I need some help with E-mail Marketing and Follow-up messages

by Rhadoo7 15 replies
Hello! I own a Fitness website and I am promoting Clickbank guides to weight loss, muscle building etc. Just recently I figured out the power of email marketing so I started to build up a list by offering 2 Free reports. I am also using Aweber, but I am new to all of this so I have a question:

How to avoid my follow-up emails to interfere with live campaigns? Let's say that I setup a follow-up series of 3 welcome messages and I also broadcast live e-mails each week, promoting various products. If someone subscribes today, he will start receiving the series of follow-up messages...but as I broadcast a live campaign this week, those emails will interfere with the follow-ups, making it too much for the subscriber.

How should I avoid this situation? Any advice you can give me?

Thank you!
#main internet marketing discussion forum #aweber #email #followup #marketing #messages
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  • Profile picture of the author adsassist
    This is when you make another list.

    If you have weekly/updated broadcasts, it should be a separate email update.

    I would make the lists look different. Have a nice template for your broadcasts so they now the difference between the two.
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  • Profile picture of the author firepinch
    it is up to you to configure how your mails will be delivery either daily\weekly scheduled broadcast or you do it manually
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Rhadoo7 View Post

    Let's say that I setup a follow-up series of 3 welcome messages and I also broadcast live e-mails each week, promoting various products.
    That will turn into a complicated mess, very quickly, as you've already realized. :p

    The reason that list-building works successfully, for this kind of marketing, is that it enables you to built trust-based relationships with subscribers while using a continuity-process to maintain a high open-rate and attention-rate. Combining an email series with broadcast promotions will tend to undermine that, make everything harder and more confusing (for you and for the recipients), and reduce both your open-rate and your income.

    The ways that people handle these situations vary. Personally, I do the entire job with an email series and I don't send broadcasts, for all the reasons explained in this post, which may help you: http://www.warriorforum.com/main-int...ml#post7301227

    Originally Posted by Rhadoo7 View Post

    If someone subscribes today, he will start receiving the series of follow-up messages...but as I broadcast a live campaign this week, those emails will interfere with the follow-ups, making it too much for the subscriber.
    Yes, exactly so. You've understood it clearly. It's very important to avoid this problem.

    (The easy solution is just "avoid broadcasts". It isn't the only solution. Possibly this thread will help you, also, though it doesn't quite answer your specific question: http://www.warriorforum.com/main-int...ml#post6123982 . )
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    • Profile picture of the author Rhadoo7
      Originally Posted by Alexa Smith View Post

      That will turn into a complicated mess, very quickly, as you've already realized. :p

      The reason that list-building works successfully, for this kind of marketing, is that it enables you to built trust-based relationships with subscribers while using a continuity-process to maintain a high open-rate and attention-rate. Combining an email series with broadcast promotions will tend to undermine that, make everything harder and more confusing (for you and for the recipients), and reduce both your open-rate and your income.

      The ways that people handle these situations vary. Personally, I do the entire job with an email series and I don't send broadcasts, for all the reasons explained in this post, which may help you: http://www.warriorforum.com/main-int...ml#post7301227



      Yes, exactly so. You've understood it clearly. It's very important to avoid this problem.

      (The easy solution is just "avoid broadcasts". It isn't the only solution. Possibly this thread will help you, also, though it doesn't quite answer your specific question: http://www.warriorforum.com/main-int...ml#post6123982 . )
      Thanks for the reply! Yeah, autoresponders seem to be the best solution in this case and I see that most people prefer them as well.

      My only concern with broadcasts is with new product launches and affiliate contests when there is a 5 days promotional offer or something like that. It's something like: "trust-based relationships with subscribers" VS. "3,000$ first place affiliate prize" ...quite a though decision!
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      • Profile picture of the author Alexa Smith
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        Originally Posted by Rhadoo7 View Post

        My only concern with broadcasts is with new product launches and affiliate contests when there is a 5 days promotional offer or something like that.
        Yes - I see this, completely. My suggestion doesn't allow for that!

        I'm not in any IM/MMO niches, and I promise my subscribers - in every niche - that I'll never promote anything new. Only "tried, tested and proven", from me. That goes over really well.

        Originally Posted by Rhadoo7 View Post

        It's something like: "trust-based relationships with subscribers" VS. "3,000$ first place affiliate prize" ...quite a though decision!
        Not in the long run - the "trust-based relationships" are worth incomparably more than the occasional prize which you might/might not manage to win anyway. Just my perspective. :p
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    • Profile picture of the author Stuart Walker
      Originally Posted by Alexa Smith View Post

      That will turn into a complicated mess, very quickly, as you've already realized. :p

      The reason that list-building works successfully, for this kind of marketing, is that it enables you to built trust-based relationships with subscribers while using a continuity-process to maintain a high open-rate and attention-rate. Combining an email series with broadcast promotions will tend to undermine that, make everything harder and more confusing (for you and for the recipients), and reduce both your open-rate and your income.

      The ways that people handle these situations vary. Personally, I do the entire job with an email series and I don't send broadcasts, for all the reasons explained in this post, which may help you: http://www.warriorforum.com/main-int...ml#post7301227



      Yes, exactly so. You've understood it clearly. It's very important to avoid this problem.

      (The easy solution is just "avoid broadcasts". It isn't the only solution. Possibly this thread will help you, also, though it doesn't quite answer your specific question: http://www.warriorforum.com/main-int...ml#post6123982 . )
      Avoiding broadcasts isn't very practical for anyone running a blog who wants to update their subscribers whenever they post a new article.

      You just need to manage your broadcast and follow ups so there's not too many going out per week. Update your blog on the same day each week and make sure that day is different from the day your email follow ups are going out so that they don't get too many on the same day or on consecutive days.

      Avoiding broadcasts all together is just not practical IME.
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      • Profile picture of the author Julius Minor
        Originally Posted by RockingLastsForever View Post

        Avoiding broadcasts isn't very practical for anyone running a blog who wants to update their subscribers whenever they post a new article.

        You just need to manage your broadcast and follow ups so there's not too many going out per week. Update your blog on the same day each week and make sure that day is different from the day your email follow ups are going out so that they don't get too many on the same day or on consecutive days.

        Avoiding broadcasts all together is just not practical IME.
        I agree all the way.. It's all about timing.. Use your auto-responder as well as your broadcast.. Just because you already have an email sequence set up for 30 days does not mean that will you will not create or promote a new product within that time frame..
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  • Profile picture of the author Greedy
    I set all my auto responder emails to go out on Thursday afternoon in the settings, and do my weekly blasts on Tuesday morning.

    This is the best way to control things.
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  • Profile picture of the author Raydal
    Originally Posted by Rhadoo7 View Post


    How should I avoid this situation? Any advice you can give me?

    Thank you!
    You simply space your follow up series so that they do not
    get more than X amount of emails from you within Y time.

    So if you have set a limit of no more than 2 emails per week
    then you make your messages weekly and only send one
    broadcast per week. They may get these two emails days
    apart or the same day but they would still see that the
    broadcast was a "timely" message as against the follow-up
    message.

    -Ray Edwards
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  • Profile picture of the author Malcolm Thomas
    The more important question to ask in my opinion is why do you have 3 separate welcolm emails to your subscibers?
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    • Profile picture of the author Rhadoo7
      Originally Posted by Raydal View Post

      You simply space your follow up series so that they do not
      get more than X amount of emails from you within Y time.

      So if you have set a limit of no more than 2 emails per week
      then you make your messages weekly and only send one
      broadcast per week. They may get these two emails days
      apart or the same day but they would still see that the
      broadcast was a "timely" message as against the follow-up
      message.

      -Ray Edwards
      Since I am an affiliate, I will send 3 consecutive messages of a specific product per week (2 days apart from each other). Then when there is a new launch or promo, that means another 2 or 3 emails of that new product (usually in the same period of 5-7 days).

      So this results into too many emails per week. Do you have any other suggestions?

      Originally Posted by Malcolm Thomas View Post

      The more important question to ask in my opinion is why do you have 3 separate welcolm emails to your subscibers?
      It was just a way of saying it...I mean something like one welcome email and two other introduction emails to build trust without promoting anything.
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      • Profile picture of the author WillR
        Originally Posted by Rhadoo7 View Post

        Since I am an affiliate, I will send 3 consecutive messages of a specific product per week (2 days apart from each other). Then when there is a new launch or promo, that means another 2 or 3 emails of that new product (usually in the same period of 5-7 days).

        So this results into too many emails per week. Do you have any other suggestions?
        Yes, stop promoting so many products to your list. It's very rare that there is one product each week that is worthy of your list knowing about.

        Ask yourself this question before promoting a product. If you were not going to make any commissions from sending that recommendation, would you still be sending it.

        There's your answer.
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        • Profile picture of the author Rhadoo7
          Originally Posted by WillR View Post

          Yes, stop promoting so many products to your list. It's very rare that there is one product each week that is worthy of your list knowing about.

          Ask yourself this question before promoting a product. If you were not going to make any commissions from sending that recommendation, would you still be sending it.

          There's your answer.
          Considering that the Health & Fitness niche is huge there are hundreds of Clickbank products to promote. Of course not all of them are quality, but I still know at least 15 good products that worth promoting.
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          • Profile picture of the author Rhadoo7
            Just yesterday I've sent a Help request to Aweber with the same question and they gave me just the answer I was looking for!

            For those of you who might experience the same issue, here is the solution:

            "Hello Radu, Great to hear from you and the best way to do this is to create a segment based on subscribers who have gone through the entire follow up sequence and only send the broadcast emails to them.

            In your case, you would create a segment based on 'Last Follow Up is 3'. This means you are only searching for subscribers who have completed the series. You can then save that information as a segment:

            https://help.aweber.com/entries/2166...ate-a-Segment-

            You can then choose to only send the broadcast message to that segment so you are only sending messages to subscribers who have completed the follow up series.

            https://help.aweber.com/entries/2167...ist-a-Segment-

            Since the segment automatically updates, as send out new broadcasts to that segment, it will go out to updated subscribers who have gone through the series.
            Please let me know if you have any other questions!"


            So I will make a follow-up series of let's say 12 emails spread over 4 weeks and when there will be a promo or something I will broadcast just to those who went through the series!
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            I'm selling my 5-years old, PR4, Fitness Website together with all its associated Social Media accounts with more than 70,000 Followers. PM me for More Details!
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          • Profile picture of the author WillR
            Originally Posted by Rhadoo7 View Post

            Considering that the Health & Fitness niche is huge there are hundreds of Clickbank products to promote. Of course not all of them are quality, but I still know at least 15 good products that worth promoting.
            So you truly think the people on your list need 15 products to get to their goal?

            Well sorry, that's just sad.

            It sounds to me like it's more about the profits than helping your list.

            Sorry, but just being frank. If any of the products you were recommending were even half decent then they wouldn't need to know about the other 14 products, right?
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