Getting Video Testimonials from Users?

by Greedy
18 replies
Any tips or cool ideas?

Every site I have gets rave reviews, but no one wants to give a video testimonial.

I don't want to buy them off Fiverr, because that's lame and isn't legally the best more.

You can PM me if you are interested.
#testimonials #users #video
  • Profile picture of the author BurtL
    You can always try putting the written testimonial in a video with graphics/animiations. Then for more added affect use voice overs of people saying the testimonial as it appears on the screen.
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    • Profile picture of the author sketchaddict
      Originally Posted by Screen Text View Post

      You can always try putting the written testimonial in a video with graphics/animiations. Then for more added affect use voice overs of people saying the testimonial as it appears on the screen.
      I Agree.. If someone is not comfortable in providing you the Video testimonial.
      You can try getting a written one, which you can convert into a video with graphics and animations as suggested by ScreenTest
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  • Profile picture of the author Isaiah Coe
    Personally I'm a video guy, so I usually do video review for things I things I like.

    But you can offer a special bonuses or discount on their next purchase.
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  • Profile picture of the author WillR
    Originally Posted by Greedy View Post

    Any tips or cool ideas?

    Every site I have gets rave reviews, but no one wants to give a video testimonial.

    I don't want to buy them off Fiverr, because that's lame and isn't legally the best more.
    How about audio testimonials?

    I have to say that video testimonials have now been abused so much that I will very rarely believe anything I hear in a video review like that. Whenever I see one of those testimonials now I just automatically think fiverr. I would probably give more weight to a written testimonial than video. That's just my opinion though.
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  • Profile picture of the author Matt Kendo
    Find facebook groups related to the niche or even just another niche that people would want to film themselves for, like commercials/advertisments, join the group, meet someone willing!
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  • Profile picture of the author sethalexander
    Have to concur with the others. Either make your own video doing a voice over of the actual written testimonial, try audio recording or just stick with the written testimonials.

    I personally never watch video testimonials. I can read a testimonial quicker than I can sit and listen to one.
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  • Profile picture of the author ronrule
    Originally Posted by Greedy View Post

    Any tips or cool ideas?

    Every site I have gets rave reviews, but no one wants to give a video testimonial.

    I don't want to buy them off Fiverr, because that's lame and isn't legally the best more.
    Hire an actor. When we were shooting infomercials, the "customer testimonials" are all written testimonials from real customers, just read by actors so there is a visual.
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    • Profile picture of the author WillR
      Originally Posted by ronrule View Post

      Hire an actor. When we were shooting infomercials, the "customer testimonials" are all written testimonials from real customers, just read by actors so there is a visual.

      Noooooooooooooooooooo, please don't.

      I nearly throw up when I see those actors on informercials. They are terribly unnatural. No one can come close to sounding sincere unless they were the person who actually wrote the testimonial.
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      • Profile picture of the author ronrule
        Originally Posted by WillR View Post

        Noooooooooooooooooooo, please don't.

        I nearly throw up when I see those actors on informercials. They are terribly unnatural. No one can come close to sounding sincere unless they were the person who actually wrote the testimonial.
        There's a difference between a low-budget infomercial and a quality one - the thing is, in both cases it works. The websites for the products convert between 8%-12% on average, phone rate is even higher. I'd stay more toward the "Select Comfort" DRTV style than the cheesy $19.95 stuff though.
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      • Profile picture of the author Vikram73
        Originally Posted by WillR View Post

        Noooooooooooooooooooo, please don't.

        I nearly throw up when I see those actors on informercials. They are terribly unnatural. No one can come close to sounding sincere unless they were the person who actually wrote the testimonial.
        Yes - but you're a jaded marketer who can smell marketing tactics a mile away.

        Most people aren't and those cheesy videos in non-IM niches work miracles :-)
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    • Profile picture of the author sethalexander
      Originally Posted by ronrule View Post

      Hire an actor. When we were shooting infomercials, the "customer testimonials" are all written testimonials from real customers, just read by actors so there is a visual.
      I know fake testimonials are illegal. However, what type of disclaimer would you need when paying an actor to read a real testimonial if any?

      And obviously get good actors lol.
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      • Profile picture of the author ronrule
        Originally Posted by sethalexander View Post

        I know fake testimonials are illegal. However, what type of disclaimer would you need when paying an actor to read a real testimonial if any?

        And obviously get good actors lol.
        It can vary by state, but nationally it's only required for legal and medical. If you have a guy in a lab coat playing doctor, and he isn't really a doctor, you'll always see ACTOR PORTRAYAL somewhere. And for lawyers it's a little more strict regarding and anyone who is a spokesperson for a firm has to specifically state they aren't a lawyer (this can vary by state though).

        But for generic product testimonials, it's still kind of the wild west - as long as it is a real verified testimonial on file somewhere it can be read and even summarized by an actor. Other than pharmaceuticals which tend to be targeted, most direct response is local remnant media - even though it appears to be a national campaign, it's really just a bunch of local media buys, so you can send different versions of the ad to different stations to meet whatever the state's requirements are.
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  • Profile picture of the author Evocess
    We all know that video testimonial is more catching rather than a written one.
    Maybe offering them something in return will be a good strategy to have them do a video testimonial but we can't deny the fact that there are some people who is not used to express their experience/feelings in a video rather than in writing it down.
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    • Profile picture of the author infoway
      Originally Posted by Evocess View Post

      We all know that video testimonial is more catching rather than a written one.
      Maybe offering them something in return will be a good strategy to have them do a video testimonial but we can't deny the fact that there are some people who is not used to express their experience/feelings in a video rather than in writing it down.
      Well I completely agree with the above facts. By putting face and voice of our users in testimonials through video,we can enhance credibility of our company. The best way is to use your written testimonial and place them in slide show or make some videos through it adding few animated or graphics voice effects.
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  • Profile picture of the author Josh Anderson
    The best way to get video testimonials is to have a really great product that your clients love so much that they can't help but rave about it. Then just ask them to upload a video testimonial to youtube for you. That should land you a few.

    Then an even better way is to attend a live event where you know you a lot of your best clients will be attending and bring a portable camcorder or phone and ask them to give you a testimonial right on the spot or do interviews with them.

    If they aren't real and if you don't have raving fans because your product is better than sliced bread...

    Then work on creating a product that is better than sliced bread which does generate raving fans and then get the real video testimonials you deserve.

    A great product and clients that love it takes all the mystery out of this equation. There is no other legitimate answer.
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  • Profile picture of the author ScouterGuy
    Originally Posted by Greedy View Post

    Any tips or cool ideas?
    Have you tried to explain the reason why you want their feedback? If you try to identify your "fans" in your customer database. Take the ones that have written great testimonials and write the a personal email. I mean, I can understand peoples' reluctance to send in their testimonial. Perhaps if you tell them that you really liked their testimonial and think it could help others to find your site and solve their problem, because hopefully your site solves a problem. :-)

    Tell them that you would send them a video camera to use as they record the video. When they are finished, they just send you all the videos per email and they can keep the camera. This way they get something for their troubles. Buy a camera priced appropriately for your niche.

    I would also consider your choice of words. I would ask if they are willing to provide video feedback or a video review of your service. Do not call it a testimonial.

    Do you have a specific time frame when they are most excited about your service? Can you identify that golden brand moment in your funnel? In that case, this is when you should be asking the question.

    Can you do a competition? I mean, I see the "moral" issues here. You do not want to create a situation where you have people who have not even used your service sending you feedback. That might happen if you offer a price. Although, it is an idea.
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  • Profile picture of the author Greedy
    Wow, Thanks a lot for all the good suggestions.

    If anyone is interested PM me.
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