Traffic to a Presell Page or Sales Page?

by rimam1
5 replies
Hey guys,

I'm wondering if it's better to send cold, PPC traffic to a presell page (and then to your sale page) or directly to a sales page.

For example, MaxWorkouts.com sends their traffic to their presell and then to the sales page. Is this a good tactic when dealing with cold traffic?

For affiliate and email traffic, I imagine sending it to the sales page is better because the readers have already been presold. But what about cold traffic?

I'd love to hear your thoughts!

Raza
#page #presell #sales #traffic
  • Profile picture of the author Greedy
    Depends on price points, and your niche.

    Your best bet is to test both. Honestly no way of knowing otherwise.
    {{ DiscussionBoard.errors[7927434].message }}
  • Profile picture of the author James Foster
    For my money, I'm sending them to a squeeze page before anything else.

    I want to get them on my list so regardless if they buy my product right away or not... I can keep in contact with them for a long long time.
    {{ DiscussionBoard.errors[7927648].message }}
  • Profile picture of the author MartinPlatt
    I think that you want to do something like:

    squeeze - presell - sales page.

    Unless you have a very low cost offer with a very strong sales page, then you could miss the presell, especially if the squeeze is tightly related to the sales page, llike the next step so to speak.

    A different way to do it could be to send people to your sales page, and that have a pop up for gathering opt-ins?
    Signature

    Martin Platt

    martin-platt.com

    {{ DiscussionBoard.errors[7927659].message }}
  • Profile picture of the author rjames
    Originally Posted by rimam1 View Post

    Hey guys,

    I'm wondering if it's better to send cold, PPC traffic to a presell page (and then to your sale page) or directly to a sales page.

    For example, MaxWorkouts.com sends their traffic to their presell and then to the sales page. Is this a good tactic when dealing with cold traffic?

    For affiliate and email traffic, I imagine sending it to the sales page is better because the readers have already been presold. But what about cold traffic?

    I'd love to hear your thoughts!

    Raza
    for me, it depends if im wanting to build a list or not...if the answer is yes, i send traffic to a squeeze page...
    {{ DiscussionBoard.errors[7927664].message }}
  • Profile picture of the author Randall Magwood
    I send folks to my sales letter page first. Then they go into my much more valuable backend list where i market to them with more advice and products.
    {{ DiscussionBoard.errors[7927679].message }}

Trending Topics