Domain Name Does Not Matter for Rank?

13 years ago

Maybe the site had age and someone bought it when it dropped off? I get what you are saying though but it doesn't always make sense these days! Whatever they did obviously works because their name showed up in the results and it was related to what you were searching for.

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Joan Altz

13 years ago

Domain names don't matter as much as quality of content. Exact match domains are good for the short term and for keywords with little competition, but in the long haul the sites with both age (site age, not only domain age) and good content will win out.

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Malcolm Thomas

13 years ago

Originally Posted by Joan Altz

Domain names don't matter as much as quality of content. Exact match domains are good for the short term and for keywords with little competition, but in the long haul the sites with both age (site age, not only domain age) and good content will win out.

This. The age of the domain, the quality of the content on the site, etc all play a factor in how well a website ranks.

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rightwrite

13 years ago

I figured they bought the domain with age. But it is under 4 years and that doesn't seem that old to me. It is a copy of another site that ranks well in this basic category. Just seemed odd. Time to work on more content! Thanks everyone.

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Gene Pimentel

13 years ago

For a well made content rich website, the domain name has very little impact on the search engine rankings. Google ranks web pages, not domain names. There are many other benefits to using a relevant keyword rich domain name though. Recognition, memorable, brand creation, better click through rates (people searching for fuzzy yellow slippers will more readily click on FuzzyYellowSlippers.com before something not descriptive), and more.

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sbucciarel

Banned 13 years ago

Originally Posted by rightwrite

Does domain name not matter at all anymore? There is a new site that has popped up with a domain name that has nothing to do with the product. Under the search "custom rhinestone shirts" a site with the domain clevelandclinichealth.com has popped up at number 4! The site is about rhinestone shirts...but the domain is totally off.

Domain name hasn't been a significant factor in ranking for some time now. Google removed the automatic boost that exact match domains had awhile ago. If an exact match domain ranks now, it's due to the content, not the domain name.

Deconstructing The Google EMD Update

Google Warns of Upcoming Exact Match Domain Algorithm Change - Search Engine Watch (#SEW)

Google Drops "Low Quality" Exact Match Domains From Search Results

The Exact Match Domain Playbook: A Guide and Best Practices for EMDs | SEOmoz