Article Marketing - what is the Best way forward?

38 replies
Hello!

I have a bunch of articles (25) which all relate and deal with the same subject.

What is the best way to make efficient use of them?

I understand from reading the many threads on WF that articles should be put on my own website first prior to articles directories (but in that case it will be a repetition of the same subject 25x times and might put off my website' visitors)

I would love to hear from experienced Warriors.

Thanks
#article #forward #marketing
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Beatrice View Post

    I understand from reading the many threads on WF that articles should be put on my own website first
    Yes - that's one of the (perhaps very few) things about which everyone who replies ought to agree.

    Originally Posted by Beatrice View Post

    prior to articles directories
    Article directories (or at least Ezine Articles - I honestly wouldn't bother with any others) are the kind of "last-stage afterthought" of article marketing.

    This little thread from earlier today (and its links) will actually tell you most of what you need to know, I think, Beatrice? http://www.warriorforum.com/main-int...ml#post7918156

    ==============================

    If you need more ...

    Here's a one-post overview of how article marketing works: http://www.warriorforum.com/main-int...ml#post5035794

    Here's a one-post overview of how article directories work: http://www.warriorforum.com/main-int...ml#post5068872

    This thread explains (in a few different posts) why you should never submit previously unpublished (or "unique") content to an article directory: http://www.warriorforum.com/main-int...marketing.html

    This thread explains how to find publishers for your articles: http://www.warriorforum.com/main-int...ml#post6575732

    This post suggests how to approach them: http://www.warriorforum.com/main-int...ml#post7475055

    And this thread explains the kind of articles you need to have, to achieve any of the above: http://www.warriorforum.com/main-int...ml#post3188316

    That lot will cover you, just about, I think. Good luck!
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    • Profile picture of the author Beatrice
      Originally Posted by Alexa Smith View Post

      Yes - that's one of the (perhaps very few) things about which everyone who replies ought to agree. ....
      Hi Alexa!

      Thank you very much for your detailed answer. I regard you as one of the top Article Marketing Guru on this Forum. To cut a long story short, I took a long break from IM and getting back "into the groove" has not been easy.

      Your help is much appreciated!
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  • Profile picture of the author ejullya
    Hi,

    Put the best article on your website and then use the other articles on Sqiudoo and Hubpages. Also publish them on Scribd and other document sites as well as Tumbler, wp.com, and other self hosted sites. Link back to your site from all of the sites you place the articles on. You can also publish them on a few good ezines such as Ezinearticles, Goarticles.

    After all of these were published, publish remaining articles in article directories and link those to your Squidoo and other web2.0 you published them on.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by SurrealPSD View Post

        Edit: cue the counter arguments in 3, 2, 1...
        No counter arguments from me anyway (nor, I would have thought, from any of the large and growing number of us here actually making our livings from article marketing?).

        Matt Cutts explains nicely there why trying to use article directories to benefit from their own backlinks is completely futile and silly - something all the article marketers here have been very consistently saying for years. He makes several of the very same points made at some length in the posts/threads linked-to, above.

        Of course, in that video clip, as the context makes so clear, he's actually talking about "article directory marketing", not about "article marketing"/"content syndication" per se.

        In fact, since that was filmed, article directory marketing has become even more futile and silly than it was back when he said all that: these days it can actually damage your business.

        The only people who can really argue with what Cutts explains there are people who misunderstand how article directories work: http://www.warriorforum.com/main-int...ml#post5068872

        My only reservation about that particular video is that it will probably be helpful only to people who understand that he's talking there about article directory marketing (the attempt to misuse article directories for their own backlinks and/or for their own traffic), rather than actually about article marketing. For the uninitiated, this can't be clarified often enough.
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        • Profile picture of the author SurrealPSD
          Originally Posted by Alexa Smith View Post

          No counter arguments from me anyway (nor, I would have thought, from any of the large and growing number of us here actually making our livings from article marketing?).

          Matt Cutts explains nicely there why trying to use article directories to benefit from their own backlinks is completely futile and silly - something all the article marketers here have been very consistently saying for years. He makes several of the very same points made at some length in the posts/threads linked-to, above.

          Of course, in that video clip, as the context makes so clear, he's actually talking about "article directory marketing", not about "article marketing"/"content syndication" per se.

          The only people who can really argue with what Cutts explains there are people who misunderstand how article directories work: http://www.warriorforum.com/main-int...ml#post5068872


          Deflected with finesse and diplomacy, you're good at your craft Alexa. In the case of article marketing, you could say I was a 'skepchick' (skepdude?? - nope, doesn't work lol).. You invest a lot of time and energy into championing this business model, and have built a powerful personal brand here on WF based on it's philosophy.

          Im naturally inquisitive.. I can't help but wonder why you expend considerable energy responding to these (usually repetitive) newbie posts.

          Slight cynicism aside
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          • Profile picture of the author Beatrice
            Originally Posted by SurrealPSD View Post

            Im naturally inquisitive.. I can't help but wonder why you expend considerable energy responding to these (usually repetitive) newbie posts.

            Thanks God for people like Alexa teaching us newbies invaluable marketing lessons. I found that in the past I spent too much doing things that didn't work, so getting info from experienced warriors is priceless

            Keep up the good work Alexa
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            • Profile picture of the author SurrealPSD
              Originally Posted by Beatrice View Post

              Thanks God for people like Alexa teaching us newbies invaluable marketing lessons. I found that in the past I spent too much doing things that didn't work, so getting info from experienced warriors is priceless

              Keep up the good work Alexa

              Good for you, I hope article marketing works out awesome.

              As for me.. I prefer to use data when implementing my business strategy, rather than kind words and anecdotal evidence.

              The reason I bothered to post and disrupt the group hug? I believe article marketing is potentially damaging to a website, based on the information presented by Matt Cutts and other industry leaders (who have shared the tests, and subseqent data on their branded websites).

              The WF is the only place that I see this method championed, so therefore I am skeptical - which is within my rights
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              • Profile picture of the author Beatrice
                Originally Posted by SurrealPSD View Post

                The reason I bothered to post and disrupt the group hug?

                Group hug???? You are obviously not a newbie and don't seem to understand where we are coming from. If you have a proven method that you can clearly explain and which works, you are more than welcome to post it on this thread.
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                • Profile picture of the author SurrealPSD
                  Originally Posted by Beatrice View Post

                  Group hug???? You are obviously not a newbie and don't seem to understand where we are coming from. If you have a proven method that you can clearly explain and which works, you are more than welcome to post it on this thread.
                  Im actually a newbie too (selling product), however Ive provided services online for 16 years.

                  Here's an actionable plan, complete with metrics for the strategy I use to promote articles and increase traffic:

                  How I promote Articles - 1000 Unique Visits a Day


                  I haven't got many instructional posts on WF, as Im new to this side of things.. I do however document my findings from time to time, and share the results. Hope the post comes in handy
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                  • Profile picture of the author Beatrice
                    Originally Posted by SurrealPSD View Post

                    Here's an actionable plan, complete with metrics for the strategy I use to promote articles and increase traffic:

                    How I promote Articles - 1000 Unique Visits a Day
                    Thank you for sharing this. That's what the WF is all about. How successful are you with this method?
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                    • Profile picture of the author SurrealPSD
                      Originally Posted by Beatrice View Post

                      Thank you for sharing this. That's what the WF is all about. How successful are you with this method?
                      No probs Beatrice, glad I could contribute as opposed to just being the cranky guy in the corner (sorry Alexa!)

                      In terms of financial gain, this method hasn't generated any income - as I haven't launched my product yet. I have Adsense, but the earnings from that is nothing to shout about at all, I'll be scrapping it as soon as my product goes live

                      What it has done is strengthened my brand right across the digital landscape, and consistently increased my traffic month by month. The social element has been integral to the strategy - particularly for 'creating context' and developing the human facade of my business and what we believe in. Check out anything by Gary Vaynerchuck for fascinating insights on leveraging social media.

                      As soon as the product goes live, Im hoping the above will take my vision to the next level
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                      • Profile picture of the author Beatrice
                        Originally Posted by SurrealPSD View Post

                        In terms of financial gain, this method hasn't generated any income - as I haven't launched my product
                        Now it's my turn to be "cranky" . I find it weird that you can recommend a method which has not generated you any money as yet.

                        Perhaps the wise thing to do would be to launch your product first and then according to the financial figures resulting from it comment on its efficency:confused:
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                        • Profile picture of the author SurrealPSD
                          Originally Posted by Beatrice View Post

                          Now it's my turn to be "cranky" . I find it weird that you can recommend a method which has not generated you any money as yet.

                          Perhaps the wise thing to do would be to launch your product first and then according to the financial figures resulting from it comment on its efficency:confused:


                          All Ive done is post honest information, outlining a traffic generation / social strategy with proof of results (visitor increase, autoresponder signups, Twitter followers etc.) Take it as you like, I feel very confident in this method, as it's built up my brand considerably. This isn't guesswork Im engaging in - this is considered execution, and everything is working out as I had hoped up until this point.

                          IM is a marathon, not a sprint - Im in it for the long haul.

                          Do let me know how you get on firing articles into the ether in the hope of offloading some Clickbank products
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                          • Profile picture of the author Beatrice
                            Originally Posted by SurrealPSD View Post

                            [/I] Take it as you like, I feel very confident in this method, as it's built up my brand considerably.
                            ... as they say in the UK "the proof of the pudding is in the eating". I am not firing articles left, right and centre but trying to implement a strategy which is working financially for experienced warriors
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                            • Profile picture of the author SurrealPSD
                              Originally Posted by Beatrice View Post

                              ... as they say in the UK "the proof of the pudding is in the eating". I am not firing articles left, right and centre but trying to implement a strategy which is working financially for experienced warriors
                              You do know the world's bigger than the Warrior Forum right?

                              Best of luck
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                              • Profile picture of the author Beatrice
                                Originally Posted by SurrealPSD View Post

                                You do know the world's bigger than the Warrior Forum right?

                                Best of luck
                                Don't take it the wrong way, but I think that we will have to agree to disagree. Happy Easter!
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                        • Profile picture of the author SurrealPSD
                          Originally Posted by Beatrice View Post

                          Now it's my turn to be "cranky" . I find it weird that you can recommend a method which has not generated you any money as yet.

                          Perhaps the wise thing to do would be to launch your product first and then according to the financial figures resulting from it comment on its efficency:confused:
                          Originally Posted by Beatrice View Post

                          ... as they say in the UK "the proof of the pudding is in the eating". I am not firing articles left, right and centre but trying to implement a strategy which is working financially for experienced warriors

                          Hey Beatrice.. just checking in to see how article marketing is working out for you..?

                          It's been 11 months, I bet it's kicking ass for you right now huh..

                          Since you asked, my product is doing very well thankyou, I no longer have to work a dayjob.

                          LOL
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              • Profile picture of the author Alexa Smith
                Banned
                Originally Posted by SurrealPSD View Post

                I believe article marketing is potentially damaging to a website, based on the information presented by Matt Cutts and other industry leaders (who have shared the tests, and subseqent data on their branded websites).
                Article directory marketing, yes. For sure. Nobody (who knows much about it) is going to argue with that perspective, I think.

                Originally Posted by SurrealPSD View Post

                The WF is the only place that I see this method championed
                I don't often see that sort of method (the one that Cutts discusses in that video) championed here, but when I do, I do normally comment that it's far more likely to do people's businesses and sites damage than to help them. I suspect that you and I actually disagree about a little less than you might have thought (that's sometimes the case, you know)? But even where we do disagree, you're totally entitled to express your skepdudery, anyway, of course.
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    • Profile picture of the author Beatrice
      Originally Posted by ejullya View Post

      ...and then use the other articles on Sqiudoo and Hubpages. Also publish them on Scribd and other document sites as well as Tumbler, wp.com, and other self hosted sites
      Hi!

      In the past I got a decent amount of viewings with Hubpages. Can I put the article on my website first before putting it on Hubpage?

      Thanks
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by SurrealPSD View Post

        I can't help but wonder why you expend considerable energy responding to these (usually repetitive) newbie posts.
        The little secret is that it's actually very much less "energetic" than it appears: many of my posts on this subject are just pasted together from comments previously offered, which I've bookmarked and therefore have to hand. Just as well Google - contrary to some people's beliefs - doesn't penalize anyone's site for "duplicate content".

        Originally Posted by Beatrice View Post

        In the past I got a decent amount of viewings with Hubpages.
        And, with the CTR from HubPages to your site at less than 100% (actually way less than 100%!), how many people were you losing that way? All the ones who got as far as HubPages but not as far as your site? Wouldn't you rather have them all at your site to start with, instead of at HubPages?

        You can choose to do that, if you want to.

        Make your site the authority for your content. Don't give your content to HubPages! :p

        I know it sometimes feels like you'd rather "have that traffic from HubPages than not have it" but those aren't the alternatives! The alternatives are to have that traffic at HubPages or to have it all for yourself, at your site.

        Don't listen to people who'll tell you that your HubPages page "can rank more easily" than your site. Even if it's true (which it usually isn't), it's not relevant, and that's only search engine traffic anyway, and you'll still lose most of it, and it's poor-quality traffic, too.

        Originally Posted by Beatrice View Post

        Can I put the article on my website first before putting it on Hubpage?
        No. Trying to use HubPages like this won't help you, Beatrice. It's missing the point altogether.

        Originally Posted by Omarkenawy View Post

        You have two choices
        2- Rewriting them yourself then submit them to articles directory
        This isn't right at all. To re-write them before submitting them to an article directory is simply a strategic blunder, based only on a misunderstanding of how article directories work.

        As explained above, this thread explains (in a few different posts) why you should never submit previously unpublished (or "unique") content to an article directory: http://www.warriorforum.com/main-int...marketing.html
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        • Profile picture of the author Beatrice
          Originally Posted by Alexa Smith View Post

          ....And, with the CTR from HubPages to your site at less than 100% (actually way less than 100%!), how many people were you losing that way? All the ones who got as far as HubPages but not as far as your site? Wouldn't you rather have them all at your site to start with, instead of at HubPages? You can choose to do that, if you want to
          I really like your firm no nonsense approach Alexa. You definitely know what you are talking about and what you are saying makes a lot of sense.
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        • Profile picture of the author Jgowen77
          Originally Posted by Alexa Smith View Post

          The little secret is that it's actually very much less "energetic" than it appears: many of my posts on this subject are just pasted together from comments previously offered, which I've bookmarked and therefore have to hand. Just as well Google - contrary to some people's beliefs - doesn't penalize anyone's site for "duplicate content".



          And, with the CTR from HubPages to your site at less than 100% (actually way less than 100%!), how many people were you losing that way? All the ones who got as far as HubPages but not as far as your site? Wouldn't you rather have them all at your site to start with, instead of at HubPages?

          You can choose to do that, if you want to.

          Make your site the authority for your content. Don't give your content to HubPages! :p

          I know it sometimes feels like you'd rather "have that traffic from HubPages than not have it" but those aren't the alternatives! The alternatives are to have that traffic at HubPages or to have it all for yourself, at your site.

          Don't listen to people who'll tell you that your HubPages page "can rank more easily" than your site. Even if it's true (which it usually isn't), it's not relevant, and that's only search engine traffic anyway, and you'll still lose most of it, and it's poor-quality traffic, too.



          No. Trying to use HubPages like this won't help you, Beatrice. It's missing the point altogether.



          This isn't right at all. To re-write them before submitting them to an article directory is simply a strategic blunder, based only on a misunderstanding of how article directories work.

          As explained above, this thread explains (in a few different posts) why you should never submit previously unpublished (or "unique") content to an article directory: http://www.warriorforum.com/main-int...marketing.html
          I have two articles now on Hub Pages, one of which is a combination of two blog posts I made. Being new, and having been on a writing binge the past week or so, I looked at Hub Pages as one more avenue, but at the bottom of my priority list. I don't really expect Hub Pages to make a difference one way or another. I also still have much to learn.
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  • Profile picture of the author germoney
    I would publish 23 on my own domain and make a nice spinned one out of two of them (for linkbuilding purposes)
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  • Profile picture of the author Omarkenawy
    You have two choices
    2- Rewriting them yourself then submit them to articles directory, web 2.0 websites and social bookmarking sites
    1- Paid content rewriting options, if you have a little money to spare, you can often save yourself a lot of time by putting it toward having someone else rewrite your 25 articles to be unique for you and then do whatever you want with them
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  • Profile picture of the author Jgowen77
    And why don't I have a thank you button? I know that's off topic and I apologize for that. Do you have to have a certain number of posts to get one? Just curious because I've wanted to use it a few times.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Jgowen77 View Post

      And why don't I have a thank you button? I know that's off topic and I apologize for that. Do you have to have a certain number of posts to get one? Just curious because I've wanted to use it a few times.
      Yes ... it used to be 5 posts, at one time (but I think it must have changed now, if you're not seeing one, because you've apparently made 11 posts?).
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      • Profile picture of the author Jgowen77
        Originally Posted by Alexa Smith View Post

        Yes ... it used to be 5 posts, at one time (but I think it must have changed now, if you're not seeing one, because you've apparently made 11 posts?).
        I tried to leave a user note and it said 15. Oh we'll...
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  • Profile picture of the author Randall Magwood
    I would put them all on my site. I wouldn't even put them on EzineArticles, or anywhere else for that matter.
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    • Profile picture of the author Beatrice
      Originally Posted by Randall Magwood View Post

      I would put them all on my site. I wouldn't even put them on EzineArticles, or anywhere else for that matter.

      Really. So you totally agree with Alexa. To be honest I recently checked the performance of my articles on EzineArticles and it was rather poor.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Beatrice View Post

        To be honest I recently checked the performance of my articles on EzineArticles and it was rather poor.
        What are you defining as "performance", for this purpose, Beatrice? What were you actually measuring?
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        • Profile picture of the author Beatrice
          Originally Posted by Alexa Smith View Post

          What are you defining as "performance", for this purpose, Beatrice? What were you actually measuring?

          The number of views on Ezine Article was pretty low.

          I am currently writing a 1,000-1,200 words article as you recommended in one of your thread which I will put on my website.
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          • Profile picture of the author JohnMcCabe
            Originally Posted by Beatrice View Post

            Really. So you totally agree with Alexa. To be honest I recently checked the performance of my articles on EzineArticles and it was rather poor.
            Originally Posted by Beatrice View Post

            The number of views on Ezine Article was pretty low.

            I am currently writing a 1,000-1,200 words article as you recommended in one of your thread which I will put on my website.
            Beatrice, if you were looking for a quick spike of views, I'm afraid that the days of that happening are long over. As in 2-3 years over.

            At its height, Google would indeed index/rank an article on EZA in minutes. Exploitation and abuse brought about a double whammy that killed and roasted that particular golden goose. First, the assorted Google updates took away the search traffic to our articles. Then structural changes to the EZA site itself, combined with some policy changes, made manipulating the rank/exposure (and therefore backlinks) much more difficult. Retightening editorial standards didn't hurt, either.

            At this point, EZA is back to doing what it was meant to do - provide licensed content to publishers. I have articles posted several years ago that still get picked up from time to time.

            If you really want to see how your articles are performing, do an exact match search ("in quotes") for either your article title, a snippet from within the article, or your resource box call to action. This will give you an indication whether or not your articles are being picked up by other publishers.

            Some of the links Alexa posted will fill in the blanks, but posting your articles to places like EZA is the last step in syndicating your content. It's a passive way of reaching publishers you may not have been able to reach directly.
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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by Beatrice View Post

            The number of views on Ezine Article was pretty low.
            Ok, understood. For me, that would be both expected, and a good sign, I must say.

            I don't want any potential customers who look in Google reading the article in Ezine Articles; I want them all reading the copy originally published and indexed on my own site (for all the reasons explained in the posts linked to above).

            I want the publishers in my niche to be the only people who find the Ezine Articles copy, because they're the only people for whom it's there: ezine publishers, newsletter compilers, webmasters of any good sites or blogs in my niche, etc., all the people who have content needs, for whatever reason, and go to Ezine Articles specifically because it's an article directory, i.e. they're looking for freely available content to re-publish (so I can get some of their already-existing, already-targeted traffic to visit my site and opt in, without anyone needing to use a search engine).

            Publishers "search" inside Ezine Articles.

            General readers/potential customers might search in Google (or another search engine), and I need them to find the article on my site, not in Ezine Articles, of course - if they found it in EZA, I'd lose a lot of them before they ever got to my site - nobody's click-through rate from EZA is 100%, and that means one's losing people one could have kept instead. :p

            Don't forget that Ezine Articles makes its living out of all the people who find my article there and don't get as far as my site (but click on EZA's AdSense instead, and help EZA out with their monetization). All those people are good news for EZA and bad news for me.

            So it suits me well, as an article marketer, if my articles in EZA have small viewing figures, representing only people who searched inside EZA (which is, of course, where publishers "know to look for available content" and therefore where they nearly all search).

            This is where Google has done me a big serious of favors with all their Panda Updates, a major shot in the arm for article marketers, by making it so much less likely that my potential customers will ever "accidentally" find that copy.

            Originally Posted by Beatrice View Post

            I am currently writing a 1,000-1,200 words article as you recommended in one of your thread which I will put on my website.
            Good luck! Publish it on your site, and when Google has indexed it, approach as many potential publishers with it as you can, offering it for publication, free of charge. Here are suggestions for "how to approach them" and here are suggestions for finding them in the first place.

            And when you've finished all that, there's no harm in putting a copy of it in EZA as well, as the last stage, just to await possible discovery by other potential publishers you haven't found and didn't yourself contact ("passive syndication", in other words - it's all "something extra", it doesn't cost anything, and there's no downside).

            If you submit it to 50 other directories as well, or if you "spin" it, then there's a possible downside, of course (and a big one!), but you already know not to do anything like that?

            Make sure it's entertaining and/or provocative and/or revelatory and contains some information (or at least some perspectives) not widely available, so that it draws attention, gets talked about, gets linked to, and so on. And a catchy title doesn't hurt, either, of course. You need, ideally, to be a bit of a "performer", with your articles. Make people laugh, or cry, or curse, or anything you like, as long as they have some sort of emotional reaction to the content you publish, rather than yawning over it. The specific mistake to avoid is being boring: that will almost never pay money into the bank.
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            • Profile picture of the author Beatrice
              Originally Posted by Alexa Smith View Post

              ...I want the publishers in my niche to be the only people who find the Ezine Articles copy, because they're the only people for whom it's there...
              This is the very first time someone has explained this to me. Light-bulb moment .
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  • Profile picture of the author Slin
    How to use articles for your website - A quick Guide:

    1. Post the articles onto your website - Nothing fancy, just put them on there! If you have WordPress use a plugin like yoast or All-in-one-SEO to help out with on page.

    2. Share your new article - Share the article on Google+, Facebook, Twitter, and whatever else you want. This should get you some good exposure, don't be surprised if you get over 100 views in a day.

    3. Contact other blogs - Getting posted on other blogs as a guest blogger is the way to go these days. Guest blogging combined with social media is one of the number one things I've seen working for SEO these days.

    4. Write more articles - Never stop and the traffic will never stop.

    There you go, a four step guide. Use it while it lasts before somebody else copies it and sells it as a WSO.
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  • Profile picture of the author Kingshouse
    Originally Posted by Beatrice View Post

    Hello!

    I have a bunch of articles (25) which all relate and deal with the same subject.

    What is the best way to make efficient use of them?

    I understand from reading the many threads on WF that articles should be put on my own website first prior to articles directories (but in that case it will be a repetition of the same subject 25x times and might put off my website' visitors)

    I would love to hear from experienced Warriors.

    Thanks

    Put the articles on your website AND why not post a few to the top article directories and see what results you get? At least it should show you as an authority in your niche apart from your website. You'll also have your own personal experience of what works and what doesn't.

    Just my thoughts

    Will D Kingshouse
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