Traffic to a Presell Page or Sales Page?

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Hey guys,

I'm wondering if it's better to send cold, PPC traffic to a presell page (and then to your sale page) or directly to a sales page.

For example, MaxWorkouts.com sends their traffic to their presell and then to the sales page. Is this a good tactic when dealing with cold traffic?

For affiliate and email traffic, I imagine sending it to the sales page is better because the readers have already been presold. But what about cold traffic?

I'd love to hear your thoughts!

Raza
#main internet marketing discussion forum #page #presell #sales #traffic
  • Depends on price points, and your niche.

    Your best bet is to test both. Honestly no way of knowing otherwise.
  • For my money, I'm sending them to a squeeze page before anything else.

    I want to get them on my list so regardless if they buy my product right away or not... I can keep in contact with them for a long long time.
  • I think that you want to do something like:

    squeeze - presell - sales page.

    Unless you have a very low cost offer with a very strong sales page, then you could miss the presell, especially if the squeeze is tightly related to the sales page, llike the next step so to speak.

    A different way to do it could be to send people to your sales page, and that have a pop up for gathering opt-ins?
  • for me, it depends if im wanting to build a list or not...if the answer is yes, i send traffic to a squeeze page...
  • I send folks to my sales letter page first. Then they go into my much more valuable backend list where i market to them with more advice and products.
    • [ 1 ] Thanks
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