I'm wondering if it's better to send cold, PPC traffic to a presell page (and then to your sale page) or directly to a sales page.
For example, MaxWorkouts.com sends their traffic to their presell and then to the sales page. Is this a good tactic when dealing with cold traffic?
For affiliate and email traffic, I imagine sending it to the sales page is better because the readers have already been presold. But what about cold traffic?
I'd love to hear your thoughts!