but only when I trust the person behind the keyboard sending me the messages..... there is a lesson in that right there in it self. :-)

    Especially if you are into listbuilding.
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  • Profile picture of the author mymegawriter
    substance,

    Great questions and observations to be making. I have to say that you had one of the best answer your questions...Alexa Smith aka Wonder Woman...haha.

    I don't believe she would say that about herself but you can count on what she tells you. List building is incredibly important to our line of business (i.e. Internet Marketing).

    Without it, we would be working ourselves to death for very little return. When you start thinking about creating your own list....think about how you want to be treated and then do that.

    I agree with you on the email being given away thing. The email I used originally became so overwhelmed with offers and stuff on a daily basis, I am getting somewhere to the tune of 3-500 offers a day. I don't check that email all that often. Only when I want to see if anyone is offering something that I can use in my current business.

    Thanks for the thread.

    John
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  • Profile picture of the author MartinPlatt
    I'm not sure how relevant it is as to whether you find buying from a list bothersome, or unproductive. It's all about your subscribers, and whether they would. If you don't build a list because you don't like it, but IF you had a list, others would buy, then you're missing out on money you could earn.

    You're thinking like a consumer, not like a marketer or business owner.

    In fact, scratch that, you should be testing INSTEAD of thinking.
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  • Profile picture of the author dash0205
    I am little bit skeptical about buying stuff through email. I may have subscribed to a lot of site. But quite honestly, I don't even open those emails. I am so focused with my business that I don't want to look at other products. Am I making sense? I hope I am. LOL!
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  • Profile picture of the author Shaolinsteve
    I have bought from people before. The reason you might be fed up with "spam" emails is probably because your signed up with so many people which could be putting you off the reason from buying anything.

    Building a list is key (which was a mistake I made in the past) and a way of delivering content. Depending on the quality of that content will usually determine how responsive a list becomes and if you have a strong sales funnel then you have something very good.


    "And even if you have a "list" ,won't they get bored of your constant "product's sale pitch emails". Just my thinking so please don't get offended. "
    I guess many people will have different opinions about this but I use a K.I.S.S. principle which means "Keep It Simple Stupid". I don't constantly promote products. If anything I don't plan on selling more than 3 that I know work very well for me including my own products but I deliver more of what they want as oppose to buying another product and being on another list if that makes sense.

    Keep your head up
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  • Profile picture of the author John Romaine
    Originally Posted by substance View Post

    I just don't understand what is so important to build your list.
    Let's say you create an info product, and have a list of 20,000 subscribers, and you're selling that product via an email promotion at $197.

    And out of those 20,000 subscribers you make a %2 conversion rate.

    That's %2 of 20,000 @ $197.

    That's 400 x $197.

    Which equates to $78,800 with the single click of a send button.

    Now do you "understand"?
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    • Profile picture of the author Newbiemarketer76
      Originally Posted by John Romaine View Post

      Let's say you create an info product, and have a list of 20,000 subscribers, and you're selling that product via an email promotion at $197.

      And out of those 20,000 subscribers you make a %2 conversion rate.

      That's %2 of 20,000 @ $197.

      That's 400 x $197.

      Which equates to $78,800 with the single click of a send button.

      Now do you "understand"?

      Seems like the percentage of people that would read the email would be 2%
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Newbiemarketer76 View Post

        Seems like the percentage of people that would read the email would be 2%
        To you, perhaps, it seems that way, for the reason explained in post #24 above. Not to those of us making our livings from it.

        The Warrior Forum is a strange and wonderful place. Within its rules, people can use it however they choose to, whether that be "for learning how to become successful", "for criticizing what they don't understand", or indeed for any number of other purposes.
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        • Profile picture of the author John Romaine
          Originally Posted by Alexa Smith View Post

          criticizing what they don't understand
          This sums up many of the comments in this thread perfectly.
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  • Profile picture of the author ejullya
    Selling to an email list works and it will always work if you provide value in your emails and subsequently value products to your list. You can have a small list and this will still work.

    Selling to an email list is not going to work if you constantly bombard your list with ANY offers even the ones that may not be of value to your list. If you do that people will unsubscribe or will simply not open your emails.

    Nurture your list, build a relationship with your list and you will succeed.
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  • Profile picture of the author Newbiemarketer76
    Originally Posted by substance View Post

    I just don't understand what is so important to build your list. I was just checking some threads here and almost everyone keeps on saying to build a "list".

    I have never ever bought anything from an email. And I find it so bothersome to click a nice ad with promising title and instead being led to an opt in.

    I used an email solely for IM stuffs and have so many spam emails that I don't even know where they got my email.

    And even if you have a "list" ,won't they get bored of your constant "product's sale pitch emails". Just my thinking so please don't get offended.

    Another query: What will you do if you have a list (1.5k+)of your buyer's paypal email? These are not opt in and can you sell products to them?

    Myself my paypal email is exclusive.

    I completely 100% agree with you. I am on so many of these lists that I do not even read the emails. I just delete them. Not like you can trust a thing written in them anyway, the person just wants a sale/ affiliate commission out of whatever they are pitching.

    This "build a list" thing I can never get on board with. I bet I am on 10 or so peoples lists from this forum and delete the majority of them without reading. "We are going live in 10"...Who cares. Your product will still be there in 2 months if I want it.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Newbiemarketer76 View Post

      I bet I am on 10 or so peoples lists from this forum and delete the majority of them without reading.
      So you're criticising the method itself because you've chosen to subscribe - as it turns out - only to the lists of people who are totally incompetent at using it and/or because you imagine everyone else does the same as you? Good luck, making your judgements on that kind of basis: I have a feeling that you may need some.

      Originally Posted by Newbiemarketer76 View Post

      This "build a list" thing I can never get on board with
      Bookmark this thread, then: when you get fed up with not making a living online, it may help you: http://www.warriorforum.com/main-int...ml#post6123982
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  • Profile picture of the author SteveSki
    Originally Posted by substance View Post

    I just don't understand what is so important to build your list. I was just checking some threads here and almost everyone keeps on saying to build a "list".

    I have never ever bought anything from an email. And I find it so bothersome to click a nice ad with promising title and instead being led to an opt in.

    I used an email solely for IM stuffs and have so many spam emails that I don't even know where they got my email.

    And even if you have a "list" ,won't they get bored of your constant "product's sale pitch emails". Just my thinking so please don't get offended.

    Another query: What will you do if you have a list (1.5k+)of your buyer's paypal email? These are not opt in and can you sell products to them?

    Myself my paypal email is exclusive.
    Like Stuart Wilde says in the beginning of the video below... you got to have a way to bill people... you have to have a product or service to sell them and without people to sell to ... what are you going to do? Go live in cave and grow your own food?

    Building a list of buyers and delivering real value to them is one of the most important things you can do when building a IM business.

    In addition to recommending affiliate products to the people on your list you can also sell Solo Ads and do ad swaps to rapidly grow your list at no cost.

    Then if you delivery real value to the people ... they will start to like you, trust you and will buy from you as long as you continue to serve them well.

    Cheers,
    Steve

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  • Profile picture of the author TanyaRebrov
    I'd rather buy from someone who want to keep contact with me after I buy their product rather than just buy from someone who just want to take my money and gone to the thin air. What is wrong with building a list is when you keep spamming your list with sales offers without any value added information to them. There is only one way of making money online that EFFECTIVE for me : Building A List
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  • Profile picture of the author joaquin112
    Nice topic. I have personally only bought 2-3 products through e-mail, but I have bought several other products thanks to e-mail indirectly. That's why I think that e-mail marketing is not only about selling products, but also about building authority and a real relationship with your subscribers.
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  • Profile picture of the author Stuart Walker
    You have to laugh (and pity) the people that insist list building and email marketing doesn't work and that no one reads or buys from emails. Good luck making money online guys, you'll need it.
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    • Profile picture of the author writeaway
      Originally Posted by RockingLastsForever View Post

      You have to laugh (and pity) the people that insist list building and email marketing doesn't work and that no one reads or buys from emails. Good luck making money online guys, you'll need it.
      True. Email is the only SUSTAINABLE effective marketing method. There are others that produce quick results but they aren't sustainable. Email = turns TEMPORARY TRAFFIC into a PERMANENT pool of potential buyers.
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      • Profile picture of the author Adrianne_
        Personally, I've never bought anything from an email.
        When I make purchases, its usually after talking with
        someone about it first.

        Sure the money is in the list, but those lists need to
        be maintained. If you don't know how to do this, then
        it simply won't work so educate yourself and then go
        for it.
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        • Profile picture of the author Gonzosan
          I've made purchases after being prompted via email. Some places I've visited before, was about to make a purchase then decided last minute not to. Then I receive an email a few days later to "check up" on me and showing what they offer and why I should buy something from them. Eventually that's enough to get me to buy something sometimes.
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          • Profile picture of the author substance
            Thanks for all your replies. I think I know the value of a "list" now.

            Can I still use a list after a few months have passed off since they opt- in?
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            When you are joyous, look deep into your heart and you shall find it is only that which has given you sorrow that is giving you joy. When you are sorrowful look again in your heart, and you shall see that in truth you are weeping for that which has been your delight.
            --- Khalil Gibran
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            • Profile picture of the author Alexa Smith
              Banned
              Originally Posted by substance View Post

              Can I still use a list after a few months have passed off since they opt- in?
              As long as you've sent them the first email on the day they subscribed, and communicated with them at regular intervals, in accordance with their expectations and your continuity-process, so that they trust you, you can use it for ever.

              If they haven't heard from you regularly, they won't even remember who you are (be aware, they'll mostly be on many other people's lists as well) and won't normally open your emails, or - even worse - will "report them as spam".

              Don't try to "build a list to use only later" - it doesn't work that way, at all. It's about regular contact, expectation-setting and continuity. All explained here: http://www.warriorforum.com/main-int...ml#post6123982
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  • Profile picture of the author Mark Wightley
    I do buy from email..
    Firstly it's got to be something that I need or have been searching for a solution to and it must be from someone I trust.

    If all they send me is sales pitches I will unsubscribe but most of the list's that I am on give me real content and free stuff that I can use.
    So when they recommend something I will look into it and this can lead to me buying from the email.
    Quality emails build trust and trust converts.
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