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what do you do to email blast?

by MarketTrader
12 replies
Hello everyone

I have a big list of active subscribers whome I would like to blast promotions to to market for different products.

What do you guys use to blast emails? how do you get your emails not land in their spam box? can you get them to reply if they want to, so they can ask questions regarding the products you are affiliated with an trying to sell?
and do you include the first and last name of the email holder to make your mssge look more profissional and more importantly "personalized"?

Would love to hear your oponins and inputs

Thank you
#blast #email
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by MarketTrader View Post

    What do you guys use to blast emails?
    An autoresponder.

    But I do "blasts" as rarely as I possibly can for all the reasons explained here: http://www.warriorforum.com/main-int...ml#post7301227

    Originally Posted by MarketTrader View Post

    how do you get your emails not land in their spam box?
    By having all my subscribers whitelist my email address, because they want to hear from me regularly ("regularly" is the key!) and by using an autoresponder with a high deliverability rate.

    Originally Posted by MarketTrader View Post

    can you get them to reply if they want to, so they can ask questions regarding the products you are affiliated with an trying to sell?
    Yes.

    Originally Posted by MarketTrader View Post

    and do you include the first and last name of the email holder to make your mssge look more profissional and more importantly "personalized"?
    Never.

    I think it's a mistake to do this, and so do my subscribers, according to their feedback. It's something marketers like and customers don't, overall. It makes you "come across like an insurance salesperson", according to subscribers/customers. And that's the last thing I want to do.

    It's all about continuity and expectation-setting: http://www.warriorforum.com/main-int...ml#post6123982
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  • Profile picture of the author MarketTrader
    Alexa, thank you for the quick reply! what auto-responder do you use?

    and whats the difference between auto-responding and broad-casting?

    Many thanks
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by MarketTrader View Post

      Alexa, thank you for the quick reply! what auto-responder do you use?
      I use Aweber, but if starting tomorrow I might use GetResponse instead, I think. Those are the two big, good ones, anyway.

      Originally Posted by MarketTrader View Post

      and whats the difference between auto-responding and broad-casting?
      "Autoresponder series" are scheduled (everyone gets message 1 in the series on the day they go on the list, and message 2 the next day or the day after, and message 3 a couple of days after that, or whatever time-intervals you specify).

      "Broadcasts" are like "blasts": everyone on the list gets the broadcast on the same day, regardless of where they happen to be in the "scheduled series" at the time (which I think has many disadvantages, explained in the post I linked to).

      Many people combine the two methods, in various different ways and proportions.
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      • Profile picture of the author Lena
        Provide value, invite them to your free Webinars & coaching & make sure that your subject line is catchy enough that they would want to click on it
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      • Profile picture of the author Daniel Evans
        Originally Posted by Alexa Smith View Post

        "Broadcasts" are like "blasts": everyone on the list gets the broadcast on the same day, regardless of where they happen to be in the "scheduled series" at the time (which I think has many disadvantages, explained in the post I linked to).
        There's still the option to segment from a "Last Message #" (Aweber) whittled search then broadcast.

        Using that feature you can ensure that the broadcast email content doesn't clash with anything that's been recently sent in the autoresponder series.


        Daniel
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  • Profile picture of the author natf
    Originally Posted by MarketTrader View Post

    What do you guys use to blast emails?
    Aweber

    Originally Posted by MarketTrader View Post

    how do you get your emails not land in their spam box?
    Offer value so they'll whitelist me. Sending one email blast after another promoting stuff probably isn't going to work too well for that

    Originally Posted by MarketTrader View Post

    can you get them to reply if they want to, so they can ask questions regarding the products you are affiliated with an trying to sell?
    Yes.

    Originally Posted by MarketTrader View Post

    and do you include the first and last name of the email holder to make your mssge look more profissional and more importantly "personalized"?
    No. Most of my lists are in the internet marketing niche, and most marketers realize that stuff is not actually personalizing the email but is all automated.

    Plus, I've never felt the need to send a "profissional" email
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  • Profile picture of the author MarketTrader
    Thank you very much for all your help and replies

    So why not blast from a free email address using gmail for example?

    Sorry for the tupid question
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  • Profile picture of the author JimDucharme
    MT,

    It would be a huge help to your ROI in general if you forgot you ever heard the word "blast" Think in terms of relationships, having conversations and providing solutions to people's problems. The most effective email conversation (which leads to conversions) IMHO is a 1-1 conversation. You can do this if you think 1-1 even if your list has tens of thousands of subscibers.

    Regards,
    jim
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  • Profile picture of the author Pete Lauder
    Originally Posted by MarketTrader View Post


    I have a big list of active subscribers...

    So why not blast from a free email address using gmail for example?
    There appears to be a contradiction in there somewhere.

    If you have a big list of active subscribers, use the platform that you use to keep them active.

    P
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  • Profile picture of the author WeavingThoughts
    IMO 1-2 emails a week is what I would send almost. Often just 2-3 in a month.
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  • Profile picture of the author tomerep
    Use aweber. and yeah you can always reply if you need to. Just study how aweber works and how to set it up. Basically, you need to manage broadcast. The interface is quite simple. Goodluck!
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  • Profile picture of the author tommocharlie
    I smell a rat.... I could be wrong.... how did you obtain this list :p
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